Choice New York Companies

What Choice New York Companies does

Choice New York Companies is an integrated New York City property management platform founded in 2009 by Michael P. Feldman, operating through multiple wholly-owned subsidiaries: Choice New York Management (core property management for residential multi-family, condo-coop, mixed-use, and commercial buildings), Choice New York Staffing / Staffing By Choice (concierge, doorman, superintendent, porter, janitorial, and security staffing delivered on a recurring-revenue basis), Home By Choice (residential brokerage sales and leasing), Goldin Choice Management (property management plus CNYM Risk Management insurance premium financing), and a project/construction management practice. The company manages more than 250 buildings housing over 15,000 residents across the NYC metropolitan area and employs approximately 300 people, supported by a 24/7 building emergency line.

The underlying technology stack is built almost entirely on third-party, industry-standard platforms rather than proprietary systems: Yardi Voyager 7s serves as the property and accounting management system and client portal; RENTCafe handles resident service requests, balances, and document access on web and mobile; ClickPay and BILT process rent, HOA, and common-charge payments via ACH and card with one-time or auto-pay options; TriNet powers HR/payroll; and Buzr Lab's Virtual Doorman provides smartphone-based intercom replacement. Operations-layer tooling includes GPS-enabled time and attendance for building staff and a Get Savvy real-time energy management integration to support NYC Local Law 97 carbon compliance, with NYSERDA leveraged for retrofit incentives. The resident-facing experience is delivered via a mobile app and a Sure renters insurance partnership.

Commercially, Choice NY runs a sales-led, direct-engagement go-to-market targeting building owners, co-op/condo boards, and third-party property managers through referrals, industry reputation, and CEO-led thought leadership in outlets such as GlobeSt.com, Multi Housing News, Inman, and Habitat Magazine. Revenue is generated through five streams: recurring property management fees (subscription/managed services), recurring building staffing fees (managed services), transaction-fee residential brokerage commissions, transaction-fee commercial loan brokerage (offered free to clients, lender-paid), and project-based construction/project management fees. Pricing is quote-based and not publicly disclosed. The company grew from zero revenue to $29MM in revenue and $5.1MM in EBITDA by 2021, when Feldman sold the business to Associa Corp (backed by Blue Owl) on a performance-based earn-out; post-acquisition, Choice NY continues to operate under the Choice New York brand with Feldman as CEO and has since executed add-on acquisitions in each of the four calendar years following the sale, ultimately originating the Douglas Elliman property management acquisition on behalf of Associa.

Name

Choice New York Companies

Legal name

Choice New York Companies

Website

https://choicenewyork.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

Choice New York Companies is a NYC-based property management platform providing integrated property management, building staffing, brokerage, and project management services to 250+ buildings and 15,000+ residents in the NYC metropolitan area, operating as an Associa Corp subsidiary since 2021.

Ownership category

akta.pro rank

Product category

Property Management Services

NAICS

Residential Property Managers (531311), Real Estate Property Managers (53131), Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531), Operators Of Apartment Buildings (6513), Operators Of Nonresidential Buildings (6512)

akta.pro primary industry

Corporate / Executive Housing Management (BPAJAFAK)

akta.pro secondary industries

Relocation & Corporate Housing Brokerage (BPAJAAAG), Corporate & Executive Short-Term Housing Management (BPAJAIAH)

Keywords

• Property management services
• Building staffing services
• Residential real estate brokerage
• Loan brokerage services
• Construction project management

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Property Management Fees: Recurring management fees from managing residential multi-family, condo-coop, mixed-use, and commercial buildings throughout the NYC metropolitan area.
2. Building Staffing Services: Staffing By Choice (SBC) provides building staffing including concierge, doorman, superintendent, porter, janitorial, security, and maintenance services. Revenue model based on staffing fees for these vital building services with recurring revenue from managed buildings.
3. Residential Brokerage Commissions: Home By Choice real estate brokerage generates commissions from sales and leasing services to building owners the company represents. Kevin Kurland serves as President and licensed broker.
4. Commercial Loan Brokerage: Loan procurement, advisory, and consultation services for co-op underlying mortgages, condominium loans, multifamily lines of credit, construction loans, and acquisition loans. Services are offered free of charge to clients with no obligation, with the company compensated by lenders.
5. Project Management Services: Project management, construction management, and owner representative services for building repairs, replacements, and improvements. Fees based on project scope and client needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Choice New York Companies provides integrated property management, on-site building staffing (doormen, porters, handymen, superintendents), residential real estate brokerage (sales, leasing, rentals), loan brokerage for underlying mortgages and refinancing, and construction/project management for capital improvements, primarily serving co-ops, condominiums, and rental buildings in the New York City market.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Management Full-service residential property management for co-ops, condominiums, and rental buildings in New York City, including financial reporting, vendor coordination, compliance, and administrative oversight for boards and owners.
• Building Staffing Services Provides on-site building personnel including doormen, porters, handymen, and superintendents/live-in supers for residential buildings.
• Residential Real Estate Brokerage Sales, leasing, and rental brokerage services for residential properties in the New York City market.
• Loan Brokerage Advisory and brokerage services for building financing, including underlying mortgages and refinancing options for co-op and condo boards.
• Construction and Capital Project Management Management of capital improvement projects, renovations, and new construction oversight for residential buildings and homeowner associations.

