Interconnection Consulting

What Interconnection Consulting does

Interconnection Consulting is a privately held Austrian market research and consulting firm headquartered in Vienna, founded in 1998, with a secondary office in Bratislava, Slovakia serving Central and Eastern European customers. The company produces standardized market intelligence reports and delivers customized consulting engagements primarily to B2B enterprises, manufacturers, and strategic decision-makers across more than 200 B2B and B2C sectors in Europe, North America, Asia, and the Middle East. Named customers span Epson, Saint Gobain, Schneider Electric, Sodexo, Salamander, ELK, Kontron, and others, supplemented by industry-association clients such as Deutscher Holzfertigbau-Verband.

The firm's core product is a portfolio of 13 branded report types — IC Market Tracking, IC Market Forecast, IC Channel Tracking, IC Brand Insight, IC Customer Insight, IC E-Commerce Insight, IC Mystery Shopping, IC Company Profiles, IC Geo-Marketing Tool, IC Market Insight, IC Power Database, IC Package, and IC Market Information System — built on proprietary primary research methodology including structured interviews with manufacturers, dealers, suppliers, and industry experts, proprietary calculation models, and special benchmark/analysis tools. Adjacent consulting competencies cover market and competition analysis, neuromarketing, big data tools and management information systems, pricing, lead management, sales academy/training, innovation management, management consulting, and digitization/online marketing. Distribution is supported by a multilingual (English/German/Slovak) self-service IC Online Shop with interactive report configuration and automatic pricing, alongside direct sales for consulting projects and event-based delivery of forums, webinars, conventions, and in-house seminars.

The revenue model combines three streams: one-time report sales through the online shop, subscription bundles for ongoing access to market studies, and quote-based customized consulting projects billed under multi-year contracts. Events such as the Praxisworkshop series (including an "AI in Sales" edition) and industry forums provide an additional professional-services revenue line. Customer count exceeds 4,458 since founding, with 14,889+ reports delivered, 3,167 consulting projects completed, and 1,345 forums and seminars conducted. Sales-led go-to-market is executed primarily through the company website, content marketing via IC News, and direct engagement, with no disclosed funding events, parent company, or institutional investor backing.

Name

Interconnection Consulting

Legal name

Interconnection Consulting

Website

https://interconnectionconsulting.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Interconnection Consulting is a Vienna-based market research and consulting firm founded in 1998 that produces 1,000+ market reports annually across 200+ B2B and B2C sectors, serving manufacturers and enterprises with industry intelligence, customized consulting projects, and sales training across Europe and beyond.

Ownership category

akta.pro rank

Product category

Market Research & Consulting

NAICS

Marketing Research and Public Opinion Polling (54191), Marketing Consulting Services (541613), Management Consulting Services (54161), Management, Scientific, and Technical Consulting Services (5416)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro industry

PRIMARYMPAAALAA

B2B / Industrial Market Research

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Market Research & Consumer Insights

SECONDARYBPAHALAE

Industry & Sector Research (Syndicated/Custom)

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Research, Analytics & Expert Services

SECONDARYBPAHACAG

Customer, Marketing & Sales Consulting

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Management Consulting

SECONDARYBPAHACAA

Strategy & Corporate Development Consulting

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Management Consulting

SECONDARYBPAHALAI

Due Diligence & Investigative Research

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Research, Analytics & Expert Services

Keywords

• Market research reports
• Competitive intelligence
• Industry consulting
• Market forecasting
• Sales optimization

Headquarters

HQ city

Breitenfurt Bei Wien

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Market Reports / Multiclient Studies: Annual multiclient industry reports sold through online shop. They produce more than 1000 market studies annually in more than 200 B2B and B2C sectors. Reports are purchased individually or through subscription bundles, with interactive configuration and automatic price calculation in their online shop.
2. Customized Consulting Projects: Tailor-made consulting services for strategy development, sales optimization, and B2B marketing. Includes market analysis, customer insights, pricing tools, and strategic advisory. Services are quote-based and customized to client needs.
3. Forums and Seminars: Educational events including workshops, webinars, industry forums, and management seminars providing market data, sales and marketing concepts, and practical tools. Events include Praxisworkshop (AI in Sales), industry forums, and in-house seminars.
4. Online Shop Subscriptions: Subscription offers for market reports providing ongoing access to industry studies with product bundle pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Interconnection Consulting produces multiclient market research reports and delivers customized consulting services to businesses worldwide. The firm publishes more than 1,000 market studies annually across 200+ B2B and B2C sectors, combining primary research (manufacturer/dealer/supplier interviews, expert surveys) with proprietary calculation models for market tracking, forecasting, channel analysis, brand insight, mystery shopping, and geo-marketing. Complementing the report portfolio, the firm delivers tailored consulting projects covering strategy development, sales optimization, pricing tools, and B2B marketing, plus educational forums and seminars.

