WP Reset

What WP Reset does

WP Reset is a WordPress development and debugging tool suite developed and operated by WebFactory Ltd, a privately held company founded in 2017 and active in the WordPress plugins market for over a decade. The core offering is a WordPress plugin that enables one-click site reset, automated and manual snapshots, plugin/theme collections, and emergency recovery — targeting WordPress developers, agencies, and non-developer site builders who need to test, deploy, and recover WordPress environments rapidly. The product line has expanded from a single free plugin into a multi-product ecosystem: WP Reset PRO (paid annual subscriptions), WP Reset Dashboard (a SaaS platform for centralized license and site management), WP Reset Cloud (proprietary cloud storage hosted on DigitalOcean with AWS backup), the Emergency Recovery Script (a standalone PHP recovery tool), and a MainWP Extension for multi-site management.

The technical foundation is a WordPress plugin paired with a cloud-connected SaaS dashboard. Key proprietary components include the Emergency Recovery Script (a standalone PHP script independent of WordPress core files) and the Snapshots/Collections architecture with integrations to Dropbox, Google Drive, and pCloud. Infrastructure dependencies are DigitalOcean (primary cloud hosting) and AWS (secondary backup layer).

Name

WP Reset

Legal name

WebFactory Ltd

Website

https://wpreset.com

Company type

Private

Founded year

2017

Operating status

Operating

Short description

WP Reset is a WordPress development and debugging plugin suite by WebFactory Ltd, serving 500,000+ WordPress developers, agencies, and site builders with one-click site reset, snapshots, collections, and emergency recovery tools via freemium annual subscriptions.

Ownership category

akta.pro rank

Product category

WordPress Development Tools

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computer Facilities Management Services (541513)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Backup & Restore Platforms (Cloud Backup) (HDABAIAB)

akta.pro secondary industries

Backup & DR Software Implementation & Managed Platforms (BPAEALAI), Cloud Management Platforms (CMP) & Single-Pane-of-Glass Control (HDABABAD)

Keywords

• WordPress plugin development
• Site debugging tools
• WordPress backup solutions
• WordPress site management
• WordPress staging tools

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. PRO Subscriptions: Annual subscription licenses sold in three tiers (Personal, Team, Agency) with tier-based site limits. PRO version includes 3x more features than free version, including cloud storage, white-label, staging, and remote actions.
2. Free Version: Limited free version available on WordPress.org that serves as a top-of-funnel acquisition tool. Free version is GPLv2 licensed and not eligible for email support.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

WP Reset is a WordPress plugin (with free and PRO tiers) that lets users speed up site deployment, testing, and recovery by controlling, resetting, and restoring the WordPress environment in one click. The product suite includes the core plugin, WP Reset Dashboard (centralized SaaS for licenses and sites), WP Reset Cloud (cloud storage for snapshots and collections), and the Emergency Recovery Script (standalone PHP recovery tool). The free version serves as top-of-funnel acquisition while the paid PRO version unlocks cloud storage, white-label, staging, remote actions, and multi-site management.

Product overview

WP Reset is a WordPress development and debugging tool suite consisting of the core WP Reset plugin (free with basic features), WP Reset PRO paid tier (offering three times more features including 25+ tools, staging, white-label, and rebranding), WP Reset Dashboard (centralized SaaS management platform for licenses and sites), WP Reset Cloud (cloud storage for snapshots and collections), the Emergency Recovery Script (standalone site recovery tool), and MainWP Extension (for multi-site management). The ecosystem also includes Snapshots (time-machine restore functionality) and Collections (one-click plugin/theme installation presets).

Differentiator

Problem solved

Functional benefit

Brands

• WP Reset Dashboard: Centralized SaaS platform for controlling licenses, sites, collections, and snapshots across multiple WordPress installations.
• WP Reset Cloud
• Emergency Recovery Script
• MainWP Extension

