PromoShop Inc.
PromoShop Inc. is a Los Angeles-based promotional marketing company founded in 1998 that curates branded merchandise and custom product solutions for enterprise clients and SMBs across the US and Canada via a hybrid e-commerce and regional field-sales model.
- Company typePrivate
- Founded1998
- HeadquartersLos Angeles, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What PromoShop Inc. does
PromoShop Inc. is a privately held promotional marketing company founded in 1998 and headquartered in Los Angeles, California. The company curates and delivers branded merchandise and custom product solutions for a broad range of clients, from global enterprises (Pepsi, Disney, Netflix, Microsoft, Amazon, NBCUniversal, Jägermeister, Osaic) to small and mid-sized businesses. Its service portfolio spans four pillars: Marketing Services, Creative Services (art direction and fully custom product development), E-Commerce Solutions (a Shopify-based storefront with multi-tiered pricing across nine product categories), and Global Capabilities (international sourcing, manufacturing, and logistics management).
The business operates a hybrid go-to-market model combining an integrated self-serve e-commerce platform (shop.promoshopinc.com) with a regional field-sales force of dedicated account representatives stationed across the US (Los Angeles, Encino, San Diego, Detroit) and Canada (Windsor, Toronto), covering more than 15 US states. Revenue is generated primarily through one-time promotional product sales (catalog SKUs spanning apparel, drinkware, bags, office, tech, and wellness, sourced via brand partnerships with Nike, Adidas, Carhartt, The North Face, Under Armour, Champion, OGIO, New Era, and CORKCICLE) supplemented by professional-services revenue from custom product development, bespoke packaging, brand-strategy work, and logistics coordination. The company is privately held, bootstrapped, GDPR- and CCPA-compliant, and currently operating with 101–250 employees.
PromoShop Inc. firmographics
Firmographics- Name
- PromoShop Inc.
- Legal name
- PromoShop, Inc.
- Website
- https://promoshopinc.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- PromoShop Inc. is a Los Angeles-based promotional marketing company founded in 1998 that curates branded merchandise and custom product solutions for enterprise clients and SMBs across the US and Canada via a hybrid e-commerce and regional field-sales model.
- Ownership category
- akta.pro rank
PromoShop Inc. industry classification
Industry- Product category
- Promotional Marketing Services
- NAICS
- Gift, Novelty, and Souvenir Retailers (45942), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Miscellaneous Shopping Goods Stores (5940)
- akta.pro primary industry
- Promotional Products & Branded Merchandise Retail (CRALAJAM)
- akta.pro secondary industries
- Premiums, On-Pack & Pack-In Promotions (BPAFAMAJ), Branded Merchandise & Promotional Apparel Wholesale (CRAOADAI)
Keywords
Where PromoShop Inc. is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
PromoShop Inc. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Promotional Products Sales: PromoShop generates revenue through the direct sale of branded promotional products including apparel, drinkware, bags, office supplies, tech accessories, and wellness items. The company offers both catalog products with standard branding as well as fully custom product development services for enterprise clients.
- Custom Product Development: Revenue generated from custom product development services including art direction, custom product sourcing, and bespoke branded merchandise creation for corporate clients. Pricing varies based on customization requirements, quantities, and decoration methods.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard catalog products with quantity-based pricing |
| Other | Multi-year contract | Custom product orders and bulk quantities |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
PromoShop Inc. product offering
Product offeringCore offering
PromoShop curates and sells branded promotional merchandise across categories such as apparel, drinkware, bags, office supplies, tech accessories, and wellness items, distributed through its owned e-commerce storefront and a network of regional sales representatives. For corporate clients, the company delivers fully custom product development, art direction, brand strategy, custom packaging, and end-to-end global sourcing and logistics management. It serves both catalog-based bulk orders and bespoke branded merchandise programs for global enterprise brands and small to mid-size businesses.
Product overview
PromoShop Inc. is a promotional marketing solutions company offering a comprehensive suite of services including Marketing Services, Creative Services, E-Commerce Solutions, and Global Capabilities. The company operates a Shopify-based e-commerce platform (Shop PromoShop) where customers can browse and purchase promotional products across categories including Apparel, Bags, Drinkware, Events, Leisure, Office, Recognition, Tech, and Wellness. Services include custom product development, art direction, brand strategy, sourcing & logistics management, and custom packaging development. The company works with global brands and offers both catalog products and fully custom branded merchandise solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Product Development Fully custom product development from art direction through production for branded merchandise, delivering bespoke items beyond standard catalog offerings for enterprise clients.
- Brand Strategy Strategic brand development services supporting promotional marketing campaigns for corporate clients.
- Custom Packaging Development Custom packaging solutions including boxes and tissue wrapping for gift presentations, delivered as part of branded merchandise programs.
- Sourcing & Logistics Management Global supplier and manufacturer sourcing plus logistics management for client promotional merchandise programs.
- Shop PromoShop E-Commerce Platform Owned Shopify-based e-commerce storefront (shop.promoshopinc.com) for browsing, customization, and ordering branded promotional merchandise across categories including apparel, bags, drinkware, events, leisure, office, recognition, tech, and wellness, with multi-tiered pricing and customization options.
Companies that use PromoShop Inc.
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles3 records
PromoShop Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
PromoShop Inc. partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- NikecoreBrand partnership offering Nike Dri-FIT performance apparel including polos, legacy vests, and athletic wear available through PromoShop's catalog. Nike products represent premium performance merchandise offerings for corporate branding and employee apparel programs.
- AdidascoreBrand partnership offering Adidas athletic and athleisure merchandise through PromoShop's promotional products catalog.
- CarharttcoreBrand partnership featuring Carhartt workwear and outdoor apparel including Rain Defender heavy-duty hooded sweatshirts and workwear for corporate merchandise programs.
