Today's Group

What Today's Group does

Today's Group (legally DMA Europe B.V. since 1 July 2024) is a Netherlands-based independent wealth management and brokerage firm headquartered in Hilversum, with offices in Amsterdam, Den Haag, and Purmerend. The firm operates under a partner-owned structure majority-held by South African DMA, and serves four distinct customer segments: high-net-worth individuals with €250,000+ in investable wealth (custom Wealth Management & Regie), mass-affluent investors from €20,000 (IVAR robo-advisory), self-directed retail traders (Today's Brokers), and professional/institutional clients including pension funds, banks, brokers, listed companies, and fellow asset managers (DMA One professional brokerage and BPO services). The combined organisation traces its history to a December 1995 transaction by Mijn Effecten in Purmerend and has accumulated multi-decade track records across market cycles.

The firm's core technology stack centres on three proprietary quantitative investment systems: IVAR, a 4th-generation Intelligent Value-at-Risk robo-tool that selects from 100+ ETFs and rebalances monthly; MAMM, a fully automated momentum/volatility/correlation model developed since 2006 that rebalances weekly across ten asset markets with up to 60% euro cash; and Quantmade, a licensed set of six long-only trend-reversal algorithmic portfolios across S&P 100 and NASDAQ 100 universes. Execution runs through a long-standing white-label of Interactive Brokers (partnership since 2002), with Saxo Bank, ABN Amro MeesPierson, and Caceis as alternative custody partners; Scope KYC handles digital onboarding; and a proprietary back-office system (developed via the DMA South Africa partnership) underpins the BPO business. A new proprietary custodian, Stichting Beleggingsgiro DMA, received AFM/DNB recognition in October 2025.

Revenue is generated through four streams: recurring AUM-based management fees (1.00% per year standard, 0.80% per year for IVAR with a €300 first-year minimum), transaction-based brokerage commissions on equities/ETFs/options/futures, BPO service fees for shared back-office infrastructure sold to peer brokers and asset managers, and pay-as-you-go course fees (€95–€99) from Today's Academy. Distribution is relationship-led for wealth management (free introductory meetings, partner referrals, and a content-marketing engine anchored by the 30+ year-old "De Technische Belegger" research publication) and white-label/self-serve for brokerage, with the firm operating under AFM, DNB, DSI, KiFiD, MiFID II, and AIFMD regulatory oversight.

Name

Today's Group

Legal name

DMA Europe B.V.

Website

https://todaysgroup.nl

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Today's Group (legally DMA Europe B.V.) is a Netherlands-based independent wealth management and brokerage firm offering active portfolio management, robo-advisory, self-directed trading, professional brokerage, and BPO services to high-net-worth individuals, mass-affluent investors, retail traders, and institutional clients across the Benelux.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940), Trusts, Estates, and Agency Accounts (525920)

SIC

Investment Advice (6282)

akta.pro primary industry

Discretionary Portfolio Management (DPM) (FSAAABAC)

akta.pro secondary industries

Digital/Hybrid Private Wealth (Robo-Enabled HNW Service) (FSAAABAO), Robo-Advisors & Digital Wealth Managers (FSAAAAAD), Managed Platforms & Wrap Programs for Private Clients (Model Portfolios, UMA/SMAs) (FSAAABAM), Financial Planning & Analysis Support (Budgeting, Forecasting, Management Reporting) (BPAAAGAJ)

Keywords

• Wealth management services
• Asset management
• Brokerage services
• Quantitative investing
• Investment advisory

Headquarters

HQ city

Hilversum

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others

Revenue model

1. Discretionary Asset Management Fees: Today’s Group charges a standard management fee of 1% per year (excluding VAT) on the average assets under management (AUM) for its custom wealth management service. For the IVAR automated model, the fee is 0.80% per year (excluding VAT) with a minimum of EUR 300 in the first year. Fees are charged on top of broker costs and depot bank service charges. This is the primary revenue stream and is recurring in nature, tied to AUM levels.
2. Brokerage Commissions: Through Today’s Brokers and DMA One, the firm earns brokerage commissions on securities trades (equities, ETFs, bonds, options, futures) executed for clients via Interactive Brokers. Broker fees are charged per trade or per transaction. The firm also offers professional brokerage services to institutional clients (ECP Brokerage) with advanced order types.
3. Business Process Outsourcing (BPO) Services: DMA One provides back-office and administrative services (securities administration, KYC/CDD, portfolio management systems, financial administration) to fellow brokers and asset managers. Revenue is generated through service fees for the shared administration and reporting infrastructure. Costs are shared among BPO participants, creating a win-win revenue stream.
4. Education and Training Courses: Today’s Academy generates revenue from paid seminars, webinars, and courses such as the Active Trading Course (€95) and Options Course (€99). These are fee-for-service educational offerings.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

