What Bioglobal does

Bioglobal (深圳百乐宝生物农业科技有限公司 / Shenzhen Bioglobal Bio-Agricultural Technology Co., Ltd.) is a China-based agricultural biotechnology company that develops and manufactures green pest control products based on insect behavioral science, specifically insect pheromones and kairomones (food attractants). Founded in 2000 in Brisbane, Australia, and operating through a Chinese subsidiary registered in March 2012 in Shenzhen's Pingshan National Biomedical Industrial Zone with USD 8.3 million registered capital, the company serves large-crop growers (cotton, corn, wheat), orchard operators (pear, apple, mulberry), and specialty crop farmers across all Chinese provinces except Tibet, with additional international reach into the United States, Canada, Australia, South Africa, Brazil, Argentina, New Zealand, and Saudi Arabia.

The company's core technology platform rests on three proprietary pillars: (1) insect sex pheromone mating-disruption products (e.g., Aofum for pear fruit moth, Xiaoim for codling moth, Youxiandao for fall armyworm), which use a proprietary high-molecular slow-release carrier technology to maintain high pheromone concentration in the field for 7-15 days up to 6+ months, blocking pest reproduction; (2) insect kairomone/food attractant products (Aolangte, Kuishiling, Miruide) developed jointly with the Chinese Academy of Agricultural Sciences, which lure pests to concentrated killing points at 1-3% of traditional pesticide use; and (3) plant nutrition products (Maibo photosynthesis enhancer, Nongbitai calcium fertilizer, Baolixuan bee activity enhancer). Bioglobal holds 20 patents (including 5 invention patents) and is the only company in China with an officially registered sex pheromone pesticide for oriental fruit moth control.

Bioglobal operates a sales-led, government-anchored go-to-market model, selling through direct relationships with government agricultural departments, the National Agricultural Technology Extension Service Center, the Chinese Academy of Agricultural Sciences, and provincial plant protection stations. The company generates revenue through one-time product sales of biological pesticides, pheromone products, and fertilizers, and amplifies demand via government-led training programs, industry conferences, and demonstration-site donations. Its primary customers are large-crop growers, fruit tree farmers, vegetable base operators, and specialty economic crop farmers, with end-product positioning as an environmentally friendly alternative to chemical pesticides. The company is founder-controlled (Su Min, Chairman/CEO), privately held, and has not disclosed any external equity funding.

Name

Bioglobal

Legal name

深圳百乐宝生物农业科技有限公司

Website

https://bioglobal.com.cn

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Bioglobal is a Shenzhen-based agricultural biotechnology company that develops and sells green pest control products based on insect pheromones, kairomones, and proprietary slow-release carriers, serving crop growers and orchard operators across China and select international markets.

Ownership category

akta.pro rank

Product category

Agricultural Biopesticides

NAICS

Pesticide and Other Agricultural Chemical Manufacturing (32532)

SIC

Agricultural Chemicals (2870)

akta.pro primary industry

Semiochemicals & Pheromone-Based Control (Mating Disruption, Attract-and-Kill) (AFABAEAG)

akta.pro secondary industries

Integrated Pest Management Products (Pheromones, Attractants, Repellents) (AFABAAAN), Natural/Green Pest Control Products (CRAJAHAK)

Keywords

• Insect pheromone products
• Biological pest control
• Agricultural biopesticides
• Plant nutrition products
• Green crop protection

Headquarters

HQ city

Pingshan

HQ country

China

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. 生物农药及信息素产品销售: 公司主要通过销售昆虫信息素产品（性信息素迷向丝、性诱芯）、利它素食诱剂、诱捕装置等生物农药产品获得收入。产品包括澳福姆（梨小食心虫性迷向丝）、希艾姆（苹果蠹蛾性迷向丝）、澳朗特（棉铃虫生物食诱剂）等。
2. 有机肥料及土壤调理剂销售: 销售植物源有机投入品、矿物源有机投入品、大量元素水溶肥料、中量元素水溶肥料、微量元素水溶肥料、有机水溶肥料、土壤调理剂类产品。代表性产品：脉滋（光合作用增强剂/中量元素肥）、农必泰等。

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Bioglobal manufactures and sells insect sex pheromone mating disruption products, biological food attractants, and plant nutrition products for green pest control in agriculture. The company produces biopesticides, insect traps, photosynthesis enhancers, and pollinator activity enhancers that replace or significantly reduce chemical pesticide use, primarily targeting field crops, fruit trees, vegetables, and specialty cash crops. Products are sold under brand names including Aofum (澳福姆), Xiaoim (希艾姆), Aolangte (澳朗特), 诱陷多, 脉滋, and 保丽蓓.

