McGrath Foundation

What McGrath Foundation does

McGrath Foundation Ltd (ACN 115 566 624) is an Australian-registered charity founded in 2005 by Jane McGrath and Glenn McGrath, headquartered in North Sydney with a merchandise distribution warehouse in Melbourne. Its core product is the McGrath Cancer Care Nurse program — a deployed workforce of 423 specialist nurses embedded in hospitals and healthcare settings across Australia who deliver free clinical, psychosocial, and emotional support to people experiencing cancer and their families. The service is operationalized through the McGrath Model of Care, a clinical framework launched in 2020, and is accessed via a Find a Nurse directory and a Cancer Care Telephone Support Line. In 2025 the foundation expanded its scope from breast cancer (its original focus) to all cancer types, materially enlarging its addressable mission.

Name

McGrath Foundation

Legal name

McGrath Foundation Ltd

Website

https://mcgrathfoundation.com.au

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Short description

The McGrath Foundation funds and deploys 423 McGrath Cancer Care Nurses across Australia to provide free clinical, psychosocial, and emotional support to people experiencing cancer and their families.

Ownership category

akta.pro rank

Product category

Breast Cancer Care Nursing Services

NAICS

Voluntary Health Organizations (813212), Other Individual and Family Services (624190)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Palliative Care, Hospice & Serious Illness Support (BPAGACAK)

akta.pro secondary industry

Grantmaking & Philanthropic Funds (Institutional Donors) (BPADAOAB)

Keywords

• Breast cancer nursing
• Cancer care support
• Charitable fundraising
• Community fundraising programs
• Breast cancer awareness

Headquarters

HQ city

Sydney

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Donations: One-time and monthly donations from individuals. Minimum online donation of $10. Donations of $2 or more are tax-deductible in Australia. Monthly giving program for ongoing support.
2. Merchandise Sales: Shop Pink online merchandise store selling pink products including apparel, accessories, and Pink Stumps Day kits. Proceeds support McGrath Cancer Care Nurses.
3. Corporate Partnerships: Partnerships with businesses including Pink Partner Products (polytec, Tama Australia, GME, Budgy Smuggler, Cygnett) who donate a portion of sales or provide sponsorship support.
4. Gifts in Will: Legacy giving program allowing supporters to leave a gift in their Will to the McGrath Foundation.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

McGrath Foundation funds and places McGrath Cancer Care Nurses in communities across Australia to provide free, in-person support, information, and care to people experiencing breast cancer and their families. Founded in 2005 by Jane and Glenn McGrath, the foundation has supported over 158,000 families through a network of 216 nursing positions covering urban, regional, and rural Australia.

Product overview

The McGrath Foundation is a charitable organisation that operates a portfolio of services centered on funding and deploying McGrath Cancer Care Nurses across Australia. The core offering consists of free nursing care services (Find a Nurse directory, clinical and psychosocial support) for people with any type of cancer. The Foundation raises funds through multiple channels: an e-commerce merchandise store (Shop Pink) selling pink-themed apparel, headwear, and Pink Stumps Day kits; flagship fundraising events including the annual Pink Test cricket match and Pink Up Your Town community initiatives; and donation programs including tributes, corporate partnerships, and bequests. The portfolio is unified by its mission to ensure no one goes through cancer without expert care.

Differentiator

Problem solved

Functional benefit

Brands

• NRMA Insurance Pink Test: An annual charitable cricket event held at the Sydney Cricket Ground, partnership between Cricket Australia, SCG and McGrath Foundation.

Products and services

• McGrath Cancer Care Nursing Service A free, in-person nursing support service for individuals and families experiencing breast cancer in Australia. Provided by 216 McGrath Cancer Care Nurses placed in communities across the country at no cost to patients, regardless of their location or financial situation.
• McGrath Foundation Merchandise Retail merchandise including apparel, accessories, and souvenirs branded with the McGrath Foundation's pink branding. Sales proceeds support the foundation's breast cancer nursing programs.
• Regular Giving (Monthly Donation Program) A recurring monthly donation program enabling individual supporters to provide ongoing financial contributions that fund McGrath Cancer Care Nurse positions.
• Workplace Giving Program A program enabling employees to donate to the McGrath Foundation through pre-tax payroll deductions at their workplaces, providing corporate employees a structured channel for ongoing charitable contributions.
• Tribute and In-Memory Giving A donation program allowing individuals to make charitable contributions to the McGrath Foundation in honour or memory of a loved one affected by breast cancer.

Quantifiable outcome

• Over 181,000 families supported since 2005
• +4 more outcomes

Named customers10 records

Segments4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

13 partnerships are on record, tiered flagship, core and minor.

