Aysling
Aysling provides Ad Orbit, a contract-to-cash SaaS platform combining CRM, order management, and billing, built for media publishers and advertising-revenue businesses globally. It operates as a Valsoft Media and Communications portfolio company following its June 2024 acquisition.
- Company typePrivate
- Founded2005
- HeadquartersAnn Arbor, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Aysling firmographics
Firmographics- Name
- Aysling
- Legal name
- Aysling LLC
- Website
- https://aysling.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Aysling provides Ad Orbit, a contract-to-cash SaaS platform combining CRM, order management, and billing, built for media publishers and advertising-revenue businesses globally. It operates as a Valsoft Media and Communications portfolio company following its June 2024 acquisition.
- Ownership category
- akta.pro rank
Aysling industry classification
Industry- Product category
- Advertising Revenue Management Software
- NAICS
- Other Services Related to Advertising (541890), Other Services Related to Advertising (54189)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Performance Marketing Automation & Bid Management Services (MPAAACAM)
Keywords
Where Aysling is headquartered
LocationHeadquarters
- HQ city
- Ann Arbor
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Aysling business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Software Platform Subscription: SaaS-based software platform for media publishers providing CRM, OMS, and billing capabilities. The subscription model serves enterprise publishers and advertising revenue-based businesses with a contract-to-cash platform.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Aysling product offering
Product offeringCore offering
Aysling sells the Ad Orbit SaaS platform, a contract-to-cash advertising revenue management system that combines CRM, Order Management System (OMS), and Billing capabilities for media publishers and advertising revenue-based businesses. The company also provides Creative Services including web design, logo design, web development, and white labeling for media companies.
Product overview
Aysling offers a unified advertising revenue management platform called Ad Orbit, which combines CRM, Order Management System (OMS), and Billing into a contract-to-cash solution for media publishers. Ad Orbit is a platform-plus-modules architecture comprising a flagship core platform with multiple integrated modules including Sales & OMS, Finance & Billing, Ad Ops, Ad Portal, Client Portals, Production, Automation Engine, Ecommerce, Event Management, and Mobile App. In addition to the Ad Orbit software platform, Aysling provides creative services including web design, logo design, web development, and white labeling. Founded in 2005, Aysling serves publishers and advertising revenue-based businesses globally.
Differentiator
Problem solved
Functional benefit
Brands
- Ad Orbit: Aysling's flagship platform for advertising revenue management, providing contract-to-cash capabilities combining CRM, Order Management System (OMS), and Billing for publishers and advertising revenue-based businesses.
Products and services
- Ad Orbit Flagship advertising revenue management SaaS platform that enables publishers and advertising revenue-based businesses to sell, deliver, and bill with ease. Combines Customer Relationship Management (CRM), Order Management System (OMS), and Billing into a contract-to-cash platform with integrated modules for Sales & OMS, Finance & Billing, Ad Operations, Ad Portal, Client Portals, Production, Automation Engine, Ecommerce, Event Management, and a Mobile App.
- Creative Services Creative solutions offered to media companies including web design, logo design, web development, and white labeling services.
Companies that use Aysling
Customer profileNamed customers8 records
Segments1 record
Ideal customer profiles1 record
Aysling technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Aysling partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
Aysling competitors and assessment
Company assessmentDirect peers
- Operative: Operative is a direct competitor providing advertising operations software (OMS, billing, and ad management) for media publishers and broadcasters, mirroring Aysling's contract-to-cash pitch for ad-revenue businesses.
- FreeWheel: FreeWheel (a Comcast company) offers ad management and monetization software for premium publishers and TV/video content owners, directly overlapping with Aysling's publisher-focused Ad Ops and Ad Portal capabilities.
- Mediaocean: Mediaocean provides an advertising operations and media buying platform spanning linear, digital, and CTV, with order management, billing, and trafficking features comparable to the Ad Orbit CRM/OMS/Billing stack.
Broad incumbents
- NetSuite (Oracle): NetSuite offers ERP, order management, and billing software adopted by publishers and media companies; it overlaps with Ad Orbit's OMS and Finance & Billing functionality as a non-specialized alternative.
- HubSpot: HubSpot provides CRM, sales, and marketing operations software widely used by mid-market media businesses, overlapping with Aysling's Sales & OMS and Client Portal capabilities as a horizontal alternative.
- Salesforce Advertising Cloud: Salesforce sells broad CRM and commerce platforms used by publishers and media companies for sales, order capture, and billing, competing with Aysling's Sales & OMS and Finance & Billing modules at the upper end of the market.
- Google Ad Manager: Google Ad Manager is a broad incumbent ad server and SSP used by publishers globally for ad delivery, trafficking, and reporting; it competes with Aysling's Ad Ops and Ad Portal modules but serves a much larger and less specialized footprint.
Emerging players
- BlueConic: BlueConic offers a customer data platform built for publishers, supporting audience and advertiser data workflows that complement — and partially overlap with — Aysling's CRM and Ad Portal use cases for media companies.
- Publica (by IAS): Publica, now part of Integral Ad Science, is an ad server and SSP focused on CTV publishers, providing ad operations tooling comparable to Aysling's Ad Ops module for streaming and digital media clients.
- Magnite (formerly Rubicon Project/Telaria): Magnite is a focused SSP and ad monetization platform for publishers across CTV and digital, intersecting with Aysling's Ad Operations and Ad Portal modules but with deeper programmatic demand-side integrations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Aysling social profiles
Digital presenceAysling financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aysling leadership team
Management profileNumber of profiles
Profiles1 record
Aysling funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aysling M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aysling
What does Aysling do?
Aysling sells the Ad Orbit SaaS platform, a contract-to-cash advertising revenue management system that combines CRM, Order Management System (OMS), and Billing capabilities for media publishers and advertising revenue-based businesses. The company also provides Creative Services including web design, logo design, web development, and white labeling for media companies.
Is Aysling a public or private company?
Aysling is a private company. It is classified as corporate owned and is currently operating.
When was Aysling founded?
Aysling was founded in 2005. It employs 11 to 50 people.
Where is Aysling based?
Aysling is headquartered in Ann Arbor, United States, in the North America region.
How does Aysling make money?
One revenue line is on record: software Platform Subscription.
Who are Aysling's main competitors?
Direct peers on record are Operative, FreeWheel and Mediaocean. Broad incumbents are NetSuite (Oracle), HubSpot, Salesforce Advertising Cloud and Google Ad Manager. Emerging players are BlueConic, Publica (by IAS) and Magnite (formerly Rubicon Project/Telaria).
Does Aysling have an API?
No public API is recorded for Aysling.
What industry is Aysling in?
Aysling's product category is Advertising Revenue Management Software. Its primary akta.pro industry code is MPAAACAM, Performance Marketing Automation & Bid Management Services. Its NAICS code is 541890 and its SIC code is 7310.