Luverne Truck Equipment

What Luverne Truck Equipment does

Luverne Truck Equipment is a US-based designer and manufacturer of aftermarket truck and van accessories, founded in 1963 and operating as a brand under CURT Manufacturing LLC, itself a subsidiary of Lippert Components. Its product portfolio centers on four categories: running boards and side steps (Grip Step XL, Grip Step 7", MegaStep, O-Mega II, Regal 7, Aluminator, SlimGrip lines), grille guards and bumpers (Prowler Max, SolidShield, Tuff Guard, 2-inch Tubular, and the Impact shock-absorbing rear bumper), mud flaps (Textured Rubber series with stainless steel plates), and van fleet outfitter kits bundling components for Mercedes-Benz Sprinter, Ram ProMaster, and Ford Transit cargo vans. Core technical differentiators include proprietary expanded metal tread designs for traction and debris shedding, powder-coated steel and aluminum construction, vehicle-specific mounting brackets spanning model years 1963-2027, and a shock-absorbing rear bumper rated to absorb impacts up to 5 mph.

The company generates revenue through one-time hardware sales of complete kits and replacement parts, distributed via a tiered network of Platinum, Gold, and Silver online retailers, a physical dealer locator, and shared Lippert/CURT warehouses across seven US sites and two Canadian sites. Luverne serves four overlapping customer segments: commercial and fleet operations, van fleet/cargo van operators, government and law enforcement, and individual truck owners, with pricing not publicly disclosed and billed on a unit basis at the point of sale. Marketing is executed through LUVERNE University (a product education portal), a downloadable vehicle application catalog, promotional rebates, video content, and dealer co-marketing rather than direct digital sales.

Go-to-market is multi-channel with no direct-to-consumer e-commerce on the Luverne site (orders appear to route through the CURT Group account infrastructure). Luverne shares e-commerce, distribution, and parent-level resources with sister brands ARIES Automotive, CURT, and UWS under the Lippert Components umbrella, providing ecosystem leverage and cross-brand catalog exposure. No public revenue, venture funding, or AI/ML capabilities are disclosed in available data.

Name

Luverne Truck Equipment

Legal name

CURT Manufacturing LLC

Website

https://luvernetruck.com

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

51–100 employees

Short description

Luverne Truck Equipment designs and manufactures aftermarket truck and van accessories, including running boards, grille guards, mud flaps, and van fleet outfitter kits, serving commercial fleets, cargo van operators, government buyers, and individual truck owners since 1963 under Lippert's CURT Group.

Ownership category

akta.pro rank

Product category

Truck and Van Accessories

NAICS

Motor Vehicle Parts Manufacturing (3363), Motor Vehicle Body and Trailer Manufacturing (33621)

SIC

Motor Vehicle Parts & Accessories (3714), Truck & Bus Bodies (3713)

akta.pro primary industry

Truck Body & Upfitting Manufacturing (Box Bodies/Service Bodies/Cranes/Liftgates) (IMACABAI)

Keywords

• Truck running boards
• Grille guards
• Mud flaps
• Van fleet accessories
• Truck side steps

Headquarters

HQ city

Brandon

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Truck Accessory Sales: One-time hardware sales of truck running boards, grille guards, mud flaps, and related accessories through dealer network and e-commerce platforms. Products are sold as complete kits with mounting brackets or as individual replacement parts.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Luverne Truck Equipment designs and manufactures physical truck and van accessories, including running boards, side steps, grille guards, bumpers, mud flaps, and complete van fleet outfitter kits. Products are engineered vehicle-specific for major pickup truck and cargo van platforms (Sprinter, ProMaster, Transit) and assembled in the United States since 1963.

Product overview

Luverne Truck Equipment is a manufacturer of truck and van accessories, producing physical hardware products rather than software. The portfolio centers on running boards and side steps (including Grip Step XL, Grip Step 7", MegaStep, O-Mega II, Regal 7, Aluminator, and SlimGrip lines), grille guards and bumpers (Prowler Max, SolidShield, Tuff Guard, and 2" Tubular styles), mud flaps (Textured Rubber series), and van fleet solutions (including the award-winning Impact shock-absorbing bumper and complete outfitter kits for Sprinter, ProMaster, and Transit vans). Products are vehicle-specific with application guides covering models from 1963-2027. The company operates as part of CURT Manufacturing LLC and manufactures in the United States since 1963.

