What Antarès does

Antarès Sellier France is a French artisanal saddlery founded in 2000 that designs, manufactures, and distributes premium equestrian equipment for horses and riders. The company operates a tiered saddle portfolio: fully bespoke saddles handcrafted in its Saintes (France) workshop, semi-custom Signature saddles, and accessible Altaïr ready-to-wear saddles, the latter two produced at its wholly owned Argentine subsidiary Profine (acquired 2015). Its helmet business spans the classic Origin line and the technical, 2023-standard-compliant Précision line, with customization ranging from 22-color semi-custom accessories to fully bespoke shells hand-painted under a partnership with BS Designs.

The company generates revenue through one-time unit sales across a broad catalog that also includes anatomical girths, stirrups (notably Royal Rider), stirrup leathers, bridles, reins, martingales, breastplates, halters, saddle pads, horse blankets, and lifestyle leather goods. Pricing ranges from entry-level helmets around €330 and ready-to-wear saddles from ~€1,800 to quote-based custom saddles and limited capsule collections. Distribution is hybrid: a multilingual DTC e-commerce storefront (FR/EN/DE) shipping to France, Belgium, Canada, USA, Germany and other countries, complemented by a regional network of field-experts who visit customers for saddle fittings and trials. The company markets via sponsored riders, social media (Instagram, Facebook, Pinterest, YouTube, TikTok), content marketing, email newsletters, equestrian events, and a referral program, and is headquartered in Les Gonds with primary manufacturing in Saintes, France.

Name

Antarès

Legal name

Antarès Sellier France

Website

https://antares-sellier.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

Antarès Sellier France is a 25-year-old French artisanal saddlery that designs, manufactures, and distributes premium custom and ready-to-wear saddles, riding helmets, bridles, and accessories for individual equestrian riders across Europe and North America.

Ownership category

akta.pro rank

Product category

Equestrian Equipment and Saddlery

NAICS

Other Leather and Allied Product Manufacturing (316990), Sporting Goods Retailers (45911)

SIC

Leather & Leather Products (3100), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Helmets & Protective Headgear Retail (Motorcycle/ATV/Snow) (CRAMANAB)

akta.pro secondary industries

Riding Jackets, Pants & Suits Retail (Leather/Textile) (CRAMANAF), Riding Gloves & Hand Protection Retail (CRAMANAE)

Keywords

• Custom equestrian saddles
• Riding helmets
• Equestrian leather goods
• Horse riding equipment
• French saddlery

Headquarters

HQ city

Les Gonds

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Saddles: Handmade-to-order custom saddles manufactured in Saintes, France. Premium pricing based on customization level and materials. One-time purchase with potential for repeat business as riders upgrade or purchase additional saddles.
2. Semi-Custom Saddles (Signature Line): Signature By Antarès semi-custom saddles manufactured in Argentina. Positioned between ready-to-wear and custom. Targeted at sport riders seeking to improve technique and compete.
3. Ready-to-Wear Saddles (Altaïr Line): Accessible leather saddles for beginners and intermediate riders. Manufactured in Argentina. Multiple sizes and customization options available.
4. Riding Helmets: Two helmet lines (Origin and Précision) with various collections (Reference, Galaxy, Classic, Premium, Galuchat, Hunter, Carbone). Prices range from entry-level to premium custom. Semi-custom and fully custom options available.
5. Saddle Equipment & Accessories: Anatomical girths, stirrup leathers, stirrups, saddle covers, bridles, reins, martingales, breastplates, halters, and leather care products.
6. Horse & Rider Textiles: Saddle pads, horse blankets, bonnets, half pads, rider clothing, and accessories.
7. Leather Goods: Bags, clutches, and leather accessories for lifestyle market.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Antarès Sellier manufactures premium equestrian equipment, primarily custom and semi-custom handcrafted leather saddles and riding helmets, alongside bridles, girths, stirrups, textiles, and leather accessories. The company operates three saddle tiers (bespoke sur-mesure made in Saintes, semi-custom Signature line, and ready-to-wear Altaïr line) and two helmet lines (Origin and Précision), with extensive personalization options for individual horse and rider morphology.

