What BinWise does

BinWise, Inc. is a privately held, San Francisco-based SaaS company founded in 2007 that builds cloud-based beverage inventory management software for the hospitality industry. Its core product, BinWise Pro, enables restaurants, bars, hotels, casinos, and wine programs to track, count, and procure their bar and wine inventory, supported by the BinScan 2.0 mobile app for barcode-driven counting and the SproutQR application for publishing live, guest-facing digital wine lists via QR code. The platform integrates with more than 30 POS systems (including Toast, Lightspeed, Square, Micros, Aloha, and TouchBistro) and accounting tools (QuickBooks, Xero) to synchronize sales and purchasing data in real time, and it now incorporates BlueCart, an acquired food inventory and procurement platform that adds recipe costing, predictive ordering, and access to the Endless Aisle marketplace of more than 60,000 suppliers.

The business operates on a subscription SaaS model with quote-based pricing; prospects are routed through a personalized demo flow rather than public pricing tiers. BinWise runs a hybrid go-to-market combining enterprise field sales for hotel chains, casino resorts, and restaurant groups with product-led onboarding via the mobile app and POS-driven adoption for independent venues and wine bars. Its customer base of 500-plus venues spans verticals including fine dining, hotels and resorts, wine bars, casinos, sports bars and breweries, private and country clubs, and nightclubs, with marquee reference accounts such as The French Laundry, Eleven Madison Park, Le Bernardin, Daniel NYC, The NoMad, and Union Square Cafe.

BinWise discloses limited financial or funding information; a single 2012 financing led by Auster Capital Partners is on record, and the company has operated with a headcount of 11-50 employees for an extended period, suggesting a bootstrapped, cash-flow-funded growth posture. Its single named AI/ML capability is predictive ordering delivered through the BlueCart integration, and its competitive positioning rests on vertical depth in wine program management, breadth of POS integrations, and a high-profile reference base in premium hospitality.

Name

BinWise

Legal name

BinWise, Inc.

Website

https://home.binwise.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

BinWise provides cloud-based beverage inventory management software for restaurants, bars, hotels, casinos, and wine programs, offering barcode scanning, real-time pour cost tracking, POS integrations, and digital wine lists. The platform is integrated with BlueCart for food inventory and predictive ordering.

Ownership category

akta.pro rank

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Software (BinWise Pro): Cloud-based SaaS subscription for bar inventory management software. Pricing is not publicly disclosed but follows a subscription model with potential tiering based on features and venue count. The platform is offered alongside and integrated with BlueCart for extended functionality.
2. Add-on Products (BinScan, SproutQR): Additional mobile applications and digital wine list functionality offered as part of the BinWise suite. BinScan provides barcode scanning capabilities while SproutQR offers digital wine menu creation.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

BinWise sells a cloud-based bar and beverage inventory management SaaS platform (BinWise Pro) that enables restaurants, bars, hotels, casinos, and country clubs to track bar inventory, calculate real-time pour costs, run variance reports, and automate purchasing. The platform is complemented by BinScan 2.0, a mobile barcode-scanning app, and SproutQR, a digital wine list publishing tool, and is now integrated with BlueCart for full food inventory and predictive ordering.

Product overview

BinWise is a hospitality inventory management platform consisting of multiple integrated products. The core offering is BinWise Pro, a cloud-based bar and liquor inventory management and procurement platform. This is supplemented by BinScan 2.0, a mobile app for bar inventory scanning, and SproutQR, a digital wine list solution. Following an acquisition, the platform also incorporates BlueCart for food inventory management, creating a comprehensive inventory solution across both beverage and food categories for hospitality venues.

Differentiator

Problem solved

Functional benefit

Brands

• BinWise Pro: Cloud-based bar and liquor inventory management and procurement platform for restaurants and bars of all sizes.
• BinScan 2.0
• SproutQR

Products and services

• BinWise Pro Cloud-based bar and liquor inventory management and procurement SaaS platform that enables restaurants, bars, hotels, casinos, and country clubs to track beverage inventory, calculate real-time pour costs, run variance reports, and automate purchasing.
• BinScan 2.0 Mobile application for bar inventory scanning that lets staff scan bottles with a phone camera, auto-populate product details (spirit type, producer, size, ABV, distributor, pricing), and reduce manual counting effort.
• SproutQR Digital wine list app that syncs with BinWise inventory to publish live, guest-facing wine menus accessible via QR code, formatted for web and tablets with filtering by region, producer, varietal, and price.
• BlueCart Food inventory management platform integrated with BinWise, providing full restaurant inventory, menu costing, recipe costing, predictive ordering, and access to the Endless Aisle marketplace with 60,000+ verified food and beverage suppliers.

Quantifiable outcome

• Saves up to 85% of inventory counting time
• +3 more outcomes

Named customers15 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability2 records

Feature8 records

Partnerships

One partnership is on record.

• BlueCartflagshipStrategic or Co-development PartnerBinWise has been fully integrated with BlueCart, creating a combined platform for complete restaurant inventory management. BlueCart adds full food inventory capabilities, menu costing, recipe costing, predictive ordering, and access to the Endless Aisle marketplace with 60,000+ verified food and beverage suppliers. The integration allows seamless migration from BinWise to BlueCart with no data loss.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Toast: Toast is a leading restaurant POS platform that has expanded into inventory, payroll, and online ordering. BinWise already integrates with Toast, but Toast's broader platform strategy makes it both a partner and a potential long-term competitor for bundled inventory features.
• Restaurant365: Restaurant365 is a comprehensive cloud-based restaurant management platform covering accounting, inventory, payroll, and operations. It overlaps with BinWise on inventory/purchasing and competes for the same multi-unit hospitality buyer with a much broader product suite.
• Lightspeed Restaurant: Lightspeed Restaurant is a POS and commerce platform for restaurants and bars. BinWise integrates with it, but Lightspeed's broader commerce suite and embedded features make it a long-tail incumbent in the same operator ecosystem.
• Crunchtime: Crunchtime provides restaurant operations, inventory, food cost, and labor management software for multi-unit restaurant operators. It competes with BinWise in the inventory and purchasing category, particularly for enterprise restaurant groups.

Direct peers

• MarketMan: MarketMan provides restaurant inventory, purchasing, and supplier management software for restaurants and restaurant groups. It overlaps with BinWise's food-inventory/BlueCart capabilities and competes for the same multi-unit operator buyer.
• BevSpot: BevSpot is a bar and beverage inventory management platform for restaurants and bars. It competes directly with BinWise Pro on the same core use case: tracking liquor, beer, and wine inventory, calculating pour cost, and integrating with POS systems.
• BlueCart (now part of BinWise ecosystem): BlueCart is a restaurant inventory, procurement, and ordering platform that has been integrated into BinWise. It addresses the food-side counterpart to BinWise's beverage focus and is now bundled in the joint platform offering.

Others

• 7shifts: 7shifts is restaurant team management and employee scheduling software. It is thematically adjacent to BinWise as part of the broader restaurant-tech stack serving the same hospitality operators, though it does not directly compete on inventory.

Emerging players

• Avero: Avero is a restaurant analytics platform built on POS data; BinWise already partners with Avero for POS data connectivity. It addresses adjacent analytics/insights use cases for the same hospitality operators BinWise serves.
• Choco: Choco operates a food-service ordering and supplier marketplace connecting restaurants to distributors. It overlaps with BlueCart's Endless Aisle and supplier ordering functionality that BinWise has integrated.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/90453168815
• LinkedInlinkedin.com/company/binwise
• Instagraminstagram.com/binwise
• Xx.com/binwiseinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BinWise