Hausmann-Johnson Insurance

What Hausmann-Johnson Insurance does

Hausmann Group (operating under the legal name Hausmann Group, also referenced as Hausmann-Johnson Insurance) is a privately held, full-service independent insurance agency headquartered at 740 Regent Street, Suite 400, Madison, Wisconsin, with a second office at 20700 Swenson Drive, Suite 375, Waukesha, Wisconsin, serving the Milwaukee area. The firm describes itself as a homegrown agency with roots in Milwaukee and Madison, operating across the state of Wisconsin. It is not publicly traded, has no disclosed parent company, no subsidiaries, and no venture capital or private equity backing indicated in the source data. The company does not disclose its founding year, headcount, or revenue.

The agency operates a multi-carrier independent brokerage model, earning commissions from insurance carriers for placing commercial and personal policies. Its core product portfolio spans Business Insurance (general liability, commercial property, commercial auto, fleet, surety bonds, and industry-specific coverage for construction, manufacturing, hospitality, law firms, accounting firms, and nonprofits), Professional Liability and Cyber Insurance, Personal Insurance (auto, homeowners, umbrella, watercraft, recreational vehicles), Group Benefits (compliance, communications, employee advocacy, health care data analytics), and two consulting practices in Claims Management and Health & Safety. It also offers wealth management and retirement planning through a referral partnership with Park Capital Management.

Hausmann Group's go-to-market is sales-led and relationship-driven, combining face-to-face consultations at its two Wisconsin offices with online self-service portals (CSR24 for portal access, Applied Pay for payments) for existing clients. Distribution is regional, confined to Wisconsin. Content marketing via blog, monthly newsletter, and educational webinars on regulatory topics (HSA, HDHP, EBHRA limits) supports top-of-funnel engagement. Pricing is quote-based with annual billing, typical of insurance brokerage economics. The firm's primary customer segment is businesses, with individuals and group benefits clients as secondary segments. No technology platform is proprietary; core technology is not disclosed and no AI, API, SDK, or integration capabilities are referenced in the available data.

Name

Hausmann-Johnson Insurance

Legal name

Hausmann Group

Website

https://hausmann-johnson.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

101–250 employees

Short description

Hausmann Group is a privately held, full-service independent insurance agency based in Wisconsin with offices in Madison and Waukesha. It places commercial, personal, and group benefits insurance through multiple carrier partnerships for Wisconsin businesses, individuals, and employers.

Ownership category

akta.pro rank

Product category

Insurance Brokerage Services

NAICS

Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Large Group Health Insurance (Mid-Market & National Accounts) (FSAIAFAE)

akta.pro secondary industry

Flexible Benefits Administration (FSA/HSA/HRA) (HLAEALAK)

Keywords

• Commercial insurance brokerage
• Personal lines insurance
• Employee benefits administration
• Independent insurance agency
• Insurance consulting services

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Brokerage Commissions: As an independent insurance agency, Hausmann Group earns commissions from insurance carriers for placing business and personal insurance policies. The agency represents multiple insurance carriers enabling them to offer diverse coverage options to clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Hausmann-Johnson Insurance (DBA Hausmann Group) is a full-service independent insurance agency representing multiple insurance carriers. The agency places commercial and personal insurance policies for Wisconsin-based businesses and individuals, and supplements brokerage with claims management and health & safety consulting, plus a referral relationship for wealth management with Park Capital Management.

Product overview

Hausmann Group is a full-service independent insurance agency offering a broad portfolio of insurance and consulting products. The core offering includes Business Insurance (commercial property, liability, auto, industry-specific coverages) and Personal Insurance (auto, homeowners, umbrella), alongside supplementary services such as Surety Bonds, Group Benefits administration, Claims Management Consulting, Health & Safety Consulting, and Wealth Management & Retirement Planning via partner Park Capital Management. The agency operates as a multi-product insurance brokerage rather than a single unified software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Insurance Comprehensive commercial insurance offering that bundles General Liability, Commercial Property, Commercial Auto, Workers Compensation, and industry-specific coverage such as Construction, Manufacturing, Hospitality, Law Firm, Accounting Firm, and Nonprofit insurance, designed for Wisconsin-based commercial enterprises.
• Professional Liability Insurance Coverage protecting professionals and businesses against claims of negligence, errors and omissions, including Employment Practices Liability Insurance (EPLI) and standalone Errors and Omissions policies.
• Cyber Insurance Insurance coverage designed to protect businesses against cyber threats, data breaches, and digital risk exposures.
• Surety Bonds Contractual surety bonds providing financial guarantees for business obligations and project fulfillment.
• Group Benefits Employee benefit services for employers, including Compliance, Communications, Employee Advocacy, and Health Care Data Analytics, along with group healthcare placement.
• Personal Insurance Individual insurance products including Car Insurance and Homeowners Insurance covering residential property, valuables, watercraft, and recreational vehicles for Wisconsin consumers.
• Umbrella Insurance Excess liability coverage available for both businesses and individuals to provide additional protection beyond standard policy limits.
• Claims Management Consulting Professional consulting service helping businesses navigate and manage the insurance claims process efficiently.
• Health & Safety Consulting Consulting services focused on workplace health, safety compliance, and risk mitigation for businesses.
• Wealth Management & Retirement Planning Wealth management and retirement planning services offered through partner Park Capital Management as part of a referral relationship for financial services beyond insurance.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Park Capital ManagementminorChannel Partner/ Reseller/ DistributorPark Capital Management provides wealth management and retirement planning services as a complementary offering. Hausmann Group refers clients seeking investment and retirement planning services to Park Capital Management, creating a referral relationship for financial services beyond insurance.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• M3 Insurance: Madison, Wisconsin-based independent insurance brokerage with similar mid-market and commercial focus. M3 directly competes with Hausmann in the Wisconsin market with comparable service lines and client segments.
• The Horton Group: Midwest independent insurance and risk management firm headquartered in Illinois with multi-state Midwest operations. Comparable in business model, offering commercial insurance, benefits, and consulting to mid-market clients.
• Cottingham & Butler: Midwest insurance brokerage serving mid-market commercial clients across multiple states. Comparable business model combining commercial brokerage, surety, and benefits services similar to Hausmann's portfolio.

Broad incumbents

• AssuredPartners: Large national insurance brokerage that has actively acquired regional independents including Midwest agencies. Overlaps with Hausmann in commercial and personal lines but operates at much greater scale across many states.
• HUB International: Global insurance brokerage with significant Midwest presence acquired through roll-ups of regional agencies. Competes for the same mid-market and commercial clients as Hausmann but with national carrier leverage.
• USI Insurance Services: Large national brokerage with strong employee benefits and commercial property/casualty practice. Competes for mid-market and group benefits clients similar to Hausmann's target segments.
• Marsh McLennan: Global insurance brokerage and risk advisory firm with broad portfolio including commercial P&C, employee benefits, and consulting. Operates as a broad incumbent competing across Hausmann's entire service range.
• Aon: Global professional services firm with major insurance brokerage operations. Overlaps with Hausmann in commercial brokerage, benefits administration, and risk consulting for mid-market and enterprise clients.

Emerging players

• Next Insurance: Digital-first insurance provider targeting small businesses with streamlined commercial coverage purchasing. Represents the insurtech disruption threat to traditional agencies like Hausmann serving SMB commercial clients.
• Lemonade: Direct-to-consumer insurtech offering homeowners and personal lines coverage through a mobile-first platform. Disrupts the personal lines segment that Hausmann serves as a traditional broker.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hausmannjohnsoninsurance
• LinkedInlinkedin.com/company/hausmann-johnson-insurance

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hausmann-Johnson Insurance