Dalton Carpet One Floor & Home

What Dalton Carpet One Floor & Home does

Dalton Carpet One Floor & Home is a privately-held retail flooring and home improvement franchisee operating under the Carpet One Floor & Home cooperative, which is sponsored by CCA Global Partners, Inc., a Delaware corporation. The company was founded in 1978 and operates two retail showrooms in Georgia — 3690 Atlanta Highway in Athens and 105 Harmony Crossing in Eatonton — serving the Southeast U.S. market. Headcount is reported in the 101–250 range. The company serves primarily residential homeowners undertaking renovations or new construction, with a secondary custom home builder segment coordinated through its Custom Builder service line. Customers engage in-store via free design consultation, on-site measurement, and quote-based product selection, with installation services bundled into the transaction.

The core offering is a full-surface flooring portfolio spanning carpet, solid and engineered hardwood, laminate, luxury vinyl plank, ceramic/porcelain tile, stone, and complementary categories including kitchen and bathroom cabinets, countertops, and plumbing and lighting fixtures. The product surface has been deliberately extended beyond pure flooring into adjacent renovation categories to capture full kitchen/bath project budgets. Digital tools include a Room Visualizer that previews flooring in a virtual rendering of the customer's room and a free sample delivery service. Service offerings include professional installation by in-house or contracted crews, Design With Dalton consultation, a Custom Builder program for new construction, and a tiered warranty framework (One to Three Diamond) plus the cooperative's exclusive The Beautiful Guarantee® satisfaction promise.

The revenue model combines one-time product sales with bundled installation services priced on a quote basis; pricing is not publicly disclosed and varies by location and project scope. GTM is sales-led through physical showrooms supported by a content-rich website, organic social across Facebook, Pinterest, Instagram, Houzz, X, and YouTube, seasonal design catalogs and the Beautiful Design Made Simple magazine, and cooperative-level marketing under the Carpet One banner. The franchisee differentiates primarily through inherited brand equity and the cooperative's service guarantees rather than proprietary technology, and its growth levers are expanding product mix, custom builder partnerships, and showroom footprint within the Southeast U.S.

Name

Dalton Carpet One Floor & Home

Legal name

CCA Global Partners, Inc.

Website

https://daltoncarpetone.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

101–250 employees

Short description

Dalton Carpet One Floor & Home is a private flooring retailer operating two Georgia showrooms (Athens and Eatonton) under the Carpet One cooperative. It sells carpet, hardwood, laminate, luxury vinyl, tile, cabinets, and countertops with design consultation and installation services for residential homeowners and custom home builders.

Ownership category

akta.pro rank

Product category

Residential Flooring Retail

NAICS

Floor Covering Retailers (449121), Flooring Contractors (238330)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Carpet & Area Rug Flooring Retail (CRAIAGAE)

akta.pro secondary industries

Flooring Installation Services (Retailer-Affiliated) (CRAIAGAK), Luxury Vinyl (LVP/LVT) Flooring Retail (CRAIAGAD), Hardwood Flooring Retail (CRAIAGAB)

Keywords

• Residential flooring retailer
• Flooring installation services
• Carpet and hardwood
• Luxury vinyl and tile
• Floor design consultation

Headquarters

HQ city

Athens

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Flooring Product Sales: Revenue from selling flooring materials including carpet, hardwood, laminate, luxury vinyl, tile, and countertops directly to residential customers through retail showrooms
2. Installation Services: Professional flooring installation services provided to customers purchasing flooring products, including measurement, delivery, and professional installation

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Dalton Carpet One Floor & Home is a retail flooring and home design store that sells flooring materials (carpet, hardwood, laminate, luxury vinyl, tile), countertops, cabinets, plumbing/lighting fixtures, and garage flooring, and provides professional flooring installation services. The business serves residential customers and custom home builders through two Georgia showrooms in Athens and Eatonton, complemented by design consultation, sample delivery, and a virtual Room Visualizer tool.

Product overview

Dalton Carpet One Floor & Home is a flooring and home design retail company operating as part of the Carpet One Floor & Home cooperative brand. The company offers a comprehensive product portfolio centered on flooring materials including Carpet, Hardwood (solid and engineered), Laminate, Luxury Vinyl, Tile, Countertops, Cabinets, and Plumbing and Lighting Fixtures. Beyond products, the company provides complementary services including professional flooring installation, design consultation (Design With Dalton), custom home building (Custom Builder), free sample delivery, and a Room Visualizer digital tool. The business model features a cooperative structure (CCA Global Partners) and differentiates through guarantees like The Beautiful Guarantee, comprehensive warranty programs (One to Three Diamond ratings), and educational resources including a Flooring Guide and stain removal guidance. The portfolio also includes specialty offerings such as Garage Flooring and Design Catalogs for seasonal inspiration.

