The Hygiene Company

What The Hygiene Company does

The Hygiene Company, trading as Grange Europe Ltd, is a UK-based e-commerce supplier of branded hygiene and cleaning products headquartered in Essex. Founded in 2007 and operating through the thehygienecompanyonline.co.uk Shopify storefront, the company sells wet wipes, antimicrobial wipe dispensers, hand sanitisers, and surface sprays across multiple sub-brands including Koala Wipes, GymWipes, WIPEPOD, Liquidate, and Germstar. Its core proprietary hardware, the WIPEPOD wall-mounted dispenser system, integrates Steritouch antimicrobial technology and is backed by a lifetime guarantee, with a next-generation WIPEPOD XL large-format variant extending the line. The catalogue also spans stainless steel wall-mounted and freestanding cleaning stations, biodegradable and plastic-free wipe ranges, and custom-branded dispenser options for commercial facilities.

The business operates a self-serve, product-led e-commerce model targeting both UK consumers and commercial buyers in gyms, offices, kitchens, healthcare, and pet-care settings. Revenue is generated through one-time online purchases, a Subscribe & Save recurring subscription programme for automated replenishment, and tiered volume discounts on bulk orders, with pricing publicly displayed in GBP, EUR, USD, and CAD and free next-day UK delivery offered on orders over £30. Go-to-market combines SEO-optimised category content, email marketing, organic social media (Instagram, Facebook, LinkedIn), Google Reviews, and selective trade-show participation such as the Elevate fitness industry exhibition. The company holds eight registered trademarks spanning its sub-brand portfolio and maintains biocidal product compliance, and it appears to be privately held with no disclosed external funding.

Name

The Hygiene Company

Legal name

Grange Europe Ltd

Website

https://thehygienecompany.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

UK-based e-commerce supplier of branded hygiene products — including biodegradable and recyclable wipes, antimicrobial dispensers, sanitisers, and surface sprays — serving gyms, offices, food service, healthcare, and consumer markets through direct online sales and subscription replenishment.

Ownership category

akta.pro rank

Product category

Hygiene Products

NAICS

Sanitary Paper Product Manufacturing (322291), Soap and Cleaning Compound Manufacturing (32561), Soap and Other Detergent Manufacturing (325611)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Wipes (Baby, Flushable, Household, Personal) (CRADALAH)

akta.pro secondary industries

Disinfectant Wipes (Pre-moistened) (CRAJANAC), Wipes (All-Purpose Cleaning Wipes) (CRAJAMAJ), Wet Wipes & Flushable Wipes (Nonwoven-based) (IMAMAGAC), Body Wipes & Cleansing Towelettes (CRABAEAG)

Keywords

• Hygiene product supply
• Wet wipes wholesale
• Antimicrobial dispensers
• Hand sanitiser products
• Surface cleaning sprays

Headquarters

HQ city

Billericay

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. E-commerce Product Sales: Direct-to-customer and business sales through their online storefront, offering one-time purchases of wet wipes, dispensers, sanitisers, and surface sprays. Products are sold in various quantities from individual units to bulk multi-pack configurations.
2. Subscribe and Save: Recurring subscription model offering automatic deliveries with discounted pricing for regular replenishment orders. Targets businesses requiring consistent supply of hygiene products.
3. Volume Discounts: Bulk purchasing program offering tiered pricing for larger orders, allowing customers to unlock better pricing through volume purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

The Hygiene Company supplies its own-brand wet wipes (biodegradable, recyclable, gym, body, kitchen, office, and bulk bucket/tub variants), wipe dispensers (free-standing and wall-mounted stainless steel), hand sanitisers, sanitiser dispensers, and surface sprays under sub-brands including Koala Wipes, GymWipes, WIPEPOD, Liquidate, Germstar, Office Wipes, and Kitchen Wipes. Customers can purchase one-off or via the Subscribe and Save programme, with custom branding available on dispensers for commercial buyers.

Product overview

The Hygiene Company is a U.K.-based supplier of wipes and dispensers offering a diversified portfolio of hygiene and cleaning products. The core offering centres on branded wet wipes across multiple sub-brands (Koala Wipes®, GymWipes®, Liquidate®, Germstar®) complemented by a range of wipe dispensers including the WIPEPOD® system and stainless steel options (wall-mounted, freestanding, and cleaning stations). The portfolio includes biodegradable, recyclable, and plastic-free wipe options alongside sanitisers and surface sprays. Products are available through e-commerce with subscription options, volume discounts, and a lifetime guarantee on dispensers.

