Schaeffer Family Homes

What Schaeffer Family Homes does

Schaeffer Family Homes is a third-generation, family-owned custom homebuilder founded in 1989 by Tim Schaeffer Jr., with roots tracing to Thomas Schaeffer Sr.'s post-WWII carpentry. The company designs and constructs custom and semi-custom single-family homes across the Delaware Valley region - specifically New Jersey, Delaware, Pennsylvania, and Maryland - with 25+ active counties and a model home and design center in Cherry Hill, NJ and Middletown, DE. Floor plans range from 1,423 to over 6,200 finished square feet, with home-only pricing from the mid-$200,000s to $850,000+ and semi-custom construction at approximately $100-$150 per square foot. Core processes include the proprietary DREAM five-step methodology (Discover, Resolve, Elevate, Accomplish, Marvel), the PACT commitment (Price, Advice, Communication, Time), a 10-year structural warranty via Quality Builders Warranty (Liberty Mutual-backed), and Energy Star building practices.

The firm operates a sales-led, direct-to-consumer go-to-market motion: model home tours, decorated design centers, free in-person consultations (855-LETS-BUILD), and on-site sales at planned communities such as Fulton Hills in Cecil County, MD and Sandcastle Estates in Cape May County, NJ. Revenue is generated through three streams: one-time custom home sales (home-only contracts on customer-owned or Schaeffer-supplied land), land development and sitework services (grading, utility hookups, permitting), and packaged Lot/Home combinations marketed via a 57,000+ annual-visitor website program. Customer segments span custom home buyers, raw-land owners seeking bundled sale packages, military personnel (with a $1,500 appreciation bonus), and buyers in Schaeffer-developed communities. Distribution is entirely direct, with no intermediaries, supported by a 4.4-star GuildQuality rating across 309 verified reviews and 8 consecutive Guildmaster Awards including a 2026 Distinction.

The company remains privately held under family ownership with no disclosed external investors, parent entity, or subsidiaries. Jason Thomas Schaeffer serves as President, supported by a director-level bench spanning Sales & Marketing, Construction, Land, Purchasing/Estimating, and Finance. Headcount is reported in the 11-50 range, and the firm is expanding geographically via new community launches rather than via acquisition or capital-raise activity.

Name

Schaeffer Family Homes

Legal name

Schaeffer Family Homes

Website

https://schaefferhomes.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Schaeffer Family Homes is a third-generation, family-owned custom homebuilder serving the Delaware Valley (NJ, DE, PA, MD). It designs and constructs custom and semi-custom single-family homes ranging from 1,423 to 6,200+ sq ft, sold directly to retail homebuyers via model homes, design centers, and planned communities.

Ownership category

akta.pro rank

Product category

Custom Residential Homebuilding

NAICS

New Housing For-Sale Builders (236117), New Single-Family Housing Construction (except For-Sale Builders) (236115)

akta.pro industry

PRIMARYIMAFABAC

Custom Home Building

Industrials, Manufacturing & Construction/Construction & Civil Engineering/Residential Building Construction

Keywords

• Custom home building
• Residential construction
• Home design services
• Lot home packages
• New home communities

Headquarters

HQ city

Cherry Hill

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Custom Home Sales: Schaeffer Homes generates revenue through one-time custom home sales where customers purchase a home built on their own lot or in a Schaeffer community. The home price alone (excluding land) ranges from mid $200,000s to mid $400,000s, with construction costs of approximately $100-$150/square foot for their semi-custom process versus $250-$450/square foot for fully custom homes.
2. Land Development and Sitework: Revenue is also generated through land development services including site improvements, utility hookups, permitting, tree removal, grading, and driveway installation, which are determined through homesite inspections.
3. Lot/Home Package Sales: The company sells complete lot-and-home packages where customers purchase both land and the home together. Their Lot Home Package Program pairs land with home plans and markets them to active homebuyers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Schaeffer Family Homes is a third-generation, family-owned custom homebuilder that designs and constructs semi-custom and fully custom single-family homes for retail homebuyers across New Jersey, Delaware, Pennsylvania, and Maryland. The company delivers homes ranging from 1,423 to 6,231+ sq ft on customer-owned lots or within Schaeffer-developed communities, with personalization through in-house design centers, land acquisition assistance, and a 10-year structural warranty program.

