Brand van Egmond

What Brand van Egmond does

Brand van Egmond is a Dutch privately held luxury lighting sculpture atelier founded in 1989 by William Brand, headquartered in Naarden, The Netherlands, with 51-100 employees. The atelier designs and hand-forges bespoke lighting sculptures, operating 17 named product collections (including Hollywood, Kelp, Ersa, Ballet, Hollywood Glass, ORPHEUS, BLOSSOM, SALSA, BUBBLES FLOW, Desert Wind, and Crystal Waters) plus a fully bespoke co-creation service. All work begins as sketches by the founder and is brought to life by hand in the Naarden workshop using traditional metal and glass-working techniques, with each piece customisable in size, finish, and composition. The company explicitly does not sell through e-commerce and prices each project on a quote basis following personalised consultation.

The company serves three primary customer segments: luxury residential (high-net-worth individuals commissioning pieces for private residences), luxury hospitality (five-star hotels, boutique hotels, and luxury resorts such as W Hotels, Rosewood, Ritz Carlton, Hotel Unique São Paulo, Sans Souci Vienna, The Fontenay Hamburg, Gleneagles, and Jumeirah Bali), and luxury retail/brand boutiques (Chanel 5th Avenue, Louis Vuitton Las Vegas, Chopard boutiques across Tokyo, New York, Amsterdam, Madrid, and Kuwait). Distribution operates through three channels: a global network of authorised dealers and lighting stores, a direct atelier showroom in Naarden open by appointment, and a professional Partner Portal serving architects, interior designers, and authorised dealers with technical drawings, 3D models, and high-resolution images. Brand visibility is reinforced through exhibition at premium art and design fairs including TEFAF (2018-2022) and Euroluce at Salone del Mobile (2019).

Revenue is generated exclusively through one-time project sales of catalogue items or bespoke commissions — there is no recurring revenue, subscription, or licensing component. Pricing is not publicly disclosed and is determined via project consultation. The business is founder-led, with William Brand as the sole designer and creative lead; no external institutional investors, funding rounds, parent companies, or subsidiaries are disclosed. The company is currently operating, with active 2025 product launches and ongoing global project execution.

Name

Brand van Egmond

Legal name

Brand van Egmond

Website

https://brandvanegmond.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

51–100 employees

Short description

Brand van Egmond is a Dutch luxury lighting sculpture atelier founded in 1989, handcrafting bespoke and customisable lighting for ultra-luxury residential, hospitality, and retail clients globally from its Naarden workshop under founder and sole designer William Brand.

Ownership category

akta.pro rank

Headquarters

HQ city

Naarden

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Custom/Bespoke Lighting Sculptures: One-time sale of bespoke or customised lighting sculptures. Products range from catalogue items (with custom size/finish adjustments) to fully commissioned one-of-a-kind pieces. No recurring revenue model; each piece is a discrete transaction.
2. Standard Catalogue Collections: Sale of pre-designed lighting sculpture collections available in multiple configurations (chandeliers, hanging lamps, wall lamps, floor lamps, table lamps) across numerous product lines.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Brand van Egmond designs, sculpts, and handcrafts bespoke luxury lighting sculptures at its Naarden atelier in the Netherlands. The company offers seventeen named collections covering chandeliers, hanging lamps, wall, ceiling, floor, and table lamps, with each piece customisable in size, finish, and composition, and a full bespoke co-creation service where clients collaborate directly with founder William Brand on unique commissioned works.

Product overview

Brand van Egmond is a Dutch luxury lighting sculpture atelier offering handmade custom lighting sculptures. The company operates a single unified offering centered on bespoke lighting art, with 17 distinct product collections (ORPHEUS, BLOSSOM, SALSA, BUBBLES FLOW, HOLLYWOOD GLASS, KELP, LINEA, DESERT WIND, BUBBLES, TAKARA CANDLES, HOLLYWOOD, ERSA, DELPHINIUM, BALLET, BUBBLES TWILIGHT, SOIREE, and CRYSTAL WATERS) plus custom commission services. Each collection includes multiple product types (chandeliers in various shapes, hanging lamps, wall lamps, ceiling lamps, floor lamps, table lamps, and elements) that can be customised in size, finish, and arrangement. The company also offers a bespoke co-creation service where customers work directly with founder William Brand to create unique one-of-a-kind lighting sculptures. All products are handmade in the Naarden atelier using traditional metal and glass-working techniques.

Differentiator

Problem solved

Functional benefit

Brands

• Orpheus Collection: Lighting collection inspired by nature's treasures and stones, featuring chandeliers, art objects, wall lamps and elements.
• Blossom Collection
• Salsa Collection
• Bubbles Flow Collection
• Hollywood Glass Collection
• Kelp Collection
• Linea Collection
• Desert Wind Collection
• Bubbles Collection
• Takara Candles Collection
• Hollywood Collection
• Ersa Collection
• Delphinium Collection
• Ballet Collection
• Bubbles Twilight Collection
• Soiree Collection
• Crystal Waters Collection

