Edenwald

What Edenwald does

Edenwald is a 501(c)(3) nonprofit Life Plan Community (Continuing Care Retirement Community) located at 800 Southerly Road in Towson, Maryland, founded in 1881 as the Greisenheim and relocated to its current Towson campus in 1985. The organization operates a single integrated campus offering a full continuum of senior care across four product lines: independent living (17 floor plans ranging from 620 sq ft to 1,828 sq ft), assisted living at Southerly Place, memory care at Hoerichs Hall, and skilled nursing/rehabilitation at Stroh Hall. Headcount is reported in the 251–500 range, and clinical services are supported by an on-site multi-specialty medical clinic and CMS Five-Star provider rating.

The business model combines one-time entrance fees (from $167,000 for single occupancy and $179,000 for couples as of April 1, 2025, with an 80% refundable deposit option) with recurring monthly service fees, structured under two contract types: Lifecare (Type A), which provides unlimited lifetime assisted living, memory care, and skilled nursing at predictable monthly rates, and Fee-for-Service (Type C), which offers lower independent living fees with market-based healthcare charges. Ancillary recurring revenue includes flexible monthly dining credits usable across four venues (The Grille, The Valley Room, The Pub & Bistro, The Café) and wellness, transportation, and event programming.

Edenwald's primary differentiator is its exclusive partnership with Goucher College, positioning it as Maryland's first college-enriched senior living community, with residents gaining access to auditing classes, a 225,000+ volume library, cultural events, and intergenerational programs. Go-to-market is direct-to-consumer via residency counselors, campus tours, a corporate website, social media, and a dedicated expansion microsite (edenwaldexpansion.org) for the upcoming INSPIRE project — three new independent living towers with 125 apartments on the adjoining Goucher campus, subject to Maryland Department of Aging approval.

Name

Edenwald

Legal name

Edenwald

Website

https://edenwald.org

Company type

Private

Founded year

1881

Operating status

Operating

Headcount range

251–500 employees

Short description

Edenwald is a 501(c)(3) nonprofit Life Plan Community in Towson, Maryland offering independent living, assisted living, memory care, and skilled nursing through entrance-fee and monthly-service contracts, differentiated by an exclusive Goucher College lifelong-learning partnership.

Ownership category

akta.pro rank

Product category

Senior Living Services (Continuing Care Retirement Community)

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Assisted Living Facilities for the Elderly (623312)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Life Plan / Entrance-Fee CCRCs (HLADAEAA)

akta.pro secondary industries

Market-Rate Independent Living (Private Pay) Communities (HLADAAAA), General Assisted Living Facilities (HLADABAA)

Keywords

• Senior living services
• Continuing care retirement
• Assisted living facility
• Memory care services
• Skilled nursing care

Headquarters

HQ city

Towson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Entrance Fees: One-time entrance fees for independent living units, with options ranging from $167,000 for single occupancy to $179,000 for couples (effective April 1, 2025). Includes 80% deposit refund option.
2. Monthly Service Fees: Recurring monthly fees for independent living, assisted living, memory care, and nursing care services. Fee structure depends on contract type (Lifecare Type A vs Fee-for-Service Type C) and level of care required.
3. Flexible Dining Credits: Monthly dining allowance system where residents receive credits to use across four dining venues for meals, cocktails, catering, and grocery items.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

Edenwald is a nonprofit Life Plan (Continuing Care Retirement) community in Towson, Maryland, providing a full continuum of senior living services. Its core offering spans independent living apartments (17 floor plans from 620 to 1,828 sq ft), assisted living at Southerly Place, memory care at Hoerichs Hall, and skilled nursing/rehabilitation at Stroh Hall, all on a single campus. Residents also access four dining venues, a wellness center, transportation, an on-site medical clinic, and a unique Goucher College-enriched lifelong learning program.

Product overview

Edenwald is a Life Plan senior living community offering a full continuum of care across multiple product lines. The core offering is Independent Living with 17 distinct apartment floor plans ranging from 620 to 1,828 square feet. Healthcare products include Assisted Living at Southerly Place, Memory Care at Hoerichs Hall, and Comprehensive Nursing Care at Stroh Hall. Additional services include four dining venues (The Grille, The Valley Room, The Pub & Bistro, The Café), wellness/fitness programs, transportation, event space, and an on-site medical clinic. A distinctive differentiator is the partnership with Goucher College enabling lifelong learning programs. Residents can choose between two contract types: Lifecare (Type A) for predictable lifetime care costs or Fee-for-Service (Type C) for flexibility. Entrance fees begin at $167,000 for individuals.

