What Tagina does

Tagina S.p.A. is an Italian manufacturer of high-end porcelain stoneware tiles and large-format slabs, founded in 1973 in Gualdo Tadino (Umbria) and now headquartered in Castel Bolognese in the Faenza ceramic district of Emilia-Romagna. The company produces 100% in Italy using a fine porcelain stoneware (gres fine porcellanato) vitrification process at 1200-1400°C, yielding waterproof (≤0.5% water absorption per EN 14411), abrasion-resistant, frost-resistant, and flex-resistant ceramic surfaces. The portfolio spans 200+ items across five aesthetic categories — Marble & Onyx, Stone & Classic, Concrete & Design, Wood, and Outdoor — in sizes up to 160x320cm and thicknesses from 6mm to 20mm, supported by proprietary technologies such as the Diamond Shard Effect (microcrystal integration in onyx surfaces) and Realistic 3D Vein Effect (depth-matched veining for Pietra d'Orvieto). Products serve applications including floors, walls, facades, outdoor paving, kitchen countertops, swimming pools, and furniture surfaces.

The company generates revenue primarily through B2B channels via an authorized global dealer and distributor network, with a secondary direct channel through the MyTagina partner portal and mobile/desktop app. Target buyers are architects, interior designers, tile dealers, high-end residential clients, and commercial/hospitality project developers; pricing is quote-based and not publicly disclosed, reflecting a consultative sales model for large-format and project orders. The company maintains operational independence as a subsidiary of Dafin S.p.A. (acquired in 2020) and pursues brand visibility through major industry exhibitions (Cersaie, Coverings, Maison & Objet, Days of Oris) and exclusive design collaborations with figures including fashion designer Laura Biagiotti (since 1983) and architect Simone Micheli (since 2010). Recent strategic activity includes the launch of a dedicated MyTagina app and RoomLook digital visualizer, ongoing new collection releases, and construction of a 3,000 m² flagship showroom at headquarters commenced in spring 2024.

Name

Tagina

Legal name

Tagina S.p.A.

Website

https://tagina.it

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Short description

Tagina S.p.A. is an Italian porcelain stoneware tile manufacturer founded in 1973, producing 200+ premium large-format tile and slab collections for architects, interior designers, dealers, and high-end residential and commercial projects globally, sold through an authorized distributor network.

Ownership category

akta.pro rank

Product category

Porcelain Stoneware Tiles and Slabs

NAICS

Clay Building Material and Refractories Manufacturing (327120), Pottery, Ceramics, and Plumbing Fixture Manufacturing (32711)

SIC

Pottery & Related Products (3260)

akta.pro primary industry

Ceramic, Porcelain & Natural Stone Tile Flooring (IMADAJAE)

Keywords

• Porcelain stoneware tiles
• Ceramic floor tiles
• Large format slabs
• Wall cladding materials
• Outdoor paving tiles

Headquarters

HQ city

Castel Bolognese

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Porcelain Stoneware Products: Tagina generates revenue through the manufacture and sale of high-end porcelain stoneware tiles and large-format slabs. Products are sold through authorized dealer networks, with transactions being primarily one-time purchases for construction and renovation projects. The company offers products across multiple aesthetic categories (marble, stone, wood, concrete, metal effects) in various sizes and thicknesses.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Tagina manufactures and sells high-end fine porcelain stoneware tiles and large-format slabs (up to 160x320 cm) in various thicknesses (6mm to 20mm) that replicate the aesthetics of marble, stone, wood, concrete, metal, and onyx. Products are sold primarily through authorized dealer networks for residential, commercial, and hospitality flooring, wall cladding, facades, outdoor paving, countertops, and furniture applications. The company also offers the MyTagina mobile/desktop app and RoomLook digital visualization tool to support customers and dealers.

Product overview

Tagina is an Italian company founded in 1973, a leader for 50 years in the high-end ceramic floor and wall sector. The company produces 100% in Italy fine porcelain stoneware collections that embrace main material inspirations: marble, stone, wood, concrete/cement effect, metal, and onyx. Their portfolio includes core products such as the MyTagina mobile/desktop app and RoomLook digital configurator service. The collections are organized under five look categories: Marble & Onyx, Stone & Classic, Concrete & Design, Wood, and Outdoor. Tagina offers sizes from large 160x320cm slabs to traditional 60x120cm tiles, with thicknesses ranging from 6mm to 20mm+ for indoor and outdoor applications. With over 200 items and 3 thicknesses dedicated to outdoors, Tagina provides flexible materials for floors, walls, and personalized furnishing accessories like tables, kitchens, niches, and tubs.

