Beverage Metrics
Beverage Metrics, the hospitality product line of Vianet Group plc (AIM: VNET), provides connected bar management software — EPOS-linked inventory, pour analytics, and waste tracking — for hospitality operators, alongside SmartVend and SmartContact Pro contactless payment and telemetry solutions for unattended retail, serving 300+ customers across 10,000 venues and 40,000 connected machines.
- Company typePublic
- Founded1995
- HeadquartersHighlands Ranch, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Beverage Metrics does
Beverage Metrics is the hospitality services product line of Vianet Group plc, a UK-based AIM-listed technology company (LSE: VNET) founded in 1995 and headquartered in Stockton-on-Tees. The platform provides connected bar management for hospitality operators — pubs, bars, restaurants, and hotel groups — unifying EPOS sales data, real-time inventory, draught beer pour analytics, recipe costing, waste tracking, deliveries, and multi-venue reporting on a single dashboard to control bar costs, reduce shrinkage, and improve pour yield. Underlying technology consists of IoT telemetry units (viTel), EPOS connectors, mobile stock-take applications, and the SmartInsight analytics layer, which integrates with Microsoft Power BI.
Vianet operates Beverage Metrics alongside its Unattended Retail division, which includes SmartVend (contactless payment and device management), SmartContact and SmartContact Pro (telemetry and payment devices), and SmartMachines (telemetry monitoring). The combined estate spans 40,000+ connected retail machines and 10,000 hospitality venues across 300+ blue-chip customers in the UK, US, and Europe. Partnerships with Vendekin Technologies (QR mobile payment), Attenda (payment processing), Elavon, and industry bodies Suresite and AVA extend distribution and the integrated value proposition.
The business model is heavily recurring: approximately 88% of FY March 2026 revenue of £15.50m came from subscription contracts, with the balance from transaction-based payment processing fees, hardware sales (viTel, SmartContact Pro devices), and professional services. Go-to-market combines direct enterprise field sales for blue-chip accounts, self-serve customer portals for the mid-market, and channel partnerships for payment and integration reach. Customers report tangible outcomes including 50%+ energy cost reductions (Enersave on glycol coolers) and 14-15% transaction fee savings versus alternative payment providers.
Beverage Metrics firmographics
Firmographics- Name
- Beverage Metrics
- Legal name
- Vianet Limited
- Website
- https://beveragemetrics.com
- Company type
- Public
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Beverage Metrics, the hospitality product line of Vianet Group plc (AIM: VNET), provides connected bar management software — EPOS-linked inventory, pour analytics, and waste tracking — for hospitality operators, alongside SmartVend and SmartContact Pro contactless payment and telemetry solutions for unattended retail, serving 300+ customers across 10,000 venues and 40,000 connected machines.
- Ownership category
- akta.pro rank
Beverage Metrics industry classification
Industry- Product category
- Hospitality Management Software
- NAICS
- Drinking Places (Alcoholic Beverages) (7224), Food Services and Drinking Places (722)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)
Keywords
Where Beverage Metrics is headquartered
LocationHeadquarters
- HQ city
- Highlands Ranch
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Beverage Metrics business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Recurring Software/SaaS Subscriptions: Annual and multi-year subscription contracts for platform access, monitoring, and data analytics services. Represents approximately 88% of total revenue (£13.60m of £15.50m as of March 2026).
- Contactless Payment Processing: Transaction-based fees from payment processing through SmartContact Pro and SmartVend platforms. Customers report 14-15% savings on transaction fees compared to previous providers.
- Hardware Sales: Sale of telemetry units (viTel), SmartContact Pro devices, and related hardware for installation on vending machines and hospitality equipment.
