Mr Sparky Electrical Services

What Mr Sparky Electrical Services does

Mr Sparky Electrical Services is a Sydney-based, family-owned electrical services company founded in 2008 that installs, repairs, and maintains electrical systems for residential, commercial, and industrial customers across the Sydney metropolitan area. Operating from a single headquarters in Marrickville, NSW, the company delivers a portfolio of 13 named service lines spanning electrical installations, repairs, upgrades, fault finding, breaker and switchboard work, surge protection, lighting, ceiling fans, data/networking, security systems, smoke alarms, and 24/7 emergency response. The firm holds NSW electrical license 259432C and public liability insurance (policy 15T0925920).

The business runs on a direct-to-consumer, quote-based pricing model with pay-as-you-go billing and upfront cost disclosure before work commences. Customer acquisition is driven primarily by local SEO across 100+ suburb-specific landing pages, a 24/7 phone helpline (1300 770 771), website booking forms, organic social (Facebook, LinkedIn), blog content, and review-driven trust signals. The company emphasizes lifetime warranty on selected items, compliance certificates, and a 100% satisfaction guarantee ("don't pay until you're satisfied"). Its brand is affiliated with the broader Neighborly/Mister Sparky home services network, evidenced by a #2 ranking among 31 home services brands in Pied Piper Management Company's 2026 Lead Handling Effectiveness Study. Revenue is not disclosed, there are no institutional investors, and the firm remains a privately held, single-metro operator with no M&A history.

Name

Mr Sparky Electrical Services

Legal name

Mr Sparky Electrical Services Pty Ltd

Website

https://mrsparky.com.au

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Mr Sparky Electrical Services is a family-owned, licensed electrical contractor founded in 2008 that delivers installations, repairs, upgrades, and 24/7 emergency services to residential, commercial, and industrial customers across the Sydney metropolitan area from its Marrickville headquarters.

Ownership category

akta.pro rank

Product category

Electrical Contracting Services

NAICS

Electrical Contractors and Other Wiring Installation Contractors (23821)

SIC

Electrical Work (1731)

akta.pro primary industry

Commercial Electrical Emergency Service (HSAOAEAK)

Keywords

• Residential electrical services
• Commercial electrical services
• Emergency electrician services
• Electrical installations and repairs
• Switchboard upgrades

Headquarters

HQ city

Marrickville

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Electrical Services: One-time service fees for electrical installations, repairs, upgrades, and emergency services for residential and commercial customers. Services include upfront pricing model where customers know costs before work begins.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Mr Sparky Electrical Services is a Sydney-based electrical contracting company that installs, maintains, and repairs electrical systems for residential and commercial properties. The company delivers 13 named service lines spanning fault finding, installations, repairs, upgrades, switchboard and breaker work, lighting, ceiling fans, data and networking, security systems, smoke alarms, surge protection, and 24/7 emergency electrical response, dispatched by licensed electricians across the Sydney metropolitan area.

Product overview

Mr Sparky Electrical Services is a single-location electrical services company offering a unified portfolio of residential and commercial electrical services across Sydney, Australia. The core offering spans 13 named service lines: Electrical Fault Finding, Electrical Repairs, Electrical Installations, Electrical Upgrades, Breaker Installation and Repair, Switchboard Upgrades and Installation, Surge Protection, Lighting Solutions, Ceiling Fan Installation, Data and Networking, Security Systems, Smoke Alarms, and 24/7 Emergency Electrical Services. These services are delivered by licensed electricians who serve the greater Sydney metropolitan area including Inner West, Eastern Suburbs, Northern Beaches, Inner City, Canterbury Bankstown, Lower North Shore, and Sutherland Shire districts.

