SKEMA Consulting

What SKEMA Consulting does

SKEMA Consulting (legal entity: GROUPE SKEMA CONSEIL, SIREN 532 628 773) is a Junior-Entreprise — a student-run consulting association — affiliated with SKEMA Business School, founded in 1969 and headquartered in Lille, France. Originally operating under the name Azur Conseil from its Nice campus, the organization unified under the SKEMA Conseil brand in 2020 and, in 2021, became the only French Junior-Entreprise officially established on multiple continents, operating six offices across France (Lille, Paris/Suresnes, Nice/Antibes), the United States (Raleigh), Brazil (Belo Horizonte), and the United Arab Emirates (Dubai).

The firm delivers nine service lines: market research (Étude de Marché), business strategy, marketing (including SEO/SEA), financial advisory and M&A, product/UX studies, human resources surveys, RSE (corporate social responsibility) consulting, and an Artificial Intelligence practice covering AI strategy, audit, benchmark, and data analysis. Delivery is conducted by SKEMA Business School student consultants under chef de projet project managers, with quality assurance supported by CNJE partners EY, BNP Paribas, and ENGIE. The firm also operates a joint brand with Junior ISEP for digital platform creation and maintains a long-standing partnership with Technopole Sophia Antipolis.

SKEMA Consulting operates as a non-profit association under French law with no external equity investors and revenue that is not publicly disclosed. Its go-to-market is sales-led via a website quote request system (with 24-hour response), direct outreach, and referrals; clients range from entrepreneurs and startups to large multinationals, with a horizontal segmentation approach. The firm reports 150+ studies per year and is consistently ranked among the top 4 Junior-Entreprises in France out of 200+ CNJE-affiliated structures.

Name

SKEMA Consulting

Legal name

GROUPE SKEMA CONSEIL

Website

https://groupeskemaconseil.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

11–50 employees

Short description

SKEMA Consulting is a French Junior-Entreprise (student consulting association) affiliated with SKEMA Business School, delivering market research, strategy, AI, RSE, and digital consulting studies to startups, SMEs, and large enterprises across six offices on four continents.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Other Management Consulting Services (541618), Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Strategy & Corporate Development Consulting (BPAHACAA)

akta.pro secondary industries

Customer, Marketing & Sales Consulting (BPAHACAG), Financial Management & Performance Improvement Consulting (BPAHACAF), Corporate Development & Strategic Partnerships Advisory (JVs, Alliances, Carve-outs) (BPAHAOAG)

Keywords

• Market research consulting
• Business strategy consulting
• Junior-entreprise services
• Market study services
• Business plan consulting

Headquarters

HQ city

Lille

HQ country

France

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Consulting Studies: SKEMA Consulting generates revenue through professional consulting studies and services provided to businesses. They offer customized proposals adapted to each client's needs and budget, covering market studies, business plans, competitive analysis, satisfaction studies, and various consulting engagements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

SKEMA Consulting is a Junior-Entreprise (student-run consulting association) affiliated with SKEMA Business School, founded in 1969. It delivers professional consulting studies covering market research, business strategy, marketing, finance (business plans and M&A advisory), product research, RSE/CSR strategy, and HR studies to businesses ranging from startups to multinational corporations. Services are executed by trained student consultants across 6 locations in 4 countries.

Product overview

SKEMA Consulting is a Junior-Entreprise (student-run consulting firm) affiliated with SKEMA Business School. Founded in 1969, it operates as a consulting services company rather than a software product company. The firm offers a portfolio of consulting services including: Intelligence Artificielle (AI strategy, audit, and data analysis), Stratégie (market research and business strategy), Marketing (digital strategy, SEO/SEA, communication), Finance (business plans, M&A consulting), Produit (mystery clients, UX/UI), RSE (sustainability strategy), RH (employee satisfaction surveys), Étude de Marché (market studies), and Business Plan development. The company serves clients from startups to multinational corporations across 6 locations on 4 continents (France, USA, Brazil, UAE).

Differentiator

Problem solved

Functional benefit

Products and services

• Intelligence Artificielle (AI Consulting)

Quantifiable outcome

• Average increase of 25% in customer satisfaction rate after implementing questionnaire recommendations
• +1 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Technopole Sophia AntipoliscoreStrategic or Co-development Partner · 1 January 2021Long-standing collaboration with the Sophia Antipolis technopole, the first technopole in Europe founded in 1969. The partnership involves concrete strategic projects serving local businesses while providing SKEMA students with invaluable learning opportunities. The collaboration began in the 1990s under the name Azur Conseil.
• EYminorImplementation/ SI/ Consulting PartnerEY provides training and professional development support to ensure quality of SKEMA Consulting's services. Part of the CNJE partner network.
• BNP ParibasminorImplementation/ SI/ Consulting PartnerBNP Paribas provides professional training support as part of the CNJE partner network, contributing to the quality assurance of SKEMA Consulting's deliverables.
• ENGIEminorImplementation/ SI/ Consulting PartnerENGIE participates in the CNJE partner network providing professional development support to Junior-Entreprises including SKEMA Consulting.
• Junior ISEPminorStrategic or Co-development PartnerSKEMA Consulting created a joint brand with Junior ISEP specialized in digital platform creation, expanding their service offerings in the digital/technology space.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Boston Consulting Group (BCG): Global strategy consulting leader with overlapping service lines in strategy, marketing, AI and sustainability where SKEMA Conseil is building dedicated practices.
• McKinsey & Company: Global management consulting incumbent covering strategy, marketing, M&A and organizational consulting — the enterprise-grade alternative that SKEMA Conseil competes against for higher-value mandates.
• Roland Berger: European-headquartered global strategy consultancy with strong presence in France, offering strategy, operations and digital transformation consulting to the same enterprise client base.
• Bain & Company: Global management consulting firm with deep practices in strategy, customer experience, M&A and operations — competing for the same enterprise consulting budgets as SKEMA Conseil's larger engagements.
• Simon-Kucher & Partners: Global consulting firm specializing in pricing, marketing and sales strategy — closely overlapping with SKEMA Conseil's marketing consulting, business plan and competitive benchmarking services.

Direct peers

• HEC Junior Conseil: The Junior-Entreprise of HEC Paris, France's most prestigious business school and a direct comparable to SKEMA Conseil as a top-ranked French student-run consulting association serving enterprise clients with market studies and strategic consulting.
• Audencia Junior Conseil: Junior-Entreprise of Audencia Business School, providing market studies, business plans and strategic consulting — directly comparable in student-consulting model, services and CNJE positioning.
• Junior ESSEC: Junior-Entreprise of ESSEC Business School, similarly ranked among France's top Junior-Entreprises and offering market studies, strategy and digital consulting to enterprise clients — a structurally identical peer.
• EDC Paris Business Consulting: Junior-Entreprise of EDC Paris Business School, delivering comparable market research and strategy consulting services to French enterprises under the same CNJE framework.
• IESEG Conseil: Junior-Entreprise of IESEG, offering market research and consulting services to enterprises through the same student-driven, CNJE-affiliated model as SKEMA Conseil.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/skema-conseil-paris
• Xx.com/skemaconseil
• Facebookfacebook.com/skemaconseillille

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SKEMA Consulting