Universidad de Morón

What Universidad de Morón does

Universidad de Morón is a private nonprofit university founded on May 18, 1960, headquartered in Morón, Buenos Aires Province, Argentina, with additional campuses in Buenos Aires CABA and Cañuelas. The institution delivers higher education across nine academic schools (Architecture and Design, Health Sciences, Behavioral Sciences and Humanities, Exact Sciences, Social Work, Economics, Engineering, Law, and Tourism and Communication), offering over 80 undergraduate, graduate, and postgraduate programs to more than 100,000 cumulative graduates since its founding. The university operates a dual-modality model: traditional in-person instruction at its physical campuses, and a distance education program (UMenlinea) delivered through the Blackboard LMS platform, with an Institutional Distance Education System (SIED) validated by CONEAU via Resolution 178/19. Recent technology investments include immersive VR-equipped classrooms launched in 2025 and an integrated Coursera-powered professional skills training pathway.

The university's revenue model is a self-funded subscription-based tuition structure with monthly cuotas (installments) adjusted according to INDEC's Consumer Price Index, with no government subsidies or private external funding. Distribution operates through direct-to-consumer enrollment via the venialaum.unimoron.edu.ar website, WhatsApp educational advisors, in-person campus visits, school outreach, and 40+ EDDIS support centers across Argentina. The university serves a horizontal customer segment of secondary school graduates and working professionals seeking degrees, career advancement, and certification, and supports them through an ecosystem of 250+ internship establishments (BBVA, PwC, Shell, Samsung, IBM, Hospital Italiano), 50+ international university exchange partnerships, a Universia-powered job portal, and double-degree programs with European universities (Italy, Spain). Strategic governance rests under the FUM (Fundación Universidad de Morón) foundation, with leadership by Rector Dr. Héctor Norberto Porto Lemma.

Name

Universidad de Morón

Legal name

Universidad de Morón

Website

https://unimoron.edu.ar

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Universidad de Morón is a private Argentine nonprofit university founded in 1960, offering 80+ undergraduate and graduate programs across nine academic schools in Morón, Buenos Aires CABA, and Cañuelas, serving secondary school graduates and professionals through in-person and Blackboard-powered distance education modalities, entirely self-funded via tuition.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (61131), Colleges, Universities, and Professional Schools (611310)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Comprehensive Doctoral Research Universities (Multi-Disciplinary) (EDAHABAA)

akta.pro secondary industries

University/College Continuing Education (Extension) Programs (EDAAAEAA), University-Affiliated Pathway & Foundation Programs (EDAIAJAA), Online/Hybrid Overseas Pathway & Bridging Programs (EDAIAJAK)

Keywords

• Higher education services
• Undergraduate degree programs
• Graduate degree programs
• Distance learning
• Professional certification

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Tuition and Fees: The university operates on a tuition-based model with matrícula (enrollment fees) and monthly cuotas (installments). Tuition adjustments are made according to IPC inflation indices published by INDEC. The institution is self-funded without government subsidies or private funds.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Universidad de Morón is a private nonprofit university that delivers accredited undergraduate, graduate, and postgraduate degree programs across 9 academic schools/faculties. Instruction is provided both on the Morón campus in Buenos Aires Province and through online distance learning delivered via the Blackboard Learning Management System.

Product overview

Universidad de Morón is a private higher education institution founded in 1960, offering over 80 degree programs across nine academic schools (Architecture, Health Sciences, Behavioral Sciences, Exact Sciences, Social Work, Economics, Engineering, Law, and Tourism) serving more than 100,000 graduates. The institution delivers education through two primary modalities: traditional in-person learning at its Morón headquarters, CABA location, and Cañuelas regional center; and distance education via UMenlinea using the Blackboard platform, which includes immersive virtual reality classrooms and Coursera-integrated professional skills training. Additional services include a job portal, economic observatory, tourism agency with SABRE system, and extensive library resources, all designed to support comprehensive professional development from enrollment through career placement.

Differentiator

Problem solved

Functional benefit

Brands

• FUM - Fundación Universidad de Morón: Foundation that administers the university's heritage, supporting scientific research, technological development, cultural formation, grants and sponsorships, and promoting Research Institutes and Libraries.
• UMenlinea
• Blackboard UM
• AGEUM
• Servicios Plus

Products and services

• Undergraduate degree programs
• Graduate and postgraduate programs
• Distance learning programs