Differentiator

Problem solved

Functional benefit

Products and services

• Independent Living Maintenance-free apartment homes with access to all community amenities, dining venues, wellness programs, and priority access to higher levels of care on the Towson campus. Targeted at active seniors 65+ seeking a vibrant, maintenance-free lifestyle.
• Assisted Living at Southerly Place Assisted living combining a private apartment setting with 24/7 nursing care, medication administration, and assistance with activities of daily living. Targeted at seniors who need daily support while maintaining independence.
• Memory Care at Hoerichs Hall Specialized memory care for individuals with Alzheimer's and other dementias, offering private suites, 24/7 security, dementia-specific activities, and aging-in-place support. Targeted at residents with mild to moderate cognitive impairment.
• Stroh Hall Nursing and Rehab Care Comprehensive skilled nursing and rehabilitation care with private rooms, 24/7 nursing, therapy services, and both short-term rehab and long-term care options. Targeted at residents requiring post-acute or chronic clinical care.
• Lifelong Learning with Goucher College College-enriched senior living program offering class auditing, library access (225,000+ volumes), campus event attendance, intergenerational programs, and volunteer opportunities in partnership with Goucher College. Targeted at intellectually curious residents and the broader Edenwald community.
• Dining Services (4 Venues) Four distinct dining venues — The Grille (elegant fine dining), The Valley Room (buffet), The Pub & Bistro (casual), and The Café (casual all-day) — operated on a flexible monthly dining credit system covering meals, cocktails, catering, and grocery items. Targeted at all residents of the community.
• Wellness and Fitness Programs Full-service wellness center featuring a heated saltwater pool, spa, and group fitness classes including Zumba Gold, yoga, tai chi, aquatic exercise, and personal training. Targeted at all residents.
• Transportation Services Scheduled bus transportation to shopping areas, places of worship, and cultural events, plus complimentary sedan service within a 10-mile radius. Targeted at residents needing mobility support.
• On-site Medical Clinic Multi-specialty on-site medical clinic offering primary care, internal medicine, audiology, psychiatry, dentistry, podiatry, vascular, cardiology, and physical/occupational/speech therapy services. Targeted at all residents who need healthcare access without leaving campus.
• Lifecare (Type A) Contract Type A Lifecare contract offering unlimited lifetime assisted living, memory care, and nursing care at predictable monthly fees, with 2024 tax deductions of $42,746 per person on the medical portion of monthly fees and $141,179 per person on the entrance fee. Targeted at residents seeking predictable lifetime healthcare costs.
• Fee-for-Service (Type C) Contract Type C Fee-for-Service contract with reduced independent living monthly fees and market-based rates for healthcare services as needed. Targeted at residents who want a lower upfront monthly cost and flexibility on healthcare utilization.

Quantifiable outcome

• 17 distinct floor plans offering choices from 620 sq ft to 1,828 sq ft
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Goucher CollegecoreStrategic or Co-development PartnerExclusive partnership transforming Edenwald into Maryland's first college-enriched senior living community. Residents gain access to auditing selected Goucher classes, college library access (225,000+ volumes), campus events and performances at reduced/no cost, intergenerational gardening projects, study abroad trips, and the Edenfriends mentorship program with international students. The partnership includes the INSPIRE expansion project built on Goucher campus with 125 new independent living apartments, classrooms, café, and rooftop event space.
• CounterpointminorStrategic or Co-development PartnerMental health services partnership providing psychiatric nurse practitioner access and customized care for Edenwald residents, specifically tailored to senior mental health needs during and beyond the pandemic.
• Osher Lifelong Learning Institute at Towson UniversityminorStrategic or Co-development PartnerPartnership providing Edenwald residents access to continuing education courses and lifelong learning opportunities taught by Towson University instructors on the Edenwald campus.
• Baltimore County Public LibraryminorStrategic or Co-development PartnerWeekly Bookmobile service bringing library resources directly to Edenwald residents for their convenience.

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Acts Retirement-Life Communities: One of the largest non-profit CCRC operators in the U.S., founded on a similar Quaker/mission-driven model. Comparable on CCRC structure, entrance-fee model, full continuum, and non-profit governance, though geographically broader than Edenwald.
• Asbury Communities: Maryland-headquartered non-profit system operating multiple CCRCs including Asbury Methodist Village in Gaithersburg. Comparable as a non-profit, faith-affiliated CCRC operator with full continuum of care; competes for the same mid-Atlantic affluent senior market.
• Charlestown (Erickson Senior Living): Catonsville, MD Life Plan Community operated by Erickson Senior Living, a large national CCRC operator. Directly comparable as a Baltimore-area CCRC with entrance-fee structure and full continuum of care targeting similar affluent seniors.
• Kendal Corporation: Non-profit system operating CCRCs with Quaker-inspired values and notably several communities built adjacent to colleges (e.g., Kendal at Oberlin, Kendal at Hanover). Closest analog to Edenwald's college-adjacent positioning and educational programming emphasis.
• Roland Park Place: Baltimore-area non-profit Life Plan Community with a similar full continuum of care model. Highly comparable given overlap in geography (within 10 miles of Edenwald), target market (affluent Baltimore seniors), and CCRC/IL-plus-healthcare service structure.
• Broadmead: Cockeysville, MD non-profit CCRC serving Baltimore-area seniors. Directly comparable on geography, full continuum of care (IL, AL, skilled nursing, memory support), entrance-fee structure, and similar independent, mission-driven orientation.

Others

• Life Care Services (LCS): Third-party management company serving over 140 senior living communities including many CCRCs. Relevant as an industry peer/ecosystem participant because it manages comparable Life Plan Communities and provides operational benchmarks for entrance-fee CCRC operations.

Regional players

• Brightview Senior Living: Maryland-headquartered senior living operator with multiple communities in the Baltimore area. Comparable on regional senior living market and pricing tier, though primarily a rental (rather than entrance-fee) assisted living/memory care operator rather than a true CCRC.

Broad incumbents

• Brookdale Senior Living: Largest U.S. senior living operator (NYSE: BKD) with both independent living and assisted living communities across the country. Comparable on core senior living service delivery though predominantly rental rather than entrance-fee CCRC, and at a much larger scale than Edenwald.
• Sunrise Senior Living: Major senior living provider offering assisted living, memory care, and independent living across the U.S., U.K., and Canada. Comparable as a senior care provider with multiple service lines, but with a broader portfolio rather than a single specialized CCRC focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCAeH5UIdrwHKFCGLaDbTjmA
• Facebookfacebook.com/edenwaldseniorliving
• Instagraminstagram.com/edenwaldseniorliving

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Edenwald