Modern Tyres

What Modern Tyres does

Modern Tyres, trading as Modern Tyre Service, is Ireland's largest independent tyre retail and wholesale company. Founded in 1965 and headquartered in Enniskillen, Northern Ireland, the company operates over 40 retail depots across Northern and Southern Ireland, with a smaller subset of 30 Northern Ireland centres specifically equipped for 4x4 tyre services. Its core product portfolio spans passenger car, van, and 4x4 tyres; truck tyres (rigid, articulated, trailers, tippers); agricultural tyres (tractors, telehandlers, harvesting equipment); specialist forklift tyres; and branded Alcoa forged aluminium wheels. Complementary service offerings — wheel alignment, digital wheel balancing, BS159-compliant puncture repair, MOT preparation, battery retail, and exhaust fitting — are sold as bundled add-ons, with a Price Guarantee matching competitor quotes for identical products fitted at Modern Tyres branches.

Revenue is generated through six streams: one-time retail and wholesale tyre sales, mandatory fitting services bundled with each tyre purchase, a recurring GetFleet subscription programme that prices fleet tyre costs per kilometre (PPK), one-time battery sales, exhaust services, and MOT preparation. The GetFleet programme — introduced in 2006 and now overseen by Group Sales & Marketing Manager Stephen Shaw with five Area Managers covering Ireland — is the only material recurring revenue stream and serves commercial fleets ranging from 3 to 3,000+ vehicles with 24/7 breakdown coverage across Ireland, the UK, and Europe, electronic fleet inspections, regrooving, and scheduled on-site servicing.

The technology stack is conventional for the sector: digital wheel balancing to the nearest gram, computerised alignment machinery, electronic fleet inspection systems, and an e-commerce storefront that requires customers to select a depot for mandatory fitting at the point of purchase. Modern Tyres maintains direct partnerships with major manufacturers (Michelin, Bridgestone, Vredestein) and runs structured Spring/Autumn promotional campaigns; a Bridgestone co-branded BMW M2 Driving Experience prize draw and ongoing Ulster Rally sponsorship provide brand visibility. The company operates as a private partnership with no disclosed institutional investors, parent company, or public share ownership.

Name

Modern Tyres

Legal name

Modern Tyre Service

Website

https://moderntyres.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

11–50 employees

Short description

Modern Tyres is Ireland's largest independent tyre retail and wholesale company, operating over 40 depots across Northern and Southern Ireland. It serves retail consumers, commercial fleets (via its GetFleet subscription programme), agricultural operators, and wholesale customers with tyres, branded wheels, and automotive services.

Ownership category

akta.pro rank

Product category

Tyre Retail & Automotive Services

NAICS

Tire Dealers (441340), Tire and Tube Merchant Wholesalers (42313)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)

akta.pro secondary industries

Tires, wheels & related supplies distribution (CRAOANAD), Tire Distribution & Wholesale (Regional/Local Supply) (TLAKADAH)

Keywords

• Tyre retail
• Fleet management
• Wheel alignment
• Vehicle servicing
• Automotive parts

Headquarters

HQ city

Enniskillen

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Tyre Sales: Retail and wholesale sale of car, van, 4x4, truck, agricultural and specialist tyres. Products are sold online and in-person at depot locations with mandatory fitting services included.
2. Tyre Fitting Services: Mandatory fitting services bundled with tyre purchases including disposal of old tyres, new valves, and wheel balancing.
3. Fleet Tyre Management (GetFleet): Comprehensive fleet tyre management programme offering Pence per Kilometre (PPK) service packages. Covers all tyre-related services for commercial fleets including scheduled on-site service work, electronic fleet inspections, tyre regrooving, repairs, and breakdown assistance.
4. Battery Sales: Retail and wholesale battery sales for car and commercial vehicles.
5. Exhaust Services: Exhaust fitting and inspection services with free exhaust inspections and two-year manufacturer guarantee on parts.
6. MOT Preparation & Servicing: Mechanical servicing including MOT checks at selected branches.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Modern Tyres is Ireland's largest independent tyre retail and wholesale company, selling car, van, 4x4, truck, agricultural and specialist (e.g. forklift) tyres alongside branded Alcoa aluminium wheels, batteries and exhausts. Every tyre sale is bundled with professional fitting, wheel balancing and old-tyre disposal at one of over 40 depots across Northern Ireland and the Republic of Ireland. The firm also operates the GetFleet subscription programme providing Pence per Kilometre (PPK) tyre management, 24/7 breakdown coverage, and scheduled on-site servicing for commercial fleets of 3 to 3,000+ vehicles.

