Custom Video Productions Inc

What Custom Video Productions Inc does

Custom Video Productions Inc (CVP) is a privately held, founder-owned video production company established in 1978 and headquartered in Red Bank, New Jersey. The firm delivers full-service corporate video production spanning concepting, scripting, on-site or studio shooting, editing, motion graphics and animation, and distribution. Service offerings extend beyond core video production to include virtual tours, drone cinematography, photography, whiteboard animation, time-lapse video, explainer video production, and construction site monitoring. The firm operates an on-premise private studio for controlled-environment shoots and employs a specialized team of writers, pilots, shooters, and editors.

CVP serves a diversified vertical mix that includes pharmaceutical (Eli Lilly, Bayer), healthcare (Hackensack Meridian Health, Admera Health, Alaris Health), education (Rutgers University Business School), technology (BIO-key), nonprofit (Interfaith Neighbors), and industrial/manufacturing clients. Named case studies include a 98-module micro-learning video library for Green Machine ARS and a Microsoft co-marketing video for BIO-key that was featured at Microsoft Ignite. The company distributes through direct website sales, regional offices in Princeton, New Brunswick, Miami, and Sarasota, and a channel partnership program with five creative agencies (RUFhaus, Thinkso, Vision Creative, ENA, Nicolas Creative).

Revenue is generated through project-based professional services fees with quote-based, customized pricing per engagement and no recurring subscription component. The business is operated as an independent corporation under founder Frank Farrell with no institutional investment, parent company, or external capital structure documented. Geographic footprint is regional, concentrated in New Jersey and Florida, and headcount sits in the 11-50 range.

Name

Custom Video Productions Inc

Legal name

Custom Video Productions, Inc.

Website

https://cvpnj.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

Custom Video Productions Inc is a founder-owned, full-service corporate video production firm founded in 1978, serving pharmaceutical, healthcare, education, and enterprise clients across New Jersey and Florida with project-based video, animation, and drone cinematography services.

Ownership category

akta.pro rank

Product category

Video Production Services

NAICS

Motion Picture and Video Production (512110), Motion Picture and Video Production (51211)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Corporate & Internal Communications Video (MPADAEAC)

akta.pro secondary industries

Product & Explainer Videos (Demos, How-To, SaaS/Product Walkthroughs) (MPADAEAD), Training, Safety & Compliance Video (MPADAEAM), Multimedia Learning Production (Video, Animation, Interactive) (EDAGAKAG)

Keywords

• Corporate video production
• Drone cinematography
• Motion graphics
• Virtual tours
• Explainer videos

Headquarters

HQ city

Red Bank

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Video Production Services: Project-based professional services revenue from producing corporate videos, animation, explainer videos, and related content. Revenue generated through one-time project fees with no recurring subscription component.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Custom Video Productions Inc provides professional video production services for organizations, including corporate videos, animation, explainer videos, instructional content, and event or fundraising videos. Its work covers the production process from planning and scripting through on-site or studio shooting, editing, graphics and animation, and duplication or distribution.

Product overview

Custom Video Productions Inc is a single-core-service video production company founded in 1978, offering a comprehensive suite of video production services. The primary offering is Video Production, which encompasses the full production pipeline from concepting through distribution. This core service is supported by specialized offerings including Motion Graphics, Whiteboard Animation, Drone Cinematography, Virtual Tours, Time-lapse Video, Photography, and Explainer Video Production. The company also operates a private on-premise studio for controlled shooting environments and provides Construction Site Monitoring Services. Services span corporate, healthcare, pharmaceutical, manufacturing, real estate, education, and travel/tourism industries, with clients including Rutgers University, Hackensack Meridian Health, BIO-key, and various pharmaceutical companies.

