Duplicator Pro
Duplicator Pro is a WordPress backup and migration plugin operated by Snap Creek LLC, serving 1.5M+ SMBs, developers, and bloggers globally through tiered annual subscriptions and a free plugin-directory distribution model.
- Company typePrivate
- Founded2015
- HeadquartersGilbert, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Duplicator Pro does
Duplicator Pro is a WordPress plugin developed and operated by Snap Creek LLC, a privately held US software company headquartered in Gilbert, Arizona. The core product is a WordPress backup and migration plugin that allows users to create complete site backups, schedule automated backups, restore sites via one-click recovery points, migrate sites between hosts, clone sites, and manage multisite WordPress networks. It is built on a PHP/MySQL stack and ships with AES-256 encryption, server-to-server import, custom search-and-replace during migration, pre-configured WordPress installations, and WooCommerce backup support.
The company monetizes through tiered annual subscription licenses (Starter, Pro, Pro+, Elite) sold directly on duplicator.com, supplemented by a free version distributed via the official WordPress plugin directory that drives top-of-funnel acquisition. Go-to-market is fully product-led: users discover the product through the WordPress plugin repository, SEO/content marketing, and a 20% affiliate program, then self-serve their purchase and license activation. Customer segments span SMB business owners and marketers, web developers and designers managing client sites, and bloggers/content creators who need reliable backup; a secondary segment is photographers using WordPress for portfolios.
The product portfolio has expanded beyond the core plugin into a modular platform: Duplicator Cloud (launched 2023) provides dedicated cloud storage for backups; WP Media Cleanup removes unused media files; DB Optimizer (Pro+ tier, 2024) cleans and optimizes WordPress databases; and Activity Log (Elite tier, 2024) tracks site changes and logins. The plugin integrates natively with major cloud storage destinations including Amazon S3, Google Drive, Dropbox, Microsoft OneDrive, Cloudflare R2, Vultr, DigitalOcean, and FTP/SFTP. The company is bootstrapped with no disclosed external institutional funding and reports a customer base exceeding 1.5 million professionals with a 4.9/5 rating across 3,500+ five-star reviews on the WordPress plugin directory.
Duplicator Pro firmographics
Firmographics- Name
- Duplicator Pro
- Legal name
- Snap Creek LLC
- Website
- https://duplicatorproplugin.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Duplicator Pro is a WordPress backup and migration plugin operated by Snap Creek LLC, serving 1.5M+ SMBs, developers, and bloggers globally through tiered annual subscriptions and a free plugin-directory distribution model.
- Ownership category
- akta.pro rank
Duplicator Pro industry classification
Industry- Product category
- WordPress Backup and Migration Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Backup & Recovery Software (HDABAEAD)
- akta.pro secondary industries
- Backup & Restore Platforms (Cloud Backup) (HDABAIAB), Data Migration & Replication Tools (HDABAEAN)
Keywords
Where Duplicator Pro is headquartered
LocationHeadquarters
- HQ city
- Gilbert
- HQ country
- United States
- HQ region
- North America
Markets served
Duplicator Pro business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- WordPress Plugin License Subscriptions: Annual subscription-based licensing model for WordPress backup and migration plugin with tiered pricing (Starter, Pro, Pro+ Elite). Revenue generated through software licenses sold directly via website with 60% discount promotional offers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Starter, Pro, Pro+ and Elite tiers available |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Duplicator Pro product offering
Product offeringCore offering
Duplicator Pro is a WordPress backup, migration, and site-cloning plugin that lets users create full backups, migrate, copy, move, or clone WordPress sites between hosts and domains without writing code. It ships with a guided Migration Wizard, scheduled Recovery Points, multisite support, and integrations with major cloud storage providers. The broader product family also includes Duplicator Cloud (managed cloud backup storage), WP Media Cleanup (unused media removal), DB Optimizer (database cleanup and optimization), and Activity Log (site change monitoring).
Product overview
Duplicator Pro is a single unified WordPress backup and migration plugin with a modular add-on architecture. The core Duplicator Pro product provides complete WordPress file and database backups, 1-click restore, scheduled backups, and site migration capabilities. Additional tools are offered as integrated add-on modules across plan tiers: Duplicator Cloud provides dedicated cloud storage for backups; WP Media Cleanup removes unused media files; DB Optimizer cleans and optimizes WordPress databases; and Activity Log tracks WordPress site changes and logins. The product integrates with multiple third-party cloud storage platforms (Amazon S3, Google Drive, Dropbox, OneDrive, Vultr, DigitalOcean, Cloudflare R2, FTP/SFTP) for backup storage destinations.
Differentiator
Problem solved
Functional benefit
Brands
- Duplicator Cloud: Cloud storage built for WordPress backups
- WP Media Cleanup
- DB Optimizer
- Activity Log
Products and services
- Duplicator Pro Duplicator Pro is a WordPress plugin that lets users create full-site backups, schedule Recovery Points, clone, move, migrate, and restore WordPress sites between hosts and domains without writing code, with multisite support and cloud storage integrations.
- Duplicator Cloud Duplicator Cloud is a first-party managed cloud backup destination that integrates with Duplicator Pro, allowing users to store encrypted site backups off-site without configuring their own third-party cloud storage.