- Professional Services: Installation, configuration, and ongoing technical support services including in-house engineers, customer services advisors, and technical help desk.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise/hospitality venue pricing |
| Transaction based/ take rate | Pay-as-you-go | Unattended retail transaction pricing |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
Beverage Metrics product offering
Product offeringCore offering
Beverage Metrics is a connected bar management platform that connects hospitality operators' EPOS systems with real-time inventory tracking, pour-volume monitoring, draught beer yield data, recipes, deliveries, and waste analytics into a single dashboard. The platform enables pubs, bars, restaurants, and hotel groups to control costs, reduce shrinkage, and maximise profit through unified operational insight. It is sold primarily on annual and multi-year SaaS subscription contracts, supported by proprietary telemetry hardware and contactless payment processing.
Product overview
Beverage Metrics is a unified platform built for modern hospitality operators. The core Beverage Metrics platform connects EPOS systems, real-time inventory, draught beer data, and sales insights into a single dashboard for bar cost control and profit maximisation. It operates alongside SmartInsight for business analytics and SmartDraught for draught-specific yield management. Beverage Metrics is part of the broader Vianet product portfolio, which also includes SmartVend (contactless payment and device management for unattended retail/vending) and SmartContact/SmartContact Pro (telemetry and contactless payment solutions for vending machines and self-service kiosks).
Differentiator
Problem solved
Functional benefit
Brands
- SmartInsight: Business and market insights platform that helps manage costs, increase sales, and improve sustainability for hospitality operators.
- SmartVend
- SmartContact
- SmartContact Pro
- SmartMachines
Products and services
- Beverage Metrics A connected bar management platform for hospitality operators providing real-time inventory tracking, EPOS/POS integration, draught beer management, pour-volume monitoring, recipe management, deliveries, waste tracking, and actionable reporting on a unified dashboard to control costs, reduce shrinkage, and maximise profit across pubs, bars, restaurants, and hotel groups.
- SmartInsight Business and market insights platform that helps hospitality operators manage costs, increase sales, and improve sustainability through data analytics and bespoke reporting, integrated with Microsoft Power BI.
- SmartDraught Draught beer management and yield optimisation solution for hospitality venues, providing real-time monitoring of keg levels and pour data to maximise beverage yield.
- SmartVend A contactless payment and device management platform for unattended retail and vending machines that increases profits through enhanced productivity, machine availability, operational efficiency, and sales growth.
- SmartContact Telemetry and contactless payment solution that captures and manages machine data, providing operational transparency and critical insights into vending and unattended retail operations.
- SmartContact Pro Advanced contactless payment device for vending machines, self-service kiosks, and unattended retail providing simple, hygienic, and convenient tap-to-pay functionality proven to increase sales and operational efficiency.
- SmartMachines Telemetry solution using the viTel telemetry unit to monitor asset performance, improve operational efficiency and service, and control stock and cash flow across global machine estates.
Quantifiable outcome
- 50% reduction in energy costs for glycol cooler systems (The Bridge Inn)
- +4 more outcomes
Companies that use Beverage Metrics
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
Beverage Metrics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature6 records
Beverage Metrics partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Vendekin TechnologiescoreMobile payment solution partnership driving growth into unattended retail market. Vendekin's QR payment technology is fully integrated with SmartVend platform, providing seamless mobile checkout experience for vending, micro markets, launderettes, EV charging, and other unattended businesses. Already operating in 16 countries.
- AttendacoreStrategic payments partnership providing competitive transaction rates for contactless payment processing. Customers report 14-15% savings on transaction fees through this partnership. Attenda supports payment infrastructure for SmartVend platform.
- SuresiteminorIndustry association partner attending Vianet customer events. Represents vending operators and provides market access opportunities.
- AVA (Automatic Vending Association)minorUK vending industry trade association. Vianet participates in association events and networking opportunities.
- Chartered Management InstituteminorVianet's Management Development Programme (MDP) is Chartered Management Institute recognised, with modules mapped against CMI management development standards.
Scale indicators10 records
Recent moves7 records
Expansion highlights5 records
Beverage Metrics competitors and assessment
Company assessmentDirect peers
- Cantaloupe Inc. NASDAQ-listed provider of IoT/contactless payment solutions for unattended retail including vending machines; directly competes in same unattended retail IoT telemetry and payment space as Vianet's SmartVend and SmartContact Pro products.
