What Mixer Films does

Mixer Films is a Brazilian audiovisual production company founded in 2003 and headquartered in Vila Olímpia, São Paulo, with a secondary office in Botafogo, Rio de Janeiro. The company produces commercial advertising, branded content, fiction series, documentary series, reality shows, animated series, and feature films, operating across three core divisions: Publicidade (advertising), Branded Content, and Entretenimento (entertainment). It serves two primary customer segments — corporate brand advertisers (including Kia, Bradesco, Casas Bahia, PagBank, Shopee, TIM, Tresemme) and broadcasters/streaming platforms (HBO, Netflix, Discovery Channel, Sony, SBT, Multishow, GNT, TV Cultura, Nickelodeon) — delivering project-based production services through a roster of award-winning directors.

The company is led by founder and managing director João Daniel Tikhomiroff (41 Cannes Lions, the only Latin American among D&AD's 32 best directors globally) and director Michel Tikhomiroff (3 Cannes Lions including Gold, 20+ years experience, executive producer of the US version of Julie and the Phantoms), with a broader director roster spanning documentary, reality, and fiction genres. Mixer Films has no proprietary technology platforms or disclosed AI/ML capabilities; its competitive differentiation rests on creative talent, an award-laden content library, and established relationships with all major Brazilian broadcasters and several global streaming platforms.

Mixer Films generates revenue through professional services fees on a project/quote-based pricing model, with three revenue streams: commercial advertising production for brands, entertainment content production for broadcasters and streamers, and branded content integrating brand messaging with entertainment. Notable productions include HBO's O Negócio (4 seasons), Netflix's O Escolhido, Discovery Channel's Desafio Celebridades and Operação Fronteira Brasil, Nickelodeon's Escola de Gênios (5+ seasons) and Julie and the Phantoms, the feature film Besouro (Berlinale selection, 3 Brazilian Cinema Awards), and co-productions such as Vivi Viravento (with Discovery Kids and TV Cultura) and A História Bêbada (with Comedy Central and SBT).

Name

Mixer Films

Legal name

Mixer Films

Website

https://mixer.com.br

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Short description

Mixer Films is a Brazilian audiovisual production company founded in 2003, producing commercial advertising, branded content, fiction series, documentaries, reality shows, animation, and feature films for major brand advertisers and broadcasters/streamers including HBO, Netflix, Discovery, and SBT, led by award-winning directors João Daniel and Michel Tikhomiroff.

Ownership category

akta.pro rank

Product category

Audiovisual Production Services

NAICS

Motion Picture and Video Industries (5121), Motion Picture and Sound Recording Industries (512)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

akta.pro secondary industries

Audio Production & Podcasting (BPAFAIAE), Arts & Culture Documentaries (MPADADAI)

Keywords

• Audiovisual production services
• Commercial advertising production
• Branded content production
• Television series production
• Documentary production

Headquarters

HQ city

Vila Olímpia

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Commercial Advertising Production: Production of television commercials and advertising content for corporate brands including automotive (Kia, Mitsubishi, Chery, Toyota, Volkswagen), financial services (Bradesco, Banco do Brasil, Banrisul, HSBC, PagBank), consumer goods (Tresemme, Mentos, Danone, Ambev, Johnson & Johnson, Kraft), retail (Casas Bahia, Shopee), telecommunications (TIM, SKY, Vivo), and other sectors.
2. Entertainment Content Production: Production of television series, documentaries, reality shows, and feature films for broadcasters and streaming platforms including HBO, Netflix, Discovery Channel, Multishow, GNT, SBT, Sony, TV Cultura, Animal Planet, and others.
3. Branded Content: Custom content production for brands that blends advertising with entertainment, such as Peugeot Sinestésicos and various brand campaigns.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Mixer Films is a Brazilian audiovisual production company that produces commercial advertising films for major brands, branded content that integrates advertising with entertainment, and entertainment programming including fiction series, documentaries, reality shows, animation, and feature films. The company operates three divisions (Publicidade, Branded Content, and Entretenimento) and works with a roster of award-winning directors to deliver productions for Brazilian broadcasters, international streaming platforms, and corporate brand advertisers.

