The Dana Company

What The Dana Company does

The Dana Company is a privately held independent insurance agency founded in 1989 by Dana Ramundt and headquartered in Clive, Iowa, within the Des Moines metropolitan area. The agency operates from a 40,000-square-foot, three-story building constructed in 2000 and known locally as 'The Dana Building,' and employs approximately 28 full-time staff. As an independent agency, it represents multiple insurance carriers and distributes both personal and commercial insurance products to individual consumers, families, and small-to-mid-sized businesses throughout the Midwest region.

The company's product portfolio spans personal lines (home, auto, umbrella, renters, RV, watercraft, pet through Nationwide, health referrals, and life) and commercial lines specialized by vertical, including contractors, transportation and trucking, auto/truck dealers, hospitality, main street retail, healthcare professionals (doctors and dentists), manufacturing and fabrication, and habitational risk, plus loss control services. Because it is a traditional insurance agency rather than a technology company, its platform is a consultative direct-sales model with a website quote request form, an online client portal (myTDC24), and a team of producers, account executives, and account managers supported by content marketing, community involvement, and client referrals.

The Dana Company earns revenue primarily through commissions paid by multiple insurance carriers on new policy placements and renewals, with pricing determined by individual risk profiles rather than standardized tiers. Multi-policy bundling discounts and 6-month policy check-ups drive retention and lifetime value. The agency is owned entirely by three principals: founder Dana Ramundt (Chairman), Cory Holland (President/CEO since 2018), and Geoff Matlock (Vice President/COO and third shareholder since 2021), with Mindy Webb Todd serving as CFO since 2019. There is no external institutional investment or parent company.

Name

The Dana Company

Legal name

The Dana Company

Website

https://thedanaco.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

The Dana Company is a privately held independent insurance agency founded in 1989 in Clive, Iowa, representing multiple carriers to provide personal and commercial insurance solutions to individuals, families, and small-to-mid-sized businesses across the Midwest.

Ownership category

akta.pro rank

Product category

Insurance Agency Services

NAICS

Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Individual Health Insurance Brokerage & Distribution (FSAIAEAL)

Keywords

• Independent insurance agency
• Personal insurance products
• Commercial insurance coverage
• Loss control services
• Risk management solutions

Headquarters

HQ city

Clive

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Agency Commissions: As an independent insurance agency, The Dana Company earns commissions from multiple insurance carriers for placing personal and commercial insurance policies. The agency represents numerous well-known insurance companies and offers competitive premiums through their carrier relationships. Revenue is generated through commissions on new policy placements and renewals.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

The Dana Company is an independent insurance agency that places personal and commercial insurance policies on behalf of clients through multiple carrier relationships. Agents work consultatively with individuals, families, and small-to-mid-sized businesses across the Midwest to assess risk, recommend coverage, and provide ongoing service including 6-month policy check-ups and loss control services. Revenue is earned via carrier commissions on new policy placements and renewals.