Today's Group (DMA Europe B.V.) is an independent Dutch wealth management and brokerage firm offering a full-service spectrum from self-directed trading (Today's Brokers), quantitative and robo-advisory investing (MAMM, IVAR, Quantmade) to premium Wealth Management for high-net-worth individuals and institutional brokerage (DMA One). The firm manages client portfolios using proprietary quantitative models and fundamental/technical analysis, supported by personal wealth managers and B2B back-office outsourcing (BPO) for industry peers.

Product overview

Today's Group (DMA Europe) operates as a multi-product wealth management and brokerage firm organized around four core service pillars: Vermogensbeheer (Active Wealth Management & Advisory), Wealth Management & Regie (Premium HNWI Services), Today's Brokers (Self-Directed Trading), and Quantitatief Beleggen (Quantitative Investing). The quantitative investing division offers three distinct algorithmic systems: the MAMM Global Assets momentum model, Quantmade's six portfolio strategies (CLIMB/COLLECT/RESIST), and IVAR robo-advisory tool. Additional services include professional DMA One brokerage for institutions, BPO outsourcing for financial industry partners, and Today's Academy for investor education. The firm serves retail, affluent, and institutional clients with minimum investment thresholds ranging from EUR 20,000 (IVAR) to EUR 250,000 (Wealth Management maatwerk).

Differentiator

Problem solved

Functional benefit

Products and services

• Vermogensbeheer en Beleggingsadvies Active wealth management service for clients seeking personal portfolio management combined with investment advisory. Portfolio managers make and execute investment decisions based on the client's wealth plan, with quarterly reporting and focus on absolute returns.
• Wealth Management & Regie Premium wealth management service for high-net-worth individuals requiring €250,000 minimum free investable wealth. Combines financial planning, active asset management, wealth structuring, family wealth transfer, and fiscal advice with a dedicated personal wealth manager available 24/7.
• Today's Brokers Self-directed brokerage service providing retail clients access to global markets (stocks, ETFs, bonds, options, futures, currencies) through Interactive Brokers' white-label platform with personal broker support, option specialists, and competitive pricing.
• MAMM Global Assets (Market Adjusted Momentum Model) Quantitative momentum model investing globally via index trackers across equities, bonds, real estate, commodities, USD, and gold. Uses momentum, volatility, and correlation analysis with weekly automated rebalancing to participate in rising markets while limiting downside risk.
• Quantmade Portefeuilles Six algorithmic managed-account portfolios across S&P 100 and NASDAQ 100 universes using three strategies (CLIMB, COLLECT, RESIST). Long-only trend-reversal systems that buy stocks after downward movements when calculated probability of upward move is high.
• IVAR Robo-Advisor 4th-generation robo-advisory tool using Intelligent Value at Risk methodology. Automatically selects from 100+ broad ETFs based on client risk profile with monthly portfolio optimization, reallocating only when risk can demonstrably be reduced. Minimum investment €20,000; annual fee 0.80%.
• GQ + E Strategie (Global Quality + ESG) Responsible investing strategy focused on worldwide quality stocks with ESG-based exclusion criteria. Excludes harmful sectors (weapons, tobacco, coal, drugs) and meets internal human, environmental, and ethical standards for sustainable portfolio construction.
• DMA One Professional Brokerage Professional brokerage service for institutional clients (pension funds, independent asset managers, banks, brokers, listed companies). Provides execution of equity, derivatives, and bond orders with advanced order types (Iceberg, Box, Condor, Bracket) and access to global markets.
• Business Process Outsourcing (BPO) B2B back-office outsourcing for fellow brokers and asset managers. Includes online KYC/CDD portal, securities administration, portfolio management system, financial administration, and shared brokerage infrastructure, with costs shared among participants.
• Today's Academy Investor education platform offering paid seminars, webinars, and courses such as the Active Trading Course (€95) and Options Course (€99), taught by professional traders including partner Cees Smit.