Differentiator

Problem solved

Functional benefit

Products and services

• Onyx Diamond Collection Porcelain stoneware collection capturing the essence of onyx enhanced with microcrystals integrated through Diamond Shard Effect technology, creating a three-dimensional diamond-like appearance. For architects, designers, and luxury residential and commercial projects.
• Riverstone Collection Contemporary reinterpretation of river stone preserving material authenticity with three coordinated textures. Available in 6 colors and 3 graphics for modern architectural language.
• Marmi Imperiali Versailles Collection Expression of timeless elegance of Roman noble marbles with a system of four modular sizes and antiqued/rectified edges, expanding compositional possibilities for indoor and outdoor applications.
• Patagonia Collection Original interpretation of South American volcanic stone with crystal graphic effects where chromatic notes form weaves and veins on translucent backgrounds. Available in 160x320 cm large slabs.
• Statuario Collection Inspired by Tuscany's finest marble preferred by Romans, available in large 160x320cm slabs with glossy and natural finishes featuring cold grey veining. Winner of Coverings 2021 Best Booth Awards Big & Bold category.
• Calacatta Gold Collection Inspired by precious Italian marble from Tuscany's Apuan Alps, featuring refined yellow-gold veins on a white-straw background. Available in 120x280 cm format.
• Onice Reale Collection Tribute to rare Persian Onyx with deep emerald tones and exclusive shading intensity featuring characteristic colour tones from grey to white, green to brown.
• Pietra d'Orvieto Collection Inspired by carbonate rock from central Italy near Orvieto, featuring delicate features and light streaks of dark brown, with Realistic 3D vein effect technology.
• Marmi Imperiali Collection Inspired by Roman marbles from the most remote provinces of the Roman Empire, with 6 base colours and wide range of sizes for seamless indoor-outdoor continuity.
• Apogeo Collection Blend of concrete and natural stone textures, suitable for indoor and outdoor settings from residential to commercial and wellness/hospitality applications.
• Aurum Stone Collection Inspired by Bavarian limestone (aurum), featuring straw-colored shades ranging from gold to beige with patterns created by water sediments.
• MyTagina App Mobile and desktop application dedicated to dealer clients and private customers to stay connected with Tagina, access product information, and manage orders autonomously. Available on iOS, Android, and desktop platforms.
• RoomLook Visualizer Digital room visualization tool allowing customers to photograph, transform, and configure home spaces with different combinations of formats, colors, and surfaces in home environments.

Quantifiable outcome

• Water absorption coefficient ≤0.5% meeting European EN 14411 standard for porcelain stoneware classification
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Marazzi Group: Marazzi is one of Italy's largest and most established porcelain and ceramic tile manufacturers, producing a comparable range of floor and wall tiles in standard and large formats. It is part of Mohawk Industries and competes directly with Tagina in the high-end Italian tile segment.
• Florim: Florim is a major Italian manufacturer of porcelain stoneware slabs and tiles for floors, walls, and furnishings, with strong presence in large-format slabs (including the CEDIT brand). Directly comparable to Tagina on product category, materials, and architectural channel focus.
• Iris Ceramica Group: Iris Ceramica is a leading Italian producer of porcelain stoneware and ceramic surfaces for architecture and design, with a comparable B2B specification channel and large-format capabilities. It competes head-to-head with Tagina in the high-end Italian and international markets.
• Panaria Ceramiche: Panaria produces high-end porcelain stoneware tiles and slabs for residential and commercial applications, with similar Italian craftsmanship positioning and a comparable distribution model through dealers and specifiers.
• Refin Ceramiche: Refin is an Italian porcelain stoneware manufacturer with a strong design-led portfolio in marble, wood, and stone effects, supplying the same B2B architectural and dealer channels as Tagina.
• Lea Ceramiche: Lea Ceramiche produces high-end porcelain tiles and slabs in Italy, with thin-tile innovations and large-format collections. It targets the same premium residential and architectural projects as Tagina.
• Mirage Granito Ceramico: Mirage is an Italian porcelain stoneware manufacturer serving residential, commercial, and architectural markets with comparable collections in marble, stone, and wood effects. It is a direct competitor in the international high-end tile segment.
• Porcelanosa: Porcelanosa is a Spanish ceramics group producing porcelain tiles and slabs with strong architectural and interior design channels. It competes with Tagina in the European premium tile market and increasingly in large-format slabs.
• Cifre Cerámica: Cifre is a Spanish porcelain and ceramic tile manufacturer with a strong focus on design, marble looks, and large formats. It targets overlapping international architectural and distribution channels with Tagina.
• Cerdisa: Cerdisa is an Italian ceramic tile producer focused on residential and contract applications, offering porcelain and white-body wall tiles. It is comparable to Tagina in product category, Italian design positioning, and dealer-led distribution.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/taginaceramiche
• LinkedInlinkedin.com/company/2502957
• Instagraminstagram.com/taginaceramiche
• Pinterestpinterest.it/Taginaspa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tagina