Product overview

Interconnection Consulting offers a comprehensive portfolio of market research and consulting services. The core product consists of 13 distinct report types under the IC brand: IC Market Tracking, IC Market Forecast, IC Channel Tracking, IC Brand Insight, IC Customer Insight, IC E-Commerce Insight, IC Mystery Shopping, IC Company Profiles, IC Geo-Marketing Tool, IC Market Insight, IC Power Database, IC Package, and IC Market Information System. These reports are complemented by consulting services including Neuromarketing, Big Data Tools and Management Information Systems, Customer Insights, Innovation Management, Market and Competition Analysis, Pricing Tools, Lead Management, Sales Academy, Management Consulting, and Digitization and Online Marketing. Products are delivered through the IC Online Shop platform which offers interactive configuration and multiple payment options. The company operates across more than 200 B2B and B2C sectors with more than 1000 market studies annually, based on extensive primary analyses including interviews with manufacturers, dealers, suppliers, and industry experts.

Differentiator

Problem solved

Functional benefit

Products and services

• Market Research and Consulting Services Customized market research and consulting services for B2B companies, manufacturers, and strategic decision-makers across 200+ industry sectors. Includes industry and market knowledge, tailor-made concepts and tools for optimizing sales processes, lead generation, pricing, and customer satisfaction.
• Forums and Seminars Management forums, workshops, webinars, conventions, and in-house seminars delivering up-to-date market data, industry-related sales and marketing concepts, and practice-relevant tools with information exchange opportunities. Includes Praxisworkshop (AI in Sales) and industry-specific editions.
• Neuromarketing Consulting

Quantifiable outcome

• Over 4458 happy clients served since founding in 1998
• +3 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• IBISWorld: Industry research provider producing thousands of reports across global sectors, with consulting and customized research services. Comparable in syndicated industry coverage and consulting offerings.
• Research and Markets: Distribution platform aggregating market research reports from hundreds of publishers. Comparable as a channel competitor in syndicated B2B market research distribution and e-commerce.
• Frost & Sullivan: Industry-focused research and consulting firm offering syndicated market research, Growth Pipeline Engineering, and strategic advisory across industrial, technology, healthcare, and consumer verticals — directly comparable in research-plus-consulting model.
• Statista: Leading statistics portal offering syndicated industry reports, data, and forecasts across 170+ industries. Closest direct competitor in B2B market research e-commerce and subscription-driven report sales.
• Mordor Intelligence: Market research and consulting firm publishing syndicated industry reports across multiple sectors with global coverage. Comparable in productized report catalog, online purchase flow, and B2B/industrial verticals.
• Euromonitor International: Global market research firm producing syndicated industry reports, country reports, and consumer research across 200+ countries. Directly comparable in B2B syndicated research, consulting, and cross-country industry coverage, but at much larger scale.
• MarketLine (Informa): Provider of industry profiles, company reports, and market data across global sectors. Comparable in syndicated B2B industry research sold through subscriptions and database access.

Broad incumbents

• NielsenIQ: Global consumer intelligence firm offering consumer research, retail measurement, and syndicated industry insights. Broad incumbent with overlapping capabilities in market intelligence, consulting, and customer insight, but at vastly larger scale.
• IDC (International Data Corporation): Global market intelligence firm specializing in IT, technology, and adjacent industries with syndicated research, consulting, and events. Broad incumbent offering overlapping syndicated research plus consulting services.
• S&P Global Market Intelligence: Major research and data provider with deep industry coverage, financial data, and syndicated research. Broad incumbent with overlap in industry research and competitive intelligence but broader financial-information footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Interconnection Consulting