Quantifiable outcome

• 100,000+ graduates placed professionally
• +2 more outcomes

Named customers12 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Numes IntercambiocoreStrategic or Co-development Partner · 1 January 2025Partnership with Numes Intercambio, a Brazilian educational exchange institution, to receive Brazilian students. The collaboration aims to offer quality academic formation to Brazilian students seeking to fulfill their dream of university studies in Argentina, providing comprehensive support throughout their student experience.
• EDDIS EducativacoreChannel Partner/ Reseller/ Distributor · 1 January 2025Cooperation agreement with EDDIS Educativa, an education organization with locations throughout Argentina. UM distance students can utilize EDDIS's 40+ support centers across the country as support units for their distance education programs.
• UniversiacoreStrategic or Co-development PartnerStrategic alliance with Universia for the UM Employment Portal, connecting students and graduates with employment and internship opportunities through Universia's job board platform.
• UNIUD - Università degli Studi di UdinecoreStrategic or Co-development PartnerDouble degree program with the University of Udine, Italy for Architecture graduates. Students can obtain Italian certification by completing 2 subjects at UM plus a final exam in structural design and architectural rehabilitation.
• Universidad de ExtremaduracoreStrategic or Co-development PartnerDouble degree program with Universidad de Extremadura, Spain for Agricultural Engineering and Chemistry graduates. Students complete 8-9 subjects plus a final project to obtain Spanish degrees.
• Universidad Internacional de La Rioja (UNIR)coreStrategic or Co-development PartnerDouble degree agreement with UNIR, Spain for Law (Abogacía) students. Students complete 18 virtual subjects through UNIR's platform to obtain Spanish law certification.
• Universidad Autónoma de Barcelona (UAB)coreStrategic or Co-development PartnerDouble degree program with UAB, Spain for Tourism graduates. Students complete 9 subjects and study one year in Spain to obtain Spanish tourism degree.
• CourseracoreStrategic or Co-development PartnerPartnership providing UM students access to Coursera's professional skills development program with international certifications at no additional cost, covering communication, leadership, AI, and project management skills.
• BlackboardcoreTechnology or IntegrationLearning management system platform (Blackboard) used for distance education delivery, virtual classrooms, and academic support services including Blackboard Collaborate.
• 3MminorOthersCorporate partner listed in the university's strategic partners and agreements section.
• ArcelorminorOthersCorporate partner providing internship and employment opportunities for UM students.
• BASFminorOthersCorporate partner providing internship and employment opportunities for UM students.
• IBMminorOthersCorporate partner providing internship and employment opportunities for UM students.
• TechintminorOthersCorporate partner providing internship and employment opportunities for UM students.
• CONICETminorStrategic or Co-development PartnerStrategic partner for research collaboration and scientific development initiatives.
• SheratonminorOthersCorporate partner in the tourism sector providing internship and employment opportunities.

Scale indicators6 records

Recent moves12 records

Expansion highlights6 records

Direct peers

• Universidad de Belgrano: Private multi-faculty university in Buenos Aires offering undergraduate and graduate programs across similar disciplines. Directly competes with UM for the same private university student segment in the Buenos Aires metropolitan area.
• Universidad de Palermo: Large private Buenos Aires university with a comparable portfolio of undergraduate and postgraduate programs and an emphasis on professional and design-oriented careers. Competes directly with UM for fee-paying students in CABA and Greater Buenos Aires.
• Universidad del Salvador (USAL): Private Argentine university with similar multi-school structure, broad program offering, and Jesuit heritage. Competes with UM across most academic areas in the private higher education segment.
• Universidad Nacional de La Matanza (UNLaM): Public university located in the western Buenos Aires suburbs serving the same geographic catchment as UM. Competes on price for working-class students, putting pricing pressure on UM's distance and second-degree programs.
• Universidad CAECE: Private Buenos Aires university focused on sciences, economics, and technology. Directly comparable to UM in size, modality mix (in-person and distance), and emphasis on professional careers.
• Universidad del CEMA (UCEMA): Private Buenos Aires university known for economics, business, and law programs with postgraduate emphasis. Comparable to UM's School of Economics and Law in target student and pricing tier.
• Universidad Austral: Leading Argentine private university with AACSB-equivalent accreditations and strong business, law, and health sciences programs. Competes with UM for premium students and employer partnerships, particularly in CABA.
• UNIR (Universidad Internacional de La Rioja): Spain-headquartered online university with a strong Latin American presence and an existing double-degree partnership with UM. Competes with UM's distance programs in Argentina while also serving as a partner for UM's Law students.

Emerging players

• Universidad Empresarial Siglo 21: Large private Argentine university with a heavy distance-learning emphasis and broad national footprint. Competes directly with UM's UMenlinea in distance education and is a primary threat to UM's EDDIS-driven expansion.

Others

• Blackboard: LMS provider that powers UM's distance education infrastructure through Blackboard and Blackboard Collaborate. While not a competitor, it is the most critical technology vendor to UM's distance learning moat and represents both dependency risk and benchmark for digital delivery capability.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/um_oficial
• YouTubeyoutube.com/user/senialTV
• Facebookfacebook.com/umoficial
• LinkedInlinkedin.com/school/umoficial
• Instagraminstagram.com/unimoron.edu.ar
• TikToktiktok.com/@unimoron.edu.ar

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Universidad de Morón