Quantifiable outcome

• Built from no revenue to $29M revenue and $5.1M EBITDA before acquisition in 2021
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered core, support and strategic.

• Sure (Renters Insurance)coreStrategic or Co-development PartnerPartnership with Sure, an industry-leading renters insurance provider, to provide instant, hassle-free renter's insurance quotes to residents. The company promotes Sure's insurance to all residents who are required to obtain renters insurance for the duration of their lease.
• YardicoreTechnology or IntegrationYardi Voyager 7s property management software platform used for property and account information. Clients access Yardi portals to view building and financial information. The company also uses RENTCafe for resident service requests.
• ClickPay and BILTcoreTechnology or IntegrationPayment processing portals allowing residents to pay rent, HOA fees, common charges, and fees via e-check (ACH) or credit/debit card. ClickPay and BILT are the two platforms used across the company's managed properties.
• CUNY Building Performance LabsupportOthersEducational partner providing in-office training to qualified employees. CUNY Building Performance Lab offers specialized training programs for building performance and energy management.
• NYU (New York University)supportOthersEducational partner offering tuition contribution and reimbursement for work-related academic and professional continuing education classes for qualified employees.
• REBNY (Real Estate Board of New York)supportOthersProfessional real estate industry organization providing education and professional development resources for qualified employees through tuition contribution and reimbursement programs.
• Get Savvy (Energy Management Platform)strategicTechnology or IntegrationReal-time energy management platform used to ensure buildings above 25,000 square feet meet their carbon emission caps under Local Law 97. Get Savvy helps the company get ahead of NYC sustainability regulations.
• NYSERDAsupportOthersNew York State Energy Research and Development Authority. After identifying building inefficiencies, Choice engages NYSERDA to receive incentives for retrofits, reducing out-of-pocket costs for building owners while upgrading to LED lighting and new mechanical controls.
• Buzr Lab (Virtual Doorman)strategicTechnology or IntegrationBuzr Lab's Virtual Doorman technology replaces traditional apartment intercoms with smartphone-based systems offering doorbell notifications, virtual keys, audio log history, 24-hour video footage, and suspicious activity alerts.

Scale indicators8 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• The Related Companies: Choice's Senior VP of Accounting previously spent 8 years at The Related Companies. NYC-based owner/manager of residential and mixed-use properties offering similar property management services.
• KW Property Management & Consulting: Direct competitor in NYC residential property management. Highly comparable — Choice NY's Chief Strategy Officer Damien Stein previously ran KW's NY office as Executive Director before joining Choice in 2018.
• Rose Associates: Long-established NYC property manager specializing in residential, condo, co-op, and mixed-use buildings. Directly comparable given overlapping service offerings and NYC-only operating footprint.
• Halstead Management: NYC-focused property management firm handling condo, co-op, and rental buildings. Directly comparable in customer base (NYC building owners and boards) and service mix.
• Brown Harris Stevens Residential Management: Affiliated with a major NYC brokerage but operates a dedicated residential property management division serving condo/co-op boards. Highly comparable service offering in the same geography.

Broad incumbents

• Associa: Parent company and North America's largest community association manager. Comparable as the acquirer of Choice; shares the same core PM business model but operates nationally across HOA/condo segments rather than NYC multifamily.
• Bozzuto Management Company: Multi-family property management firm operating in the Northeast U.S. Comparable recurring-revenue PM model with integrated staffing and resident services similar to Staffing By Choice.
• FirstService Residential: North America's largest residential property manager with significant NYC presence. Comparable because they manage condo/co-op and high-rise residential buildings under similar fee-based recurring revenue models.
• Greystar Real Estate Partners: Global leader in rental housing property management with NYC operations. Comparable in managing multi-family residential at scale, though Greystar's portfolio skews toward larger institutional rental assets.

Emerging players

• Compass Property Management: Real estate brokerage with adjacent property management services in NYC. Comparable as a tech-enabled, sales-led operator targeting the same NYC building-owner and resident customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCY5JpzC9C5cF6qZ5qZ5qZ5Q
• Xx.com/choiceny

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Choice New York Companies