Products and services

• ORPHEUS Collection Lighting sculpture collection inspired by gemstones and Earth's natural treasures, featuring chandeliers (round), art objects, art elements, wall lamps, and individual elements. Designed by William Brand and handcrafted at the Naarden atelier.
• BLOSSOM Collection Lighting sculpture collection inspired by flowers blossoming, featuring sculptural objects, vertical chandeliers, and round chandeliers with petal-like forms.
• SALSA Collection Dynamic lighting collection inspired by salsa dance movements, featuring round chandeliers with flowing, emotional design lines.
• BUBBLES FLOW Collection Lighting collection featuring bubble-like glass elements in various forms including hanging lamps (long), chandeliers (round and conical), ceiling lamps, and wall lamps.
• HOLLYWOOD GLASS Collection Glass lighting collection featuring chandeliers (oval and conical), wall lamps, and ceiling chandeliers with icicle-like glass elements.
• KELP Collection Timeless collection with organic, repetitive forms inspired by kelp, including wall lamps, ceiling lamps (round), elements, and chandeliers (round, conical, oval).
• LINEA Collection Modern lighting collection featuring hanging lamps (long), chandeliers (round), elements, and wall lamps with clean linear design aesthetics.
• DESERT WIND Collection Lighting collection inspired by candle and fireplace warmth, featuring chandeliers in conical, round, and oval shapes with a preference for organic, emotional light.
• BUBBLES Collection Spherical glass bubble lighting collection featuring hanging lamps (long), chandeliers (round), and elements with elegant modern aesthetics.
• TAKARA CANDLES Collection Lighting collection inspired by nature's enduring beauty, featuring chandeliers (round) and hanging lamps (long) with candle-like elements.
• HOLLYWOOD Collection Signature lighting collection featuring the widest variety of forms including chandeliers (conical, oval, round), hanging lamps (long, inline), ceiling lamps, floor lamps, table lamps, wall lamps (block), and elements.
• ERSA Collection Named after the Greek goddess of dew, this collection features chandeliers (round, oval, conical), hanging lamps (vertical, long), elements, ceiling chandeliers, ceiling lamps (round), floor lamps, and wall lamps.
• DELPHINIUM Collection Inspired by deconstruction and construction philosophy, featuring chandeliers (oval, conical, round), ceiling lamps (round), and wall lamps.
• BALLET Collection Elegant collection inspired by dance, featuring hanging lamps in vertical and horizontal configurations with grandeur and agility.
• BUBBLES TWILIGHT Collection Atmospheric collection exploring light and shadow with grey tones, featuring round chandeliers that capture the quiet beauty of passing time.
• SOIRÉE Collection Table and gathering inspired collection featuring hanging lamps designed to capture warmth, laughter, and memorable moments.
• CRYSTAL WATERS Collection Experimental lighting collection featuring hanging lamps (cigar style) inspired by innovation at the edge of experimentation.
• Customised Lighting Sculptures Service Bespoke custom lighting sculpture service offering catalogue collection customisation (size/finish adjustments), tailor-made compositions, and completely new commissioned designs created in collaboration with William Brand via a structured five-step process from Conversation through Installation.

Named customers21 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Authorised Dealers & Lighting StorescoreChannel Partner/ Reseller/ DistributorBrand van Egmond distributes through a global network of authorised dealers and lighting stores. The company maintains a store locator on its website to help customers find authorised retailers near them.
• Design Professionals (Architects & Interior Designers)coreChannel Partner/ Reseller/ DistributorArchitects and interior designers are key partners who specify Brand van Egmond products for their clients. They have access to a dedicated Partner Portal offering technical drawings, 3D models, product guides, and high-resolution images to support project specification.
• TEFAFminorGTM or Marketing PartnerBrand van Egmond has exhibited at TEFAF (The European Fine Art Fair) in Maastricht in multiple years (2018, 2019, 2020, 2022), using the art fair platform to showcase custom collections and bespoke installations to an affluent, design-oriented audience.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Lasvit: Czech-based bespoke luxury lighting and glass sculpture maker serving five-star hotels, luxury retail, and private residences globally. Highly comparable to Brand van Egmond in customisation model, luxury clientele, and handcrafted glass/metal lighting.
• Arteriors: US luxury home accessories and lighting brand serving interior designers and luxury residential/hospitality customers through a trade channel. Comparable designer-driven lighting and to-the-trade distribution model.
• Baccarat: French luxury crystal maker producing high-end chandeliers and lighting sculptures for palaces, hotels, and luxury residences. Comparable artisanal positioning and overlap with Brand van Egmond's crystal/glass and bespoke lighting work.
• Visual Comfort & Co. US-based premium decorative lighting portfolio company offering designer lighting collections to luxury residential and hospitality markets. Comparable trade/designer distribution and luxury project focus.
• Flos: Italian premium architectural and decorative lighting manufacturer with iconic designer collaborations. Overlaps with Brand van Egmond in the luxury hospitality and high-end residential lighting market.
• Boca do Lobo: Portuguese luxury furniture and lighting maker producing handcrafted, statement pieces for luxury hotels, residences, and high-end projects. Comparable artisanal, bespoke model serving similar luxury clientele.
• Moooi: Dutch-founded luxury lighting and home furnishings brand known for sculptural designer lighting collections. Direct competitor in the premium decorative lighting category with global showroom distribution.
• Tom Dixon: British luxury lighting and furniture brand with sculptural, design-led collections sold through international dealers. Comparable customisation, dealer-led distribution, and luxury hospitality/residential customer base.

Broad incumbents

• Restoration Hardware (RH): Large luxury home furnishings retailer with significant lighting category exposure to high-net-worth residential customers. Competes for the same luxury residential buyer with broader portfolio and much greater scale.
• Swarovski Lighting: Larger luxury maison operating a dedicated crystal lighting and chandelier line alongside broader crystal products. Comparable luxury positioning and presence in high-end residential and hospitality projects.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/brand-van-egmond-lighting-sculpture-projects-
• Instagraminstagram.com/brandvanegmond
• Pinterestnl.pinterest.com/brandvanegmond
• Facebookfacebook.com/brandvanegmondmalaysia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brand van Egmond