Differentiator

Problem solved

Functional benefit

Products and services

• Carpet Traditional soft-surface carpet flooring available in multiple materials with stain warranties, sold to residential customers through the Athens and Eatonton showrooms.
• Hardwood Solid and engineered hardwood flooring sold with wear, manufacturing, and structural integrity warranties for residential installations.
• Laminate Laminate flooring with wear, stain, fade, locking system, water resistance, and installation warranties for residential use.
• Luxury Vinyl Luxury vinyl plank flooring with wear, fade, stain, rip/tear/gouge, and locking system warranties for residential installations.
• Tile Ceramic, porcelain, and stone tile flooring with wear, fading, stain, and installation warranties for residential projects.
• Countertops Kitchen and bathroom countertop surfaces and materials sold to residential customers.
• Cabinets Custom and stock cabinetry for kitchens, bathrooms, and other built-in residential applications.
• Plumbing and Lighting Fixtures Bathroom and kitchen plumbing fixtures and lighting products for residential remodels and new construction.
• Garage Flooring Specialized flooring designed for residential garage environments.
• Flooring Installation Professional flooring installation service using trained installers across carpet, hardwood, laminate, vinyl, and tile categories.
• Design With Dalton In-store design assistance service helping residential customers plan their flooring and broader home design projects.
• Custom Builder Custom home building service for new-construction residential projects, including flooring installation coordination.
• Free Design Consultation Complimentary consultation service to help customers with design decisions and flooring selections.
• Flooring Samples Free sample delivery service allowing residential customers to view flooring options in their own home before purchasing.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered minor.

• Floor Covering Industry Foundation (FCIF)minorStrategic or Co-development Partner · 21 September 2022Carpet One Floor & Home participates in the annual Alan Greenberg Charity Golf Tournament which has raised over $130,000 for the Floor Covering Industry Foundation. FCIF is a registered nonprofit providing grants to industry colleagues in need of medical care and living expenses. The partnership supports community welfare within the flooring industry.
• New Beginnings (Non-profit)minorStrategic or Co-development PartnerCarpet One Floor & Home locations partner with New Beginnings, a non-profit providing transitional living for survivors of domestic violence. The company donates flooring materials and installation services to support their housing projects and facility improvements.
• Carpet One Cares ProgramminorStrategic or Co-development PartnerCorporate social responsibility initiative representing commitment to community involvement. The program includes partnerships with various local non-profits and charitable causes. The Farmington Carpet One location has partnered with Big Brothers Big Sisters, Farmington Boys and Girls Club, and IGW Children's Hope Foundation.
• Connie Mack World LeagueminorGTM or Marketing PartnerCarpet One Floor & Home sponsors Connie Mack World League baseball games, an organization providing youth and young adult baseball activities. The company sponsored games for the second time and the final World Series game was broadcast on CBS Sports Network.

Recent moves6 records

Expansion highlights5 records

Direct peers

• Floor & Decor Holdings: Large specialty flooring retailer offering hard-surface flooring (tile, LVP, hardwood) to both DIY and pro customers. A direct substitute for the multi-category flooring shopping trip and a key threat given its scale and transparent pricing model.
• Empire Today: National retailer-plus-installer offering carpet, hardwood, LVP, and tile with bundled in-home sales. Directly comparable full-service model where product sale is paired with professional installation.
• Flooring America: Sister-brand flooring retail cooperative also owned by CCA Global Partners. Operates an analogous member-retailer model with similar product breadth (carpet, hardwood, LVP, tile) and service-led value proposition, making it the closest structural peer to Dalton Carpet One.
• The Tile Shop: Specialty retailer of tile, stone, and related flooring with design-assistance positioning. Overlaps with Dalton's tile category and design-consultation value proposition, particularly for bathroom and kitchen projects.
• LL Flooring (formerly Lumber Liquidators): Specialty flooring retailer focused on hardwood, LVP, and laminate with transparent SKU-level pricing. Overlaps directly with Dalton's hard-surface categories and serves similar DIY and replacement-driven customers.
• Abbey Carpet & Floor: Competitor flooring cooperative with independent member stores selling comparable flooring categories and installation services. Competes for the same residential renovation customer and the same cooperative-affiliated positioning.

Others

• Shaw Industries: Major US flooring manufacturer (carpet, hardwood, LVT, tile) and a key upstream supplier. Provides category benchmark for product positioning and pricing trends that affect Dalton's gross margin.
• Mohawk Industries: One of the world's largest flooring manufacturers (carpet, LVT, hardwood). Upstream supplier for Dalton's product range and a relevant peer for understanding category economics, even though it does not compete in retail.

Broad incumbents

• The Home Depot: Largest US home-improvement retailer carrying flooring (carpet, LVP, tile, hardwood), installation services, and adjacent categories like cabinets and countertops. Competes for the same renovation homeowner with broader assortment and lower price points.
• Lowe's Companies: Second-largest US home-improvement retailer with a comparable flooring assortment plus installed-sales programs. Overlaps with Dalton across flooring, cabinets, and countertops categories.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/CarpetOne
• YouTubeyoutube.com/user/carpetonefh
• Facebookfacebook.com/DaltonCarpetOne
• Instagraminstagram.com/daltoncarpetone
• Pinterestpinterest.com/daltoncarpetone
• LinkedInlinkedin.com/company/dalton-carpet-one

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dalton Carpet One Floor & Home