Arenus Animal Health

What Arenus Animal Health does

Arenus Animal Health, founded in 2006 and based in Fort Collins, Colorado, is a direct-to-consumer e-commerce company that develops and distributes nutritional supplements and topical liniments for horses and dogs. The company operates under the legal entity Hygain Feeds International, INC., a Colorado corporation, and serves equine owners, trainers, competitive riders, veterinary professionals, and canine owners through its arenus.com storefront and an authorized dealer network. Its flagship products include Steadfast Equine Performance ($295.00), the Aleira respiratory supplement ($199.99), and the Sore No-More line of herbal liniments (e.g., Performance Ultra Gelotion at $34.99).

The company's technical differentiation rests on proprietary formulations combining natural ingredients — algal-based DHA, mushroom blends (cordyceps, reishi, king trumpet), herbal extracts, and exclusive ingredients such as NEM (Natural Eggshell Membrane) and TelaFIRM — processed through unique extraction and manufacturing methods. Arenus holds eight US patents on supplements with additional patent-pending formulations, and validates efficacy through peer-reviewed university research, including a Purdue University trial on Aleira (34 horses, demonstrating improved lung function in horses with COPD/RAO/IAD) and a Truman State University study on Sore No-More Performance Ultra (18 horses, showing significant pain reduction) published in Equine Veterinary Education in 2023. The company is a member of the National Animal Supplement Council (NASC).

Arenus monetizes primarily through one-time product sales of supplements and topicals sold directly to consumers, supplemented by wholesale distribution through its "Become A Dealer" B2B channel. Go-to-market combines content marketing (blog, newsletter), an ambassador program featuring 20+ professional equestrians (e.g., Warwick Schiller, Shawn Flarida), and published clinical research. The e-commerce platform supports over 60 currencies, indicating global shipping capability, though disclosed markets center on North America.

Name

Arenus Animal Health

Legal name

Hygain Feeds International, INC.

Website

https://arenus.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Arenus Animal Health is a direct-to-consumer e-commerce company that develops and sells patented, research-backed nutritional supplements and topical liniments for horses and dogs, serving equine owners, competitive riders, veterinary professionals, and canine owners via its website and dealer network.

Ownership category

akta.pro rank

Product category

Animal Health Supplements

NAICS

Other Animal Food Manufacturing (311119), Dog and Cat Food Manufacturing (311111)

SIC

Food And Kindred Products (2000), Pharmaceutical Preparations (2834)

akta.pro primary industry

Equine Nutrition & Therapeutic Diets (HLAMAHAE)

akta.pro secondary industries

Equine Supplements & Additives (Vitamins/Minerals, Joint, Digestive, Electrolytes) (AFADAEAG), Allergy & Anti-Inflammatory Supplements (HLAMALAL)

Keywords

• Equine nutritional supplements
• Canine joint supplements
• Herbal liniments
• Animal health products
• Equine respiratory support

Headquarters

HQ city

Fort Collins

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Marketing or Sales, Operations, Personnel

Revenue model

1. Product Sales - Supplements: Sale of nutritional supplements for horses and dogs including Steadfast Equine Performance ($295), Aleira ($199.99), and other formulations. One-time purchase model with no subscription mentioned.
2. Product Sales - Topicals: Sale of topical liniments and gelotions including Sore No-More Performance Ultra Gelotion ($34.99). These pain relief products are sold directly to consumers.
3. Dealer/Wholesale Distribution: Products sold through a network of authorized dealers. The website has a 'Become A Dealer' section indicating a B2B distribution channel alongside direct-to-consumer sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Arenus Animal Health manufactures and sells nutritional supplements and herbal topical liniments for horses and dogs, including patented products such as Steadfast Equine Performance, Aleira respiratory support, and the Sore No-More pain relief line. The company distributes its products directly to consumers via its e-commerce website and through an authorized dealer/wholesale network, while also operating the Colic Assurance Program for horse owners.

Product overview

Arenus Animal Health offers a portfolio of canine and equine nutrition supplements and topical liniments. The product line centers around two main brands: (1) Supplements including Steadfast Equine Performance for athletic support, Aleira for respiratory health, and other oral supplements for horses and dogs; and (2) Sore No-More topical liniments providing herbal pain relief. The company also operates the Colic Assurance Program for horse owners. Key differentiators include proprietary ingredients like NEM and TelaFIRM, patent-protected formulations, and research-backed efficacy.

Differentiator

Problem solved

Functional benefit

Brands

• Sore No-More: A line of herbal liniments and topical pain relief products for horses and dogs, including Performance Ultra Gelotion.
• Aleira
• Steadfast Equine Performance

Products and services

• Steadfast Equine Performance

Quantifiable outcome

• 23% reduction in measurable pain and inflammation by Day 23 of use with Sore No-More Performance Ultra
• +4 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Truman State UniversitycoreStrategic or Co-development PartnerResearch partnership for clinical validation of Sore No-More Performance Ultra. University riding program provided 18 horses for controlled study published in Equine Veterinary Education 2023.
• Purdue UniversitycoreStrategic or Co-development PartnerResearch partnership for clinical validation of Aleira respiratory supplement. Study evaluated 34 client-owned horses with chronic inflammatory disease, demonstrating significant improvements in lung function.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Platinum Performance: Premium equine and canine nutrition supplements sold direct-to-consumer and through veterinary channels. Closest direct competitor in positioning, pricing tier, and clinical/research-led marketing approach.
• SmartPak Equine: Equine supplement company famous for its daily-dose SmartPaks subscription system. Directly comparable on product category and target customer; outpaces Arenus on subscription model and customer retention.
• Kentucky Performance Products: Equine-focused supplement company offering research-backed formulations across joint, gastric, and metabolic health. Comparable on clinical-evidence-led positioning in the equine supplement category.
• Uckele Health & Nutrition: Animal supplement manufacturer producing equine, canine, and other species formulations. Directly comparable product portfolio, ingredient-led differentiation, and DTC distribution.
• VetriScience Laboratories: Veterinary-grade animal supplements sold through vet clinics and specialty retail. Comparable ingredient-led, research-supported positioning and multi-species (equine and canine) catalog.
• Tribute Equine Nutrition: Equine-focused nutrition company producing premium feeds and supplements with veterinary nutritionist backing. Comparable target customer (trainers, performance horse owners) and premium positioning.

Broad incumbents

• Farnam (Central Garden & Pet): Large established equine care brand offering supplements, topicals, dewormers, and care products. Competes on shelf and trainer relationships; broader portfolio than Arenus.
• Nutramax Laboratories (Cosequin): Veterinary supplement leader behind Cosequin joint health line. Comparable on clinical-research emphasis and veterinary-channel distribution; larger and more diversified across species.
• Purina Animal Nutrition (Nestlé): Mass-market equine and livestock feed and supplement company. Dominates distribution through farm stores and feed dealers; competes primarily on scale and brand ubiquity.

Emerging players

• Equi-Force Equine Supplements: Equine-only supplement brand with research-backed formulations. Smaller, equine-pure-play competitor targeting the same performance and recovery use cases as Arenus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/arenushealth
• Facebookfacebook.com/ArenusHealth

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arenus Animal Health