Differentiator

Problem solved

Functional benefit

Products and services

• Breaker Installation and Repair Circuit breaker installation and repair services for Sydney residential and commercial properties, preventing electrical fires and protecting appliances from overloads and short circuits.
• Ceiling Fan Installation Ceiling fan installation, replacement, and upgrade services including wiring, mounting, and light kit installation for Sydney homes and offices.
• Data and Networking Professional data cabling, network installation, upgrades, troubleshooting, and wireless networking services for Sydney homes and offices.
• Electrical Fault Finding Fault-finding and diagnostic services to locate and repair electrical faults including circuit breaker tripping, flickering lights, faulty outlets, wiring issues, and ground faults.
• Electrical Installations Full-scope electrical installation services covering power outlets, switches, lighting fixtures, circuit breaker panels, wiring, GFCI outlets, smoke alarms, ceiling fans, outdoor outlets, data outlets, and surge protection.
• Electrical Repairs Comprehensive electrical repair services including faulty outlets and switches, circuit breakers, lighting, wiring, and appliance repairs for Sydney properties.
• Electrical Upgrades Electrical system upgrade services covering circuit breaker panels, wiring, outlets and switches, lighting fixtures, GFCI outlets, USB outlets, whole-house surge protection, and smart home technology integration.
• Lighting Solutions Interior, exterior, and security lighting installation and repair services including pendant lights, recessed lighting, track lighting, wall sconces, chandeliers, outdoor lighting, floodlights, and motion-sensor lights.
• Security Systems Security system installation and servicing including CCTV cameras, security alarms, intercom systems, and security lighting for Sydney homes and businesses.
• Smoke Alarms Smoke alarm installation, testing, replacement, repair, and maintenance services with compliance certificates issued upon completion.
• Switchboard Upgrades and Installation Electrical switchboard and panel upgrade services including fuse box to circuit breaker conversion, circuit breaker protection installation, and safety device setup.
• Surge Protection Whole-house and industrial surge protection installation services to protect electrical devices and appliances from voltage spikes.
• Emergency Electrical Services 24/7 emergency electrician services for power outages, fault finding, power restoration, faulty wiring repairs, blown fuse replacement, electrical panel repairs, and appliance repairs for residential and commercial properties.

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Others

• Oneflare: Australian online marketplace for local services including electrical work. Competes on price-discovery and lead generation, potentially eroding margins for independent electricians like Mr Sparky.
• Airtasker: ASX-listed Australian online marketplace for tradies and services. Lower-friction alternative for residential customers sourcing electricians; represents a structural threat to organic lead generation for individual contractors.
• Service Seeking: Australian lead-generation marketplace for trades and services. Comparable to Hipages/Oneflare; represents a structural channel-shift risk for traditional local SEO-driven electricians.
• Hipages Group: ASX-listed Australian home-services marketplace connecting customers with tradies including electricians. Indirect competitor/ecosystem threat: could commoditize Mr Sparky's customer-acquisition channel over time.

Direct peers

• The Local Electrician: Sydney-based residential and commercial electrical services company with similar service portfolio (fault finding, switchboard upgrades, emergency services). Direct competitor in the same Sydney metro geography.
• Sprint Electrical & Communications: Sydney-based electrical contractor serving residential, commercial, and strata customers. Comparable on service lines, Sydney metro coverage, and 24/7 emergency offerings.
• Laser Plumbing & Electrical: Australian franchise network offering plumbing and electrical services to residential and commercial customers. Competes directly on service breadth, emergency availability, and multi-suburban metro coverage.
• Jim's Electrical (Jim's Group Australia): Largest Australian franchise network for trades including electrical services. Operates a similar residential/commercial electrician model across Australia with franchise structure, 24/7 service ethos, and local-SEO driven marketing.

Regional players

• Mister Sparky (US franchise): US-based electrical services franchise owned by Neighborly. Direct brand counterpart with identical naming but operating in North America; useful for understanding parent-franchise dynamics and brand strategy benchmarks.

Emerging players

• Beacon Lighting Commercial: Australian lighting retailer with growing trade/commercial installation services arm. Adjacent rather than direct: overlaps with Mr Sparky's lighting solutions and electrical installations for design-led residential and commercial projects.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MrSparky.com.au
• LinkedInlinkedin.com/company/mr-sparky-electrical-services-pty-ltd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mr Sparky Electrical Services