Product overview

The Dana Company is an independent insurance agency offering a comprehensive portfolio of personal and commercial insurance products. Their personal insurance offerings include Home Insurance, Auto Insurance, Personal Umbrella Insurance, Rental Investment Property Insurance, RV Insurance, Watercraft Insurance, Pet Insurance (through Nationwide), Health Insurance, and Life Insurance. For commercial clients, they provide specialized coverage for Contractors, Transportation, Auto/Truck Service and Dealers, Hospitality, Main Street Business, Doctors and Dentists, Manufacturing/Fabrication/Machining, and Habitational Risk properties, along with Loss Control services for risk management. As an independent agency, they represent multiple insurance carriers to provide clients with competitive pricing and coverage options.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Insurance Coverage protecting homeowners from hazards including storm damage, fire, windstorm, lightning, hail, dog bite liability, and replacement cost for personal property, plus personal liability protection against slips and falls on the property. For Midwest homeowners and property owners.
• Auto Insurance Vehicle coverage including liability, collision, and comprehensive protections, plus optional medical payments, emergency road service, and uninsured motorist protection as required by law in most states. For individual vehicle owners.
• Personal Umbrella Insurance Additional liability coverage providing protection against financial dangers and unforeseeable mishaps, typically covering injuries caused in car accidents, injuries on property, property damage, and legal costs, usually up to $5 million. For individuals and families seeking excess liability protection.
• Rental Investment Property Insurance Insurance coverage for rental properties protecting landlords from liability and property damage risks associated with tenant-occupied residential real estate. For individual landlords and rental property investors.
• Recreational Vehicle Insurance Dual-purpose insurance combining vehicle and home coverage for motor homes, campers, and trailer RVs, including collision, road emergencies, theft, fire, liability, and options for full-time RVers. For RV owners.
• Watercraft Insurance Coverage for boats and personal watercraft including runabouts, sailboats, pontoons, cabin cruisers, bass boats, and fishing boats, covering personal liability, vessel, motor, trailer, and medical protections. For boat and watercraft owners.
• Pet Insurance Insurance coverage offered through Nationwide for pets including dogs, cats, birds, and exotic animals, covering everything from routine checkups to surgeries at any veterinarian. For pet owners.
• Health Insurance Referral services to business partners who specialize in Affordable Care Act plans, helping individuals and families find appropriate health coverage to protect against unexpected medical expenses. For individuals and families seeking health insurance.
• Life Insurance Coverage including term life policies for specific time periods and whole/universal life insurance for lifetime coverage, designed to protect families from financial hardship and cover debt and funeral costs. For individuals and families.
• Contractors Insurance Coverage for construction trades including street and road work, bridge, millwright, carpentry, HVAC, electrical, plumbing, concrete, roofing, remodeling, tree trimmers, and ag contractors. For construction trade contractors.
• Transportation Insurance Insurance for businesses using transportation services including towing, long and short haul trucking, auto hauling, dump trucks, bulk fuel/LP distributors and haulers, non-emergency medical transport, public transport, and refuse/garbage haulers. For transportation and trucking companies.
• Auto/Truck Service and Dealers Insurance Coverage for auto repairs, auto and truck dealers, motorcycle and ATV dealers, boat dealers, auto and truck body shops, and auto salvage yards. For automotive service businesses and vehicle dealers.
• Hospitality Insurance Insurance for hospitality businesses including local and franchised restaurants, fast food, bars, wineries, breweries, coffee shops, hotels, and vacation rentals. For hospitality business operators.
• Main Street Business Insurance Coverage for small businesses including convenience stores, flower shops, gift shops, clothing and shoe stores, pharmacies, jewelry shops, salons, barbershops, and dance studios. For small retail and service businesses.
• Doctors and Dentists Professional Liability Insurance Professional liability and business insurance for medical and dental professionals including oral surgeons, dentists, primary care physicians, specialty physicians, surgeons, and healthcare facilities. For healthcare practitioners and facilities.
• Manufacturing, Fabrication and Machining Insurance Coverage for manufacturing operations including CNC and machine shops, heavy and light manufacturing, agricultural manufacturing, and fabrication businesses. For manufacturing operations.
• Habitational Risk Insurance Coverage for residential properties including apartment complexes, duplexes, single family dwellings, condo associations, townhome associations, homeowners associations, senior living homes, and assisted living facilities. For residential property owners and associations.
• Loss Control Services Risk management services including safety program assessment, loss history review, exposure evaluation, and preventative strategy development to help businesses identify and reduce accident causes. For commercial clients seeking risk management support.

Quantifiable outcome

• Multi-policy bundling can result in 5-15% savings on total policy premiums
• +1 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• NationwidecoreChannel Partner/ Reseller/ DistributorThe Dana Company offers Nationwide pet insurance through their agency. They provide pet insurance products including coverage for dogs, cats, birds, and exotic pets with access to any veterinarian. The partnership allows agents to offer Nationwide pet insurance quotes to existing clients as an add-on to their policies.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Holmes Murphy & Co. Independent insurance brokerage also headquartered in the Des Moines metro, serving commercial and personal clients across the Midwest with multi-carrier representation and risk management services — a near-identical operating model to The Dana Company.
• M3 Insurance: Midwest-based independent agency with comparable multi-line personal and commercial focus, specialty commercial practices, and consultative sales approach similar to The Dana Company.
• IMA Financial Group: Independent insurance brokerage rooted in the central U.S. (Kansas/Denver) serving commercial and personal clients across multiple verticals with multi-carrier access — comparable in size, structure, and Midwest orientation.
• Hausmann-Johnson Insurance: Independent insurance agency based in Madison, Wisconsin serving personal and commercial clients across the upper Midwest with similar carrier-representation model and community-driven sales motion.

Broad incumbents

• AssuredPartners: Large PE-backed insurance brokerage roll-up that has acquired numerous Midwest independents; competes for the same SMB and mid-market commercial clients as The Dana Company across overlapping geographies.
• Brown & Brown Insurance: National insurance brokerage with significant Midwest presence through acquisitions; overlaps with The Dana Company in commercial P&C distribution and increasingly in personal lines.
• HUB International: Large global brokerage with strong Midwest regional operations; competes with The Dana Company for middle-market commercial accounts and small-business clients.
• USI Insurance Services: National broker with significant middle-market and specialty commercial practices; competes for the same contractor, manufacturing, and habitational clients that The Dana Company serves.
• Arthur J. Gallagher & Co. Global insurance brokerage with established Midwest operations; overlaps with The Dana Company across commercial P&C, transportation, and construction verticals.
• Marsh McLennan: Largest global insurance and risk services firm; competes for upper-middle-market and specialty commercial accounts in the Midwest that The Dana Company also targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/thedanaco
• Facebookfacebook.com/thedanaco

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Dana Company