Patient's Choice Medical

What Patient's Choice Medical does

Patient's Choice Medical is an independently owned durable medical equipment (DME) provider founded in 2007 by Del Rinquest and headquartered in Rolling Meadows, Illinois. The company specializes in custom power wheelchairs, standard power and manual wheelchairs, home medical equipment, and safe home accessibility products, serving individuals with mobility challenges, complex rehabilitation patients (e.g., ALS, cerebral palsy, spinal cord injuries), Medicare beneficiaries, and referring physicians and therapists. Its core technical offering is complex rehabilitation technology — custom seating, positioning systems (tilt, recline, iLevel elevation), mid-wheel 6 drive designs, and specialized control systems sourced from manufacturers including Quantum, Quickie, Merits, Sunrise, Invacare, Ki Mobility, and Focus — paired with a high-touch clinical fitting service delivered by ATP (Assistive Technology Professional) certified specialists.

The business model is a multi-channel DME retailer and clinical service provider. Revenue is generated primarily through hardware sales (one-time transactions ranging from approximately $1,500 for basic power chairs to $30,000+ for high-end custom chairs), supplemented by professional services (consultations, free in-home demos, in-house repairs) and insurance/Medicare reimbursement coordination. The company bills Medicare Part B (which covers 80% of approved amounts), Medicaid, and private insurers, often reducing patient out-of-pocket cost to zero. Go-to-market combines enterprise field sales (local rehab consultants across 8+ states), inside sales (toll-free phone and online), direct-to-consumer (website, Find a Wheelchair tool, patient portal), and a clinician referral channel with dedicated paperwork resources.

Operationally, Patient's Choice has expanded from its Illinois base to regional offices in Indiana, Georgia, Texas, Colorado, Nevada, Missouri, and Wisconsin, with a leadership team led by President Jerry T. Mitchell (joined 2012, ATP and CRTS certified with 36+ years industry experience). The company claims its ATP-led clinical workflow and insurance navigation expertise enable custom chair delivery in approximately half the industry-average time. It is privately held with no disclosed external funding rounds, parent company, or acquisition history.

Name

Patient's Choice Medical

Legal name

Patients Choice Medical

Website

https://patientschoicemedical.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

Patient's Choice Medical is an independently owned durable medical equipment provider founded in 2007 that sells custom power wheelchairs, manual wheelchairs, and home medical equipment across 10+ U.S. states, serving mobility-impaired individuals, complex rehab patients, and Medicare beneficiaries through ATP-certified specialists and direct insurance/Medicare billing.

Ownership category

akta.pro rank

Product category

Medical Mobility Equipment

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Wheelchair, Seating, Mobility & Transfer Training In-Home (HSABADAO)

Keywords

• Custom power wheelchairs
• Manual wheelchairs
• Complex rehabilitation equipment
• Home medical equipment
• Mobility equipment provider

Headquarters

HQ city

Rolling Meadows

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Custom Power Wheelchair Sales: Primary revenue stream from selling custom power wheelchairs, manual wheelchairs, and home medical equipment. Products are often covered by Medicare, Medicaid, and private insurance with the company handling insurance coordination.
2. Professional Services: Consultation services including free in-home demonstrations, wheelchair evaluations, and ongoing support. The company services its own equipment for repairs.
3. Insurance/Medicare Reimbursement: Company works with Medicare Part B (covering 80% of approved amount), Medicaid, and private insurance providers to facilitate coverage. Often patients have little to no out-of-pocket costs.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Patient's Choice Medical is an independently owned rehabilitation company that sells custom power wheelchairs, standard power wheelchairs, manual wheelchairs, and home medical equipment. Orders are configured by ATP-certified specialists, supported by insurance/Medicare coordination, free in-home demonstrations, and in-house repair services across 8+ U.S. states.

