VISO
VISO is a Toronto-based, founder-owned design-engineering and manufacturing firm producing bespoke decorative lighting, architectural metal features, and natural stone solutions for global luxury hospitality, supported by dual manufacturing in Canada and Portugal and offices across North America, Europe, and the Middle East.
- Company typePrivate
- Founded1999
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What VISO does
VISO Inc. is a Toronto-headquartered, founder-owned design-engineering and manufacturing firm that produces bespoke decorative lighting, architectural metal features, and natural stone interior solutions for the global luxury hospitality market. The company operates a dual commercial model: a Custom Division that takes design concepts from architects and interior designers through engineering, fabrication, and on-site installation—with a $10,000 minimum order, 16–18 week lead times, and notable projects for Ritz-Carlton, Four Seasons, Viceroy, Aston Martin Q, JW Marriott, Nusr-Et and Westin—and a Brand Collection of 30+ standardized contemporary fixtures (Crescent, Slice, Honey, Feathers, Made with Love, Minimal Design Series, Origins, plus individual pieces such as Wandering Star, Crema, The Ring, Ulee, Maggie, MOSS) sold direct via e-commerce at $629–$1,968+.
Technically, VISO's differentiation rests on in-house materials and fabrication capabilities—GRC, UHPC, GRG, GRP, TCP, 3D printing, CNC engraving, borosilicate glass fabrication, hydrographic wood finishing, proprietary metalization coatings (e.g., PA 8007), and RGBW DMX-controlled LED systems—underpinned by ETL, c.UL.us, c.ETL.us, ETL.ce, Energy Star, and ISO 9000 compliance. Manufacturing is split between Toronto and Leiria, Portugal (opened 2016), the latter cutting European and Asian delivery from 4–6 weeks to 3–6 business days.
Commercially, VISO is a B2B enterprise field-sales operation targeting interior designers, architects, and hospitality brands, supplemented by trade discounts, an e-commerce storefront, and event-driven demand generation through BDNY, Art Basel Miami, and design award sponsorships (HD Awards, Gold Key, CID Dubai, AHEAD MEA). The company maintains five global offices—Toronto, Miami, Lisbon/Leiria, Riyadh, Dubai—and serves North America, Europe, the Middle East, Asia Pacific, and Africa. It is privately held by founder/CEO/head designer Filipe Lisboa and President Tzetzy Naydenova, with no disclosed institutional capital, and added a COO, CSO, and CMO in late 2025 to professionalize around the founders.
VISO firmographics
Firmographics- Name
- VISO
- Legal name
- VISO Inc.
- Website
- https://visoinc.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- VISO is a Toronto-based, founder-owned design-engineering and manufacturing firm producing bespoke decorative lighting, architectural metal features, and natural stone solutions for global luxury hospitality, supported by dual manufacturing in Canada and Portugal and offices across North America, Europe, and the Middle East.
- Ownership category
- akta.pro rank
VISO industry classification
Industry- Product category
- Decorative Lighting Manufacturing
- NAICS
- Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132), Residential Electric Lighting Fixture Manufacturing (335131)
- SIC
- Electric Lighting & Wiring Equipment (3640)
- akta.pro primary industry
- Lighting Design Services (BPAHAKAJ)
- akta.pro secondary industry
- Commercial Lighting Fixture Installation (HSAOAFAM)
Keywords
Where VISO is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices5 records
Markets served
VISO business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Custom Lighting Projects: Design-engineering and manufacturing of bespoke custom lighting solutions for luxury hospitality projects. Lead time of 16-18 weeks with minimum order of $10,000. Includes renders, installation, and programming services.
- Brand Collection (Standard Fixtures): Pre-designed decorative lighting collections sold directly through e-commerce and showrooms. Includes collections such as Crescent, Slice, Honey, Bronze, Feathers, Made with Love, Minimal Design Series, Origins, and over 30 individual product SKUs ranging from $629 to $1,968+.
- Architectural Elements: Custom manufacturing of architectural metal work, polycarbonate features, and natural stone interior solutions integrated with lighting installations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Brand Collection fixtures with 2-4 week lead time |
| One time/ perpetual license | Multi-year contract | Custom lighting projects with 16-18 week lead time |
| Other | Monthly | Trade/installer pricing available |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
VISO product offering
Product offeringCore offering
VISO designs, engineers, and manufactures custom decorative lighting fixtures for luxury hospitality, residential, and commercial projects worldwide, executing end-to-end from concept and engineering through fabrication, shipping, and on-site installation. The company also sells a Brand Collection of standardized contemporary lighting fixtures (Crescent, Slice, Honey, Feathers, Made with Love, Minimal Design Series, Origins, etc.) through trade channels and its own e-commerce storefront.
