What Bush Tyres does

Bush Tyres, operating as B.A.Bush (Tyres) Limited, is a privately held UK independent tyre retailer and multi-service automotive provider headquartered in Lincolnshire, with 36 branches spanning Lincolnshire, Norfolk, Yorkshire, and Cambridgeshire, plus a mobile fitting service (Bushmobile). The legal entity has roots back to 1934 via Abbey Tyre Co in Cambridge, and the group has grown by acquiring family-run tyre businesses (Endyke Tyres 1976, ZR Tyres, Allround Tyres 2021, Toby Clowes Tyres), retaining legacy brand identities. It is described as part of the largest group of independent tyre retailers in the UK.

The core product is tyre retail across car, SUV, van, 4x4, electric vehicle, high-performance, winter, commercial, and agricultural categories, stocked at over 95,000 units across 20+ brands (Michelin, Pirelli, Bridgestone, Continental, Hankook, Avon, Kumho, Apollo, etc.). The company is the exclusive UK distributor of Ascenso agricultural/industrial tyres and operates 12 Pirelli Performance Centres plus one of 16 nationwide Pirelli 4x4 Key Dealer memberships. Technical capability centres on advanced workshop equipment (Ayce hydraulic wheel straightening, Autogem i-Sensor TPMS, ADAS calibration rigs at Boston/Hull/Norwich, DPF regeneration at Hull and Boston, alloy refurbishment and diamond cutting).

Revenue is generated through a hybrid model: retail tyre sales (online or in-branch) with all-inclusive pricing that bundles fitting, valve, balancing, and disposal; mobile fitting at customer locations; fleet management contracts with scheduled on-site visits; MOT, brakes, suspension, exhausts, servicing, air conditioning, batteries, wheel alignment, TPMS, and alloy wheel services. Customer segments include individual consumer vehicle owners, commercial fleet operators, agricultural customers, 4x4/SUV and high-performance/Porsche-tier owners, EV owners, and convenience-focused mobile customers. The company is ISO 9001 certified under SAI Global, holds SSIP accreditation, and is a TyreSafe supporter.

Name

Bush Tyres

Legal name

B.A.Bush (Tyres) Limited

Website

https://bushtyres.co.uk

Company type

Private

Founded year

1934

Operating status

Operating

Headcount range

101–250 employees

Short description

Bush Tyres is a UK independent tyre retailer and multi-service automotive provider operating 36 branches across Lincolnshire, Norfolk, Yorkshire, and Cambridgeshire, plus mobile fitting, serving consumers, commercial fleets, and agricultural customers with tyres, wheels, and fast-fit services.

Ownership category

akta.pro rank

Product category

Tyre Retail and Automotive Services

NAICS

Tire Dealers (441340), Tire and Tube Merchant Wholesalers (42313), Automotive Parts, Accessories, and Tire Retailers (4413)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Retail Tire Sales & Installation (Consumer) (TLAKADAA)

akta.pro secondary industries

Tire Distribution & Wholesale (Regional/Local Supply) (TLAKADAH), Mobile Tire Service & Emergency Roadside (On-Site) (TLAKADAC), Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD), Wheel Services (Mount/Balance, Alignment, Rotation) (TLAKADAF), Tires, Wheels & Retread Supply Distribution (TLAKAOAD)

Keywords

• Tyre retail services
• Automotive fast fit
• Mobile tyre fitting
• Wheel alignment services
• Vehicle maintenance services