Differentiator

Problem solved

Functional benefit

Brands

• Grip Step: Running boards featuring expanded metal treads for maximum traction, available in 7-inch and 9-1/2-inch widths
• Impact
• Prowler Max
• SolidShield
• O-Mega II
• MegaStep
• Regal 7
• Aluminator
• Tuff Guard
• Textured Rubber Mud Guards

Products and services

• Grip Step XL 9-1/2" Running Boards Extra-wide 9-1/2" running boards with expanded metal treads and powder-coated steel construction, designed for maximum traction and safety on cargo vans and work trucks.
• Grip Step 7" Running Boards 7" wide running boards with fleet-approved expanded metal treads, powder-coated aluminum construction for rust resistance, and open treads that knock dirt and snow off boots.
• SlimGrip 5" Running Boards 5" wide running boards for trucks providing a balance of grip and aesthetic appeal.
• MegaStep 6-1/2" Running Boards 6-1/2" wide running boards designed for work vans providing safe and comfortable access to vehicles.
• Regal 7 Oval Side Steps Premium 7" oval side steps offering a balance between form and function with professional appearance.
• O-Mega II 6" Oval Side Steps Oval-shaped 6" side steps providing a sophisticated look while offering solid vehicle protection and easier entry/exit.
• Aluminator Side Steps Side steps with aluminum construction designed to increase nighttime visibility through illuminated stepping surfaces.
• Prowler Max Grille Guards Heavy-duty front-end protection grille guards for trucks featuring robust steel construction for solid protection against impacts and debris.
• SolidShield Grille Guards Van grille guard providing solid front-end protection for commercial work vans and trucks.
• Tuff Guard Grille Guards Heavy-duty grille guards designed for rugged work environments providing front-end protection.
• 2" Tubular Grille Guards Ford Co-Pilot360 compatible tubular grille guards designed for Ford F-250 and larger trucks.
• Impact Shock-Absorbing Rear Bumper Award-winning rear bumper with built-in spring-loaded shock assembly and heavy-duty steel construction that absorbs impacts up to 5mph, protecting cargo vans from costly damage when backing into loading areas.
• Textured Rubber Mud Guards Heavy-duty 3/8" thick rubber mud flaps with 18-gauge stainless steel plates providing extra body protection for trucks against rocks and debris.
• Van Fleet Outfitter Kits Complete outfitter kits for Mercedes-Benz Sprinter, Ram ProMaster, and Ford Transit vans including running boards, bumper steps, and accessories for safer entry/exit and rear-end protection.
• Receiver Hitch Steps Hitch-mounted steps providing convenient access to truck beds and cargo areas.
• HighRise Folding Rear Entry Step Folding rear entry step providing safer and easier trailer access for work vans.

Quantifiable outcome

• Shock-absorbing bumper absorbs impacts up to 5mph to protect cargo vans from costly damage when backing into loading areas

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• CURT Manufacturing LLCflagshipChannel Partner/ Reseller/ DistributorLuverne is part of the CURT Group family of brands. CURT Manufacturing LLC is the parent company and primary distribution partner for LUVERNE truck accessories. LUVERNE products are sold through the same e-commerce infrastructure and dealer network as CURT products.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CURT Manufacturing: Sister brand within the CURT Group (Lippert Components) and primary distribution partner for Luverne. Manufactures towing products, hitches, and truck accessories, sharing the same dealer network, e-commerce infrastructure, and corporate ownership — making it the most direct operational peer.
• ARIES Automotive: Another sister brand under the CURT Group/Lippert umbrella producing truck and SUV accessories including running boards, grille guards, and bull bars. Direct comparable in product mix, channel strategy, and ownership structure.
• UWS Truck Accessories: Sister brand within the CURT Group focused on truck bed toolboxes, tonneau covers, and storage accessories. Comparable in channel strategy (dealer network, e-commerce) and corporate ownership, though differentiated toward bed storage rather than entry/exit accessories.
• Dee Zee: Independent manufacturer of truck and SUV accessories including running boards, nerf bars, tool boxes, and mud flaps. Direct competitor in the same product categories with a similar commercial/fleet and consumer customer mix.
• Go Rhino: Manufacturer of truck and Jeep aftermarket products including running boards, bumper steps, grille guards, and brush guards. Competes head-to-head with Luverne in grille guard and side step categories, serving similar work truck and off-road consumer segments.
• Westin Automotive: Established aftermarket manufacturer of grille guards, bumpers, running boards, and nerf bars for trucks and SUVs. Direct product overlap with Luverne, particularly in the grille guard and bumper step categories.
• N-FAB: Manufacturer of nerf bars, step bars, light bars, and bumpers for trucks, Jeeps, and SUVs. Competes with Luverne's O-Mega II, Regal 7, and other nerf bar/side step lines, serving similar pickup truck and work vehicle customers.

Emerging players

• Husky Liners: Manufacturer of vehicle protection products including floor liners, mud guards, and cargo liners. Overlaps with Luverne in the mud flap and vehicle body protection categories, though Husky's primary franchise is interior/exterior floor protection rather than entry/exit hardware.
• Rough Country: Aftermarket manufacturer of suspension lift kits, off-road accessories, and truck/Jeep parts including steps, bumper kits, and grille guards. Adjacent competitor with stronger off-road/Jeep positioning than Luverne's work truck focus.

Broad incumbents

• RealTruck: Largest North American online retailer and brand platform for truck and Jeep accessories. Sells Luverne products as a Platinum-tier retailer while also operating owned brands (Rough Country, tonneau covers) — a competitor-distributor hybrid with broader category reach than Luverne.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/luvernetruck
• Facebookfacebook.com/207828819237771
• LinkedInlinkedin.com/company/luverne-truck-equipment

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Luverne Truck Equipment