Product overview
VISO is a Canadian decorative lighting design and manufacturing company offering a dual portfolio approach: a Brand Collection of standardized contemporary lighting fixtures plus a Custom Division for bespoke architectural lighting solutions. The Brand Collection includes named sub-collections (Crescent, Slice, Honey, Feathers, Made with Love, Minimal Design Series, Origins) and individual products (Wandering Star, Crema, The Ring, Ulee, Maggie, MOSS). The Custom Division provides design-engineering and manufacturing services for unique chandeliers, pendants, architectural metal features, and natural stone solutions serving hospitality, retail, residential, and commercial sectors globally.
Differentiator
Problem solved
Functional benefit
Products and services
- Crescent Collection Contemporary crescent-shaped decorative lighting collection designed for hospitality and residential applications, distributed as part of VISO's standard Brand Collection.
- Slice Collection Modern decorative lighting fixtures with sliced geometric forms and clean architectural lines, offered as part of the VISO Brand Collection.
- Honey Innovative pendant light inspired by glistening drops of honey, featuring four concentric glass globes secured to a golden hoop ring with interchangeable glass options in 11 colors. Designed for hospitality and luxury residential applications.
- Feathers Collection Avian-inspired decorative lighting collection designed to inspire meaningful connections with organic movement through feather-inspired shapes, comprising Fred (floor lamp), Nancie (table lamp), and Pablo (table lamp). Launched in 2021.
- Made with Love Collection Sustainable LED lighting collection featuring sophisticated designs including Maggie, Wandering Star, Crema, and Martini, debuted at light + building 2016 in Frankfurt.
- Minimal Design Series Minimalist lighting fixture series including HITO (glass-inspired), LINEA (clean-lined glass), and SIGNAL (outdoor Fresnel-inspired sconce), designed for versatility across hotels, offices, and residential spaces. Launched in 2024.
- Origins Collection Foundational lighting collection featuring classic designs including Ulee pendant lights with cascading Asfour crystals and semi-metalized polycarbonate bodies, representing VISO's signature decorative aesthetic.
- Wandering Star Premium pendant light made with solid European marble and cast glass lens, featuring metal details in luxurious hairline bronze finish. Red Dot Product Design Award winner 2018.
- Crema Pendant light combining tranquility and serenity, constructed from semi-metalized polycarbonate body with gradient fade from semi-gradient to clear. German Design Award winner 2018.
- The Ring Circular pendant light with plated steel body, available in brushed copper, hairline bronze, statuary bronze, and white finishes, with LED and dimming options.
- Ulee Pendant light featuring high-quality polycarbonate body with semi-metalized finish and dazzling cascade of Asfour crystals, available in copper, gold, and silver finishes in three sizes.
- Maggie Pendant light featuring Bridgelux LED producing 650 lumens with consistent, even color output, part of the Made With Love collection.
- MOSS Metalized polycarbonate globe fixture with 43 smaller affixed glass spherical LED lamps, 28 inches in diameter, available in copper, gold, or silver finishes with various exterior globe options.
- Custom Lighting Solutions End-to-end custom lighting design, engineering, fabrication, shipping, and on-site installation service for hotels, restaurants, retail, and residential projects worldwide, executed in-house in Toronto and Portugal.
- Architectural Art Features Custom metal screens, stainless steel shells, architectural metals, and innovative polycarbonate architectural features for interior applications, delivered through VISO's design, fabrication, and installation team.
- Natural Stone Solutions Natural stone interior solutions, including onyx and premium stone materials, designed and fabricated for architectural installations in luxury hospitality, commercial, and residential projects.
Quantifiable outcome
- European/Asian market delivery reduced from 4-6 weeks to 3-6 business days with Portugal facility
- +1 more outcomes
Companies that use VISO
Customer profileNamed customers27 records
Segments5 records
Ideal customer profiles3 records
VISO technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
VISO partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core, flagship, standard and major.