Quantifiable outcome

• IVAR has demonstrated outperformance versus benchmarks with lower downside risk since its live date in 2019 (retail variant).
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability3 records

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Easybroker (Amsterdam)minorStrategic or Co-development Partner · 1 January 2024DMA Europe acquired Easybroker (located at Beursplein 5, Amsterdam) to inject retail brokerage DNA into the group and expand discount brokerage capabilities.
• QuantmadecoreOEM/ Whitelabel/ Licensing PartnerToday’s Group is the exclusive licence partner of Quantmade in the Netherlands. Quantmade is a specialist in algorithmic trading and investing offering six different quantitative managed accounts (CLIMB, COLLECT, RESIST across S&P 100 and NASDAQ 100 universes). Today’s integrates these models into its wealth management offering.
• Interactive Brokers (IBKR)coreTechnology or IntegrationToday’s Group has worked with Interactive Brokers since 2002. The firm was the first white-label partner of Interactive Brokers in the Netherlands (started 2003). Today’s uses IBKR’s global trading platform for execution of client orders. IBKR is a publicly listed company (S&P 500 constituent) with a market cap of approximately USD 109 billion (September 2025) and an A- credit rating.
• DMA One BPO NetworkminorStrategic or Co-development PartnerThrough its South African partnership, DMA One has a proprietary ‘state of the art’ back-office system used to serve BPO clients (fellow brokers and asset managers). The shared infrastructure enables cost reduction and regulatory compliance for all participants.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Van Lanschot Kempen: Dutch independent wealth manager and private bank offering discretionary portfolio management, investment advice and stock-exchange listing services to HNW/UHNW clients — directly comparable to Today's Wealth Management in target market, fee model and product suite.
• Saxo Bank (Netherlands): Danish-origin online broker and wealth platform that operates as both a competing retail brokerage (Today's Group actually white-labels through its Noble & Partners vehicle) and an asset management provider; similar multi-tier offering from self-directed to advised wealth management.
• DeGiro: Low-cost Dutch/European discount broker serving self-directed retail investors across global markets through a platform model; competes directly with Today's Brokers and DMA One on brokerage fees, execution and market access.
• Lynx Brokers: Dutch professional-grade broker targeting active traders with derivatives, global equities, and platform-based execution — direct competitor to Today's Brokers / DMA One professional brokerage offering.
• InsingerGilissen (AXA IM): Dutch wealth manager owned by AXA IM offering discretionary management and advisory to private clients, foundations and HNWIs; closely overlapping service model with Today's Wealth Management including personal advisor coverage.
• Merius Vermogensbeheer: Independent Dutch discretionary asset manager focused on long-term, risk-controlled portfolio management for private clients; competes with Today's Group on personal relationships and active wealth management mandates.

Broad incumbents

• ABN AMRO MeesPierson: Large Dutch private banking division providing full wealth management, succession planning and custody to HNW clients; a broader incumbent competing in the same Dutch HNW segment and also serving as a depot bank partner to Today's Group.
• Achmea Investment Management: Dutch asset manager offering discretionary mandates, fund solutions and ALM advisory to pension funds and insurers; competes with DMA One for institutional and pension fund mandates.

Emerging players

• Brand New Day Vermogensbeheer: Tech-enabled Dutch wealth manager offering systematic, low-cost model portfolios with ESG tilt to retail and mass-affluent clients; partial overlap with the IVAR robo-advisory tier of Today's Group.
• Orbis Investment Advisory: Global quantitative asset manager applying systematic, value-oriented multi-asset strategies via managed accounts; analogous in methodology to Today's MAMM and Quantmade model portfolios but operating at much larger international scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/TodaysGroup
• YouTubeyoutube.com/@todaysgroep
• Facebookfacebook.com/TodaysGroep
• LinkedInlinkedin.com/company/mijn-effecten-b.v.
• Pinterestnl.pinterest.com/cees0393

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Today's Group