Name

charles owen & co (bow

Legal name

Charles Owen

Website

https://charlesowen.co.uk

Company type

Private

Founded year

1911

Operating status

Operating

Ownership category

akta.pro rank

Product category

Equestrian Safety Equipment

NAICS

Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Helmets & Protective Headgear Retail (Motorcycle/ATV/Snow) (CRAMANAB)

akta.pro secondary industry

Protective Armor & Impact Protection Retail (Body/Back/Chest) (CRAMANAC)

Keywords

• Riding helmets
• Equestrian safety equipment
• Body protection gear
• Horse riding accessories
• Mips safety technology

Headquarters

HQ city

Wrexham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Riding Helmets: One-time purchase of riding helmets for equestrian disciplines. Products include Kylo ($190+), Phoenix ($170), Eclipse ($175), Luna ($280-$340), Shadow ($162), and specialty helmets. Both standard and Mips® equipped versions available at different price points.
2. Body Protection: Sale of body protectors including Hexa ($295) and Kontor ($325) for equestrian safety
3. Accessories: Accessories including Helmet Cleaner & Deodoriser ($10), Hair Nets ($7), Helmet Bags, Replacement Headbands, Silks, Reins, and merchandise items like Hoodies ($90), Bobble Hats ($36), and Gift Cards
4. Innovation Hub Licensing: Business incubator supporting small businesses and inventors of new safety products, potentially generating licensing/royalty revenue from developed innovations

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Charles Owen manufactures certified equestrian riding helmets and body protection products under its own brand. The core range includes the Kylo, Phoenix, Eclipse, Luna, Shadow, Halo, MS1 Pro, 4Star, and YR8 helmets, alongside Hexa and Kontor body protectors, plus accessories and branded merchandise. Products are sold directly to consumers via charlesowen.com and through a global network of physical stockists.

Product overview

Charles Owen is a UK-based equestrian safety equipment manufacturer offering a diversified portfolio of riding helmets and body protection products. The core product line centers on riding helmets across multiple collections including the Heritage Collection, EQx Collection (affordable style and performance line), and standard ranges. Featured helmets include Kylo, Phoenix, Eclipse, Luna, Shadow, and collaboration pieces like Esme Phoenix. Body protection is offered through Hexa and Kontor body protectors. The company also provides accessories including helmet cleaners, hairnets, helmet bags, and reins, plus branded merchandise including apparel and drinkware. Products are sold through direct online channels, stockists, and outlet stores with shipping to the USA and international markets.

Differentiator

Problem solved

Functional benefit

Brands

• EQx Collection: EQx is at the cutting edge of affordable style and next-level performance. Created by the biggest name in equestrian safety, Charles Owen. We celebrate the unique bond and experience between horse and rider that makes your spirit soar.

Products and services

• Kylo Riding Helmet Premium riding helmet with integrated Mips® Multi-directional Impact Protection System, available in standard and wide peak options, designed for equestrian riders seeking advanced rotational impact protection. Priced from $190.
• Phoenix Riding Helmet Riding helmet equipped with Mips® rotational impact technology, offered in Black/Chrome and Black/Rose Gold colorways for equestrian riders.
• Eclipse Riding Helmet Riding helmet featuring an integrated back protector for combined head and upper-spine protection, available in Navy and Black colorways for equestrian competition use.
• Luna Riding Helmet Premium riding helmet with dial-fit adjustment system for customizable comfort and fit, available in Black Matt with Black Gloss, Black Matt with Black Matt, and Navy Matt with Navy Gloss variants. Priced from $280 to $340.
• Shadow Riding Helmet Riding helmet offering sleek matte finish styling for equestrian riders. Priced at $162.
• Hexa Body Protector Body protector designed for equestrian torso safety protection. Priced at $295.
• Kontor Body Protector Body protector offering full coverage equestrian safety protection for riders. Priced at $325.
• Esme Phoenix Riding Helmet Collaborative riding helmet design created with This Esme, featuring Mips® rotational impact technology. Priced at $197.
• Helmet Cleaner & Deodoriser Cleaning and deodorising product formulated for maintaining equestrian helmet hygiene and freshness. Priced at $10.
• Knot-free Hairnets Knot-free hairnets designed for discreet use under riding helmets, available in Blonde, Light Brown, Mid-Brown, and Brunette color variants. Priced at $7.
• Convertible Hat Bag Protective convertible bag for transporting and storing riding helmets.
• Gift Cards Gift card product enabling customers to gift Charles Owen equestrian products.