- Dream HotelscoreVISO was selected by Dream Hotels to create 'The Splash Pad' installation at BDNY 2025. The project included sculptural lighting, ripple metal ceiling, molded floatie lights, ladder lamps, infinity mirror, and table lamps—transforming everyday leisure icons into refined architectural lighting experiences. Collaboration with Nivek Remas for the installation.
- PininfarinaflagshipStrategic collaboration with Italian design house Pininfarina for 'A Childhood Dream' immersive lighting installation at Art Basel Miami, celebrating the opening of VISO's Miami headquarters. The installation featured cloud-like stainless steel sculptures with RGBW LEDs, inspired by 1950s Ferrari graphics. This collaboration won the NY Product Design Award and represents VISO's most high-profile design partnership.
- AvroKOcoreLongstanding partnership with global design firm AvroKO on numerous hospitality projects including Rialto Dubai (Venetian glamour restaurant), HOST on Howard NYC, Nuri Steakhouse Dallas, and other venues. VISO design-engineers and fabricates custom lighting for AvroKO's projects worldwide.
- II BY IV DESIGNcoreStrategic partnership with II BY IV DESIGN for projects including Upper West Side Condominiums (100 cloud fixtures), Aquabella Condos ('Refraction' acrylic pillar installation), and various other collaborations. VISO fabricated the award-winning 'Refraction' installation designed by Dan Menchions.
- TPG ArchitecturecorePartnership with TPG Architecture for Nusr-Et Steakhouse Las Vegas and New York projects featuring custom LED screens, rings, columns, and ceiling installations with DMX technology. Also collaborated on Moët Hennessy USA headquarters project.
- Yabu PushelbergcorePartnership with internationally acclaimed design firm Yabu Pushelberg for Viceroy Palm Jumeirah Hotel Dubai, designing and manufacturing chandeliers, pendants, bedside lamps, sconces, and custom fixtures throughout the property.
- Scale HospitalitystandardPartnership with Scale Hospitality for Beso by Patria restaurant in Toronto, creating organic mesh lighting fixtures inspired by burlap sacks with proprietary VISO color finishes.
- Studio Paolo FerraricoreCreative partnership with Studio Paolo Ferrari for Daphne restaurant Toronto, producing hand-blown glass fixtures with 100+ hand-blown petals for lily pendants. The project won multiple awards including HD Awards, DNA Paris Design Award, and Restaurant & Bar Design Awards shortlist.
- Ste Marie StudiocorePartnership with Ste Marie Studio for Mimi & Olia venues in Toronto—a cinematic day-to-night hospitality narrative for Corso 32 Group by Chef Daniel Costa. VISO developed dual-layer capsule fixtures and custom textile-draped lighting.
- Nina Magon StudiostandardPartnership with Nina Magon Studio for Cocody Houston restaurant featuring 54 hand-blown lily pendants, mirrored champagne brass arches, and wine cabinet ambient lighting for the art deco enclave.
- Earls Design TeamstandardPartnership with Earls Design Team for Earls Las Olas Fort Lauderdale rooftop restaurant, engineering hydrographic wood chandeliers and handcrafted slump glass for beachy, Mediterranean-inspired environment with wind load considerations.
- Costantino StudiosstandardPartnership with Costantino Studios for Buca Yorkville restaurant featuring 2,640-pound brass tube chandelier with Unistrut technology for structural reinforcement.
- StreetsensestandardPartnership with award-winning international interior design firm Streetsense for Ritz-Carlton San Juan renovation, designing and manufacturing custom glass chandeliers inspired by coral reef and aquatic life.
- Moncur Design AssociatesstandardPartnership with Moncur Design Associates for Westin New Orleans, creating biophilia-inspired bespoke lighting combining classic materials with organic forms.
- Design AgencystandardPartnership with Design Agency for Ritz-Carlton Toronto renovation project covering all hotel levels, guest rooms, and Club House.
- Gold Key AwardsflagshipVISO was the trophy creator for the 2025 Gold Key Awards, one of the most respected international recognitions in hospitality design. VISO designed and manufactured three distinct sculptural glass trophies inspired by draped fabric, representing the prestige of the event.
- CID Awards DubaimajorVISO was a major sponsor of the Commercial Interior Design (CID) Awards in Dubai, celebrating hospitality interior design projects in the Middle East and North Africa region.
- Hospitality Design AwardsflagshipVISO was a Title Sponsor of the 2024 Hospitality Design Awards, one of the leading industry award programs for hospitality interior design.
