Valley Cooperative Association

Name

Valley Cooperative Association

Legal name

Valley Bakers Cooperative Association

Website

https://valleybakers.com

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Food Distribution and Bakery Supply Cooperative

SIC

Wholesale-Groceries & Related Products (5140), Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Member-Owned Food Cooperatives (CRAHALAA)

akta.pro secondary industry

Bulk Food Buying Clubs & Cooperative Bulk Programs (CRAHAMAM)

Keywords

• Bakery ingredient distribution
• Food service supply
• Cold chain logistics
• Climate-controlled warehousing
• Brewing supply distribution

Headquarters

HQ city

Greenville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Food Product Distribution: Core revenue from distributing bakery ingredients, food products, packaging, and cleaning supplies. Customers pay for products ordered through sales representatives or online platform with $500 minimum orders for delivery.
2. Membership Stock Purchase: One-time common stock purchase of $500 (five $100 shares) required for cooperative membership. Members receive annual dividends based on purchase volume, loyalty points, and long-term rewards.
3. Climate-Controlled Storage Services: Climate-controlled warehousing revenue from 8.7 million cubic feet of storage capacity with deep freeze, refrigeration, and ambient zones. Services include inventory management and flexible storage options.
4. Transportation and Logistics Services: Freight transportation services through Valley Cold Transit & Storage (asset-based carrier) and Valley Logistics Solutions (freight broker) offering FTL and LTL transport for dry, refrigerated, and frozen freight.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Valley Cooperative Association is a member-owned food distribution cooperative that sources and distributes bakery ingredients, food products, packaging, and cleaning supplies to retail bakeries, grocery stores, craft breweries, distilleries, and wineries. The cooperative combines ingredient supply with 8.7 million cubic feet of climate-controlled warehousing, multi-temperature freight transportation, freight brokerage, technical support, and an online ordering platform serving the Upper Midwest.

Product overview

Valley Cooperative Association is a member-owned food distributor and cooperative offering a platform of interconnected products and services for the bakery and food service industry. The core offerings include Valley Bakers Supply (ingredients, food products, and packaging distribution from 220+ manufacturers), Valley Brewers Supply (malt, sugar, fruit, and brewing ingredients), and Valley Cold Transit & Storage (8.7 million cubic feet of climate-controlled warehousing with deep freeze, refrigeration, and ambient zones). Supporting services include Valley Logistics Solutions (freight brokerage), MyValley Online Ordering Platform (e-commerce ordering system with 3,000+ stocked items), Valley Makers Studio (shared bakery commissary for finished/near-finished products), R.W. Hiller Bakery Technology Room (training facility), Human Resource Advisory Services, and the VCTS Inventory Portal (real-time inventory tracking). The cooperative model provides members with purchasing power, annual dividends, and long-term rewards.

Differentiator

Problem solved

Functional benefit

Brands

• R.W. Hiller Bakery Technology Room: On-site training center named in honor of Robert W. Hiller featuring a fully equipped test kitchen and classroom for training, certification, and product testing
• Valley Makers Studio

Products and services

• Valley Bakers Supply Distribution division offering sourcing and distribution of ingredients, food products, and packaging from more than 220 manufacturers and over 120 suppliers. Stocks 3,000+ items with access to 30,000+ special order items for bakeries and food service businesses.
• Valley Brewers Supply Distribution division offering sourcing and distribution of malt, sugar, fruit, adjuncts, and brewing supplies for breweries, distilleries, and wineries with no freight or pallet fees.
• Valley Cold Transit & Storage Climate-controlled transportation and warehousing division with 8.7 million cubic feet of storage capacity offering deep freeze, refrigeration, and ambient zones for frozen, refrigerated, and dry freight.
• Valley Logistics Solutions Freight broker division with direct access to a nationwide network of trusted contract carriers, handling dry, refrigerated, or frozen transport locally and nationwide with quick quotes and electronic invoicing.
• MyValley Online Ordering Platform Fully integrated online ordering platform available 24/7 for ordering ingredients, food products, packaging, and cleaning supplies from 3,000+ stocked items, with order tracking, account management, and documentation requests.
• Valley Makers Studio Shared bakery commissary providing finished and near-finished products including cream puffs, cake squares, message cookies, and base iced cakes to help bakeries scale production, reduce labor costs, and overcome labor shortages.