Product overview

Antarès Sellier is a French saddlery company manufacturing premium equestrian equipment, primarily saddles and riding helmets. The product portfolio is organized into three saddle tiers: custom-made saddles (sur-mesure) handcrafted in Saintes, France; semi-custom Signature saddles made in Argentina; and ready-to-wear Altaïr leather saddles. The company also produces two main helmet lines—Origin (classic, timeless designs in six collections) and Précision (technical, sporty designs in three collections including Carbone)—with extensive customization options from semi-custom to fully bespoke helmets including the exclusive Antarès x BS Designs collaboration. Supporting products include anatomical girths, stirrup leathers, Royal Rider stirrups, anatomical bridles, reins, martingales, breastplates, saddle pads, horse blankets, and leather goods. The company operates with over 25 years of heritage and craftsmanship.

Differentiator

Problem solved

Functional benefit

Brands

• Altaïr: Ready-to-wear leather saddles collection designed for accessibility and quality, manufactured in Argentina. Includes obstacle, dressage, monoflap, and junior models.
• Signature By Antarès
• Origin
• Précision

Products and services

• Custom-Made Saddles (Selles sur-mesure) Fully bespoke handcrafted saddles manufactured in the Saintes workshop in France, offering complete personalization for dressage, jumping, cross country, and endurance disciplines. Made to fit each horse and rider's morphology using traditional artisanal craftsmanship.
• Signature Semi-Custom Saddles (Selles demi-mesure Signature) Semi-custom saddles made in Argentina by Profine, designed for sport and competition riders seeking to improve technique. Positioned between ready-to-wear and fully custom with superior morphological adaptability.
• Altaïr Ready-to-Wear Saddles (Selles prêt-à-porter) Ready-to-wear leather saddles manufactured in Argentina by Profine, offering quality craftsmanship at accessible prices. Designed for beginners and riders seeking a first saddle. Includes obstacle, dressage, monoflap, and junior models.
• Origin Riding Helmets (Casques Origin) Classic and timeless riding helmets available in six collections: Référence, Galaxy, Classic, Hunter, Galuchat, and Premium. Designed for everyday riding with classic aesthetics.
• Précision Riding Helmets (Casques Précision) Technical and sporty riding helmets with three collections: Référence, Galaxy, and Carbone. Designed for optimal protection both on foot and mounted, compliant with European EN1384-2023 and American F1163-2023 safety standards.
• Semi-Custom Helmets (Casques semi-custom) Customizable helmets allowing riders to choose from 22 colors for accessories including barrette, triangle, and vents.
• Fully Custom Helmets (Casques personnalisés) Fully bespoke helmets with complete customization of shell material, color, finishes, and optional logo additions.
• Antarès x BS Designs Custom Helmets Ultra-exclusive helmets featuring hand-painted shells by BS Designs, a French company specializing in automotive and motorsport helmet customization with nearly 30 years of experience.
• Custom Helmet Capsule Collection Limited edition capsule collection of five exclusive custom helmet designs: Primavera (floral spring theme), Natural (organic nature-inspired), Graphik (bold black and white graphics), Ice Cream (nostalgic colors), and Les Sabots du Cœur (charity collaboration).
• Altaïr Leather Saddles Sub-Brand Complete Altaïr sub-brand leather saddle range manufactured in Argentina by Profine, offering quality craftsmanship at accessible prices for dressage, jumping, and versatile use.
• 25th Anniversary Limited Edition Saddle Limited edition of 25 numbered saddles handcrafted in the Saintes workshop to celebrate Antarès' 25th anniversary.
• Anatomical Girths (Sangles anatomiques) Ergonomic girths designed with anatomical shapes for optimal comfort and pressure distribution, available in short and long versions with sheepskin lining options.
• Stirrup Leathers (Étrivières) Stirrup leathers available in three models: calf-lined for classic use, monobranch for show jumping and eventing, and mono-slim for close-contact feel.
• Royal Rider Stirrups (Étriers Royal Rider) Lightweight, robust stirrups with ergonomic design, wide opening, and anti-slip metallic grip floor. Developed with technical materials inspired by the automotive industry, suitable for dressage, eventing, and show jumping.
• Bridles and Bits (Bride et bridons) Anatomical bridles and double bridles with various noseband types (German, combined, crossed, comfort, Y-shape) designed for optimal horse comfort.
• Reins (Rênes) Reins available in multiple materials including rubber, leather, canvas, elastic, and German reins, designed for better contact and control.
• Martingales and Breastplates (Martingales et colliers de chasse) Training aids including fixed martingales, ring martingales, elastic breastplates, and leather breastplates for maintaining rider position.
• Saddle Pads, Ear Bonnets, and Half Pads (Tapis, bonnets, amortisseurs) Horse textile products including jumping and dressage saddle pads, fly masks, and adjustable half pads for horse comfort.
• Horse Blankets (Couvertures cheval) Horse blankets designed for stable use and weather protection.
• Standard and Wide Peak Helmets (Casques visière courte et large) Riding helmets available with standard short visors for classic style or wide visors for sun and weather protection.
• Race and Cross Helmets (Casques Race et Cross) Specialized helmets for eventing cross country and horse racing, optimized for aerodynamics and protection.
• Helmet Accessories (Accessoires de casques) Interchangeable helmet accessories including barrettes, triangles, headbands, helmet bags, and interior foams for Origin and Précision helmets.
• Leather Halter and Lead Rope (Licol et longe) Leather halters with elastic inserts for horse comfort and lead ropes, including the Stressless halter designed to reduce pressure on sensitive areas.
• Saddle Covers (Housses de selle) Protective covers for dressage and jumping saddles to protect from dust and humidity.
• Leather Goods (Maroquinerie) Bags, clutches, and leather accessories for the lifestyle market, complementing the equestrian product range.
• Rider Equipment (Équipement cavalier) Rider clothing and accessories, including textiles and equipment for the rider.

