ZynnyMe

What ZynnyMe does

ZynnyMe (legal entity zynnyme, LLC) is a private practice coaching company that sells business education and coaching programs to licensed therapists building solo or group mental health practices. Founded in 2010 by Miranda Palmer, LMFT and Kelly Higdon, LMFT and headquartered in San Diego, the company serves individual therapist-consumers rather than enterprise buyers, with a portfolio spanning a flagship full-year group coaching program (Business School for Therapists, including 32 APA-approved CEs via partner AspiraCE), a one-week niche-clarity sprint, 1:1 coaching, a digital book on therapist burnout, and an intensives therapy guidebook.

The technology stack is deliberately lightweight: marketing and program pages are hosted on Squarespace, courses are delivered through an online learning platform (classroom.zynnyme.com), and a ThriveCart checkout is used for certain digital products. The most technically distinctive component is a custom GPT trained on the user's niche, embedded in the Nail Your Niche Sprint to generate personalized website and marketing copy. The company distributes almost entirely through direct-to-consumer digital channels — its own website, free training library, podcast, blog, and earned media placements in therapy industry associations (AAMFT, CAMFT, WAMFT, TAMFT, ASHA).

ZynnyMe monetizes through a mix of subscription-style annual enrollment in Business School, one-time fees for the Nail Your Niche Sprint, the burnout book, and the intensives guidebook, plus session-based or ongoing 1:1 coaching fees. Pricing is not publicly disclosed. The freemium layer (15+ hours of free on-demand trainings and live webinars) functions as the top of funnel, with conversion into paid programs at multiple price points based on the therapist's practice stage. No external funding, acquisitions, or ownership changes are disclosed in the source data.

Name

ZynnyMe

Legal name

zynnyme, LLC

Website

https://zynnyme.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

ZynnyMe is a private practice coaching company founded in 2010 that sells business education, coaching, and digital products to licensed therapists building solo or group mental health practices in the US and globally.

Ownership category

akta.pro rank

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Business School for Therapists (Flagship Program): Full-year group coaching program with monthly expert calls, weekly support, 1:1 session with coach, lifetime access to resource library, and 32 APA-approved CEs included. Revenue generated through program enrollment fees.
2. Nail Your Niche Sprint: Focused one-week sprint for niche clarity and website copy, with 30-day access to materials and custom GPT. One-time program fee.
3. 1:1 Business Coaching: Deep-dive breakthrough session with option to continue with ongoing 1:1 coaching at customer's pace. Session-based or ongoing coaching fees.
4. Therapist Burnout Book: Digital book on identifying, navigating, and recovering from burnout with $500+ in bonus trainings and somatic activities. One-time purchase.
5. Free Trainings and Webinars: 15+ hours of on-demand trainings and live webinars on fees, niching, and practice building. Free content used for lead generation to paid programs.
6. Continuing Education (CE) Credits: 32 APA-approved CEs through AspiraCE for Business School for Therapists enrollment. Members receive 50 credits upon joining.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

ZynnyMe is a private practice coaching company for licensed mental health professionals. Its core offering, Business School for Therapists, is a full-year group coaching program with monthly expert calls, weekly support, dedicated 1:1 coaching, lifetime access to a resource library, and 32 APA-approved CE credits. Surrounding the flagship, ZynnyMe sells a one-week Nail Your Niche Sprint, individual 1:1 business coaching sessions, digital books and guidebooks, and a library of 15+ hours of free trainings and webinars.

Product overview

ZynnyMe is a private practice coaching company offering a portfolio of coaching programs, digital products, and free educational resources for therapists. The core offering is Business School for Therapists, a full-year group coaching program combining live support, a customizable roadmap, and a resource library. Supporting products include the Nail Your Niche Sprint (focused website copy sprint with AI content support), 1:1 coaching sessions, a digital burnout recovery book, and an intensives guidebook. The company also provides a library of 15+ hours of free trainings and published a comprehensive guide on therapist websites. All offerings are designed to help therapists build sustainable, profitable solo or group practices while avoiding burnout.