- AHEAD MEAmajorVISO sponsored AHEAD MEA awards recognizing hospitality excellence in Middle East and Africa.
Scale indicators4 records
Recent moves11 records
Expansion highlights6 records
VISO competitors and assessment
Company assessmentDirect peers
- Visual Comfort & Co. Visual Comfort is the largest US luxury decorative lighting brand serving interior designers and hospitality; it offers both a deep catalog and custom manufacturing for designers, the closest direct competitor to VISO's dual custom + Brand Collection model.
- Flos: Flos is an Italian premium decorative and architectural lighting brand with deep presence in luxury hospitality and residential; its designer-led collections and architectural systems compete with VISO at the high end of hospitality specification.
- Artemide: Artemide is a global architectural and decorative lighting manufacturer known for designer collaborations and engineered LED systems widely used in luxury hotels and restaurants, overlapping directly with VISO's architectural lighting focus.
- Lasvit: Lasvit is a Czech bespoke decorative and crystal lighting manufacturer with in-house design and manufacturing serving luxury hospitality worldwide; it is a direct peer in the category of designer-led custom chandeliers and decorative installations.
- Brand Van Egmond: Brand Van Egmond is a Dutch bespoke sculptural lighting maker that designs and fabricates one-of-a-kind decorative chandeliers for luxury hotels, residences, and palaces, mirroring VISO's design-engineer-and-manufacture approach.
- Moooi: Moooi is a Dutch designer-led decorative lighting and furniture brand with a strong catalogue presence in luxury hospitality and residential interiors; comparable to VISO in designer DNA and decorative-aesthetic focus.
- Tom Dixon: Tom Dixon is a British luxury lighting and accessories design house with a manufacturing arm serving hospitality, residential, and commercial; comparable to VISO as a designer-led decorative lighting manufacturer with a hospitality-relevant product line.
- Holly Hunt: Holly Hunt is a luxury interior furnishings and lighting manufacturer with showrooms that supply designers in hospitality and high-end residential; it overlaps with VISO on designer-spec decorative lighting and trade distribution.
Broad incumbents
- Restoration Hardware (RH): RH is a large luxury home furnishings retailer and manufacturer with a growing architectural lighting category used in luxury residences and hospitality; broader catalog than VISO but competes for the same designer-driven luxury segment.
- Hudson Valley Lighting Group: Hudson Valley Lighting Group is a US decorative lighting manufacturer with multiple designer brands (Hudson Valley, Corbett, Troy) selling through the design trade; a broader incumbent comparable to VISO on designer-channel decorative lighting distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
VISO social profiles
Digital presenceVISO compliance and trust
Trust signalCompliance5 records
VISO financial estimates
Financial estimateRevenue estimate
Valuation estimate
VISO leadership team
Management profileNumber of profiles
Profiles5 records
VISO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VISO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VISO
What does VISO do?
VISO designs, engineers, and manufactures custom decorative lighting fixtures for luxury hospitality, residential, and commercial projects worldwide, executing end-to-end from concept and engineering through fabrication, shipping, and on-site installation. The company also sells a Brand Collection of standardized contemporary lighting fixtures (Crescent, Slice, Honey, Feathers, Made with Love, Minimal Design Series, Origins, etc.) through trade channels and its own e-commerce storefront.
Is VISO a public or private company?
VISO is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was VISO founded?
VISO was founded in 1999. It employs 11 to 50 people.
Where is VISO based?
VISO is headquartered in Toronto, Canada, in the North America region.
How does VISO make money?
Three revenue lines are on record. Custom Lighting Projects are the primary driver. The others are brand Collection (Standard Fixtures) and architectural Elements.
Who are VISO's main competitors?
Direct peers on record are Visual Comfort & Co., Flos, Artemide, Lasvit, Brand Van Egmond, Moooi, Tom Dixon and Holly Hunt. Broad incumbents are Restoration Hardware (RH) and Hudson Valley Lighting Group.
Does VISO have an API?
No public API is recorded for VISO.
What industry is VISO in?
VISO's product category is Decorative Lighting Manufacturing. Its primary akta.pro industry code is BPAHAKAJ, Lighting Design Services, with a secondary code of HSAOAFAM, Commercial Lighting Fixture Installation. Its NAICS code is 335132 and its SIC code is 3640.