Product overview

深圳百乐宝生物农业科技有限公司 (Bioglobal) operates as a subsidiary of Bioglobal Limited (Australia), established in Shenzhen's national biomedical industrial zone in 2012 with registered capital of USD 8.3 million. The company is a technology platform business built around three core biological control technology pillars: (1) insect sex pheromone mating disruption products — including 澳福姆 (梨小食心虫性迷向丝) and 希艾姆 (苹果蠹蛾性迷向丝) which use sustained-release pheromone technology to block insect reproduction; (2) insect food/kairomone attractant products — including 澳朗特 (棉铃虫生物食诱剂), 酷饵灵, 米瑞德 (盲蝽蟓食诱剂), and 诱陷多 (草地贪夜蛾性诱芯) which lure target pests to concentrated killing points using plant volatiles and feeding stimulants; and (3) plant nutrition products — including 脉滋 (光合作用增强剂) and 农必泰 (叶面钙肥). Supporting these core products is a range of trapping equipment (圆形食诱剂诱捕器, 桶形诱捕器) and the 保丽蕊 (蜜蜂活动增强剂) for integrated pollination management. Together, the pest behavioral modification products and trapping hardware form a comprehensive green pest management system that replaces or significantly reduces chemical pesticide use. Market coverage spans China (all provinces except Tibet) and major agricultural countries including the US, Canada, Australia, South Africa, Brazil, and Argentina.

Differentiator

Problem solved

Functional benefit

Brands

• 澳朗特: Second-generation cotton bollworm biological food lure product.
• 澳福姆
• 诱陷多
• 脉滋
• 保丽蕊
• 希艾姆

Products and services

• Aofum (澳福姆) Pear Fruit Moth Sex Pheromone Disruption Silk (梨小食心虫性迷向丝)

Quantifiable outcome

• 农药使用量减少至传统方式的1-3%
• +6 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

19 partnerships are on record, tiered 重要, 核心 and 一般.

• 库尔勒市香梨研究中心重要Strategic or Co-development Partner · 1 April 20172017年4月携手库尔勒市香梨研究中心、巴州库尔勒香梨协会共同推进库尔勒香梨产业升级，百乐宝援助百万元迷向丝产品，共同建立20个百亩级迷向技术防治梨小食心虫示范点。
• 美国西三角农业研究中心核心Strategic or Co-development Partner · 1 March 2017与华南农业大学、美国西三角农业研究中心共建省级工程中心，进行国际产学研合作，引进美国先进农业生物技术。
• 烟台市农业局重要Strategic or Co-development Partner · 1 March 20162016年3月签署合作备忘录，就充分发挥各自优势、积极推动绿色防控技术的研究开发以及相关产品在烟台市的示范推广与应用达成谅解。
• 华南农业大学核心Strategic or Co-development Partner · 1 November 2015与美国西三角农业研究中心、华南农业大学与深圳百乐宝三方共建省级'昆虫行为调控工程技术研究中心'获批，在理论研究和成果转化领域深度合作。
• 全国农业技术推广服务中心核心Strategic or Co-development Partner · 1 January 20142014年1月签订三年合作协议，共同推进绿色防控技术研发与推广应用，组织全国性技术培训班，合作累积推广应用新产品近六百万亩次。
• 中国农业科学院植物保护研究所核心Strategic or Co-development Partner · 1 March 20122014年3月签订五年战略合作协议，2018年共同建立深圳百乐宝院士工作站（中国工程院吴孔明院士团队），共同研发昆虫食诱剂、性诱芯等绿色防控产品，是公司核心技术研发的重要合作伙伴。
• 美国密歇根州立大学重要Technology or Integration公司合作伙伴之一，在农业昆虫行为调控技术领域开展合作研究。
• 美国农业部重要Technology or Integration公司合作伙伴之一，在农业生物技术领域开展合作。
• 美国蒙大拿州立大学重要Technology or Integration公司合作伙伴之一，在农业昆虫技术领域开展合作研究。
• 英国格林威治大学重要Technology or Integration公司合作伙伴之一，格林威治大学艾伦·库克教授（首席科学家）为公司提供技术支持。
• 南非甘蔗研究中心重要Technology or Integration公司合作伙伴之一，在农业生物防治技术领域开展合作。
• 国际原子能机构重要Technology or Integration公司合作伙伴之一，在农业生物技术领域开展合作。
• 澳大利亚联邦科学与工业协会一般Technology or Integration公司合作伙伴之一，澳大利亚国家级科研机构。
• 昆士兰州农业渔业部一般Technology or Integration公司合作伙伴之一，与澳大利亚昆士兰州农业部门开展合作。
• 巴州库尔勒香梨协会重要Strategic or Co-development Partner与百乐宝、库尔勒市香梨研究中心共同推进库尔勒香梨产业绿色防控合作。
• 中国农业科学院核心Strategic or Co-development Partner公司强大合作网络中的国内外顶尖研究机构院校之一，担负全国农业重大基础与应用基础研究。
• Association of Natural Biocontrol Producers (自然生物防治制造商协会)一般Others2014年成为ANBP会员单位。
• International Biocontrol Manufacturers Association (国际生物防治制造商协会)一般Others2014年成为IBMA理事单位。
• Biopesticide Industry Alliance (生物农药产业联盟)一般Others2014年成为BPIA会员。