Quantifiable outcome

• Helmet safety standards compliance with European EN1384-2023 and American F1163-2023
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• BS DesignscoreStrategic or Co-development Partner · 1 January 2023French company specializing in helmet customization through hand-painting, with nearly 30 years of experience in automotive, karting, and motorcycle helmets. Partnership created to offer fully custom helmets with hand-painted designs. BS Designs paints helmet shells designed by Antarès team, then shells are assembled in Saintes workshop.
• ProfinecoreOthers · 1 January 2015Argentine company that has been fully integrated into the Antarès group since 2015. Manufacturer of Altaïr ready-to-wear and Signature semi-custom saddles. Argentina is recognized worldwide for exceptional leather quality and equestrian traditions. Profine artisans share the same quality requirements as French craftsmen in Saintes.
• Les Sabots du CœurflagshipGTM or Marketing PartnerCharity association dedicated to bringing life to horses until the end. Antarès created a capsule collection helmet with 100% of proceeds from 'Les Sabots du Cœur' helmet sales donated to the association. This partnership embodies Antarès Sellier's values of security, comfort, and aesthetics.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Prestige Italia: Italian manufacturer of high-end saddles with proprietary tree technology and made-to-measure fittings, serving the same competitive equestrian rider base as Antarès with a comparable premium European manufacturing model.
• Samshield: French equestrian helmet brand offering premium riding helmets with extensive customization and high-end materials, competing most directly with Antarès' Origin and Précision helmet lines.
• Sergio Grasso: Italian premium riding boot and leather goods maker serving the same high-end European equestrian customer base as Antarès, with comparable artisanal manufacturing and customization positioning.
• Devoucoux: French bespoke saddler headquartered near Tarbes, manufacturing custom-made and ready-to-wear saddles for show jumping, dressage, and eventing - the closest direct head-to-head competitor to Antarès in the premium French saddle market.
• GPA (GPA Safety / International Riding Helmets): Italian/Spanish helmet maker specializing in equestrian helmets with comparable safety certifications and premium positioning, serving the same competitive rider segments as Antarès' helmet business.
• CWD (ex-CWD Sellier): Premium French saddlery competitor now owned by Hermès, offering custom saddles and equestrian equipment directly competing with Antarès' custom and semi-custom tiers in jumping and dressage.

Broad incumbents

• Charles Owen: Established UK equestrian helmet maker with broader distribution across entry-level to premium tiers and recognized safety certifications, an incumbent benchmark for quality helmets against which Antarès' Précision line competes.
• Horseware Ireland: Irish-based global equestrian brand with broad product range (blankets, rugs, rider apparel) rather than saddles/helmets specifically - relevant incumbent against Antarès' textile and rider apparel lines but not a direct saddle/helmet competitor.
• Hermès (saddlery/equestrian division): Global luxury house with a flagship equestrian and saddlery business historically anchored by the CWD acquisition, competing with Antarès at the top of the premium saddle market while leveraging much broader brand and capital resources.
• Kask (for equestrian): Italian premium helmet manufacturer primarily known for cycling/skiing/construction but active in equestrian with comparable technology, safety certifications, and customization depth to Antarès' Précision helmets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCmI0xDlCnzSBDSeKcttaPUA
• Facebookfacebook.com/AntaresSellier
• Instagraminstagram.com/antaressellier
• TikToktiktok.com/@antaressellier_officiel
• Pinterestpinterest.fr/antaressellier/_saved

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Antarès