Differentiator

Problem solved

Functional benefit

Products and services

• Build on Your Lot Program Custom homebuilding service allowing customers to build a Schaeffer home on their own land in NJ, DE, PA, and MD. Includes site evaluation, permitting, design, and construction management for retail homebuyers with existing land.
• Lot/Home Packages Pre-selected premium lot and home plan bundles marketed to retail homebuyers through website and MLS listings across Schaeffer operating regions.
• Cherry Hill Design Center In-house design center at the Cherry Hill, NJ headquarters providing personalization appointments for exterior siding colors, interior finishes, floor coverings, cabinets, countertops, faucets, and light fixtures for custom home buyers.
• Middletown Design Center Design center in Middletown, DE for customer personalization and selection of home finishes serving Delaware and surrounding market areas.
• Fulton Hills Community Luxury planned community in Cecil County, MD featuring 17 expansive 1+ acre homesites with premium lots starting at $185,000 and estimated development costs of $140,000, with packages starting from $689,900.
• Sandcastle Estates Community Exclusive luxury home enclave in Ocean View, NJ with 1+ acre homesites 15 minutes from Jersey Shore beaches. Includes public water, natural gas, and septic, with lot/home packages starting from $664,900.
• DREAM Build Process Five-step structured homebuilding methodology (Discover, Resolve, Elevate, Accomplish, Marvel) guiding customers from consultation through home completion and warranty support, designed to deliver homes in approximately one year versus 2+ years for fully custom builds.
• 10-Year Home Warranty Program Comprehensive home warranty program covering 1-year door-to-door, 2-year mechanical, and 10-year structural defects, backed by Quality Builders Warranty and Liberty Mutual Insurance.
• Land Acquisition Service In-house land acquisition assistance for customers needing help finding suitable homesites, including homesite inspection, permitting coordination, and land development cost estimation.
• Customizable Floor Plans Portfolio of 18+ customizable home floor plans ranging from 1,423 to over 4,000 finished square feet, including ranch single-story through traditional 2-story homes from 30' to over 70' wide, including models such as Jaxon I, Ellis, Weatherby, Winston, Ash, Phoenix, Newport, Brighton, Avalon, Lancaster, Ravello, Roanoke, and Vandon.

Quantifiable outcome

• 8-time Guildmaster Award winner with 95-97.9% customer recommendation rate for 2026 Distinction award
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• GuildQualitycoreStrategic or Co-development PartnerGuildQuality conducts third-party customer testimonials for Schaeffer Homes after signing, move-in, and 11 months post-occupancy. This partnership enables the company to qualify for Guildmaster Awards requiring documented customer recommendation rates of 90%+.
• Quality Builders Warranty (QBW)coreTechnology or IntegrationQBW provides 10-year home warranties backed by Liberty Mutual. QBW only works with 'builders of integrity' and Schaeffer Homes displays their logo and offers their warranty program.
• Preferred LendersminorChannel Partner/ Reseller/ DistributorSchaeffer Homes refers customers to preferred lenders for construction loans and combination lot/construction financing. These partnerships help facilitate the home purchase process.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Beazer Homes: National homebuilder with Mid-Atlantic communities in the move-up segment. Comparable on buyer profile and community model, though less focused on build-on-your-lot custom construction.
• D.R. Horton: Largest US homebuilder with active operations across NJ, PA, DE, and MD. Competes primarily on price and community count rather than custom flexibility, but pressures the entry-level end of Schaeffer's pricing band.
• Tri Pointe Homes: National move-up and luxury homebuilder with a custom-inspired product line. Overlaps with Schaeffer on semi-custom positioning in select East Coast markets, though its Delaware Valley presence is more limited.
• PulteGroup: National homebuilder (Centex, Pulte, Del Webb, John Wieland) with move-up offerings across the Mid-Atlantic. Competes for the same move-up buyer pool that Schaeffer's semi-custom line targets, but at much higher volume and with national purchasing scale.
• Lennar: National production homebuilder with Everything's Included design-center model and active Mid-Atlantic presence. Closely comparable on the design-center-driven personalization experience, though at vastly larger scale.
• Toll Brothers: National luxury homebuilder with a strong move-up and custom footprint including the Mid-Atlantic region. Comparable on semi-custom/luxury positioning and design-center experience, but operates at dramatically larger scale across dozens of states.

Regional players

• NVR (Ryan Homes / NVHomes): Major Mid-Atlantic-focused homebuilder with the Ryan Homes and NVHomes brands. Overlaps on single-family custom and semi-custom construction in the same NJ/DE/PA/MD footprint at significantly larger scale.
• Hovnanian Enterprises: Regional homebuilder historically headquartered in New Jersey with deep Mid-Atlantic operations. Directly comparable on geography, but focuses more on production/for-sale communities than custom build-on-your-lot.

Others

• Berkshire Hathaway HomeServices - Fox & Roach / Prudential: Major regional residential brokerage operating across NJ, PA, and DE. Not a builder but a frequent real-estate transaction counterparty and referral channel for custom homebuilders in the Delaware Valley.

Direct peers

• W.H. Wilson General Contractors & Custom Homes: Local custom homebuilder operating in the South Jersey / Delaware Valley region with a build-on-your-lot model. Closely comparable on product offering, geography, and target customer, though at smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/schaefferhomes
• Facebookfacebook.com/SchaefferFamilyHomes
• LinkedInlinkedin.com/company/schaeffer-family-homes

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schaeffer Family Homes