Alimarket

What Alimarket does

Alimarket (Publicaciones Alimarket, S.A.) is a Madrid-headquartered, privately held Spanish B2B information services company operating since 1982. It produces sectoral economic intelligence across nine verticals — Alimentación (Food), Envase (Packaging), Non Food, Logística, Hoteles, Restauración, Construcción, Electro, and Sanidad (Healthcare) — delivered through an online portal, proprietary databases tracking 45,000+ companies and 100,000+ establishments, five sector-specific print magazines, email newsletters, RSS feeds, and the annual Encuentros executive events that attract 1,000+ attendees. Its core product is high-frequency, expert-vetted content: more than 2,200 news items per month and 250+ exclusive in-depth reports per year, which serve as the reference intelligence for thousands of Spanish B2B professionals.

The underlying technology is a content and database platform rather than a software product: web-based content delivery, proprietary company/establishment databases, newsletter infrastructure, and the MDD Alimarket Research tool for private-label intelligence. There is no disclosed API, SDK, mobile app, or AI/ML capability. Database updates are manual/editorial, drawing on a 40+ year longitudinal archive.

The business model is a multi-revenue B2B information service: recurring annual subscriptions tiered from sector news-only (~€130) through Premium Plus with database access (~€871-€2,220 per sector), a Gran Consumo bundle at ~€2,022-€2,785, the Tarifa ORO unlimited tier at €3,650/year, and non-expiring Bonos (pay-per-use credits) starting at €20. Incremental revenue comes from individual report sales, web and print advertising, and paid Encuentros events. The go-to-market is sales-led, primarily domestic (Spain, with nascent Portugal coverage), and segmented horizontally by industry vertical, targeting executives, analysts, and operational decision-makers in Spanish enterprises.

Name

Alimarket

Legal name

Publicaciones Alimarket, S.A.

Website

https://alimarket.es

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

51–100 employees

Short description

Alimarket is a Madrid-based, privately held Spanish B2B information services firm that, since 1982, has published subscription-based sectoral economic intelligence — news, reports, and proprietary databases on 45,000+ companies and 100,000+ establishments — across nine Spanish industry verticals.

Ownership category

akta.pro rank

Product category

Business Information Services

NAICS

Directory and Mailing List Publishers (51314), Newspaper, Periodical, Book, and Directory Publishers (5131), Marketing Research and Public Opinion Polling (541910), Web Search Portals and All Other Information Services (51929), Convention and Trade Show Organizers (56192)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Data Analytics & Business Intelligence Services (BPAHALAC)

akta.pro secondary industry

Marketing Database & Contact Data Providers (B2B/B2C Lists) (BPAFAKAF)

Keywords

• Sectoral economic intelligence
• B2B market research
• Industry news services
• Company databases
• Professional networking events

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Services: Annual subscriptions providing unlimited access to news, reports, and premium content across specific sectors or grand areas (Gran Consumo, Hostelería). Includes up to 10 online user accesses per subscription.
2. Pay-per-use (Bonos): Credit-based system for accessing news, reports, and database queries without annual commitment. Starting from €20 for bonos without expiration.
3. Database Access: Query-based access to company, establishment, brand, and retail chain databases with pricing based on listing type and number of records.
4. Individual Report Sales: One-time purchases of reports and articles across various economic sectors.
5. Events (Encuentros): Professional networking events for executives with quality programming and business networking, with pricing varying by event.
6. Advertising: Web advertising (home, portals, news, newsletters), print advertising in magazines and annual reports across all sectors.
7. Premium Plus Subscriptions: Top-tier subscriptions including unlimited database access in addition to news, reports, and premium content.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Alimarket is a B2B information services company that publishes sectoral economic intelligence for the Spanish economy across 9 economic sectors (food/beverage, packaging, non-food, logistics, hotels, restaurants, construction, electronics, and healthcare). Its core offerings include a daily news portal, exclusive annual reports, proprietary databases of 45,000+ companies and 100,000+ establishments, professional networking events (Encuentros), print magazines, and a specialized research tool (MDD Alimarket Research), delivered primarily via annual subscriptions and pay-per-use credit bundles.

