Burrow, Welchel & Culp Orthodontics

What Burrow, Welchel & Culp Orthodontics does

Burrow, Welchel & Culp Orthodontics, doing business as Lume Pediatric Dentistry & Orthodontics, is a privately-held, doctor-owned multi-site dental specialty group headquartered in Charlotte, North Carolina. The practice operates 14 office locations across North and South Carolina spanning Charlotte, Pineville, Davidson, Harrisburg, Gastonia, Jacksonville, Wilmington, Rock Hill, Fort Mill, and Tega Cay, providing two integrated service lines: pediatric dentistry (preventive and restorative care, sedation, special-needs dentistry, oral surgery) and orthodontics (traditional and lingual braces, 3M clear aligners, retainers, airway orthodontics, and adult orthodontics). The clinical model is positioned around a longitudinal patient relationship that begins with a toddler's first dental visit and extends through adult retention care, supported by a roster of eleven named specialist providers including founding dentists Sam Burrow, Alex Culp, Britney Welchel and David Moore operating under the legal entity burrow-welchel-culp-moore-pllc.

Revenue is generated through fee-for-service clinical delivery with treatment plans starting at a typical quote-based pediatric or orthodontic consultation and progressing through multi-month treatment courses. Pricing is not publicly disclosed but the firm markets transparent, upfront costs with affordable monthly payment plans, indicating use of in-house or third-party patient financing for higher-ticket orthodontic cases. Patient acquisition is driven primarily through local SEO optimized per-location landing pages, Google Business Profile presence, accumulated 1,000+ five-star reviews, 100+ annual local community sponsorships (school fundraisers, charity 5Ks), and a partnership with the Smiles Change Lives nonprofit for pro-bono pediatric orthodontic care. The underlying technology stack is a third-party healthcare dental practice management system with Jarvis Analytics powering per-location scheduling and marketing attribution.

The firm was formed in 2019 from the combination of two Carolina specialty practices and rebranded to the unified Lume identity in 2024 to integrate pediatric and orthodontic operations under a single brand. The practice remains explicitly doctor-owned with no disclosed venture capital, private equity, or institutional backing, and operates with no parent company, no subsidiaries, and no M&A activity beyond the Charlotte Pediatric Dentistry consolidation. No patents, certifications, regulatory actions, products, or services outside of clinical dental and orthodontic delivery are present in the source material.

Name

Burrow, Welchel & Culp Orthodontics

Legal name

burrow-welchel-culp-moore-pllc

Website

https://charlotteorthodontists.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Lume Pediatric Dentistry & Orthodontics (formerly Burrow, Welchel & Culp Orthodontics) is a doctor-owned multi-site specialty dental group operating 14 locations across North and South Carolina, delivering pediatric dentistry and orthodontic treatments to children, teens, and adults.

Ownership category

akta.pro rank

Product category

Pediatric Dentistry & Orthodontics

NAICS

Offices of Dentists (62121)

akta.pro primary industry

Comprehensive Orthodontic Clinics (HLABABAA)

akta.pro secondary industries

Orthodontic Group Practices (HLABAKAC), Pediatric Orthodontics (HLABABAB), Interceptive/Phase I Pediatric Orthodontics (HLABAGAG)

Keywords

• Pediatric dentistry services
• Orthodontic treatment
• Braces and aligners
• Special needs dentistry
• Sedation dentistry

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Pediatric Dental Services: Revenue from preventive and restorative dental care services for children including cleanings, fluoride treatments, dental sealants, fillings, crowns, pulpotomies, and oral surgery.
2. Orthodontic Treatment Services: Revenue from orthodontic treatments including braces (traditional and lingual), clear aligners (3M), retainers, and airway orthodontics for children, teens, and adults.
3. Sedation Dentistry: Revenue from safe sedation options including nitrous oxide (laughing gas) for children requiring extra comfort during procedures.

