imovel
- Company typePrivate
- Founded2022
- HeadquartersBasel, Switzerland
- Headcount1–10
- GTM typeB2C
- OfferingServices
imovel firmographics
Firmographics- Name
- imovel
- Legal name
- imovel
- Website
- https://imovel.co
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
imovel industry classification
Industry- Product category
- Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (531210)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Real Estate Auction Services (FSAEAJAL)
Keywords
Where imovel is headquartered
LocationHeadquarters
- HQ city
- Basel
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
imovel business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Pro Tier - Fixed Price Service: Full-service real estate selling support at a fixed price of CHF 9,500. Includes bank-verified documentation, marketing on all Swiss property portals, 3D virtual tour, 4K photos, drone shots, floor plans, and A-to-Z service until notary signing. No commission, no percentage-based fees.
- Self Tier - Free Platform Access: Free property valuation, listing creation with shareable sales page, and real-time statistics portal for DIY sellers. Revenue not directly generated from this tier but serves as lead generation and market penetration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Multi-year contract | Traditional broker commission model: approximately 3% of property sale price |
| Freemium | Pay-as-you-go | Self - Free property listing and sales platform |
| One time/ perpetual license | Pay-as-you-go | Pro - Full-service support for CHF 9,500 fixed price |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
imovel product offering
Product offeringCore offering
imovel is an AI-powered real estate platform in Switzerland that enables property owners to sell residential, multi-family, commercial, and mixed-use properties without paying traditional broker commissions. It offers a free self-service tier ("Self") with market price estimation and a real-time statistics portal, and a "Pro" full-service tier at a fixed price of CHF 9,500 that includes bank-verified sales documentation, 3D virtual tours, 4K/drone photography, floor plans, marketing across all Swiss real estate portals, and A-to-Z support through notary signing.
Product overview
imovel operates as a two-tiered platform offering commission-free real estate selling services in Switzerland. The Self tier provides a free, self-directed property sale with market valuation tools and a customer dashboard. The Pro tier delivers full-service support at a fixed CHF 9,500 price, including professional photography, 3D virtual tours, multi-platform marketing, and end-to-end transaction support through notary completion. Both tiers distinguish themselves from traditional brokers who charge ~3% commission.
Differentiator
Problem solved
Functional benefit
Products and services
- Self Free self-service tier enabling Swiss property owners to sell independently with access to exact market price estimation, a personalized login portal with real-time statistics, and a shareable property listing page.
- Pro Full-service real estate brokerage tier at a fixed price of CHF 9,500, including bank-approved sales documentation, marketing across all Swiss real estate platforms, 3D virtual tours, 4K photography, aerial shots, floor plans, and comprehensive support from listing through notary completion.
- Immobilienbewertung (Property Valuation) Online property valuation service providing property owners in Switzerland with an automated market price estimation for their real estate.
- Hypothekenrechner (Mortgage Calculator) Online mortgage calculation tool available on the imovel platform to support prospective property buyers and owners with mortgage planning in Switzerland.
Quantifiable outcome
- Traditional broker commission ~3% means CHF 37,500 on CHF 1,250,000 property vs. imovel Pro fixed price of CHF 9,500 - saving over CHF 28,000
Companies that use imovel
Customer profileSegments2 records
Ideal customer profiles2 records
imovel technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
imovel partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
imovel competitors and assessment
Company assessmentOthers
- Wüest Partner: Swiss real estate analytics and valuation firm. Relevant as a data/valuation ecosystem player whose market-price estimation capabilities overlap with imovel's AI-powered valuation features.
Broad incumbents
- Homegate: Major Swiss property portal owned by SMG Swiss Marketplace Group. Comparable as a distribution channel imovel depends on, and a broad incumbent in the Swiss real estate advertising ecosystem.
- Engel & Völkers: Global premium real estate brokerage with strong Swiss presence. Represents the traditional, percentage-commission incumbent model that imovel is disrupting, particularly relevant in the high-end property segment.
- ImmoScout24: Switzerland's largest property portal. Functions as imovel's primary distribution channel for Pro-tier listings and as a broad incumbent in the same Swiss property market, though operating a portal rather than brokerage model.
Direct peers
- Neho: Swiss digital real estate broker offering flat-fee selling services to homeowners. Highly comparable business model to imovel's Pro tier, targeting the same Swiss seller pain points around commission fees.
- Homeday: Swiss-/German-origin flat-fee real estate platform offering a digital, fixed-price brokerage model. Closely comparable to imovel's fixed-fee, technology-enabled approach, though now operating at significantly larger scale (acquired by Swiss Life).
Emerging players
- Flatfox: Swiss flat-fee rental platform enabling direct landlord-tenant matching without agent commissions. Comparable Swiss flat-fee real estate disruption model, though focused on rentals rather than sales.
- Properly: Canadian flat-fee real estate brokerage serving private sellers with a technology-enabled service. Comparable flat-fee model and value proposition, though serving a different geography and slightly different seller segment.
- Trelora: US flat-fee real estate brokerage offering full-service selling at a fixed price. Operates the same core thesis as imovel—disrupting percentage-based commissions with transparent flat pricing—but at smaller scale in the US market.
Regional players
- McMakler: Germany's largest digital flat-fee real estate broker, founded on the same fixed-fee disruption thesis as imovel. Comparable model and target customer (commission-fatigued private sellers), but operating in the German rather than Swiss market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
imovel social profiles
Digital presenceimovel financial estimates
Financial estimateRevenue estimate
Valuation estimate
imovel leadership team
Management profileNumber of profiles
Profiles3 records
imovel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
imovel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about imovel
What does imovel do?
imovel is an AI-powered real estate platform in Switzerland that enables property owners to sell residential, multi-family, commercial, and mixed-use properties without paying traditional broker commissions. It offers a free self-service tier ("Self") with market price estimation and a real-time statistics portal, and a "Pro" full-service tier at a fixed price of CHF 9,500 that includes bank-verified sales documentation, 3D virtual tours, 4K/drone photography, floor plans, marketing across all Swiss real estate portals, and A-to-Z support through notary signing.
Is imovel a public or private company?
imovel is a private company. It is classified as unknown and is currently operating.
When was imovel founded?
imovel was founded in 2022. It employs 1 to 10 people.
Where is imovel based?
imovel is headquartered in Basel, Switzerland, in the Europe region.
How does imovel make money?
Two revenue lines are on record. Pro Tier - Fixed Price Service is the primary driver. The others are self Tier - Free Platform Access.
Who are imovel's main competitors?
Wüest Partner is listed as an others. Broad incumbents are Homegate, Engel & Völkers and ImmoScout24. Direct peers are Neho and Homeday. Emerging players are Flatfox, Properly and Trelora. McMakler is listed as a regional player.
Does imovel have an API?
No public API is recorded for imovel.
What industry is imovel in?
imovel's product category is Real Estate Brokerage. Its primary akta.pro industry code is FSAEAJAL, Real Estate Auction Services. Its NAICS code is 531210 and its SIC code is 6531.