Referral Rocket
Referral Rocket is a self-serve SaaS platform that lets SaaS, ecommerce, and B2C startups launch referral and affiliate programs with automated commission tracking, fraud detection, and payouts across Stripe, Razorpay, Shopify, and PayPal.
- Company typePrivate
- Founded2023
- HeadquartersMumbai, India
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Referral Rocket does
Referral Rocket, operated by Ujjwal Technologies Co. (Delaware, USA), is a self-serve SaaS platform that enables SaaS, ecommerce, and B2C startup customers to launch and manage referral and affiliate marketing programs from a single dashboard. The product combines referral-program software (single- and double-sided refer-a-friend, milestone giveaways, newsletter referrals) with affiliate-program software (commission structures, multi-level affiliate marketing, affiliate discovery via an internal Marketplace, fraud detection, and white-label branded portals). Technical architecture is cloud-based on AWS and DigitalOcean with Keycloak authentication, Cloudflare monitoring, and SHA-256 encryption, exposing a REST API, webhooks, and a JavaScript SDK for custom integrations.
The platform's business model is subscription-based with four published tiers — Starter (free), Basic ($16/month), Pro ($33/month, most popular), and Enterprise ($85/month) — and no transaction fees on affiliate payouts. Distribution is product-led via direct website self-sign-up, supplemented by an Affiliate Marketplace and SEO-driven competitor-comparison pages. Named integrations span payments and ecommerce (Stripe, Razorpay, CashFree, Shopify, PayPal, Wise, Tremendous), and the company claims hundreds of customers across 50+ countries. No external funding rounds, M&A activity, management team disclosures, or AI/ML capabilities are documented in the source material; certifications attributed to Referral Rocket are inherited from its underlying infrastructure providers (ISO 27001, SOC 1/2/3, PCI DSS Level 1 via Stripe).
Referral Rocket firmographics
Firmographics- Name
- Referral Rocket
- Legal name
- Ujjwal Technologies Co.
- Website
- https://referralrocket.io
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Referral Rocket is a self-serve SaaS platform that lets SaaS, ecommerce, and B2C startups launch referral and affiliate programs with automated commission tracking, fraud detection, and payouts across Stripe, Razorpay, Shopify, and PayPal.
- Ownership category
- akta.pro rank
Referral Rocket industry classification
Industry- Product category
- Referral and Affiliate Marketing Software
- NAICS
- Other Computer Related Services (541519)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Referral & Advocacy Program Services (MPAAAIAO)
Keywords
Where Referral Rocket is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Referral Rocket business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- Subscription SaaS: Monthly or annual subscription plans (Basic, Pro, Enterprise) with tiered features based on number of campaigns, affiliates, referrals, and team members allowed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Starter - Free limited plan |
| Subscription | Monthly | Basic - $16/month |
| Subscription | Monthly | Pro - $33/month (Most Popular) |
| Subscription | Monthly | Enterprise - $85/month |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels9 records
Referral Rocket product offering
Product offeringCore offering
Referral Rocket is a self-serve SaaS platform that lets businesses launch and manage automated refer-a-friend and affiliate marketing programs from a single dashboard. The platform provides referral link generation, click and conversion tracking, commission management, fraud detection, multi-level affiliate marketing, white-label affiliate portals, real-time analytics, and automated payouts via integrations with payment processors. It is built for SaaS, ecommerce, fintech, and B2C startup customers and is sold primarily through self-serve monthly/annual subscription plans.
Product overview
Referral Rocket is a unified referral and affiliate marketing platform designed for SaaS, ecommerce, and B2C startups. The core offering combines referral program software and affiliate software into a single platform, allowing businesses to launch both referral and affiliate marketing campaigns from one dashboard. The platform includes a self-service affiliate portal with branded dashboards, REST API and webhooks for custom integrations, real-time analytics dashboards, fraud detection, multi-level affiliate marketing with configurable commission tiers, white-label capabilities, and an affiliate marketplace for program discovery. Integration with payment providers (Stripe, Razorpay, CashFree, PayPal, Wise) and reward platforms (Tremendous) enables automated commission tracking and payout processing. The product architecture supports multiple program types including refer-a-friend, affiliate marketing, ecommerce double-sided programs, milestone giveaways, newsletter referral, and SaaS referral programs.
Differentiator
Problem solved
Functional benefit
Products and services
- Referral Rocket Core Platform
- Referral Program Software
- Affiliate Software
- Affiliate Marketplace
Quantifiable outcome
- 2-3x ROI for businesses using referral programs
- +3 more outcomes
Companies that use Referral Rocket
Customer profileNamed customers12 records
Segments6 records
Ideal customer profiles4 records
Referral Rocket technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature6 records
Referral Rocket partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, supporting and infrastructure.
- StripecorePrimary payment integration for processing affiliate commissions. Supports instant payouts to affiliates via Stripe. Featured prominently as a key integration across the platform.
- RazorpaycorePayment processor integration for Indian market, enabling affiliate commission processing for businesses using Razorpay as their payment gateway.
- ShopifycoreEcommerce platform integration for Shopify stores to launch referral programs. Allows tracking of referrals and automated commission management for Shopify merchants.