Headquarters

HQ city

Horncastle

HQ country

United Kingdom

HQ region

Europe

Offices40 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Tyre Sales (Retail and Commercial): Primary revenue stream from selling tyres across multiple categories: car, SUV, van, 4x4, electric vehicle, high performance, winter, agricultural, commercial, and industrial tyres. Customers can purchase tyres online or in-branch with pricing from £38.95 for budget options. Stock of over 95,000 tyres across 36 UK locations.
2. Tyre Fitting Services: Professional in-branch tyre fitting services included in the all-inclusive tyre price. Includes old tyre removal, environmental disposal, new valve fitting, metal valve cap for high-speed tyres, standard/alloy wheel balancing, and free rebalancing after bedding-in within 500 miles.
3. Mobile Tyre Fitting: Mobile tyre fitting service ('Bushmobile') bringing professional fitting, wheel balancing, new tubeless valve installation, and tyre disposal directly to customer locations. Operates across Lincolnshire, Norfolk, Yorkshire, and Cambridgeshire.
4. Fast Fit Services (MOT, Brakes, Servicing): Additional automotive services including MOT testing from £39.95, brake inspection and replacement, suspension services, exhaust systems, car servicing, and air conditioning recharge services (R134a from £84.95, R1234YF from £144.95).
5. Wheel Alignment Services: Professional wheel alignment checks and adjustments from £48.95 using advanced alignment machines capable of adjusting caster, camber, and toe settings. Includes full colour detailed printout of before/after measurements.
6. Battery Sales and Services: Car battery sales starting from £64.95, including free battery health checks testing charging system, voltage output and charging rate. Partnership with GS Battery/GS Yuasa for start-stop battery technology. Full range including car, SUV, 4x4, van, agricultural, commercial, marine, leisure, motorcycle, and specialist batteries.
7. Alloy Wheel Services: Alloy wheel refurbishment from £80.00 including powder coating and diamond cutting finishes. Alloy wheel straightening from £55.00 using Ayce Systems hydraulic equipment. New alloy wheel sales from various premium brands including Wolfrace, OZ, Vossen, Velgen, BBS, Ronal, Speedline, and more.
8. Fleet Management Services: Dedicated commercial fleet tyre management services including regular site visits (fortnightly or monthly), on-site tyre fitting and replacement for car and van fleets. Customised scheduling to minimise disruption to business operations.
9. DPF Regeneration Services: Diesel Particulate Filter regeneration service at Endyke Tyres (Hull) and Boston branches. Addresses blocked DPFs through active regeneration processes that clean and clear particulate filters, restoring engine performance and fuel efficiency.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Bush Tyres retails car, SUV, van, 4x4, electric vehicle, high performance, winter, commercial and agricultural tyres from over 20 major brands, holding more than 95,000 tyres in stock across 36 UK branches. It complements tyre sales with fitting services, mobile on-site fitting (Bushmobile), MOT testing, brakes, suspension, exhausts, servicing, batteries, wheel alignment, ADAS calibration, DPF regeneration, air conditioning service, TPMS, alloy wheel sales, refurbishment and straightening.

Product overview

Bush Tyres operates as a multi-location automotive service retail business with 36 branches across Lincolnshire, Norfolk, Yorkshire, and Cambridgeshire, UK. The company offers a unified platform combining tyre retail (car, SUV, van, 4×4, electric vehicle, high performance, winter, commercial, and agricultural tyres) with comprehensive vehicle maintenance services including mobile fitting, air conditioning, TPMS, wheel alignment, DPF regeneration, alloy wheel sales/refurbishment/straightening, ADAS calibration, free vehicle inspections, batteries, MOT testing, brakes, suspension, exhausts, and servicing. The core offering consists of tyre products from major brands (Michelin, Pirelli, Bridgestone, Continental, Hankook, etc.) complemented by Fast Fit services, with 12 accredited Pirelli Performance Centres representing a differentiated technical capability within the network.

Differentiator

Problem solved

Functional benefit

Products and services

• Car, SUV & Van Tyres Retail of car, SUV and van tyres from major brands with in-branch or mobile fitting across 36 UK locations.
• 4x4 Tyres 4x4, SUV and off-road tyres including All Terrain, Mud Terrain and High Performance options, with fittings up to 26 inches.
• Electric Vehicle (EV) Tyres Specialist EV and hybrid vehicle tyres designed with reinforced sidewalls, different compounds and lower rolling resistance to handle extra battery weight and regenerative braking.
• High Performance Tyres Ultra-high performance tyres for premium and sports cars providing superior handling, grip and high-speed capabilities.
• Winter Tyres Cold weather tyres with silica-infused compounds and sharper tread patterns designed for improved grip and braking in temperatures below 7°C.
• Commercial Tyres Commercial vehicle tyres for trucks and commercial vans, including a solid tyre pressing service.
• Agricultural Tyres Agricultural tyre range including tractor wheel alignment with brands such as Ascenso, BKT, Bridgestone, Cultor, Firestone, Kleber, Michelin, Mitas, Nokian and Trelleborg.
• Mobile Tyre Fitting On-site tyre fitting service (Bushmobile) that brings tyre replacement, puncture repairs and wheel balancing directly to customer locations across Lincolnshire, Norfolk, Yorkshire and Cambridgeshire.
• Air Conditioning Service Air conditioning recharge and service for pre-2017 vehicles (R134a from £84.95) and post-2017 vehicles (R1234YF from £144.95) with a recharge-or-no-charge guarantee if a leak is detected.
• TPMS (Tyre Pressure Monitoring System) Service Tyre pressure monitoring system replacement, inspection and reset services including full coded valve replacement from £64.95 using Autogem i-Sensor equipment.
• Wheel Alignment Wheel alignment checks (free) and adjustments for caster, camber and toe settings from £48.95 using advanced alignment machines, with detailed colour printouts of before/after measurements.
• DPF Regeneration Diesel particulate filter regeneration service to clean and clear blocked DPF filters and restore engine performance and fuel efficiency, available at Boston and Hull (Endyke) branches.
• Alloy Wheels New alloy wheel sales and fitting service with brands including Wolfrace, OZ, Vossen, Velgen, BBS, Ronal, Speedline, AEZ Calibre, Dezent, DOTZ and Borbet, in sizes from 10 to 26 inches.
• Alloy Wheel Refurbishment Alloy wheel restoration service from £80.00 including powder coating, diamond cutting and colour matching.
• Alloy Wheel Straightening Professional alloy wheel straightening using Ayce Systems hydraulic equipment for buckled or flat-spotted wheels from £55.00, available at 9 locations.
• ADAS Calibration Advanced Driver Assistance Systems calibration for cameras and sensors at Boston, Hull and Norwich locations, including static calibration with laser projectors and dynamic on-road calibration.
• Free Vehicle Inspection Comprehensive vehicle safety inspection covering tyres, suspension, brakes, battery, wheel alignment, lights, exhaust and windscreen wipers at no charge.
• Car Batteries Car battery supply and fitting from £64.95 with free battery health check, covering car, SUV, 4x4, van, agricultural, commercial, marine and specialist batteries including Start-Stop EFB and AGM types via the GS Yuasa partnership.
• MOT Tests Ministry of Transport (MOT) testing service from £39.95 with free MOT retests available at select branches.
• Brake Services Brake inspection and replacement services including brake pads, discs and fluid checks.
• Suspension Services Suspension inspection and repair services including shock absorbers, suspension bushes and road spring checks.
• Exhaust Services Exhaust system inspection and replacement services for leaks and excessive corrosion.
• Car Servicing Full car servicing, maintenance and repair services.
• Commercial Fleet Management Dedicated commercial fleet tyre management services including regular on-site visits (fortnightly or monthly), on-site tyre fitting and replacement for car and van fleets, with customised scheduling to minimise operational disruption.

