Rodriguez Valero

What Rodriguez Valero does

Rodriguez Valero (legal entity RODRÍGUEZ VALERO FCO. S.L.) is a Spanish wholesale distributor headquartered in Caravaca de la Cruz, Murcia, with approximately 60 years of operating history. The company distributes HVAC, plumbing, domestic hot water (ACS), and renewable energy products, including aerothermal, solar thermal, biomass, geothermal, and photovoltaic solutions, alongside fire-protection insulation and home-automation adjacencies. It carries over 6,000 SKUs from major OEMs (Ariston, Vaillant, Midea, Domusa Teknik, Genebre, K-Flex, Conex Bänninger, ARCO, EGB, Hidrowater, Standard Hidráulica, Molecor, Delta Dore) and an exclusive installer-focused private label (Cabel). It operates a 6,000+ m2 facility combining warehouse, exhibition showroom, and offices, plus a separate technical and commercial office in Murcia. There is no proprietary technology stack; differentiation sits in distribution breadth, in-house engineering/project studies, a technical showroom, and supporting digital tools such as a Photovoltaic Installation Design Tool that automates panel layout simulation, amortization calculations, and offer generation.

The business model is B2B wholesale distribution exclusively to professional installers in the HVAC, plumbing, ACS, and renewable energy trades. Customers are sourced through physical branches, sales representatives, supplier brands, and recurring field events (Congreso y Feria editions in 2022, 2024, and 2026) that double as training and lead-generation vehicles. Pricing is quote-based, not publicly disclosed; professional accounts access tariffs and PDF catalogs online. Rodriguez Valero generates essentially all revenue from hardware sales (6,000+ SKUs in stock for immediate supply) and complementary services such as Vaillant Energy Saving Certificate (CAE) management for installers. There is no direct-to-consumer channel and no SaaS, subscription, or platform licensing revenue disclosed.

The company operates as a member of AUNA Distribución, the largest national distribution network for plumbing, heating, and air conditioning products in Andorra, Spain, and Portugal, which provides collective purchasing power and multi-market reach. Marketing uses a multi-channel mix: website content and category blogs, email newsletters, digital PDF catalogs, the biennial Congreso y Feria events, and participation in the #ComunidadInstalador installer-recognition campaign. Revenue, headcount turnover, and financial KPIs are not publicly disclosed; the firm is a privately held Sociedad Limitada with no parent equity control beyond its AUNA affiliation and no known venture capital or private equity backing.

Name

Rodriguez Valero

Legal name

RODRÍGUEZ VALERO FCO. S.L.

Website

https://rodriguezvalero.com

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

11–50 employees

Short description

Spanish wholesale distributor of HVAC, plumbing, domestic hot water, and renewable energy products to professional installers, operating from Caravaca de la Cruz, Murcia as a member of AUNA Distribución.

Ownership category

akta.pro rank

Product category

HVAC and Plumbing Wholesale Distribution

NAICS

Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (423720), Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (42372)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

HVAC, Water Heaters & Indoor Air Quality Distribution (CRAOAFAJ)

akta.pro secondary industries

Distributed Energy & Gas Solutions Sales (CHP, Microgrids, On-site Gas Supply) (EUAAADAJ), Lighting & Electrical Supplies for Home Distribution (CRAOAFAG)

Keywords

• HVAC wholesale distribution
• Plumbing supplies
• Renewable energy equipment
• Air conditioning distribution
• Heating systems wholesale