Differentiator

Problem solved

Functional benefit

Brands

• Business School for Therapists: The flagship coaching and community program offering full-year group coaching, customizable roadmaps, and 32 APA-approved CEs for therapists at any stage of practice.
• Nail Your Niche Sprint

Products and services

• Business School for Therapists Full-year group coaching program providing monthly expert calls, weekly support, a customizable roadmap for solo or group practice stages, one dedicated 1:1 session with a private practice coach, and lifetime access to a step-by-step resource library covering everything to start, grow, or revamp a practice. Includes 32 APA-approved CEs through AspiraCE. Built for licensed therapists at any practice stage.
• Nail Your Niche Sprint One-week focused sprint that helps therapists define their ownable niche, develop messaging support, and produce website copy that can be published immediately. Includes 30-day access to all sprint materials and a custom GPT trained on the user's niche for ongoing content support. Intended for therapists preparing or refreshing their practice website.
• 1:1 Coaching / Breakthrough Session Deep-dive breakthrough coaching session with a private practice specialist that includes an honest assessment of what is working and what is not in the therapist's practice, plus a clear prioritized action plan tailored to the practice and goals. Option to continue with ongoing 1:1 coaching at the customer's pace. Targeted at therapists who want individualized guidance.
• Free Therapist Trainings Library of 15+ hours of on-demand trainings covering fees, niching, practice building, documentation, AI in therapy, and more. Includes access to live webinars on topics therapists need most, with some trainings eligible for CE credits. Used to attract and qualify prospective customers before paid programs.
• Therapist Burnout Book (Digital) Full digital book on identifying, navigating, and recovering from burnout, including more than $500 in bonus trainings, downloads, and somatic activities. Provides practical tools to restructure the practice so burnout does not return. Sold as a one-time purchase to therapists experiencing or anticipating burnout.
• Intensives Guidebook Guidebook for therapists interested in offering intensive therapy sessions, available for purchase through the ThriveCart storefront. Targets therapists expanding their clinical service offerings beyond standard hourly sessions.

Quantifiable outcome

• 2,000+ therapists coached successfully since 2010
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature2 records

Partnerships

One partnership is on record.

• AspiraCEcoreTechnology or IntegrationAspiraCE is the continuing education provider for Business School for Therapists, offering 32 APA-approved CE credits included with program enrollment. Members receive 50 CE credits upon joining the program. This partnership enables therapists to receive professional development credits while learning practice-building skills.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Abundance Practice-Building: Founded by Jane Cavanaugh, a therapist and practice owner, Abundance Practice-Building offers courses and coaching for therapists building thriving private practices. Directly competes with ZynnyMe in the same clinician-led, course-based coaching category.
• Practice of the Practice: Founded by Joe Sanok, a licensed counselor, Practice of the Practice is one of the most established business coaching and podcast brands for therapists building private practices. It is the most direct comparable to ZynnyMe in terms of audience, content-led funnel, and flagship coaching program structure.
• Private Practice Mentor: Founded by Gordon Brewer, LPC, Private Practice Mentor offers courses, a podcast, and business coaching specifically for therapists launching and scaling solo practices. Comparable to ZynnyMe on clinician credibility, target customer, and educational product mix.
• Selling the Couch: Founded by Whitney Owens, an LMFT, Selling the Couch offers podcast content, courses, and coaching specifically for therapists starting and growing private practices. Closely mirrors ZynnyMe's clinician-founded, content-to-coaching funnel model.
• The Productive Therapist: Founded by Christina Gorter, The Productive Therapist delivers courses, coaching, and resources aimed at helping therapists systematize and grow their practices. Direct overlap with ZynnyMe's Business School positioning around efficient, sustainable practice building.

Others

• NICABM: NICABM provides continuing education and clinical training for mental health professionals across multiple disciplines. While not focused on business coaching, it competes for the same therapist CE budget that ZynnyMe bundles into its Business School offering.

Broad incumbents

• SimplePractice: SimplePractice is a leading practice management and EHR platform for therapists and wellness practitioners. As an established incumbent with broad therapist adoption, it represents the operational backbone of the same audience ZynnyMe coaches on business growth.
• TherapyNotes: TherapyNotes is a widely-used EHR and practice management platform serving therapists and mental health practices. It addresses the operational layer of the same private practice therapists that ZynnyMe coaches on business strategy.
• Practice Better: Practice Better is an all-in-one practice management platform for health and wellness practitioners, including scheduling, charting, billing, and a client portal. While broader than ZynnyMe's coaching focus, it increasingly bundles educational content and serves a significant portion of the same private practice therapist base.
• Brighter Vision: Brighter Vision is a marketing agency offering website design, SEO, and advertising services tailored specifically to therapists in private practice. Overlaps with ZynnyMe's niche-clarity and website copy offerings, but at a services rather than coaching model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ZynnyMe

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ZynnyMe