- CashFreesupportingAlternative payment processor integration for Indian businesses, providing flexibility for affiliate payout processing.
- TremendoussupportingGift card payout integration offering 2000+ gift card options for affiliate rewards, providing alternatives to cash payouts.
- PayPalsupportingMass payout integration for sending affiliate commissions via PayPal, supporting bulk payment processing.
- WisesupportingInternational mass payout integration enabling cross-border affiliate payments with lower fees compared to traditional methods.
- Amazon Web Services (AWS)infrastructurePrimary cloud infrastructure provider hosting the application in secure, certified data centers with ISO 27001 compliance and SOC 1/2/3 standards.
- DigitalOceaninfrastructureSecondary cloud infrastructure provider for application hosting, maintaining high compliance standards including ISO 27001.
- CloudflareinfrastructureNetwork security and real-time monitoring provider protecting infrastructure and providing performance insights.
- KeycloakinfrastructureEnterprise-grade authentication and authorization system for service authentication and access control.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Referral Rocket competitors and assessment
Company assessmentDirect peers
- FirstPromoter: Affiliate and referral management platform for SaaS. Listed by Referral Rocket as a primary competitor and serves the same vertical with comparable subscription pricing, dashboard analytics, and Stripe-based payouts.
- GrowSurf: Referral program software with a freemium tier and SaaS focus. Direct competitor explicitly named in Referral Rocket's competitive comparison set, with overlapping referral-link tracking and reward management.
- Viral Loops: Referral marketing platform focused on viral campaigns, giveaways, and pre-launch waitlists. A named competitor of Referral Rocket with overlapping features in referral tracking, templates, and program analytics.
- Tapfiliate: Affiliate tracking and management software for ecommerce and SaaS. A direct competitor referenced by Referral Rocket, with comparable multi-level affiliate, white-label, and integration capabilities.
- Rewardful: Referral and affiliate software purpose-built for SaaS companies on Stripe. Direct head-to-head competitor — Referral Rocket explicitly compares against Rewardful and targets the same founder/marketing persona with similar pricing tiers and feature sets.
- Refersion: Affiliate and influencer marketing platform with a strong ecommerce focus (Shopify integration). Overlaps with Referral Rocket's ecommerce use cases and Shopify integration story.
- UpPromote: Shopify-focused affiliate marketing app with referral and ambassador programs. Comparable in ecommerce referral workflows and Shopify ecosystem integration.
- Tolt: Affiliate program management tool for SaaS companies. Explicitly named on Referral Rocket's comparison pages, targeting the same SMB SaaS segment with similar flat-fee subscription pricing.
Broad incumbents
- Impact: Large partnership management and affiliate marketing platform covering affiliates, influencers, and strategic partners. Operates in the same broad space with an enterprise focus and significantly larger scale.
- PartnerStack: Broader partner ecosystem platform covering affiliate, referral, and reseller programs, especially for B2B SaaS. Competes in the same category with a wider enterprise feature set and larger customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Referral Rocket social profiles
Digital presenceReferral Rocket compliance and trust
Trust signalCompliance6 records
Referral Rocket financial estimates
Financial estimateRevenue estimate
Valuation estimate
Referral Rocket leadership team
Management profileNumber of profiles
Referral Rocket funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Referral Rocket M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Referral Rocket
What does Referral Rocket do?
Referral Rocket is a self-serve SaaS platform that lets businesses launch and manage automated refer-a-friend and affiliate marketing programs from a single dashboard. The platform provides referral link generation, click and conversion tracking, commission management, fraud detection, multi-level affiliate marketing, white-label affiliate portals, real-time analytics, and automated payouts via integrations with payment processors. It is built for SaaS, ecommerce, fintech, and B2C startup customers and is sold primarily through self-serve monthly/annual subscription plans.
Is Referral Rocket a public or private company?
Referral Rocket is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Referral Rocket founded?
Referral Rocket was founded in 2023. It employs 1 to 10 people.
Where is Referral Rocket based?
Referral Rocket is headquartered in Mumbai, India, in the Asia region.
How does Referral Rocket make money?
One revenue line is on record: subscription SaaS.
Who are Referral Rocket's main competitors?
Direct peers on record are FirstPromoter, GrowSurf, Viral Loops, Tapfiliate, Rewardful, Refersion, UpPromote and Tolt. Broad incumbents are Impact and PartnerStack.
Does Referral Rocket have an API?
Yes. Referral Rocket offers a REST API and real-time webhooks for custom integrations. The API allows developers to build custom integrations, configure rewards with types, limits, currency, and timestamps, trigger events when referrals convert, rewards are issued, or payouts are processed. Webhooks enable real-time event notifications for affiliate conversions, reward issuance, and payout processing. Developer documentation is at referral-rocket.gitbook.io/docs.
What industry is Referral Rocket in?
Referral Rocket's product category is Referral and Affiliate Marketing Software. Its primary akta.pro industry code is MPAAAIAO, Referral & Advocacy Program Services. Its NAICS code is 541519 and its SIC code is 7372.