Springwell Senior Living
Springwell Senior Living is a privately held, locally owned senior living community in Baltimore, MD, offering Independent Living (99 residences), Assisted Living, and Memory Care (37 residences) on a single 15-acre Mt. Washington campus serving adults 65+ in the Baltimore metro.
- Company typePrivate
- Founded2008
- HeadquartersBaltimore, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Springwell Senior Living does
Springwell Senior Living is a privately held, locally owned and operated senior living community located on a 15-acre campus at 2211 West Rogers Ave. in the historic Mt. Washington neighborhood of Baltimore, Maryland. The company operates a single integrated site offering three care levels: Independent Living (The Homestead, 99 residences ranging from one-bedroom to two-bedroom corner apartments), Assisted Living (private suites with personalized care plans and licensed caregiver support), and Memory Care (The Gardens Memory Care Pavilion, 37 private residences across two neighborhoods with elevated staff-to-resident ratios). Its resident population consists primarily of adults 65+ across the Baltimore metropolitan area, with adult children functioning as the principal decision-making party for placement.
The business model is recurring monthly rental with no buy-in, segmented by care level: Independent Living from $4,990/month, Assisted Living from $5,600/month with optional care upgrade packages ($675–$2,025/month above base), and Memory Care from $7,800/month with all-inclusive services. Revenue is generated through subscription-style monthly fees covering housing, meals, utilities, housekeeping, transportation, activities, and clinical/care services. Distribution is sales-led via on-site Community Sales Directors (Kim Kennedy, Nina Heckman) supported by direct phone, website inquiry, virtual/Matterport tours, and on-site tours; marketing targets both seniors and adult children through a website, blog, and active social media presence on Facebook, Instagram, and YouTube.
The company's go-to-market emphasizes locally rooted hospitality, continuity of care via the Partners in Care Program, and strategic healthcare partnerships with LifeBridge Health (one of Maryland's largest health systems), Assisted Rehab (on-site physical/occupational/speech therapy launched March 2026), and Spa Creek Dental (on-site dental services launching June 2026). Executive Director and owner Phil Golden has 34 years of senior living operating experience. The company has no disclosed outside capital, no parent organization, and no multi-site footprint beyond its Baltimore campus.
Springwell Senior Living firmographics
Firmographics- Name
- Springwell Senior Living
- Legal name
- Springwell Senior Living
- Website
- https://springwellseniorliving.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Springwell Senior Living is a privately held, locally owned senior living community in Baltimore, MD, offering Independent Living (99 residences), Assisted Living, and Memory Care (37 residences) on a single 15-acre Mt. Washington campus serving adults 65+ in the Baltimore metro.
- Ownership category
- akta.pro rank
Springwell Senior Living industry classification
Industry- Product category
- Senior Living Services
- NAICS
- Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities (623311)
- SIC
- Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Large Campus / Multi-Building Assisted Living Communities (HLADABAG)
- akta.pro secondary industries
- Market-Rate Independent Living (Private Pay) Communities (HLADAAAA), Active Adult (55+) Independent Living Communities (HLADAAAD)
Keywords
Where Springwell Senior Living is headquartered
LocationHeadquarters
- HQ city
- Baltimore
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Springwell Senior Living business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Independent Living Monthly Fees: Full-service rental model with all-inclusive monthly fees covering residence, daily meals, utilities, housekeeping, transportation, activities, and wellness checks. No buy-in required.
- Assisted Living Monthly Fees: Monthly rental fees with bundled Level 1 Service Plan including medication management. Additional care upgrade packages available for residents requiring enhanced support.
