adbriq AB
adbriq AB is a Swedish IT consulting firm that implements and customizes Microsoft Dynamics 365 Business Central with the TRIMIT Fashion add-on and its proprietary bisting integration platform for small and medium-sized fashion, sport, textile and profile products companies across Scandinavia and internationally.
- Company typePrivate
- Founded2018
- HeadquartersBorås, Sweden
- Headcount1–10
- GTM typeB2B
- OfferingServices
What adbriq AB does
adbriq AB is a privately held Swedish IT consulting and solutions firm headquartered in Borås — Sweden's historic textile and fashion center — that delivers ERP implementation, customization, integration and managed support services primarily to small and medium-sized companies in the fashion, sport, textile and profile products industries. The company sells a modular solution stack built on Microsoft Dynamics 365 Business Central (the core cloud ERP), augmented by the TRIMIT Fashion vertical add-on (covering product data management, variant handling, collection management and Cut-Make-Trim processes) and the firm's own proprietary bisting platform, which provides pre-built integrations, multi-company consolidation and data warehouse capabilities. Solutions are packaged in four tiered "briq" service levels (briq1 Startpaket through briq4 Anpassningar) that allow customers to adopt functionality incrementally as they grow.
The company monetizes primarily through professional services (needs analysis, implementation, customization, ongoing support and proactive monitoring) layered onto a subscription-based pricing model on multi-year contracts. Go-to-market is direct enterprise field sales led by CEO Richard Arvidsson and sales lead Martin Rosenqvist, with a team of approximately 22 consultants and sales staff. The customer base is concentrated in Scandinavia but extends across Europe, North America and Asia via customers operating internationally; named accounts include Båstadgruppen, Galvin Green, Salming, Oscar Jacobson, Filippa K, House of SAKI, MnO International, Casall, Cellbes of Sweden, Kids Brand Store, Holebrook, Göte David Teko, Fruit, Stenströms and others — several of which have been customers for 10+ years. The firm appears to be bootstrapped with no disclosed external funding and emphasizes long-term partnerships over scale, positioning itself as a focused vertical specialist rather than a generalist ERP integrator.
adbriq AB firmographics
Firmographics- Name
- adbriq AB
- Legal name
- adbriq AB
- Website
- https://adbriq.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- adbriq AB is a Swedish IT consulting firm that implements and customizes Microsoft Dynamics 365 Business Central with the TRIMIT Fashion add-on and its proprietary bisting integration platform for small and medium-sized fashion, sport, textile and profile products companies across Scandinavia and internationally.
- Ownership category
- akta.pro rank
adbriq AB industry classification
Industry- Product category
- Fashion Industry ERP Solutions
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- ERP Implementation & Systems Integration Services (BPAEAGAA)
- akta.pro secondary industry
- ERP/CRM/HRIS Implementation & Integration (BPAEAAAE)
Keywords
Where adbriq AB is headquartered
LocationHeadquarters
- HQ city
- Borås
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
adbriq AB business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Consulting and Implementation Services: Professional consulting services for digital transformation and ERP implementation, including needs analysis, advisory, execution, and ongoing support, refinement and further development.
- Subscription-based Pricing Model: The company offers a subscription-based pricing model (Abonnemangbaserad prismodell) for their solutions, allowing customers to pay ongoing fees for access to their services and systems.
- Managed Services and Support: Ongoing support services including dedicated support team for case handling and troubleshooting, as well as proactive monitoring of systems.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | briq1 Startpaket - Foundation package covering core business processes |
| Subscription | Multi-year contract | briq2 Tilläggsfunktioner - Additional functions for specific needs |
| Subscription | Multi-year contract | briq3 Integrationer - Third-party integrations |
| Subscription | Multi-year contract | briq4 Anpassningar - Custom adaptations |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
adbriq AB product offering
Product offeringCore offering
adbriq AB delivers IT consulting, implementation, and ongoing support for cloud-based ERP solutions targeting small and medium-sized fashion, sport, textile, and profile products companies. The offering is built on Microsoft Dynamics 365 Business Central, extended with the TRIMIT Fashion industry-specific add-on and adbriq's proprietary bisting integration platform, packaged into four scalable briq tiers (core processes, additional functions, integrations, customizations).
Product overview
adbriq AB is an IT consulting and solutions company that delivers a modular ERP ecosystem built on Microsoft Dynamics 365 Business Central as the core platform, extended with TRIMIT Fashion (a fashion/retail-specific add-on) and their proprietary bisting product (for integrations, multi-company consolidation, and data warehousing). These three products form the foundation of adbriq's offering and are packaged into four tiered briq service levels (briq1–briq4): briq1 covers core ERP go-live, briq2 adds advanced functional modules (CRM, MRP, WMS, Fixed Assets), briq3 provides pre-built integrations to e-commerce platforms, warehouse management systems, payment processors, and BI tools, and briq4 delivers bespoke customizations. The briq packages are designed to scale with the customer, allowing incremental adoption as businesses grow. adbriq also provides dedicated support and monitoring services, and has built custom solutions such as the Oscar Jacobson Custom Made digital tool combining 3D visualization with Business Central.
Differentiator
Problem solved
Functional benefit
Brands
- bisting: Proprietary integration platform that enables integrations, multi-company management, and data warehouse functionality for Microsoft Dynamics 365 Business Central. Developed by adbriq as a generic but unique application for the fashion, sport, and textile industries.
- briq-modellen
Products and services
- Microsoft Dynamics 365 Business Central Implementation Certified implementation, customization, and deployment of the Microsoft Dynamics 365 Business Central cloud ERP for fashion, sport, textile, and profile products companies, automating finance, sales, purchasing, inventory and reporting processes.