Quantifiable outcome

• Free nationwide delivery on mainland UK for car and van tyre orders over £55
• +6 more outcomes

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature9 records

Partnerships

Seven partnerships are on record, tiered core, flagship and minor.

• Ascenso TyrescoreChannel Partner/ Reseller/ DistributorB A Bush are the exclusive UK distributors of Ascenso tyres, offering over 400 tyre sizes across Agriculture, Industrial & Construction, Material Handling, Earth Mover, and Forestry categories. This exclusive distribution partnership positions Bush Tyres as the primary source for Ascenso products in the UK market.
• PirelliflagshipStrategic or Co-development PartnerBush Tyres operates 12 Pirelli Performance Centres and is one of only 16 Pirelli 4x4 Key Dealer Members nationwide. This strategic partnership involves passing rigorous 130-point technical audits twice yearly, maintaining highest standards, receiving allocated stock, discount pricing, and specialist knowledge. PPC branches offer exclusive deals for club members including up to £120 Mastercard for Bentley, Porsche, Ferrari, BMW, Maserati, Mercedes-Benz, Lamborghini, Jaguar, Aston Martin, Alfa Romeo, McLaren, Tesla, Volvo, and Motorsport UK members.
• AutogemcoreTechnology or IntegrationBush Tyres has invested in Autogem's i-Sensor TPMS equipment and training, the recognised industry professional solution for tyre pressure monitoring systems. This technology partnership enables same-day resolution of almost any TPMS issue and ensures proper sensor replacement, valve core and cap replacement, and system programming.
• GS Battery by GS YuasacoreChannel Partner/ Reseller/ DistributorBush Tyres has partnered with GS Battery by GS Yuasa for start-stop battery technology. GS Yuasa is the leading battery supplier to the European automotive industry with products fitted as Original Equipment to almost every major brand. This partnership provides access to the latest start-stop battery technology including AGM (Absorbed Glass Mat) and EFB (Enhanced Flooded Battery) types for modern vehicles.
• Ayce SystemscoreTechnology or IntegrationBush Tyres utilises Ayce Systems' professional hydraulic alloy wheel straightener equipment at 9 locations. This enables quick and simple straightening of buckled and flat-spotted wheels in approximately 15 minutes, handling wheel sizes from 10 inches to 24 inches, saving customers the expense of wheel replacement.
• Premium Alloy Wheel Brands (Wolfrace, OZ, Vossen, Velgen, BBS, Ronal, Speedline, AEZ Calibre, Dezent, DOTZ, Borbet)minorChannel Partner/ Reseller/ DistributorBush Tyres distributes premium alloy wheel brands including Wolfrace, OZ, Vossen, Velgen, BBS, Ronal, Speedline, AEZ Calibre, Dezent, DOTZ, Borbet and many more. These partnerships allow offering wheels to suit all budgets with expert advice on most suitable options for each vehicle.
• TyreSafeminorStrategic or Co-development PartnerBush Tyres is a supporter of TyreSafe UK, the registered charity dedicated to raising awareness about the importance of correct tyre maintenance and the dangers of defective or poorly inflated tyres. This partnership supports road safety initiatives and responsible tyre disposal.

Scale indicators13 records

Recent moves6 records

Expansion highlights7 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BushTyres
• Facebookfacebook.com/bushtyreshorncastle
• LinkedInlinkedin.com/company/bush-tyres

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bush Tyres