Realty of Maine

What Realty of Maine does

Realty of Maine is a privately held, full-service real estate brokerage headquartered in Bangor, Maine, founded in 1999. The firm provides buyer and seller representation across residential, commercial, luxury, vacation/seasonal, and land property categories throughout Maine, operating through a distributed physical footprint of approximately eight to nine offices covering Bangor, Belfast, Brunswick, Dover Foxcroft, Ellsworth, Greenville, Lincoln, South China, and Winter Harbor. The company claims market coverage across all 16 Maine counties and serves a horizontal mix of consumer segments.

Realty of Maine's digital platform is a traditional brokerage website built on MLS/IDX integration rather than proprietary technology. Core features include property listing search with advanced filtering, map view, saved searches, automated listing alerts, sold-property archives, and rental search. Supporting tools include a mortgage calculator powered by the Federal Reserve's FRED API for live 30-year interest rate data, a home valuation tool, and Matterport-powered 3D virtual tours on select listings. Authentication is handled through standard email registration plus Facebook Login, with Google reCAPTCHA for spam protection. The website is built on technology provided by partner Union Street Media.

The company makes money exclusively through real estate commissions on completed buyer and seller representation transactions — a transaction-fee revenue model standard to the brokerage industry. Commission rates are individually negotiated and not publicly disclosed. The GTM motion is sales-led: an agent-based direct sales force delivers service through the physical offices, with the MLS-powered website serving as a top-of-funnel self-serve channel for property discovery and inquiry. Marketing is largely organic (SEO, Facebook, Instagram, Twitter, LinkedIn) plus Google review solicitation as a bottom-of-funnel driver. The firm holds partnerships with the Maine IDX program and the Leading Real Estate Companies of the World referral network.

Name

Realty of Maine

Legal name

Realty of Maine

Website

https://realtyofmaine.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

Realty of Maine is a privately held, full-service real estate brokerage headquartered in Bangor, Maine, providing buyer and seller representation for residential, commercial, vacation, luxury, and land properties across Maine via eight to nine physical offices and statewide MLS/IDX coverage.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB), Luxury & High-End Residential Brokerage (BPAJAAAC), Real Estate Buyer Representation (FSAEAJAG), Recreational Land Brokerage (Hunting, Fishing, Wildlife) (BPAJADAD)

Keywords

• Real estate brokerage
• Residential property sales
• Buyer representation
• Seller representation
• Relocation services

Headquarters

HQ city

Bangor

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission: Traditional real estate commission-based revenue from buyer and seller representation services. Agents earn commissions on completed transactions for residential, commercial, luxury, vacation, and land properties.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Realty of Maine is a full-service residential and commercial real estate brokerage operating across Maine through 8 physical offices. It provides buyer and seller representation, relocation assistance, market reports, and an MLS/IDX-powered property search website covering residential, commercial, luxury, vacation, and land properties. Revenue is earned through commissions on completed transactions rather than software subscriptions or product sales.

Product overview

Realty of Maine operates as a traditional real estate brokerage platform rather than a SaaS product. The company offers a property listing and search platform featuring MLS-based search for residential, commercial, land, and vacation properties across Maine. Key products include the core Property Listing Search with Advanced MLS Search capabilities, Saved Favorites with automated Search Alerts, and a Mortgage Calculator integrated with FRED API. Supporting services include Buyer and Seller representation, Relocation Services, Market Reports, and a comprehensive Agent Directory. The platform also offers Virtual Tours via Matterport integration for immersive property viewing. Users can search by location (communities, counties), price range, property type, and various criteria. The offering is a traditional brokerage website combining listing discovery, agent lookup, market information, and user account management.

Differentiator

Problem solved

Functional benefit

Products and services

• Buyer Representation Services Full-service agency representation for homebuyers, including agent guidance, property showings, negotiation, and closing support. Targets individual home buyers across Maine.
• Seller Representation Services Home selling assistance including property valuation, listing preparation, marketing, and transaction management through experienced real estate agents. Targets Maine homeowners selling residential, commercial, luxury, vacation, or land properties.
• Relocation Services Specialized assistance for individuals and families moving to Maine, including area orientation and property search support. Targets out-of-state individuals and families relocating to Maine.
• Maine Market Reports Current real estate market trends and analysis reports for Maine, helping buyers and sellers make informed decisions. Published through the firm's website.

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Two partnerships are on record, tiered core.

• Maine IDX (Maine Real Estate Information System, Inc.)coreTechnology or IntegrationParticipant in the Maine Listings Internet Data Exchange program, allowing display of other Maine IDX Participants' listings. Listing data derived from Maine IDX for consumers' personal, non-commercial use.
• Leading Real Estate Companies of the WorldcoreChannel Partner/ Reseller/ DistributorMember of Leading RE network, a global network of independent real estate brokerages providing international referral connections and resources.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• RE/MAX: Global residential and commercial real estate franchise with agent-based brokerage model. Directly comparable to ROM in commission-based service for buyers and sellers across residential, luxury, and commercial segments.
• Century 21: One of the largest global real estate franchise networks operating an agent-driven brokerage model. Comparable to ROM in residential and commercial transaction services with a multi-office, agent-based distribution approach.
• Coldwell Banker: Established US residential real estate franchise offering buyer and seller representation with a multi-office footprint. Operates the same traditional brokerage model as ROM, including luxury residential services.
• Keller Williams Realty: Largest US real estate franchise by agent count, operating an agent-centric, commission-based brokerage model. Comparable to ROM in its reliance on individual agent productivity and a multi-office, multi-region structure.
• Berkshire Hathaway HomeServices: National residential brokerage franchise with multi-office presence across the US. Comparable to ROM in offering residential, luxury, and relocation services through an agent-driven model.
• Sotheby's International Realty: Global luxury real estate brand focused on high-end residential brokerage. Comparable to ROM's luxury segment and use of an international referral network for cross-border buyer flow.
• Better Homes and Gardens Real Estate: Franchised residential brokerage network with multi-office agent-based model. Directly comparable to ROM in traditional buyer/seller representation across diverse property types.

Emerging players

• Compass: Tech-enabled residential brokerage with proprietary platform and agent-driven model. Comparable to ROM's core brokerage activity but differentiated by heavy technology investment; partial overlap as Compass expands into regional markets like Maine.
• Redfin: Technology-forward residential brokerage using a hybrid agent-plus-online model. Competes with traditional brokerages like ROM in the same buyer/seller market but with a fundamentally different cost structure and digital-first brand.
• eXp Realty: Cloud-based, agent-centric brokerage with a low-overhead franchise model. Comparable to ROM in commission-based residential services, but operates without physical offices and uses a tech-led recruitment approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/realtyofmaine
• Facebookfacebook.com/realtyofmaine
• LinkedInlinkedin.com/company/realty-of-maine
• Instagraminstagram.com/realtyofmaine

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Realty of Maine