• NRMA InsuranceflagshipGTM or Marketing Partner · 1 January 2026Title sponsor of the Pink Test cricket match. 2026 Pink Test raised $12 million, the biggest year yet.
• Cricket AustraliaflagshipStrategic or Co-development Partner · 1 January 2009Since 2009, Cricket Australia and the McGrath Foundation have worked together to make the Pink Test one of the biggest charitable sporting events in the world. Over 15 years, the partnership has raised over $22 million to fund McGrath Cancer Care Nurses across Australia.
• Sydney Cricket GroundflagshipStrategic or Co-development Partner · 1 January 2009Official venue partner for the NRMA Insurance Pink Test. Hosted annually at the SCG since 2009, turning the stadium pink and uniting the cricket community to support the McGrath Foundation.
• TPF (TPF Think Pty Ltd)coreImplementation/ SI/ Consulting PartnerOperates the Shop Pink merchandise website on behalf of McGrath Foundation. Manages customer support, order processing, and fulfillment from Melbourne warehouse.
• polytecminorGTM or Marketing PartnerOfficial fundraising appeal supporter. Customers selecting polytec products help raise funds for McGrath Cancer Care Nurses.
• Tama AustraliaminorGTM or Marketing PartnerOver the last decade, Tama has turned rural landscapes pink through pink silage wrap and covers. Donates $5 from every TrioPlus PINK and 40c from every wrap of RMW.
• GMEminorGTM or Marketing PartnerDonates 10% of sales from limited-edition pink range of handheld radios, heavy duty microphones and antennas.
• Budgy SmugglerminorGTM or Marketing PartnerAustralian-designed and manufactured swimwear company donating 10% of sales from limited-edition pink products.
• CygnettminorGTM or Marketing PartnerPink McGrath Foundation portable chargers available with portion of sales donated.
• Compass PoolsminorGTM or Marketing PartnerLong-term partner that reached a milestone of raising over $1 million in support of the McGrath Foundation.
• Mudgeeraba Nerang & Districts Cricket ClubminorGTM or Marketing PartnerCommunity cricket club that held their 13th Pink Stumps Day, raising over $38,500. Winner of Pink Stumps Day incentive with visit from Glenn McGrath.
• PCA Group Pty LtdminorChannel Partner/ Reseller/ DistributorThird-party company engaged to recruit donors on behalf of McGrath Foundation.
• FIN Agency Pty LtdminorChannel Partner/ Reseller/ DistributorThird-party company engaged to recruit donors on behalf of McGrath Foundation.

Scale indicators15 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Cancer Council Australia: Australia's peak national cancer-control nonprofit; overlaps with McGrath's now-expanded all-cancer mission and competes for the same donor dollar and corporate-partnership pipeline across all cancer types.
• Susan G. Komen: Largest US breast cancer nonprofit with global fundraising events (Race for the Cure) and a nursing/patient-support mission directly analogous to McGrath's breast-cancer heritage.

Direct peers

• Leukaemia Foundation: Australian blood-cancer charity providing direct patient support services and accommodation; comparable donor base, cause-marketing partnerships, and embedded-service delivery model.
• Movember Foundation: Australia-founded global men's health charity with a major-event-driven fundraising model (Movember) and corporate partner network — highly comparable GTM motion, scale and donor-acquisition approach to McGrath Foundation.
• Ovarian Cancer Australia: Australian cancer-specific charity providing patient support and awareness; competes for the same corporate partner and donor segments and shares McGrath's specialised-care positioning.
• Redkite: Australian childhood-cancer support charity providing direct support services to families; comparable mission scope, embedded-service model, and corporate fundraising partnerships.
• Canteen Australia: Australian charity supporting young people affected by cancer; similar psychosocial-support framing, Australian donor pool, and reliance on community fundraising events.
• National Breast Cancer Foundation: Australia's largest dedicated funder of breast cancer research; directly comparable to McGrath Foundation's original breast-cancer focus, sharing the same donor pool, corporate-partnership model and Australian fundraising footprint.
• PCFA (Prostate Cancer Foundation of Australia): Australia's principal prostate-cancer charity; analogous cause-marketing, corporate partner, and community-event fundraising model targeting a similar Australian male donor demographic.

Emerging players

• Look Good Feel Better (Australia): Australian cancer-patient support charity; a smaller, niche player focused on a specific psychosocial support service that intersects with McGrath's supportive-care nursing mission.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/McGrathFdn
• YouTubeyoutube.com/user/mcgrathfoundation
• Facebookfacebook.com/McGrathFoundation
• LinkedInlinkedin.com/company/mcgrath-foundation
• Instagraminstagram.com/mcgrathfoundation

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about McGrath Foundation