Differentiator

Problem solved

Functional benefit

Products and services

• Portal de Noticias Alimarket Daily news portal publishing over 2,200 news items per month across 9 Spanish economic sectors (Alimentación, Envase, Non Food, Logística, Hoteles, Restauración, Construcción, Electro, Sanidad). For B2B professionals and executives needing daily sectoral market intelligence.
• Informes y Reportajes (Sector Reports) Exclusive sector reports and in-depth features publishing 250+ new reports annually across all 9 economic sectors. Recognized reference information for thousands of professionals for data reliability and rigorous analysis.
• Bases de Datos (Professional Databases) Professional databases containing information on 45,000+ companies, 100,000+ establishments, brands, and retail chains (enseñas) with qualitative and updated economic data. Available as query-based access with pricing based on listing type and number of records.
• Encuentros Alimarket (Professional Events) Professional events directed at executives with high decision-making capacity, featuring quality programs, first-rate speakers, and business networking in a pleasant environment. Attracts 1,000+ executives annually. Tarifa ORO subscribers receive 25% discount on event pricing.
• Revistas Especializadas (Sector Magazines) Print sector-specific magazines including Alimarket (11 issues/year), Alimarket Hoteles y Restauración (11 issues/year), Alimarket Construcción (5 issues/year), Alimarket Electro (5 issues/year), and Alimarket Sanidad y Dependencia (5 issues/year). Available via subscription.
• MDD Alimarket Research Tool Specialized research tool providing comprehensive private label (marca propia) offerings from major distribution chains in Spain. Included as part of the Tarifa ORO subscription.

Quantifiable outcome

• 2,200+ news articles published monthly
• +4 more outcomes

Segments6 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• IFEMA MADRIDcoreOthers · 5 November 2025IFEMA MADRID hosts the PRIVEL trade fair where Alimarket organizes the Private Label Congress. This partnership positions Alimarket as a key organizer of professional congress content at major industry events in Spain.
• CircanaminorGTM or Marketing Partner · 5 November 2025Circana sponsors the Private Label Congress organized by Alimarket at the PRIVEL trade fair. Provides marketing and promotional support for the event.
• El MilagritominorGTM or Marketing Partner · 5 November 2025El Milagrito sponsors the Private Label Congress organized by Alimarket at the PRIVEL trade fair.
• VINFER LaboratoriosminorGTM or Marketing Partner · 5 November 2025VINFER Laboratorios sponsors the Private Label Congress organized by Alimarket at the PRIVEL trade fair.
• ToscaminorGTM or Marketing Partner · 5 November 2025Tosca sponsors the Private Label Congress organized by Alimarket at the PRIVEL trade fair.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Statista: Global data and business intelligence platform with Spanish market coverage. Subscription-based model targeting B2B professionals, directly competitive with Alimarket's Premium tiers and competes for the same executive customer.
• Euromonitor International: Global market research firm with extensive country-level reports including Spain. Overlapping B2B customer base and sectoral research product offering, though with a more international rather than Spain-specialist positioning.
• Circana: Global consumer and retail intelligence firm (formerly IRI/NielsenIQ) active in Spain. Comparable B2B intelligence product for FMCG/retail verticals overlapping with Alimarket's Alimentación and Non Food sectors; already a sponsor partner.
• Informa: Global B2B information services group with significant Spanish and European sectoral coverage through subsidiaries like DBK. Wider portfolio of events, intelligence, and academic publishing makes it a broad incumbent comparable to Alimarket's overall GTM.
• SABI (Moody's): Moody's-owned Bureau van Dijk database providing detailed financial and corporate information on Spanish companies. Larger global incumbent with broader geographic scope but overlapping B2B subscriber base in Spain.

Emerging players

• Mordor Intelligence: Fast-growing market research firm with expanding Spanish and European sectoral coverage. Competes with Alimarket's report subscription tiers using lower-priced digital-first distribution.

Others

• ICEX España Exportación e Inversiones: Spanish public trade promotion body providing sectoral market intelligence to Spanish companies internationally. Adjacent ecosystem participant - not a direct competitor but partially substitutes for some Alimarket sectoral intelligence use cases.

Direct peers

• Iberinform: Spanish subsidiary of Crédito y Caución providing company information, credit reports, and B2B databases on Spanish firms. Direct overlap with Alimarket's databases product line and similar B2B subscription model.
• Axesor: Spanish business information, credit risk, and marketing intelligence provider serving B2B professionals with company databases and sectoral reports. Closely comparable to Alimarket in customer base and product mix.
• DBK (Informa): Spanish market research and sectoral analysis arm of Informa, providing B2B reports and sector studies. Highly comparable offering to Alimarket's Informes y Reportajes product line with similar target customers and pricing model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/publicaciones-alimarket-s.a.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alimarket