- Memory Care Monthly Fees: All-inclusive monthly fees covering residence, individualized service plans, laundry, housekeeping, transportation, and activities with no additional levels-of-care fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Independent Living - The Homestead: 99 residences ranging from 1BR/1BA to 2BR/2BA apartments (612-1133 sq ft) |
| Subscription | Monthly | Assisted Living - Private Suites with various floor plans (270-1020 sq ft) |
| Subscription | Monthly | Memory Care - The Gardens Pavilion: 37 private residences in two neighborhoods |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Springwell Senior Living product offering
Product offeringCore offering
Springwell Senior Living operates a single 15-acre campus in Baltimore's Mt. Washington neighborhood providing three integrated levels of senior care: Independent Living (The Homestead with 99 residences), Assisted Living (private suites with personalized care plans), and Memory Care (The Gardens Memory Care Pavilion with 37 private residences). Services are delivered through all-inclusive monthly rental subscriptions covering housing, dining, activities, transportation, and healthcare coordination via the Partners in Care Program.
Product overview
Springwell Senior Living is a locally owned and operated senior living community offering three integrated care levels: Independent Living (The Homestead with 99 residences), Assisted Living (private suites with personalized care plans), and Memory Care (The Gardens Memory Care Pavilion with 37 private residences). The community operates as a unified single-site campus with various named residence floor plans across all care levels, integrated healthcare partnerships through the Partners in Care Program, and recently added on-site dental and rehabilitation services. Pricing varies by care level and residence size, ranging from approximately $4,990/month for independent living to $7,800-$8,600/month for memory care.
Differentiator
Problem solved
Functional benefit
Products and services
- Independent Living - The Homestead Premier independent living community on a 15-acre campus featuring 99 residences (612-1,133 sq ft) ranging from one-bedroom to two-bedroom apartments. Includes daily meals, utilities, housekeeping, transportation, 24-hour emergency call system, wellness checks, and on-site activities for active seniors.
- Assisted Living Assisted living services providing personalized care plans, medication management, and licensed caregiver support for daily activities. Features private suites (270-1,020 sq ft) with optional care upgrade packages and double-occupancy options for residents needing enhanced assistance.
- Memory Care - The Gardens Pavilion Specialized memory care for individuals with Alzheimer's and other dementias, featuring 37 private residences in two neighborhoods, individualized service plans, full-time Memory Care Activities Director, higher staff-to-resident ratios, and 24-hour licensed nursing.
- Partners in Care Program Healthcare services program providing residents on-site access to medical specialists including rehabilitation therapy, board-certified physicians, psychologists, dentists, podiatrists, dermatologists, cardiologists, and home healthcare services.
- On-Site Rehabilitation Services Comprehensive on-site physical, occupational, and speech therapy services provided by Assisted Rehab, Inc. therapists integrated into Springwell's care team, retaining the community's two existing full-time therapists.
- On-Site Dental Care Services On-site dental care services including exams, cleanings, dentures, and preventive care provided via portable equipment and licensed professionals through partnership with Spa Creek Dental.
Quantifiable outcome
- 93% of adults 65+ have had cavities; approximately 70% of seniors experience periodontal disease (per NIH/CDC)
- +1 more outcomes
Companies that use Springwell Senior Living
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Springwell Senior Living technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Springwell Senior Living partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Spa Creek DentalminorPartnership to provide on-site dental care services for residents beginning June 2026, with portable equipment and licensed professionals brought directly to senior living communities. Addresses mobility and health challenges seniors face accessing traditional dental appointments, offering exams, cleanings, dentures, and preventive care.
- Assisted Rehab, Inc.corePartnership to provide comprehensive onsite rehabilitation services including physical, occupational, and speech therapy at Springwell's Mount Washington community starting March 1, 2026. Therapists are integrated into Springwell's care team with offices onsite. The partnership retains Springwell's two existing full-time therapists as part of the collaborative approach.
- LifeBridge HealthcoreStrategic healthcare partnership providing enhanced health and wellness services to residents with priority access to LifeBridge Health's network of medical experts and specialists. LifeBridge Health is one of the largest, most comprehensive health systems in Maryland.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Springwell Senior Living competitors and assessment
Company assessmentBroad incumbents
- Brookdale Senior Living: Largest U.S. senior living operator running independent living, assisted living, and memory care communities nationwide. Provides a useful public-market comparable for senior living unit economics even though Springwell is a single-campus community.