Quantifiable outcome

• Next-day delivery available on $500+ orders within Wisconsin and Upper Peninsula of Michigan
• +3 more outcomes

Named customers13 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• 200+ Vendors and SupplierscoreOthersExtensive network of over 200 vendors and suppliers providing 3,000+ stocked items and 30,000+ special order products. Includes major suppliers like Ardent Mills (flour), Bunge (shortening, butter), Cargill (salt, malt), Dawn Food Products (donut sugars, grains), Lesaffre (yeast, dough conditioners), Barry Callebaut (chocolate), and many more across categories including staples, frozen products, packaging, and sanitation.
• Savings4MemberscoreGTM or Marketing PartnerExclusive partnership offering business discounts and savings programs to Valley customers and members. Provides access to competitive pricing and expert support typically reserved for larger corporations through collective purchasing power. Covers business services, financial planning, HR management, and office supplies.
• Chase PaymentechminorGTM or Marketing PartnerCredit card processing program partnership offering money-saving benefits for members. Easy transition with reduced costs and more secure financial future for bakery and food service businesses.
• Thomas Schultz (HR Advisor)coreOthersOrganizational Development Manager with 25+ years HR experience providing one-on-one coaching to Valley members. Certified behavioral consultant using DISC and RightPath tools. Offers guidance on benefits, compensation, policies, performance management, hiring, and training.
• Valley Makers Studio cGMP PartnersminorOthersLicensed, food-grade production partners for Valley Makers Studio shared bakery commissary producing cream puffs, cake squares, message cookies, and base iced cakes. Products prepared in ASI-certified, food-safe environment.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dawn Food Products: Global bakery ingredient manufacturer and distributor serving retail and wholesale bakers, donuts shops, and in-store bakeries. Closely comparable product portfolio and customer segments (Valley actually resells Dawn products).
• Puratos: Global bakery, patisserie, and chocolate ingredients manufacturer/distributor with a broad assortment comparable to Valley's 3,000+ SKUs and similar B2B customer focus on artisan and industrial bakeries.
• Rich Products Corporation: Family-owned manufacturer and distributor of frozen bakery ingredients and finished products, overlapping with Valley's distribution-plus-commissary model and serving similar in-store and retail bakery customers.
• CSM Bakery Solutions: Global bakery ingredients and finished-product supplier serving retail bakeries and food service; comparable ingredient distribution plus value-added bakery production business model.
• Bongards Creameries: Member-owned dairy cooperative serving food manufacturers and food service customers; shares the cooperative business model and member-owner economic structure with Valley.

Broad incumbents

• Gordon Food Service: Family-led broadline foodservice distributor serving restaurants, bakeries, and institutions across the Midwest and beyond. Overlaps with Valley in bakery ingredient distribution but operates at much greater scale and broader category coverage.
• Sysco: Largest broadline foodservice distributor in North America. Competes with Valley in bakery/grocery ingredient distribution through national scale, broad assortment, and private-label programs.
• US Foods: Major broadline foodservice distributor with national footprint. Competes in bakery ingredient distribution and offers broad category coverage and scale advantages over regional distributors like Valley.
• Reinhart Foodservice: Broadline foodservice distributor serving the Midwest with comparable bakery, grocery, and food service customers. Operates at larger scale than Valley with similar regional distribution focus.
• KeHE Distributors: Specialty and natural food distributor serving independent retailers and food service operators; comparable B2B specialty food distribution model with stronger national reach than Valley's regional footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@ValleyCooperativeAssociation
• Facebookfacebook.com/ValleyBakers
• LinkedInlinkedin.com/company/valley-bakers-cooperative-association
• Instagraminstagram.com/valleycooperative

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Valley Cooperative Association