Headquarters

HQ city

Murcia

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Wholesale Distribution: Rodriguez Valero generates revenue through wholesale distribution of climatization, plumbing, ACS (hot water sanitary systems), and renewable energy products to professional installers. They operate on a business-to-business model selling over 6,000 products with immediate supply availability.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Rodriguez Valero is a B2B wholesale distributor of HVAC/climatization, plumbing, domestic hot water (ACS), and renewable energy products, selling over 6,000 SKUs to professional installers from its Caravaca de la Cruz headquarters in Murcia, Spain. The company is a member of AUNA Distribución, the largest national distribution network for plumbing, heating, and air conditioning products across Andorra, Spain, and Portugal, and supplements its distribution with an in-house engineering/technical department, a photovoltaic installation design tool, and a training showroom for installer customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Climatization (HVAC) Wholesale Distribution Wholesale supply of air conditioning, heating, and ventilation products for professional installers in Spain. Offers equipment and components from leading HVAC brands including Midea, Hisense, Ariston, Vaillant, and Domusa Teknik, with immediate availability from a 6,000+ m² warehouse.
• Plumbing (Fontanería) Wholesale Distribution Wholesale supply of plumbing products for professional installers, including pumps, water treatment equipment, sanitary ware, faucets and tapware, drainage systems, and evacuation systems. Brands distributed include Cabel, Genebre, ARCO, Conex Bänninger, Standard Hidráulica, and EGB.
• Domestic Hot Water (ACS) Wholesale Distribution Wholesale supply of domestic hot water (ACS) systems and components for professional installers, including heat pump water heaters and storage tanks from brands such as Ariston (Nimbus R32, Nuos, Lydos Hybrid Wifi) and Vaillant (aroTHERM).
• Renewable Energy Wholesale Distribution Wholesale supply of renewable energy products for professional installers, including aerothermal heat pumps, solar thermal, biomass, geothermal, and photovoltaic self-consumption systems. Supports the Spanish energy transition with latest energy-saving technologies.
• Technical Department / Engineering Project Support Technical assistance and engineering support for professional installer customers, covering project study from initial design through execution, including technical-normative and aesthetic consultancy, plus an associated showroom where installed equipment is available for customer training.
• Photovoltaic Installation Design Tool Digital design tool enabling professional installers to size self-consumption photovoltaic installations, simulate panel layouts, estimate investment and production, generate amortization projections, and create automated offers and budgets for their customers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• AUNA DistribucióncoreChannel Partner/ Reseller/ DistributorRodriguez Valero is part of AUNA Distribución, the largest national distribution network for all types of plumbing, heating, and air conditioning installation products. This partnership provides access to competitive purchasing conditions and synergies across Andorra, Spain, and Portugal.
• CabelcoreTechnology or IntegrationCabel is an exclusive brand for professionals offering products for climatization, ACS, installations, bathroom and kitchen at affordable prices. The brand has become a favorite among installers.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Saltoki: Major Spanish wholesale distributor of HVAC, plumbing, heating, and renewable energy products serving professional installers across multiple regions. Directly comparable to Rodriguez Valero in product mix (HVAC, ACS, fontanería, renovables) and professional installer go-to-market.
• Covalgrup: Spanish national distribution network for HVAC, plumbing and heating products, operating a similar model of regional member distributors aggregated under a shared purchasing and services platform. Highly comparable to RV's AUNA-affiliated wholesale distributor structure.
• Salvador Escoda: Spanish wholesaler specializing in HVAC, plumbing, electrical, and renewable energy products for installers. Operates physical branches, technical support, and training programs comparable to Rodriguez Valero's professional installer focus and Catalonia/Iberia geographic footprint.
• IMEL (Grupo IMEL): Spanish distribution group focused on electrical material, HVAC, plumbing, and renewable energy serving installers. Closely comparable in product breadth, professional installer customer segment, and Spanish national geographic scope.
• Almacenes Valero: Spanish installer-focused wholesaler of plumbing, heating, air conditioning, and sanitary equipment. Operates branch-based distribution for professional installers in eastern Spain, sharing the regional wholesale-distribution model that defines RV's core business.
• Suministros Azor: Spanish regional wholesaler of plumbing, heating, and air conditioning products selling to installers in southeastern Spain. Comparable to RV in product scope, professional installer channel, and Mediterranean Spain operating geography.
• Grupo Alvic: Spanish distribution group serving professional installers across HVAC, plumbing, and home improvement categories. Comparable B2B installer channel and complementary adjacent categories to RV's focus.

Broad incumbents

• Ferguson Enterprises: Large North American distributor of plumbing, HVAC, and related products to professional contractors. Useful broad-incumbent comparable on professional installer wholesale model, scale, and category breadth, though operating in the US/Canada rather than Iberia.

Regional players

• Reece Group: Leading Australian and New Zealand plumbing and HVAC distributor serving professional trade customers with branch networks and technical services. Comparable trade-focused distribution model with adjacent product categories to Rodriguez Valero, though operating in a different geography.
• Wolseley UK (Travis Perkins): UK-based plumbing, heating, and HVAC trade distributor operating a national branch network serving professional installers. Comparable trade wholesale model and product categories; relevant as a structural peer rather than a direct geographic competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/rvsaneamiento

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rodriguez Valero