Marinco

What Marinco does

Marinco is a manufacturer of electrical power connection solutions for marine, recreational vehicle (RV), and industrial applications, founded in 1972 and headquartered in Menomonee Falls, Wisconsin. The company operates as a brand under Navico Group, itself a division of Brunswick Corporation (NYSE: BC), one of the largest publicly traded marine conglomerates. Marinco produces eight core product categories: shore power systems and DC power connections for marine vessels; marine power conversion and battery management; detachable power for RVs; and industrial wiring devices, single pole CAM connectors, stage pin devices for entertainment applications, and industrial battery management products.

The company generates revenue through one-time hardware sales routed exclusively through a global network of authorized distributors and dealers, with quote-based pricing rather than disclosed list pricing. Marinco serves three use-case segments — marine (vessel shore power and onboard DC systems), RV (portable/detachable power connections), and industrial (high-current connections, wiring devices, and power management for manufacturing and entertainment) — and distributes via a 'Find a Distributor' tool on its website. The business has no direct-to-consumer channel, no disclosed public pricing, and no disclosed named end customers.

Marinco employs 51–100 people and shares branding, marketing, and back-office infrastructure with sister Navico Group brands including Ancor, Attwood, BEP, Blue Sea Systems, CZone, Mastervolt, Progressive Industries, and RELiON. No AI/ML capabilities, patents, certifications, or discrete strategic transactions were disclosed in the available source data.

Name

Marinco

Legal name

Marinco

Website

https://marinco.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

51–100 employees

Short description

Marinco is a 1972-founded manufacturer of electrical power connection hardware (shore power, DC connections, battery management, wiring devices) serving marine, RV, and industrial end markets. It operates as a brand under Navico Group, a division of Brunswick Corporation (NYSE: BC), and sells exclusively through a global distributor and dealer network.

Ownership category

akta.pro rank

Product category

Marine Electrical Components

NAICS

Electronic Connector Manufacturing (334417), Current-Carrying Wiring Device Manufacturing (335931), Electrical Equipment Manufacturing (33531), Relay and Industrial Control Manufacturing (335314)

SIC

Electronic Connectors (3678), Switchgear & Switchboard Apparatus (3613), Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Industrial Plugs, Couplers & Shore Power Interfaces (high-current connectors, interlocks, shore power) (IMAGAEAK)

akta.pro secondary industries

Integrated Marine Electrical Systems & Switchboards (IMAJAJAA), Electrical Engineering & Power Distribution (Generation, Switchboards, Cabling, Lighting) (IMAJAGAF), Marine Power Generation & Energy Storage (Generators, Batteries, UPS) (IMAJAJAB)

Keywords

• Marine power connections
• Shore power systems
• RV electrical components
• Industrial wiring devices
• Battery management systems

Headquarters

HQ city

Menomonee Falls

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Power Connection Hardware Sales: Marinco generates revenue through the sale of physical power connection hardware products including shore power systems, DC power connections, wiring devices, and industrial electrical components. The products are sold through distributor and dealer networks as one-time purchases, typical of industrial hardware revenue models.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Marinco manufactures robust, high-performance power connection products serving three distinct market segments: marine, recreational vehicles (RV), and industrial applications. The portfolio encompasses shore power solutions, DC power connections, marine power conversion and battery management, detachable power for RVs, industrial wiring devices, single pole CAM connectors, stage pin devices, and industrial battery management solutions. Products are designed to deliver durable, safe, and reliable electrical connections engineered for challenging environments.

Product overview

Marinco is a manufacturer of robust, high-performance power connection products serving three distinct market segments: marine, RV (recreational vehicles), and industrial applications. The product portfolio encompasses eight core product categories: Shore Power and DC Power Connections for marine electrical systems; Marine Power Conversion & Battery Management for power management on vessels; Detachable Power for RV applications; and Wiring Devices, Single Pole CAM, Stage Pin Devices, and Industrial Battery Management for industrial uses. The company combines expertise from three historically respected brands to deliver reliable electrical solutions that prioritize durability, safety, and performance in challenging conditions. Marinco operates as a brand under Navico Group, a division of Brunswick Corporation.

Differentiator

Problem solved

Functional benefit

Products and services

• Shore Power Power connection solutions for boats to connect to onshore electrical power supplies, enabling vessel battery charging and onboard system operation while docked.
• DC Power Connections Direct current power connection products for marine applications, providing reliable electrical connectivity for DC-powered systems and devices.
• Marine Power Conversion & Battery Management Products that manage and convert power on marine vessels, including battery management systems to optimize charging, storage, and distribution of electrical power.
• Detachable Power Modular power connection solutions for RV applications that allow temporary or removable electrical connections for recreational vehicles.
• Wiring Devices Industrial-grade electrical wiring devices and connectors designed for demanding industrial environments and applications.
• Single Pole CAM Single pole connector assemblies using CAM (Continuous Angular Movement) technology for industrial power distribution applications.
• Stage Pin Devices Entertainment industry power connection devices using stage pin connectors for theatrical, event, and production power distribution.
• Industrial Battery Management Power conversion and battery management solutions for industrial applications, enabling efficient energy storage and distribution in commercial settings.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• Blue Sea Systems: Sister brand under Navico Group/Brunswick that designs and manufactures marine electrical panels, circuit protection, and battery management — directly overlapping Marinco's marine electrical systems and battery management product lines and competing for the same distributor and OEM channels.
• Ancor: Sister brand under Navico Group focused on marine wiring, terminals, and electrical installation products. Directly comparable as a marine-grade electrical components manufacturer targeting the same boatbuilder and aftermarket distributor customers as Marinco.
• BEP Marine: Sister Navico Group brand producing marine battery switches, panels, and power management components. Overlaps Marinco's DC power connection and battery management lines for the same OEM and refit customers.
• ProMariner: Sister Navico Group brand offering marine battery chargers and onboard power conversion — adjacent to Marinco's marine and industrial power conversion and battery management categories and serving the same boating customer base.
• Mastervolt: Sister Navico Group brand specializing in marine and mobile power electronics (inverters, chargers, lithium systems). Comparable to Marinco on marine power conversion and battery management for premium vessel and RV electrification customers.
• SmartPlug: Independent marine shore power connector specialist offering higher-amperage inlets and cordsets. Directly competes with Marinco's flagship Shore Power line on safety, ease of use, and corrosion resistance for boatbuilders and aftermarket consumers.
• Furrion: Manufacturer of electrical and electronic products for the RV and marine markets, including shore power inlets, plugs, and power management systems. A direct peer to Marinco in the RV detachable power and marine shore power categories with strong aftermarket retail presence.

Broad incumbents

• Hubbell: Large diversified electrical products manufacturer whose Hubbell Marine and wiring device divisions compete with Marinco on shore power inlets, cordsets, and industrial plugs/couplers, leveraging far greater scale and OEM relationships.
• Leviton: Broad-line manufacturer of wiring devices, plugs, and connectors with marine/RV-adjacent product lines. Comparable as an incumbent producing current-carrying wiring devices and plugs at much larger scale than Marinco.
• Eaton: Global power management company with electrical components, wiring devices, and industrial connectors that overlap Marinco's industrial wiring-device and CAM/single-pole product lines, especially for harsh-environment and high-current applications.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/marincomarine
• LinkedInlinkedin.com/company/marinco

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marinco