Differentiator

Problem solved

Functional benefit

Brands

• Koala Wipes®: 100% biodegradable, plastic-free wet wipes made with natural ingredients for humans, babies, and pets.
• GymWipes®
• Liquidate®
• WIPEPOD®
• Germstar®

Products and services

• Koala Wipes® Biodegradable Wipes Plastic-free, biodegradable wet wipes sold under the Koala Wipes® sub-brand for general consumer and commercial use.
• GymWipes® Club-Quality Antibacterial Wipes Club-quality antibacterial wipes designed for gyms, health clubs, and fitness facilities, sold under the GymWipes® sub-brand.
• WIPEPOD® Dispenser System Proprietary wipe dispenser system including wall-mounted and free-standing variants with Steritouch antimicrobial touch points and custom branding options, sold under the WIPEPOD® sub-brand.
• Liquidate® Sanitisers and Sprays Liquid sanitiser and surface spray products sold under the Liquidate® sub-brand for hand and surface disinfection in commercial and consumer settings.
• Germstar® Hand Sanitiser Hand sanitiser range sold under the Germstar® sub-brand, supplied as bulk liquid for use with sanitiser dispensers in commercial settings.
• Office Wipes® Wet wipe line positioned for office and corporate workplace use, sold under the Office Wipes® sub-brand.
• Kitchen Wipes® Wet wipes designed for kitchen and breakout-area use in offices and homes, sold under the Kitchen Wipes® sub-brand.
• Biodegradable Wipes Plastic-free biodegradable wet wipe range offered across consumer and commercial product lines.
• Recyclable Wipes Recyclable wet wipe range offered as a sustainable consumable option alongside the biodegradable range.
• Stainless Steel Free-Standing Dispensers Free-standing stainless steel wipe dispensers with lifetime guarantee and custom branding options for commercial environments.
• Stainless Steel Wall-Mounted Dispensers Wall-mounted stainless steel wipe dispensers with lifetime guarantee and custom branding options for commercial environments.
• Wet Wipes Station Combined wet-wipe station offering for commercial washrooms and entry areas.
• Cleaning Stations Dedicated cleaning stations bundling wipes, sanitiser, and dispensers for commercial and consumer users.
• Sanitiser Dispensers Standalone hand sanitiser dispenser units designed to dispense Liquidate®/Germstar® sanitiser in commercial settings.
• Body Wipes Personal-use body wipes for consumers, including pre-workout, post-workout, and shower-alternative use.
• Bucket and Tub Wipes Bulk-format wipes supplied in buckets and tubs for high-volume commercial buyers.
• Product Bundles Multi-product bundles combining wipes, sanitiser, and dispensers at combined pricing for commercial and consumer buyers.
• Subscribe and Save Subscription programme that schedules recurring deliveries of wipes, sanitiser, and refill products to consumer and commercial customers at discounted subscription pricing.

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• 2Pure Wipes: UK-based specialist in antibacterial gym and fitness wipes. Direct competitor to The Hygiene Company's GymWipes® line, serving the same SMB gym/fitness facility segment with similar e-commerce and subscription distribution.
• Ecozone: UK eco-friendly household cleaning brand selling biodegradable wipes, sprays, and cleaning products direct to consumers. Comparable on product mix (plastic-free wipes, surface cleaners), UK market focus, and sustainability positioning.
• EcoHydra: UK manufacturer of alcohol-free hand sanitizers and hygiene products serving schools, healthcare, and offices. Overlaps with The Hygiene Company's Liquidate® sanitizer line and dispenser offerings in the UK B2B hygiene market.

Regional players

• Dri-Pak: UK-based manufacturer and distributor of natural cleaning products including washing-up liquid, soda crystals, and household wipes. Comparable UK-centric cleaning-supply operator with overlapping household and kitchen cleaning categories.

Broad incumbents

• Reckitt Benckiser: Global CPG major behind Dettol, Lysol, and Finish antibacterial wipes and surface cleaners. Broad incumbent across the same disinfectant wipes, sanitizer, and surface-spray categories where The Hygiene Company competes.
• Procter & Gamble: Global CPG major with Mr. Clean, Fairy, and other household cleaning wipe and spray brands. Large incumbent operating across the same household and surface-cleaning categories as The Hygiene Company.
• Kimberly-Clark: Global CPG major behind Huggies, Kleenex, and Scott professional wipes including industrial and household wiping categories. Broad incumbent overlapping in personal, household, and institutional wipes.
• SC Johnson: Global CPG major behind Mr. Muscle, Method, and other household cleaning brands. Overlaps with The Hygiene Company's surface sprays, sanitizers, and all-purpose cleaning wipes categories.
• Nice-Pak International: One of the world's largest wet-wipe contract manufacturers supplying private-label and branded wipes globally. Represents a supply-side threat and competitor at the wholesale/private-label tier that The Hygiene Company could either buy from or compete against for retailer contracts.

Emerging players

• PDI Healthcare: Specialist in professional disinfectant wipes and sanitizing products for healthcare and commercial settings. Comparable in antibacterial wipe chemistry and dispenser-based B2B distribution, though focused on clinical segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TheHygieneCompany
• LinkedInlinkedin.com/company/grange-europe-ltd---t-a-the-hygiene-company
• Instagraminstagram.com/thehygienecompany
• Xx.com/hygienecompany

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Hygiene Company