What Ydraw does

Ydraw, founded in 2011/2012 and headquartered in St. George, Utah, is a privately held custom animation video production firm (Ydraw LLC) operating globally with disclosed client activity in the United States, United Kingdom, and Australia. The company's signature service is hand-drawn whiteboard animation video, executed by an in-house roster of illustrators and a curated voice-over talent pool, with clients able to select artists and audition voices from the company's portfolio. Over time the studio has broadened its catalogue beyond whiteboard into 2D animation, 3D animation, motion graphics, Yswipe (pattern-interruption hand-wipe style), Ypaint (watercolor/pencil-sketch style), blackboard, cardboard, and live video with animation overlays; it also offers add-on services including professional script writing. The tech stack is service-led — artists, voice talent, and project managers (e.g., project manager Annie Miller) deliver projects end-to-end from script through final render — supported by a post-sale 'Customer Hub' portal that handles questionnaire intake, voice-over selection, and artist matching.

The business model is custom project-based production sold under a one-time/perpetual license per video, with pricing tiers varying by animation style (whiteboard $ to $$$$, 2D $$$ to $$$$$, 3D $$$$ to $$$$$$) and not publicly disclosed; prospective buyers must call or submit a form for an instant quote. Ydraw runs a sales-led go-to-market with phone and website inquiry as primary channels, supplemented by content marketing (blog, YouTube, Instagram, Facebook), conference speaking (e.g., PPAI), and an extensive testimonial page. Customers span small and medium businesses (the primary segment), dental and orthodontic practices (a dedicated vertical), and large enterprises — disclosed names include Khan Academy, the Philadelphia 76ers, the Air Line Pilots Association, Lexis Nexis, State Street Global, and Anderson Law. The firm claims to have served 3,450+ brands across 10+ years; founder/owner Jace Vernon leads the company, and no institutional investment, parent company, or funding rounds are disclosed.

Name

Ydraw

Legal name

Ydraw LLC

Website

https://ydraw.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Ydraw is a St. George, Utah-based custom animation studio producing hand-drawn whiteboard, 2D, 3D, motion graphics, and live-overlay videos for SMBs, dental practices, and enterprises worldwide.

Ownership category

akta.pro rank

Product category

Animation Video Production Services

NAICS

Motion Picture and Video Production (51211)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Video Production & Post-Production (BPAFAIAB)

akta.pro secondary industries

2D (Traditional & Digital) Animation Production (MPADACAA), Training, Safety & Compliance Video (MPADAEAM)

Keywords

• Whiteboard animation services
• Explainer video production
• Custom animation videos
• 2D 3D animation production
• Motion graphics services

Headquarters

HQ city

Saint George

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Video Production: Project-based custom video creation services including scripting, voice-over, animation, and editing. Each video is uniquely created for the client with full customization options for style, artwork, voice talent, and music.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Ydraw produces fully custom, hand-drawn animation videos for businesses and organizations, with whiteboard animation as its flagship offering. Services span end-to-end production including script writing, storyboarding, illustration, voice-over selection, music, and final editing, delivered across multiple animation styles (whiteboard, 2D, 3D, motion graphics, live video with animation overlays, and signature styles such as Yswipe and Ypaint). Each video is custom-built per client specification rather than generated from templates.

Product overview

Ydraw is an animation video production company offering a comprehensive suite of video creation services centered around whiteboard animation and explainer videos. The core offering includes whiteboard animation videos as the flagship product, supported by additional animation formats (2D, 3D, live video) and specialized video styles (Yswipe, Ypaint, blackboard, cardboard). The company provides end-to-end production services including script writing, voice-over talent selection, and artist matching. Additional offerings include industry-specific solutions like dental/orthodontist marketing videos and case study production. The portfolio spans from basic whiteboard animations to sophisticated motion graphics and animation overlays, with pricing tiers ranging from $ to $$$$$ based on complexity.

Differentiator

Problem solved

Functional benefit

Brands

• Ypaint: Full watercolor or pencil sketch animation style with realistic art, slow movements and soft pastel colors.
• Yswipe
• Moron Monday

Products and services

• Whiteboard Animation Videos Custom hand-drawn animation videos created on a white background with marker-style illustrations, accompanied by voice-over narration to explain concepts, tell stories, or deliver marketing messages for businesses and organizations.
• 2D Animation Videos Custom two-dimensional animated videos using characters and backgrounds that move and interact to tell stories, ranging from simple stick figures to detailed animations, for marketing, explainer, and storytelling use cases.
• 3D Animation Videos Custom three-dimensional animated videos using complex characters and backgrounds to tell stories without real people or places, targeting higher-complexity explainer and brand story needs.
• Live Video Production Real video footage production that can be combined with animation overlays to deliver interactive, hybrid content for clients.
• Motion Graphics Videos Digital artwork combined with kinetic typography to explain complex topics in literal or abstract ways, featuring fast movement and brand-aligned colors for explainer and promotional use.
• Dental and Orthodontist Marketing Videos Vertical-specific packaged offering of custom-branded animated marketing videos for dental and orthodontic practices, designed for use across YouTube, Instagram, search rankings, and Facebook to support patient education and practice promotion.

Quantifiable outcome

• Whiteboard animation boosts knowledge retention by 15%
• +3 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Demo Duck: Custom explainer and animated video production agency serving B2B and B2C brands. Closely comparable to Ydraw in service offering, custom-bespoke model, and target mid-market/enterprise buyers.
• Switch Video: Explainer video production company specializing in whiteboard and animated videos for businesses. Directly comparable production style, buyer profile, and project-based delivery model.
• Breadnbeyond: Animated explainer video agency producing custom whiteboard, 2D, and motion-graphics videos for marketing teams. Comparable scale, custom-bespoke delivery, and SMB-to-enterprise client mix.
• Crate Media: Explainer video production agency offering custom animated and live-action explainers. Comparable service portfolio and target customer (marketers needing brand videos) to Ydraw.
• Explainify: Explainer video production studio producing animated videos for SaaS and B2B brands. Closely aligned in custom production approach and mid-market/enterprise customer base.
• Grumo Media: Animated explainer and whiteboard video production shop serving similar SMB and mid-market marketing buyers. Comparable custom-production services and scale.
• Bottle Rocket Media: Animated explainer video production studio producing custom 2D, 3D, and whiteboard-style content for brands. Comparable custom model, style portfolio, and SMB-to-mid-market customer base.

Broad incumbents

• Vyond: SaaS platform for creating animated business videos, including whiteboard-style content. A broader incumbent that competes in the same end-customer use case (explainer video) via self-serve tooling rather than bespoke services.
• Powtoon: DIY animated video creation platform with whiteboard and explainer templates. Competes with Ydraw for the same SMB marketing-video budget through a self-serve, lower-cost model.

Emerging players

• Synthesia: AI-driven video generation platform producing avatar-based explainer and corporate videos. Emerging threat that compresses the cost and turnaround advantage of bespoke animation services like Ydraw's.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCTbQQS3fifdMVaEOL1eRupQ
• Facebookfacebook.com/videoscribing
• Instagraminstagram.com/ydraw
• Xx.com/ydraw
• LinkedInlinkedin.com/company/ydraw-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ydraw