Product overview

Modern Tyres is Ireland's largest independent tyre retail and wholesale company offering a unified retail and fitting service. The core product portfolio centres on tyre retail across multiple vehicle categories (car/van/4x4, truck, agricultural, specialist/forklift), complemented by branded Alcoa aluminium wheels. Additional revenue streams include automotive services (wheel alignment, puncture repair, wheel balancing, MOT servicing) and complementary products (batteries, exhausts). The company operates a GetFleet tyre management programme and Commercial Fleet Services with 24/7 breakdown coverage across Ireland, UK, and Europe. Online tyre sales are integrated with in-person fitting at over 40 Modern Tyres Service branches across Northern and Southern Ireland.

Differentiator

Problem solved

Functional benefit

Brands

• GetFleet: Fleet tyre management programme covering vehicle fleet tyre costs and maintenance services for businesses.

Quantifiable outcome

• Misalignment can increase fuel consumption by 3-3.5%
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• MichelincoreGTM or Marketing Partner · 1 October 2025Michelin partnership involves promotional cashback offers for customers purchasing Michelin tyres. Modern Tyres participates in Michelin promotional campaigns including the Michelin Car Promotion where customers can earn cashback of up to £90 via direct bank transfer when purchasing qualifying Michelin tyres. The partnership includes Spring and Autumn promotional periods with specific cashback tiers based on tyre size and quantity purchased.
• BridgestonecoreGTM or Marketing Partner · 1 October 2025Bridgestone partnership includes promotional campaigns such as the 'Drive Safe, Win Save' promotion offering Car Care Kits and entry into prize draws for £5,000. Modern Tyres also partners with Bridgestone for competitions such as the BMW M2 Driving Experience prize draw. The partnership provides marketing incentives to drive tyre sales.
• VredesteinminorChannel Partner/ Reseller/ DistributorVredestein is a tyre brand stocked by Modern Tyres. Their tyres including the Quatrac (winner of Auto Bild All-Season Tyre Test) and Snowtrac winter tyres are available through Modern Tyres depots.
• Alcoa WheelsminorChannel Partner/ Reseller/ DistributorModern Tyres is a stockist of Alcoa aluminium wheels, offering Dura-Bright® EVO wheels and other Alcoa wheel products. The partnership provides alloy wheel options for commercial vehicles and trucks, with Alcoa wheels known for their durability, weight reduction, and 5-year warranty.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Kwik Fit: UK and Ireland's largest fast-fit tyre and automotive service chain, with a comparable depot-led retail model, fleet services and manufacturer partnerships. Directly overlaps with Modern Tyres on car/van tyres, alignment and MOT.
• ATS Euromaster: Major UK and Ireland tyre, fleet and servicing chain with a depot network and dedicated commercial fleet programme. Closely comparable to Modern Tyres on retail tyre sales, fleet contracts, and 24/7 commercial support.
• Black Circles: UK online tyre retailer that aggregates demand and routes fitting to partner workshops. Represents the online-led competitive threat to Modern Tyres' depot-and-fitting model and price-disclosed proposition.
• National Tyres: UK tyre and autocare retailer operating both online and through branch depots. Comparable to Modern Tyres on multi-channel tyre retail, fleet services and manufacturer-led promotions.
• Mr Tyre (Goodyear): UK depot-based tyre retailer owned by Goodyear, providing direct comparison for manufacturer-aligned retail and a depot-led fitting proposition similar to Modern Tyres.
• Formula One Autocentres: UK chain offering tyres, MOT, servicing and repairs through a depot network. Comparable to Modern Tyres on the bundled retail + ancillary services proposition and geographic coverage in adjacent markets.
• Bush Tyres: UK tyre specialist with strong agricultural and commercial vehicle focus. Directly comparable to Modern Tyres' agricultural, forklift and commercial truck tyre specialism and depot-based fitting model.

Broad incumbents

• Halfords Autocentres: UK-listed automotive products and services retailer with a national autocentre footprint. Competes with Modern Tyres on tyres, MOT and ancillary services but as part of a broader retail and cycling portfolio.
• Costco Tyre Centre: Membership-based retailer operating in-car tyre fitting centres across the UK and Ireland. Competes with Modern Tyres on price-led tyre retail, though limited fleet or agricultural capability.

Regional players

• Lagan Tyres: Northern Ireland-based tyre retail and wholesale operation with multiple branches. A direct regional competitor to Modern Tyres in the NI market with overlapping product and fleet service offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/moderntyres
• Facebookfacebook.com/moderntyres
• LinkedInlinkedin.com/company/modern-tyre-service

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Modern Tyres