Product overview

Mixer Films is a comprehensive audiovisual production company operating three core divisions: Publicidade (advertising/brand films), Branded Content, and Entretenimento (entertainment). The entertainment division encompasses multiple content formats including fiction series, documentary series, reality shows, animation, and feature-length films. Notable productions include Netflix series 'O Escolhido', HBO's 'O Negócio', Discovery Channel's 'Águias da Cidade' and 'Desafio em Dose Dupla Brasil', Nickelodeon's 'Julie e os Fantasmas', and animated series 'Sítio do Pica Pau Amarelo' and 'Vivi Viravento'. The company has produced award-winning feature films including 'Besouro' and has worked with major Brazilian and international platforms and brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Publicidade (Advertising Production) Commercial and advertising film production services for major Brazilian and international brands. Mixer Films produces television commercials, digital ads, and cinema advertising for clients such as Shopee, Kia, PagBank, Tresemm\u00e9, Bradesco, Toyota, Volkswagen, Casas Bahia, and many others. The service is targeted at corporate brand advertisers and their agencies.
• Branded Content Production Production of branded content that blends advertising with entertainment, integrating brand messaging into engaging storytelling formats. Examples include Peugeot Sinest\u00e9sicos and other brand campaigns. Targeted at brands seeking non-traditional advertising that engages audiences beyond conventional commercials.
• Fiction Series Production (S\u00e9ries de Fic\u00e7\u00e3o) Production of fiction series across multiple genres including comedy, drama, and adventure. Distributed on major Brazilian and international streaming platforms (HBO, Netflix, SBT, FOX, Multishow). Targeted at broadcasters and streaming platforms commissioning original scripted content.
• Documentary Production (Document\u00e1rios) Production of documentary series and standalone documentary productions covering true crime, biography, nature, and social themes. Distributed via Discovery Channel, HBO, Canal Futura, TV Globo, and other broadcasters. Targeted at broadcasters and streaming platforms seeking non-fiction original content.
• Reality Show Production (Reality) Production of reality and docu-reality series including adventure, survival, and competition formats for major broadcasters. Targeted at TV networks and streaming platforms requiring original unscripted entertainment programming.
• Animation Production (Anima\u00e7\u00e3o) Production of animated series including children's programming such as S\u00edtio do Pica Pau Amarelo, Vivi Viravento, and Escola para Cachorro, distributed via Nickelodeon, TV Cultura, Discovery Kids, and Canadian networks. Targeted at children's broadcasters and platforms seeking animated content.
• Feature Film Production (Longas) Production of feature-length films for theatrical release including action, adventure, comedy, and biographical dramas. Targeted at film studios, distribution companies, and co-production partners commissioning theatrical feature films.

Quantifiable outcome

• João Daniel has won 41 Lions at Cannes Lions, becoming the second most awarded director at the festival
• +3 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Comedy CentralcoreStrategic or Co-development PartnerPartnership with Comedy Central for A História Bêbada (Drunk History) - an unprecedented partnership between Comedy Central and SBT with production by Mixer Films.
• SBTcoreStrategic or Co-development PartnerUnprecedented partnership with SBT and Comedy Central for A História Bêbada (Drunk History) produced by Mixer Films.
• Discovery KidscoreStrategic or Co-development PartnerCo-production partnership with Discovery Kids for Vivi Viravento animated series (26 episodes) with TV Cultura.
• TV CulturacoreStrategic or Co-development PartnerThree-way co-production with Discovery Kids and TV Cultura for Vivi Viravento animated series.
• BNDESminorOthersBNDES provided support/funding for Vivi Viravento production.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vetor Filmes: Brazilian production company producing advertising campaigns and entertainment content for major brands and broadcasters. Directly comparable in scope and target client base to Mixer Films.
• O2 Filmes: São Paulo-based audiovisual production company founded by Fernando Meirelles, one of Brazil's most prestigious advertising and film production houses. Directly comparable as a premium Brazilian production services firm serving both major brands and entertainment platforms.
• Hungry Man: Brazilian branch of the global Hungry Man production network, focused on commercial advertising production for top-tier brands. Competes head-to-head with Mixer for major Brazilian advertising budgets and shares the premium-director-driven positioning.
• Conspiração Filmes: Brazilian audiovisual production company producing feature films, series, and commercials. Comparable as a full-service Brazilian production house spanning advertising and entertainment with a strong festival pedigree.
• PBA Cinema & Vídeo: São Paulo-based production company producing commercials, branded content, and entertainment programming for Brazilian and international clients. Operates in the same premium Brazilian production-services category as Mixer.
• Zazen Produções: Brazilian audiovisual production house producing feature films, series, and advertising. Comparable to Mixer in combining entertainment and commercial advertising work for major Brazilian clients.
• Bossa Nova Films: Brazilian production company with operations in commercial production and entertainment content for streamers and broadcasters. Overlaps with Mixer on Brazilian storytelling for premium platforms.

Broad incumbents

• Globo Filmes: Feature film arm of Grupo Globo, Brazil's dominant broadcaster. Mixer has actually worked with Globo Filmes (Besouro), making it both a partner and a powerful incumbent in Brazilian film production — comparable in scale and reach, though vertically integrated into Globo's distribution.
• Anonymous Content: US-based global production company producing commercials, feature films, and series. Useful peer for benchmarking the global scale-up path Mixer could pursue given its international recognition and IP track record.

Emerging players

• Stink Studios: International creative production network with strong commercial and branded-content capabilities. Comparable as a peer targeting the same premium-brand advertising segment, though with stronger digital/creative-tech orientation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubevimeo.com/mixer
• Facebookfacebook.com/mixerfilms
• Instagraminstagram.com/mixerfilms

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mixer Films