Pricing tiers

Distribution channels1 record

Marketing channels4 records

Core offering

Burrow, Welchel & Culp Orthodontics (now operating as Lume Pediatric Dentistry & Orthodontics) is a doctor-owned multi-location dental practice providing pediatric dentistry and orthodontic services across 14 locations in North and South Carolina. The practice delivers preventive and restorative pediatric dental care, special needs dentistry, sedation dentistry, and orthodontic treatments including traditional braces, 3M clear aligners, airway orthodontics, and retainers for children, teens, and adults.

Product overview

Lume Pediatric Dentistry & Orthodontics (formerly Burrow Welchel & Culp Orthodontics and Charlotte Pediatric Dentistry) operates as a unified multi-location healthcare practice offering two interconnected service lines: pediatric dentistry and orthodontics. The pediatric dentistry service provides preventive care (cleanings, fluoride treatments, sealants), restorative treatments (fillings, crowns), specialized procedures (pulpotomies, frenectomies, extractions, oral surgery), sedation options, and special needs dentistry. The orthodontic service encompasses traditional braces, 3M clear aligners, early/teen/adult orthodontics, airway orthodontics, and retainers. Both services share the same 14 locations across North and South Carolina and are delivered by specialized pediatric dentists and orthodontists.

Differentiator

Problem solved

Functional benefit

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Smiles Change LivescoreStrategic or Co-development PartnerCommunity partnership program providing free orthodontic care to children in need. Lume participates by offering orthodontic treatment to qualifying patients through this nonprofit program, demonstrating commitment to community impact and accessibility of care.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Jefferson Dental & Orthodontics: Jefferson Dental & Orthodontics operates a multi-location dental group practice combining general dentistry, pediatric care and orthodontics. Its integrated multi-specialty model and family-focused branding closely resemble Lume's pediatric-plus-orthodontics positioning.
• Smile Doctors: Smile Doctors is the largest US orthodontic group practice network with hundreds of affiliated clinics offering braces and clear aligners. It directly compares to Lume as a multi-location orthodontic group practice expanding through affiliations with specialist doctors.
• Great Expressions Dental Centers: Great Expressions is a multi-specialty dental group practice operating across multiple states with general dentistry, pediatric, and orthodontic service lines. It mirrors Lume's combination of multi-specialty offerings delivered across regional office networks.
• Children's Dental Health: Children's Dental Health is a multi-location pediatric dental group practice in the Mid-Atlantic and Northeast. Like Lume, it combines pediatric dentistry with orthodontics under a unified pediatric-focused brand and serves families from toddlerhood through adolescence.

Emerging players

• SmileDirectClub: SmileDirectClub pioneered the direct-to-consumer clear aligner model, bypassing in-office orthodontists for adult mild cases. It competes with Lume's adult clear aligner offering through a fundamentally different (DTC) go-to-market.

Broad incumbents

• Heartland Dental: Heartland Dental is the largest US dental support organization (DSO) providing non-clinical support to affiliated practices nationwide. It competes broadly for orthodontic and dental patient share with extensive corporate resources and a national footprint.
• Pacific Dental Services: Pacific Dental Services is one of the largest US dental support organizations supporting practices with multi-specialty offerings including orthodontics. As a national DSO it competes with Lume for patients, dentists and clinical staff.
• Aspen Dental: Aspen Dental is a large national DSO operating hundreds of branded dental offices offering general dentistry and orthodontics. It competes with Lume for adult orthodontic and family dentistry patients across multiple states.
• Dental Care Alliance: Dental Care Alliance is a large multi-state dental support organization with affiliated practices offering general, pediatric and orthodontic services. Its multi-specialty, multi-location model overlaps with Lume's group practice footprint.

Regional players

• Sage Dental: Sage Dental is a Southeastern US dental group practice with multi-specialty offerings including orthodontics, with strong concentration in Florida and Georgia. It competes with Lume in adjacent Southeastern geographies with a similar regional group practice model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Xx.com/burrowwelchel

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Burrow, Welchel & Culp Orthodontics