Differentiator

Problem solved

Functional benefit

Products and services

• Video Production Full-service corporate video production encompassing concepting, scripting, on-site or studio shooting, editing, graphics and animation, and duplication or distribution.
• Virtual Tours Immersive video-based virtual tour services for showcasing properties, facilities, and spaces.
• Motion Graphics Animation services that bring logos to life, animate text, and build engaging 2D or 3D worlds to enhance video storytelling.
• Drone Cinematography Aerial videography services capturing overhead views, hard-to-reach locations, and 180° or 360° perspectives of properties.
• Photography Corporate photography services for web and print marketing, team headshots, and facility or product showcases.
• Whiteboard Animation Animated video production using live drawing techniques on a whiteboard to convey messages.
• Time-lapse Video Capture and compilation of long-duration processes, from hours to months, into short professional marketing or communication videos.
• Explainer Video Production Concise narrative video production that simplifies complex concepts and quickly conveys messages to viewers.
• Construction Site Monitoring Services Ongoing video monitoring and documentation services for construction site progress tracking and communication.
• Private Studio On-premise private studio facility for shooting with controlled lighting and audio conditions, reserved full-time for production work.

Quantifiable outcome

• Produced 98 micro-learning video modules for Green Machine ARS training platform
• +1 more outcomes

Named customers11 records

Segments7 records

Ideal customer profiles8 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered minor.

• RUFhausminorChannel Partner/ Reseller/ DistributorCreative agency partner listed on CVP's Agency Partners page. CVP provides video production services as an extension of RUFhaus's team for their client projects.
• ThinksominorChannel Partner/ Reseller/ DistributorCreative agency partner listed on CVP's Agency Partners page. CVP provides video production services as an extension of Thinkso's team for their client projects.
• Vision CreativeminorChannel Partner/ Reseller/ DistributorCreative agency partner listed on CVP's Agency Partners page. CVP provides video production services as an extension of Vision Creative's team for their client projects.
• ENA (Ena Krsmanovic)minorChannel Partner/ Reseller/ DistributorCreative agency partner listed on CVP's Agency Partners page. CVP provides video production services as an extension of ENA's team for their client projects.
• Nicolas CreativeminorChannel Partner/ Reseller/ DistributorCreative agency partner listed on CVP's Agency Partners page. CVP provides video production services as an extension of Nicolas Creative's team for their client projects.

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Lemonlight: Lemonlight is a mid-size B2B video production agency offering end-to-end corporate, explainer, and branded content services for enterprise and mid-market clients — closely comparable to CVP's service model and target customers, but operating at larger national scale.
• Demo Duck: Demo Duck is a B2B explainer and animated video production studio that produces corporate, product, and brand-storytelling videos for enterprise and SaaS clients, overlapping directly with CVP's explainer, motion graphics, and corporate video offerings.
• Sandwich Video: Sandwich Video is a creative video production company producing explainer, brand, and product videos for tech and consumer clients. Comparable in service mix (video, animation, branded content) and target customer profile (mid-to-large B2B brands).
• Epipheo: Epipheo is a video production agency specializing in explainer and corporate video for B2B brands, with strong overlap on the explainer video and motion graphics services CVP offers to corporate and enterprise clients.
• Casual Films: Casual Films is a global B2B video production agency producing corporate, training, and brand videos for enterprise clients, with direct overlap to CVP's corporate, training, and instructional video capabilities.
• Studio B Films: Studio B Films is an explainer and corporate video production company serving B2B brands with animated and live-action content, comparable to CVP's mix of explainer, motion graphics, and corporate video production.
• Ydraw: Ydraw is a whiteboard and animated explainer video production studio serving businesses and educational institutions, directly comparable to CVP's whiteboard animation and instructional video services.

Regional players

• Blue Wheel Studios: Blue Wheel Studios is a Northeast US (NJ/NY area) video production company offering corporate, commercial, and branded content services — a regional peer of CVP that competes for similar mid-Atlantic enterprise clients.

Broad incumbents

• Stark (formerly Thinkmojo): Stark is a larger B2B video and creative agency producing brand, product, and corporate content for tech and enterprise clients; comparable in offering but operating as a broader incumbent with wider capabilities than CVP's specialist model.
• VSA Partners: VSA Partners is a broader creative and design agency that includes corporate video, brand storytelling, and content production for enterprise clients — overlapping CVP's corporate video work but as part of a wider strategic creative portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCJLU6uqWdAOmlCYV23ebEqQ?view_as=subscriber
• Facebookfacebook.com/cvpnj/?ref=br_rs
• LinkedInlinkedin.com/company/custom-video-productions-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Custom Video Productions Inc