- TRIMIT Fashion Vertical Industry-specific add-on to Dynamics 365 Business Central that provides fashion, sports, and textile companies with product data management, variant handling, collection management, and Cut Make Trim (CMT) production process support.
- bisting Integration Platform adbriq's proprietary integration and data warehouse platform that extends Microsoft Dynamics 365 Business Central with multi-company consolidation, third-party system integrations, and analytics capabilities tailored to fashion, sport and textile customers.
- Support and Monitoring Services Ongoing managed services including a dedicated support team for case handling and bug resolution, plus proactive monitoring of customer systems, with remote troubleshooting capability via TeamViewer and structured intake processes.
Quantifiable outcome
- Oscar Jacobson achieved 56% revenue increase in 2022 following ERP implementation
- +3 more outcomes
Companies that use adbriq AB
Customer profileNamed customers14 records
Segments2 records
Ideal customer profiles1 record
adbriq AB technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration34 records
Feature3 records
adbriq AB partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- MicrosoftcoreStrategic partnership providing access to Microsoft Dynamics 365 Business Central, one of the world's most widely used business systems for small and medium enterprises. adbriq implements and customizes this cloud-based ERP solution for fashion, sport and textile customers.
- TRIMITcoreTRIMIT Fashion is an add-on to Microsoft Dynamics 365 Business Central covering industry-specific needs such as variant handling, Product Data Management, collection management and Cut Make Trim (CMT) processes for fashion companies.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
adbriq AB competitors and assessment
Company assessmentDirect peers
- TRIMIT: Microsoft Dynamics 365 ISV providing a fashion-vertical ERP add-on (variants, PDM, CMT). TRIMIT sits in the same exact stack as adbriq — same Microsoft BC platform, same fashion customers in Scandinavia — making it both the partner adbriq resells and its most direct competitive threat.
- Columbus A/S: Nordic (Denmark-headquartered) digital transformation consultancy and long-standing Microsoft Dynamics partner serving fashion, retail and manufacturing SMEs. Overlaps with adbriq on Microsoft BC implementation, ERP rollouts, and vertical extension.
- Centsoft: UK-based Microsoft Dynamics 365 Business Central ISV and implementation partner focused on fashion and apparel retail. Direct functional peer in the BC ecosystem for fashion/SME ERP implementations.
- Pulsen: Swedish IT consulting group with a Microsoft Dynamics practice serving Nordic SMEs. Competes for the same implementation budget and Microsoft BC partner channel as adbriq across Sweden.
- Sikich: US-headquartered Microsoft Dynamics partner with a retail/light-manufacturing vertical and ERP implementation practice. Comparable as a mid-market BC/SI firm with vertical specialisation and proprietary accelerators.
Emerging players
- Sitoo: Stockholm-based unified commerce/POS platform purpose-built for fashion and lifestyle retailers, integrating with Microsoft Dynamics 365 BC. Sitoo competes at the store-front layer of the same fashion-IT stack adbriq addresses via integrations.
- Litium (Optimizely Commerce): Nordic-headquartered e-commerce platform (now part of Optimizely) serving fashion, B2B and D2C brands — including several of adbriq's customers. Litium occupies the digital commerce layer of adbriq's solution ecosystem and overlaps on target accounts.
Broad incumbents
- Visma: Largest Nordic business software and ERP suite provider, with established books-, payroll- and SMB ERP products. While not fashion-vertical, Visma competes for the same SME ERP and implementation wallet across the Nordics.
- Bouvet ASA: Norwegian-listed IT and digital consultancy with significant Nordic Microsoft and enterprise integration work. Competes more broadly in Nordic system integration but increasingly targets the same mid-market ERP/CRM modernisation deals.
Regional players
- Hogia: Swedish-founded ERP/HR/logistics suite provider with deep Nordic SME footprint. Operates adjacent to adbriq's target market and increasingly competes for fashion/sporting goods accounts in Scandinavia.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
adbriq AB financial estimates
Financial estimateRevenue estimate
Valuation estimate
adbriq AB leadership team
Management profileNumber of profiles
Profiles3 records
adbriq AB funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
adbriq AB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about adbriq AB
What does adbriq AB do?
adbriq AB delivers IT consulting, implementation, and ongoing support for cloud-based ERP solutions targeting small and medium-sized fashion, sport, textile, and profile products companies. The offering is built on Microsoft Dynamics 365 Business Central, extended with the TRIMIT Fashion industry-specific add-on and adbriq's proprietary bisting integration platform, packaged into four scalable briq tiers (core processes, additional functions, integrations, customizations).
Is adbriq AB a public or private company?
adbriq AB is a private company. It is classified as management employee owned and is currently operating.
When was adbriq AB founded?
adbriq AB was founded in 2018. It employs 1 to 10 people.
Where is adbriq AB based?
adbriq AB is headquartered in Borås, Sweden, in the Europe region.
How does adbriq AB make money?
Three revenue lines are on record. Consulting and Implementation Services are the primary driver. The others are subscription-based Pricing Model and managed Services and Support.
Who are adbriq AB's main competitors?
Direct peers on record are TRIMIT, Columbus A/S, Centsoft, Pulsen and Sikich. Emerging players are Sitoo and Litium (Optimizely Commerce). Broad incumbents are Visma and Bouvet ASA. Hogia is listed as a regional player.
Does adbriq AB have an API?
No public API is recorded for adbriq AB.
What industry is adbriq AB in?
adbriq AB's product category is Fashion Industry ERP Solutions. Its primary akta.pro industry code is BPAEAGAA, ERP Implementation & Systems Integration Services, with a secondary code of BPAEAAAE, ERP/CRM/HRIS Implementation & Integration. Its NAICS code is 541511 and its SIC code is 7371.