- Belmont Village Senior Living: National operator known for upscale assisted living and memory care with strong on-site health and wellness programming — comparable to Springwell's Partners in Care and on-site medical services emphasis.
- Five Star Senior Living: National operator of independent living, assisted living, and memory care communities. Comparable product mix across care levels with overlapping private-pay customer segments.
- Sunrise Senior Living: National senior living operator with significant Baltimore-area presence offering assisted living and memory care. Larger portfolio and brand but overlapping private-pay resident base and product structure.
- Atria Senior Living: National senior living operator with a portfolio of independent living, assisted living, and memory care communities, including Mid-Atlantic locations. Comparable service tiers and private-pay model.
- Aegis Living: West-Coast-anchored operator of assisted living and memory care communities with integrated wellness programming. Comparable service model and private-pay positioning even though not active in Baltimore.
Direct peers
- Brightview Senior Living: A mid-Atlantic senior living operator offering independent living, assisted living, and dementia care in Baltimore-area and Mid-Atlantic communities. Closely comparable private-pay, multi-care-level operating model.
- Edenwald Retirement Community: A continuing care retirement community in Towson, MD (Baltimore County) offering independent living, assisted living, and skilled nursing on a single campus. Springwell's own Director of Nursing previously worked there, signaling comparable care model, geography, and resident profile.
- Oak Crest Village by Erickson Senior Living: A large CCRC in Parkville, MD (Baltimore area) serving private-pay seniors with a continuum of independent living, assisted living, memory care, and skilled nursing — directly overlapping Springwell's multi-care-level model in the same metro.
- Roland Park Place: A not-for-profit CCRC in north Baltimore serving independent living, assisted living, and skilled nursing residents. Directly comparable Baltimore metro location, multi-care-level model, and similar affluent target demographic.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Springwell Senior Living social profiles
Digital presenceSpringwell Senior Living financial estimates
Financial estimateRevenue estimate
Valuation estimate
Springwell Senior Living leadership team
Management profileNumber of profiles
Profiles13 records
Springwell Senior Living funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Springwell Senior Living M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Springwell Senior Living
What does Springwell Senior Living do?
Springwell Senior Living operates a single 15-acre campus in Baltimore's Mt. Washington neighborhood providing three integrated levels of senior care: Independent Living (The Homestead with 99 residences), Assisted Living (private suites with personalized care plans), and Memory Care (The Gardens Memory Care Pavilion with 37 private residences). Services are delivered through all-inclusive monthly rental subscriptions covering housing, dining, activities, transportation, and healthcare coordination via the Partners in Care Program.
Is Springwell Senior Living a public or private company?
Springwell Senior Living is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Springwell Senior Living founded?
Springwell Senior Living was founded in 2008. It employs 11 to 50 people.
Where is Springwell Senior Living based?
Springwell Senior Living is headquartered in Baltimore, United States, in the North America region.
How does Springwell Senior Living make money?
Three revenue lines are on record. Independent Living Monthly Fees are the primary driver. The others are assisted Living Monthly Fees and memory Care Monthly Fees.
Who are Springwell Senior Living's main competitors?
Broad incumbents on record are Brookdale Senior Living, Belmont Village Senior Living, Five Star Senior Living, Sunrise Senior Living, Atria Senior Living and Aegis Living. Direct peers are Brightview Senior Living, Edenwald Retirement Community, Oak Crest Village by Erickson Senior Living and Roland Park Place.
Does Springwell Senior Living have an API?
No public API is recorded for Springwell Senior Living.
What industry is Springwell Senior Living in?
Springwell Senior Living's product category is Senior Living Services. Its primary akta.pro industry code is HLADABAG, Large Campus / Multi-Building Assisted Living Communities, with a secondary code of HLADAAAA, Market-Rate Independent Living (Private Pay) Communities. Its NAICS code is 62331 and its SIC code is 8050.