- The North FacecoreBrand partnership offering The North Face outerwear and outdoor apparel for corporate branding and employee merchandise programs.
- Under ArmourcoreBrand partnership offering Under Armour athletic wear and performance apparel through PromoShop's promotional merchandise catalog.
- ChampioncoreBrand partnership offering Champion athletic apparel and activewear for corporate merchandise and brand apparel programs.
- OGIOcoreBrand partnership featuring OGIO bags, backpacks, and travel gear including the OGIO Range Pack for corporate and outdoor merchandise programs.
- New EracoreBrand partnership offering New Era headwear including sideline beanies and caps for corporate branding and sports-themed merchandise programs.
- CORKCICLEcoreBrand partnership featuring CORKCICLE drinkware including the CORKCICLE Flute Glass Set for premium corporate gifting and home essential merchandise.
- TravisMathewminorBrand partnership offering TravisMathew lifestyle and resort-inspired apparel including performance polos and blazers for premium corporate merchandise.
Scale indicators2 records
Expansion highlights5 records
PromoShop Inc. competitors and assessment
Company assessmentDirect peers
- 4imprint: 4imprint is one of the largest direct marketers of promotional products in North America and the publicly traded benchmark for the industry. It is the most direct comparable to PromoShop given overlapping product categories (apparel, drinkware, bags, tech accessories), enterprise + SMB customer mix, and distribution via online catalog plus field sales.
- HALO (HALO Branded Solutions): HALO is a large privately held distributor of branded merchandise and recognition programs serving Fortune 500 enterprise clients. It is highly comparable to PromoShop in its focus on corporate gifting, employee recognition, and custom branded merchandise, and is frequently listed as a primary competitor in the promotional products space.
- HIT Promotional Products: HIT Promotional Products is a long-established US distributor of promotional merchandise with a similar catalog-plus-creative-services model. It competes with PromoShop for the same enterprise and mid-market customers across apparel, drinkware, and tech categories.
- National Pen: National Pen is a US-based promotional products and writing instruments company offering customizable pens, apparel, drinkware, and corporate gifts. It is a direct competitor to PromoShop's catalog business, particularly for SMB and mid-market customers seeking online ordering.
- Boundless (formerly BrandPlus): Boundless is a US promotional products distributor focused on branded merchandise and corporate gifting programs. Its business model of combining online catalog ordering with custom product sourcing overlaps significantly with PromoShop's hybrid offering.
- BDA (Bancroft & Associates / BDA Merchandise): BDA is a global branded merchandise and sports fan engagement company serving enterprise clients including major tech and consumer brands. It competes with PromoShop for large enterprise custom-merchandise engagements like the NBCUniversal Cannes work PromoShop showcases.
- Gemline: Gemline is a US-based promotional products supplier offering bags, drinkware, tech accessories, and outdoor categories — many of the same SKU families PromoShop carries — through distributor channels including PromoShop itself and direct enterprise accounts.
Broad incumbents
- BIC Graphic: BIC Graphic is the promotional products division of BIC, one of the largest global suppliers of writing instruments and promotional drinkware. It is a broad incumbent competing with PromoShop's catalog offerings, particularly in pens and drinkware categories.
Emerging players
- Printful: Printful is a digitally native on-demand printing and fulfillment platform that has expanded into branded merchandise and corporate gifting. It represents an emerging, technology-led competitive threat to PromoShop's custom apparel and accessory business, particularly for SMB and digitally native buyers.
- Custom Ink: Custom Ink is a digitally native custom apparel and promotional products platform focused on group orders, events, and corporate apparel. It competes with PromoShop's apparel and event- merchandise categories through a strong online UX, making it a meaningful emerging threat in the SMB and mid-market segments.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
PromoShop Inc. social profiles
Digital presencePromoShop Inc. compliance and trust
Trust signalCompliance3 records
PromoShop Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
PromoShop Inc. leadership team
Management profileNumber of profiles
Profiles10 records
PromoShop Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PromoShop Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PromoShop Inc.
What does PromoShop Inc. do?
PromoShop curates and sells branded promotional merchandise across categories such as apparel, drinkware, bags, office supplies, tech accessories, and wellness items, distributed through its owned e-commerce storefront and a network of regional sales representatives. For corporate clients, the company delivers fully custom product development, art direction, brand strategy, custom packaging, and end-to-end global sourcing and logistics management. It serves both catalog-based bulk orders and bespoke branded merchandise programs for global enterprise brands and small to mid-size businesses.
Is PromoShop Inc. a public or private company?
PromoShop Inc. is a private company. It is classified as unknown and is currently operating.
When was PromoShop Inc. founded?
PromoShop Inc. was founded in 1998. It employs 101 to 250 people.
Where is PromoShop Inc. based?
PromoShop Inc. is headquartered in Los Angeles, United States, in the North America region.
How does PromoShop Inc. make money?
Two revenue lines are on record. Promotional Products Sales are the primary driver. The others are custom Product Development.
Who are PromoShop Inc.'s main competitors?
Direct peers on record are 4imprint, HALO (HALO Branded Solutions), HIT Promotional Products, National Pen, Boundless (formerly BrandPlus), BDA (Bancroft & Associates / BDA Merchandise) and Gemline. BIC Graphic is listed as a broad incumbent. Emerging players are Printful and Custom Ink.
Does PromoShop Inc. have an API?
No public API is recorded for PromoShop Inc..
What industry is PromoShop Inc. in?
PromoShop Inc.'s product category is Promotional Marketing Services. Its primary akta.pro industry code is CRALAJAM, Promotional Products & Branded Merchandise Retail, with a secondary code of BPAFAMAJ, Premiums, On-Pack & Pack-In Promotions. Its NAICS code is 45942 and its SIC code is 5600.