Product overview

Patient's Choice Medical offers a comprehensive mobility solutions portfolio centered on custom and standard wheelchairs. The core offerings include Custom Power Wheelchairs (featuring Quantum branded products like Q6 Edge iLevel, Q6 Edge Tilt/Recline, Quantum J6 with TruBalance3, Quantum Edge 3, and Quantum Stretto), Power Wheelchairs (including Q6 Edge 2.0, Sunrise Q500, Merits Velocity, Merits Vision Ultra, and Quantum J4), and Manual Wheelchairs (Quickie Qxi, Quickie 2, Quickie SR45, Ki Catalyst 5 Vx, Ki Liberty, and Focus CR). The company also provides a Find a Wheelchair Tool (online assessment), wheelchair repair services, insurance coordination, and free in-home demos. The product lineup is complemented by ATP-certified specialists who provide personalized consultations to ensure wheelchairs are tailored to individual medical and lifestyle needs, with the goal of getting chairs covered by insurance in half the industry average time.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Power Wheelchairs Custom-designed power wheelchairs tailored to individual medical needs, addressing specific disabilities and improving mobility and independence. Configurations include power tilt, power recline, iLevel power elevation, TRU-Balance 3 positioning, alternative drive controls, and specialized seating. Models include Q6 Edge iLevel, Q6 Edge Tilt/Recline, Quantum J6 with TruBalance 3, Quantum Edge 3, Invacare TDX SP, and Quantum Stretto.
• Power Wheelchairs Standard electric-powered wheelchairs for individuals with medical conditions or difficulty walking, available in rear-wheel, mid-wheel, and front-wheel drive configurations. Models include Q6 Edge 2.0, Sunrise Q500, Merits Velocity, Merits Vision Ultra, and Quantum J4.
• Manual Wheelchairs Self-propelled or companion-propelled manual wheelchairs that are lightweight and collapsible, designed for users who can move themselves or are pushed by another person. Models include Quickie Qxi, Quickie 2, Quickie SR45, Ki Catalyst 5 Vx, Ki Liberty, and Focus CR complex tilt-in-space.
• Wheelchair Repair Services In-house product repair department offering maintenance and repair services for wheelchairs sold by the company, ensuring customers are not stranded when equipment needs servicing.
• Insurance and Medicare Coordination Assistance navigating insurance reimbursement with Medicare Part B, Medicaid, and major private insurance providers to obtain coverage for medically necessary wheelchairs, often resulting in little to no out-of-pocket cost to patients.

Quantifiable outcome

• Get custom wheelchairs covered by insurance in half the time compared to industry average
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Numotion: Numotion is a leading US provider of custom power and manual wheelchairs and complex rehab technology, serving a similar clinician-referral and insurance-reimbursement model across many more states.
• National Seating & Mobility (NSM): National Seating & Mobility is a direct competitor specializing in complex rehab wheelchairs, mobility, and adaptive seating equipment with a national footprint and ATP-led clinical model.
• Hoveround: Hoveround manufactures and supplies power wheelchairs directly to Medicare-eligible consumers, overlapping with Patient's Choice on power chair products and Medicare Part B reimbursement.
• Rehab Medical: Rehab Medical is a multi-state complex rehab equipment supplier offering custom power wheelchairs, manual wheelchairs, and adaptive seating with a similar ATP-led, in-home assessment model.

Broad incumbents

• Apria Healthcare: Apria is a large national home medical equipment and DME provider offering wheelchairs alongside oxygen, sleep, and respiratory therapies, providing broader scale but less specialization in complex rehab.
• Invacare Corporation: Invacare is a major manufacturer and distributor of wheelchairs and home medical equipment, including the TDX SP power chair carried by Patient's Choice, making it both a supplier and adjacent competitor.
• Drive DeVilbiss Healthcare: Drive DeVilbiss is a broad-line DME manufacturer and distributor covering mobility, respiratory, and homecare products, competing with Patient's Choice on mid-tier wheelchairs and HME.

Others

• Pride Mobility / Quantum Rehab: Pride Mobility (parent of Quantum Rehab) manufactures the Q6 Edge, Edge 3, J6, Stretto, and other power chairs that Patient's Choice distributes, and is a critical supplier relationship.
• Sunrise Medical: Sunrise Medical manufactures the Quickie and Q-series manual and power wheelchairs carried by Patient's Choice, and operates its own complex rehab distribution arm.
• Permobil: Permobil is a global manufacturer of power wheelchairs and seating/positioning systems targeting complex rehab, overlapping with Patient's Choice's high-end custom wheelchair category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Patient's Choice Medical