Quantifiable outcome

• Testimonials document multiple confirmed life-saving incidents where helmets protected riders from severe head trauma including brain bleeds, concussions, and impact injuries

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• British EventingcoreGTM or Marketing PartnerEquestrian sports organization partnership providing brand visibility and endorsement within the eventing community. Listed as a partner on the Charles Owen website.
• British ShowjumpingcoreGTM or Marketing PartnerPartnership with British Showjumping organization for brand visibility and endorsement within the showjumping discipline.
• USHJA (United States Equestrian Hunters Junkete Association)coreGTM or Marketing PartnerPartnership with US equestrian organization providing brand visibility and endorsement in the US market.
• BolesworthminorGTM or Marketing PartnerPartnership with Bolesworth equestrian venue/events for brand visibility.
• Manor House StablesminorGTM or Marketing PartnerPartnership with Manor House Stables equestrian facility for brand visibility.
• BictonminorGTM or Marketing PartnerPartnership with Bicton equestrian venue for brand visibility.
• Mips ABcoreTechnology or IntegrationLicensing and integration partnership for Mips® (Multi-directional Impact Protection System) technology in Charles Owen helmets. Multiple helmet models available with Mips® including Kylo, Phoenix, Eclipse, and others.
• Innovation Hub PartnerscoreStrategic or Co-development PartnerBusiness incubator partnerships with inventors and small businesses developing new safety products. Partners include FR Vincitore Reins, Studfast, RE ZRO®, Equilight, and Equiyd developers.

Scale indicators2 records

Recent moves6 records

Broad incumbents

• UVEX: German safety products company with a wide helmet portfolio spanning cycling, equestrian, skiing, and industrial safety. Comparable as a broad helmet incumbent with an equestrian sub-line targeting the same rider base, but operating at much larger scale across multiple categories.
• KASK: Italian helmet manufacturer best known for cycling, equestrian, skiing, and industrial helmets. Comparable as a multi-discipline safety helmet maker with overlapping equestrian SKUs, broader scale, and similar premium positioning across safety-critical categories.

Regional players

• Pikeur: German equestrian apparel and accessories brand with helmets as part of a broader riding wear portfolio. Comparable to Charles Owen in serving European equestrian customers with safety-relevant gear, though apparel-led rather than helmet-led.
• Horka: European equestrian brand offering riding helmets and apparel across multiple riding disciplines. Comparable in serving competitive and recreational equestrian riders with safety equipment, though more apparel-weighted and primarily distributed in continental Europe.

Direct peers

• Samshield: French equestrian helmet and riding apparel brand directly competing with Charles Owen in the premium riding helmet category. Overlaps in target customers (competitive and recreational equestrian riders), product positioning (high-end, design-led helmets), and distribution through equestrian retailers globally.
• Troxel: US-based equestrian helmet specialist serving Western and English disciplines. Comparable to Charles Owen on target customer (recreational and competitive equestrian riders), product category (riding helmets), and GTM through equestrian tack shops, though positioned slightly more at the value/entry tier.
• Champion Equestrian: Specialist equestrian helmet and body protector brand focused on the UK market. Direct competitor to Charles Owen in riding helmets and body protectors, with overlap in eventing/showjumping customer base and stockist-led distribution.
• GPA: European equestrian helmet manufacturer specializing in high-end riding helmets with proprietary safety technology. Directly comparable to Charles Owen on product category (riding helmets), customer base (competitive riders across disciplines), and price positioning (premium segment).
• One K Helmets: Specialist equestrian helmet brand offering riding helmets with integrated sun visors and Mips technology. Directly competes with Charles Owen on product (riding helmets), customer (English-discipline riders), and distribution (specialty equestrian retailers).
• Tipperary Sport: Manufacturer of equestrian and recreational helmets. Directly comparable product overlap (riding helmets) and customer overlap (English and Western riding disciplines), with particular strength in helmets with MIPS technology and safety-focused design.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/CharlesOwenHelmets
• Facebookfacebook.com/CharlesOwenHats
• Instagraminstagram.com/charlesowenhelmets
• TikToktiktok.com/@charlesowenhelmets
• Xx.com/CharlesOwenHats

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about charles owen & co (bow