- WP Media Cleanup WP Media Cleanup is a WordPress plugin that scans the Media Library for unused images, documents, and other media files and lets site owners safely delete them to reclaim storage and reduce clutter.
- DB Optimizer DB Optimizer is a WordPress plugin that cleans, repairs, and optimizes the WordPress database, including options, transients, revisions, and overhead, to improve site speed and reduce bloat.
- Activity Log Activity Log is a WordPress plugin that records and displays site activity—such as logins, content changes, plugin/theme changes, and other events—to support auditing, troubleshooting, and security oversight.
Quantifiable outcome
- Backup creation in minutes instead of hours
- +1 more outcomes
Companies that use Duplicator Pro
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles2 records
Duplicator Pro technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature9 records
Duplicator Pro partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Amazon S3coreDeep integration allowing users to store WordPress backups directly to Amazon S3 cloud storage for secure off-site backup storage.
- Google DrivecoreIntegration with Google Drive for storing WordPress backup archives in Google cloud storage.
- DropboxcoreIntegration with Dropbox providing users option to store backups in their Dropbox accounts.
- Microsoft OneDrivecoreOneDrive integration allowing WordPress backup storage to Microsoft cloud storage.
- Cloudflare R2coreIntegration with Cloudflare R2 for storing WordPress backups with no egress fees.
- FTP / SFTPcoreTraditional FTP/SFTP integration for users who prefer self-managed storage servers.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Duplicator Pro competitors and assessment
Company assessmentEmerging players
- ManageWP: WordPress site management dashboard with built-in backup and migration features for agencies managing multiple client sites; overlaps with Duplicator's developer/agency customer segment.
- InfiniteWP: WordPress management platform with backup modules used by agencies and freelancers, competing for the same developer/agency segment that drives Duplicator's multisite and migration use cases.
Direct peers
- UpdraftPlus: The leading direct competitor in the WordPress backup plugin market, offering scheduled backups, cloud-storage integrations, and migration features to a similarly broad SMB and developer audience.
- BlogVault (MalCare): Cloud-based WordPress backup service with incremental backups and one-click restore; competes directly with Duplicator on backup reliability and migration use cases.
- All-in-One WP Migration: Popular WordPress migration and backup plugin with a drag-and-drop import flow, directly comparable to Duplicator's migration wizard and cloning features.
- BackupBuddy (Solid Backups / iThemes): Long-standing WordPress backup and migration plugin competing head-to-head with Duplicator on scheduled backups, restore, and site migration for SMBs and agencies.
- WP Migrate DB: Developer-focused WordPress database and media migration plugin; overlaps with Duplicator's migration wizard for technical users and agencies handling multisite workflows.
- WP Time Capsule: Incremental WordPress backup plugin with one-click restore, closely comparable to Duplicator's Recovery Points functionality and targeting similar SMB and agency users.
Broad incumbents
- Jetpack (Automattic): Broad WordPress suite from Automattic that bundles backup, security, and performance; competes with Duplicator on backup specifically, but as part of a much wider product portfolio.
- Activello Backup (BoldGrid): WordPress ecosystem player (linked to BoldGrid/GoDaddy-affiliated stack) offering backup as part of a broader site-building and management suite, partially overlapping with Duplicator's value proposition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Duplicator Pro social profiles
Digital presenceDuplicator Pro compliance and trust
Trust signalCompliance1 record
Duplicator Pro financial estimates
Financial estimateRevenue estimate
Valuation estimate
Duplicator Pro leadership team
Management profileNumber of profiles
Duplicator Pro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Duplicator Pro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Duplicator Pro
What does Duplicator Pro do?
Duplicator Pro is a WordPress backup, migration, and site-cloning plugin that lets users create full backups, migrate, copy, move, or clone WordPress sites between hosts and domains without writing code. It ships with a guided Migration Wizard, scheduled Recovery Points, multisite support, and integrations with major cloud storage providers. The broader product family also includes Duplicator Cloud (managed cloud backup storage), WP Media Cleanup (unused media removal), DB Optimizer (database cleanup and optimization), and Activity Log (site change monitoring).
Is Duplicator Pro a public or private company?
Duplicator Pro is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Duplicator Pro founded?
Duplicator Pro was founded in 2015. It employs 1 to 10 people.
Where is Duplicator Pro based?
Duplicator Pro is headquartered in Gilbert, United States, in the North America region.
How does Duplicator Pro make money?
One revenue line is on record: wordPress Plugin License Subscriptions.
Who are Duplicator Pro's main competitors?
Emerging players on record are ManageWP and InfiniteWP. Direct peers are UpdraftPlus, BlogVault (MalCare), All-in-One WP Migration, BackupBuddy (Solid Backups / iThemes), WP Migrate DB and WP Time Capsule. Broad incumbents are Jetpack (Automattic) and Activello Backup (BoldGrid).
Does Duplicator Pro have an API?
No public API is recorded for Duplicator Pro.
What industry is Duplicator Pro in?
Duplicator Pro's product category is WordPress Backup and Migration Software. Its primary akta.pro industry code is HDABAEAD, Backup & Recovery Software, with a secondary code of HDABAIAB, Backup & Restore Platforms (Cloud Backup). Its NAICS code is 518210 and its SIC code is 7372.