Products and services

• WP Reset (Core Plugin) WordPress development and debugging tool that enables rapid site deployment, testing, and recovery by controlling, resetting, and restoring the WordPress environment in one click. Available as a free version on WordPress.org with core reset, snapshot, collection, and cleaning capabilities for individual WordPress site owners and developers.
• WP Reset PRO Premium paid tier of the WP Reset plugin offering three times more features than the free version, including over 25 tools, Snapshots and Auto Snapshots, Plugin and Themes collections, Emergency Recovery Script, WP Reset Dashboard access, Remote Actions, Remote Stats, Staging, License Manager, White-Label Option, and Rebranding capabilities. Sold via annual subscription in Personal, Team, and Agency tiers.
• WP Reset Dashboard Centralized SaaS platform accessed at dashboard.wpreset.com for controlling all licenses, sites, collections, and snapshots from a single location. Enables management of multiple client sites in one place with remote actions and statistics viewing.
• WP Reset Cloud Cloud storage service for safely storing Collections and Snapshots, providing no-setup cloud offloading controlled by the WP Reset team. Hosted on DigitalOcean servers with Amazon AWS as a secondary backup layer. Automatically deletes unused snapshots after 180 days.
• Emergency Recovery Script Standalone PHP script that works independently of WordPress files to recover broken sites. Offers capabilities including plugin and theme disable/enable, core file checking and restoration, new admin user creation, user privilege repair, and site address editing. Unique in the market as a recovery tool fully independent of WordPress core.
• WP Reset MainWP Extension Extension enabling WP Reset functionality within the MainWP platform, allowing users managing multiple WordPress sites through MainWP to quickly and easily reset them directly from the MainWP dashboard.

Quantifiable outcome

• Reset a WordPress site in ~30 seconds with Nuclear Reset
• +3 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature9 records

Partnerships

Two partnerships are on record, tiered core.

• DigitalOceancoreOthersWPR Cloud is hosted on DigitalOcean servers. This is a core infrastructure dependency for the cloud storage service.
• Amazon AWScoreOthersWPR Cloud backups are stored on Amazon AWS servers as a secondary backup layer for the cloud storage service.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• All-in-One WP Migration: All-in-One WP Migration is one of the most-installed WordPress migration/backup plugins (millions of installs). It overlaps with WP Reset on backup, restore, and site transfer use cases, particularly for agencies managing multiple sites.
• BlogVault: BlogVault is a WordPress backup and security SaaS offering incremental backups, one-click restore, and staging. It competes directly with WP Reset on the snapshot/restore capability and also offers cloud-hosted backups similar to WP Reset Cloud.
• BackupBuddy: BackupBuddy (by iThemes) is a premium WordPress backup plugin offering scheduled backups, restore, and site migration. It is a comparable paid WordPress backup solution targeting the same SMB and developer customer base.
• MainWP: MainWP is a self-hosted WordPress site management dashboard used by agencies to manage many WordPress sites. WP Reset has an official MainWP Extension, indicating tight integration and direct overlap in multi-site management workflows.
• ManageWP: ManageWP (by GoDaddy) is a SaaS platform for managing multiple WordPress sites, including backups, security, and updates. It competes directly with WP Reset Dashboard for multi-site workflows among agencies and freelancers.
• UpdraftPlus: UpdraftPlus is one of the most popular WordPress backup and restore plugins, with millions of active installs. It directly overlaps WP Reset's backup/restore and migration workflow, and is the closest head-to-head competitor in the WordPress backup category.
• Duplicator Pro: Duplicator Pro is a WordPress backup, migration, and cloning plugin widely used by agencies and developers. It competes with WP Reset on site migration and restoration workflows, particularly in the agency/freelancer segment WP Reset targets.

Broad incumbents

• Jetpack: Jetpack (by Automattic, the company behind WordPress.com) is a broad WordPress platform offering backups, security, performance, and site management. It overlaps with WP Reset on backup/restore but competes from a much larger, multi-product vantage point rather than specializing in developer recovery.

Emerging players

• Solid Backups (formerly Backup by Supsystic): Solid Backups is a WordPress backup plugin focused on scheduled backups and cloud storage. It targets a similar backup/restore workflow as WP Reset Snapshots but with less emphasis on developer-centric reset/recovery tooling.
• WP Rocket: WP Rocket is a premium WordPress performance/caching plugin widely used by site owners and agencies. While not a direct backup competitor, it targets the same SMB WordPress customer base and is often part of the same "WordPress stack" purchased by WP Reset users.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/wpreset
• Facebookfacebook.com/wpreset

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WP Reset