Redfield and Wilton Strategies

What Redfield and Wilton Strategies does

Redfield & Wilton Strategies Limited is a London-headquartered opinion research and strategy firm operating globally under Companies House registration #12424541. The company runs nationally representative polling programs with continuous tracker data collection since 2020, and has surveyed more than 3,000,000 people across established and emerging markets. Its client base spans four primary segments: corporations, consumer brands, trade bodies, and NGOs requiring reliable, actionable public sentiment and market intelligence.

The firm delivers four integrated offerings: a licensable Research Archive containing six years of continuous tracker data across six topic verticals (Environment & Climate, Economy & Cost of Living, Consumer Confidence & Spending, Health & Wellbeing, Technology & AI, Media & Information); Commercial Analysis services covering brand perception, competitor analysis, and consumer profiling; Polling Services comprising one-off bespoke commissions and ongoing tracker polls with comparable question wording; and Campaign Management services including brand management, strategic advisory, and stakeholder/membership research. Underlying methodology emphasizes nationally representative samples, consistent longitudinal question wording, and methodological transparency as a member of the American Association for Public Opinion Research's Transparency Initiative.

The business operates a sales-led go-to-market with three revenue streams: bespoke poll commissions on a one-time license basis, Research Archive licensing on a recurring/subscription basis, and professional services for commercial analysis and campaign work. Pricing is quote-based and not publicly disclosed. Demand is generated primarily through earned media presence (4,000+ media citations across 100 global publications), the Research Archive as a self-serve funnel asset, and direct outreach via a client portal and multiple enquiry forms.

Name

Redfield and Wilton Strategies

Legal name

Redfield & Wilton Strategies Limited

Website

https://redfieldandwiltonstrategies.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Redfield & Wilton Strategies is a London-headquartered opinion research firm running continuous tracker polling since 2020, serving corporations, consumer brands, trade bodies, and NGOs with bespoke polls, a licensable six-year Research Archive, and commercial analysis and campaign management services.

Ownership category

akta.pro rank

Product category

Opinion Research & Polling

NAICS

Marketing Research and Public Opinion Polling (541910)

SIC

Services-Advertising (7310)

akta.pro primary industry

Survey, Panel & Fieldwork Services (BPAHALAJ)

akta.pro secondary industry

Competitive Intelligence & Benchmarking (BPAHALAB)

Keywords

• Opinion research services
• Polling and survey research
• Market intelligence research
• Consumer brand tracking
• Strategic advisory research

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Bespoke Poll Commissioning: One-off custom polls commissioned by clients on specific questions they need answered, delivered with full data tables to nationally representative samples.
2. Tracker Polling Licensing: Licensing of continuous tracker polling data, with multiple access levels available for 6 years of archived data spanning diverse topics.
3. Commercial Research Services: Brand perception tracking, competitor analysis, consumer profiling, brand management, and strategic advisory services for corporate clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Redfield and Wilton Strategies is a London-based opinion research and strategy firm that designs and fields nationally representative polls, sells licenses to its six-year continuous tracker data archive, and delivers commercial analysis and campaign management services. Clients can commission bespoke one-off polls, license long-running tracker data, or engage the firm for ongoing brand perception tracking, competitor analysis, consumer profiling, and strategic advisory work.

Product overview

Redfield & Wilton Strategies operates as a unified opinion research platform offering a combination of data products and research services. The core product is the Research Archive—a licensing product containing six years of continuous tracker polling data since 2020, organized across topics including Environment & Climate, Economy & Cost of Living, Consumer Confidence & Spending, Health & Wellbeing, Technology & AI, and Media & Information. This data product is complemented by three service modules: Commercial Analysis (Brand Perception & Tracking, Competitor Analysis, Consumer Profiling), Polling Services (One-off Bespoke Polls and Tracker Polls), and Campaign Management (Brand Management & Campaign Evolution, Strategic Insight & Advisory, Stakeholder & Membership Research). Clients can commission individual polls, license existing tracker data, or engage the team for ongoing strategic research and advisory services.

Differentiator

Problem solved

Functional benefit

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Morning Consult: Global polling and research firm built on a continuous tracker methodology with strong media presence and enterprise data licensing. Closely aligned with Redfield & Wilton's archive-first, citation-driven model.
• YouGov: Global online polling and market research firm with continuous tracker data products and a direct overlap in both bespoke survey work and longitudinal panel licensing. YouGov is the most direct competitor in the same product category Redfield & Wilton targets.
• Opinium: UK-based polling and market research firm with a strong media-citation profile and continuous tracker offerings. Directly comparable as a London-based competitor in the same polling and brand-tracking category.
• Savanta: UK-headquartered research and polling firm offering bespoke surveys, brand tracking, and consumer insight work. Highly comparable in scale, geography, and service mix to Redfield & Wilton's commercial analysis and polling modules.
• Survation: UK polling firm conducting political and consumer research with nationally representative samples. Comparable as a direct peer in the bespoke polling and tracker data market that Redfield & Wilton operates in.

Broad incumbents

• Ipsos: One of the world's largest market research firms with deep global panel infrastructure and a broad portfolio spanning polling, brand tracking, and advisory. A broad incumbent offering overlapping capabilities across all of Redfield & Wilton's service modules.
• Pew Research Center: Major public opinion research organization producing widely cited polling and trend reports across many of the same topic areas Redfield & Wilton covers. Comparable as a methodology-first, citation-driven research brand, though operating as a nonprofit.
• Gallup: Long-established global polling and analytics firm with multi-decade longitudinal data assets and enterprise advisory. Comparable in the tracker-data and public-opinion space but at vastly greater scale and tenure.
• Kantar: Global market research and insights powerhouse with established brand tracking, consumer profiling, and advisory offerings. Competes with Redfield & Wilton's commercial analysis and campaign management modules as a much larger, diversified incumbent.

Emerging players

• Focaldata: UK-based research and polling firm combining survey-based research with newer data approaches. Comparable in service mix and geography but with a partial overlap as an emerging, technology-leaning player.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/redfieldwilton

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Redfield and Wilton Strategies