- Nayax Ltd. TASE-listed global leader in cashless payment solutions for unattended retail including vending, laundromats, and kiosks; direct competitor in vending payment processing and IoT telemetry with comparable product offering and broader geographic reach.
- Parlevel Systems: Provides vending management software and IoT solutions for vending operators including pre-kitting, route planning, and machine monitoring; direct peer in vending IoT telemetry and management competing with SmartVend.
- CentsHub: Vending management software for inventory, route planning, and operations (formerly Vendsoft); direct peer in vending management platform competing directly with SmartVend in the unattended retail space.
- Invenco by GVR: Provides outdoor payment systems and IoT solutions for unattended retail including fuel dispensers and EV charging; direct peer in unattended retail payment systems and IoT telemetry with comparable hardware-led approach.
- BevSpot: Bar inventory management software for hospitality operators providing pour cost, stock counts, and vendor ordering; direct competitor to Beverage Metrics' bar management and inventory tracking capabilities in the same hospitality segment.
- BinWise: Bar inventory management platform serving restaurants, bars, and hospitality operators; direct competitor in bar inventory tracking, recipe costing, and waste analytics for the hospitality vertical.
Broad incumbents
- Toast Inc. NYSE-listed restaurant POS platform with broad hospitality focus including payments, payroll, and marketing; competes indirectly for bar/restaurant technology spend, though Vianet's bar management is more specialized than Toast's full-suite offering.
- Lightspeed Commerce: TSX/NYSE-listed restaurant and hospitality POS with broader e-commerce and retail portfolio; comparable in hospitality segment for restaurant/bar technology, though broader scope than Beverage Metrics' specialized bar management focus.
Others
- Samsara Inc. NYSE-listed IoT platform for operations including fleet, equipment monitoring, and connected sensors; comparable as IoT/telemetry infrastructure player with similar technology stack, though serves different verticals (industrial/fleet) than Vianet's hospitality/vending focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Beverage Metrics social profiles
Digital presenceBeverage Metrics compliance and trust
Trust signalCompliance4 records
Beverage Metrics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Beverage Metrics leadership team
Management profileNumber of profiles
Profiles1 record
Beverage Metrics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Beverage Metrics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Beverage Metrics
What does Beverage Metrics do?
Beverage Metrics is a connected bar management platform that connects hospitality operators' EPOS systems with real-time inventory tracking, pour-volume monitoring, draught beer yield data, recipes, deliveries, and waste analytics into a single dashboard. The platform enables pubs, bars, restaurants, and hotel groups to control costs, reduce shrinkage, and maximise profit through unified operational insight. It is sold primarily on annual and multi-year SaaS subscription contracts, supported by proprietary telemetry hardware and contactless payment processing.
Is Beverage Metrics a public or private company?
Beverage Metrics is a public company. It is classified as public and is currently operating.
When was Beverage Metrics founded?
Beverage Metrics was founded in 1995. It employs 1 to 10 people.
Where is Beverage Metrics based?
Beverage Metrics is headquartered in Highlands Ranch, United States, in the North America region.
How does Beverage Metrics make money?
Four revenue lines are on record. Recurring Software/SaaS Subscriptions are the primary driver. The others are contactless Payment Processing, hardware Sales and professional Services.
Who are Beverage Metrics's main competitors?
Direct peers on record are Cantaloupe Inc., Nayax Ltd., Parlevel Systems, CentsHub, Invenco by GVR, BevSpot and BinWise. Broad incumbents are Toast Inc. and Lightspeed Commerce. Samsara Inc. is listed as an others.
Does Beverage Metrics have an API?
No public API is recorded for Beverage Metrics.
What industry is Beverage Metrics in?
Beverage Metrics's product category is Hospitality Management Software. Its primary akta.pro industry code is THAFALAA, Brewpubs & Taprooms (On-site Beer Service). Its NAICS code is 7224 and its SIC code is 3823.