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Certis Biologicals: US-headquartered biopesticide company (owned by Mitsui & Co.) specializing in biological crop protection products. Certis competes with Bioglobal in the broader biological/green pest control category, particularly for fruit and vegetable crops.
• Koppert Biological Systems: Dutch global leader in biological crop protection including biopesticides, beneficial insects, and pollination services. Koppert's IPM and pollination-enhancement product lines (e.g., Natupol, flying doctors) overlap with Bioglobal's food attractant and pollinator-enhancement products (Baolibei).
• Suterra: US-based global leader in pheromone-based pest control for fruit, nut, and vineyard crops. Suterra's mating disruption and monitoring products compete most directly with Bioglobal's Aofum and Xiaoim pheromone disruption products in the global pheromone category.
• Biobest Group: Belgium-based global leader in biological pest control and pollination, including beneficial insects, biopesticides, and monitoring systems. Biobest competes with Bioglobal across multiple product categories in the integrated biological pest management space.
• Provivi: US-based emerging company developing pheromone-based crop protection solutions for major row crops and specialty crops. Provivi is one of the most venture-backed pheromone companies globally and competes with Bioglobal in expanding pheromone applications to new pest/crop combinations.
• Russell IPM: UK-based manufacturer of bio-based pest control products including insect pheromone lures, traps, and monitoring systems. Russell IPM's product portfolio and integrated IPM focus closely mirrors Bioglobal's pheromone + trap + food attractant system approach.

Broad incumbents

• BASF (Agricultural Solutions): Global chemical giant whose Agricultural Solutions division includes a growing biologicals portfolio and crop protection products. BASF competes with Bioglobal primarily in crop protection broadly and increasingly in the biopesticide/green prevention space where Bioglobal is positioned.
• FMC Corporation: Global agricultural sciences company with crop protection, plant health, and biologicals segments. FMC's acquisition of BioPhero (pheromone company) in 2022 makes it a direct competitor in the pheromone space, and FMC's broader portfolio competes with Bioglobal in green crop protection markets.
• Bayer Crop Science: Global agribusiness leader offering crop protection seeds and digital tools, with an expanding biologicals portfolio through partnerships and acquisitions. Bayer is a broad incumbent competing with Bioglobal in integrated pest management and sustainable agriculture markets globally.
• Shin-Etsu Chemical: Large Japanese chemical company with a long-established agricultural pheromone product line (including mating disruption products) sold globally. Shin-Etsu's pheromone business overlaps directly with Bioglobal's core technology platform while operating as part of a much broader specialty chemicals portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bioglobal