PERITUS public relations
Peritus Public Relations is a Birmingham, Alabama-based strategic communications firm serving enterprise, government, and nonprofit clients with crisis management, public affairs, and media relations services. Founded in 2013, it is Alabama's exclusive member of the Public Relations Global Network.
- Company typePrivate
- Founded2013
- HeadquartersBirmingham, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What PERITUS public relations does
Peritus Public Relations is an Alabama-based strategic communications firm founded in 2013 by Louise Oliver, APR, and headquartered in Birmingham. The firm provides high-stakes communications counsel to enterprises, government agencies, and nonprofits, organized around three practice pillars: ADVISE (communications training, strategic planning, crisis and reputation management), ADVOCATE (stakeholder engagement, policy campaigns, issue management), and AMPLIFY (media storytelling, internal communications, executive positioning). Notable clients include Alabama Power, Bank of America, Airbus, Regions Bank, Protective Life, University of Alabama at Birmingham, Children's of Alabama, Alabama Tourism, and Peco Foods. The firm has expanded into innovation and economic development consulting and maintains educational resources including Alabama legislative guides and a weekly 'Friday Five' legislative update series.
The firm operates on a professional services revenue model, billing clients through negotiated project fees and retainer arrangements typical of PR consultancies. Go-to-market is sales-led and relationship-driven: clients are acquired through industry reputation, thought leadership content, professional network referrals, and participation in Alabama public affairs and legislative advocacy circles. Distribution is direct enterprise engagement with no resellers, software product, or self-serve channel. Since May 2021, Peritus has been Alabama's exclusive member of the Public Relations Global Network (PRGN), a network of 50-55+ independent PR firms, providing access to global training, cross-border campaign capabilities, and international media relationships while the firm remains independently owned.
Peritus is a privately held, founder-led firm with no external funding, parent company, or public listing. It operates a single Birmingham office with 11-50 employees and has begun extending geographic reach through a Washington D.C.-based account manager. The firm has earned industry recognition including 2025 Best Places to Work from Birmingham Business Journal and three 2025 PRGN Global Best Practice Awards, and runs a Connect One student outreach program that builds community and talent pipeline across Alabama.
PERITUS public relations firmographics
Firmographics- Name
- PERITUS public relations
- Legal name
- Peritus Public Relations
- Website
- https://perituspr.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Peritus Public Relations is a Birmingham, Alabama-based strategic communications firm serving enterprise, government, and nonprofit clients with crisis management, public affairs, and media relations services. Founded in 2013, it is Alabama's exclusive member of the Public Relations Global Network.
- Ownership category
- akta.pro rank
PERITUS public relations industry classification
Industry- Product category
- Public Relations Services
- NAICS
- Public Relations Agencies (54182), Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- PR, Corporate Communications & Crisis Management (BPAFAAAL)
- akta.pro secondary industries
- Public Affairs, Government Relations & Lobbying (BPAFADAB), Media Relations & Press Office Services (BPAFADAF)
Keywords
Where PERITUS public relations is headquartered
LocationHeadquarters
- HQ city
- Birmingham
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
PERITUS public relations business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Strategic Communications Services: Peritus PR generates revenue by providing strategic communications counsel, crisis management, media training, stakeholder engagement, and policy campaign services to enterprise clients. Revenue is likely project-based or retainer arrangements typical of professional services firms.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
PERITUS public relations product offering
Product offeringCore offering
Peritus Public Relations is an Alabama-based strategic communications firm providing crisis management, public affairs advocacy, media relations, executive positioning, communications training, and stakeholder engagement services to enterprise clients, government agencies, and nonprofits. The firm operates through three practice areas—ADVISE, ADVOCATE, and AMPLIFY—and additionally offers innovation and economic development consulting. Services are delivered via direct, retainer or project-based engagements.
Product overview
Peritus Public Relations is an Alabama-based communications firm offering strategic public relations and public affairs services. The firm's core offerings span three main practice areas: ADVISE (communications training, strategic planning, crisis and reputation management), ADVOCATE (stakeholder engagement, policy campaigns, issue management), and AMPLIFY (media storytelling, internal communications, executive positioning). Additional services include innovation and economic development consulting, along with educational resources such as legislative guides and weekly Friday Five updates. The firm operates as a traditional service-based consultancy rather than a software product platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Crisis & Reputation Management Crisis communication services including preparation, response simulations, media training, and strategic planning for high-stakes situations faced by enterprise and government clients.
- Communications Training Media, crisis, and messaging training services that equip executives and teams with confidence, clarity, and credibility when speaking publicly.
- Strategic Planning Strategic communications planning services that guide organizations on the best path forward through tailored communications solutions.
- Stakeholder Engagement Engagement services that connect organizations with key stakeholders, community members, and constituencies to advance their objectives.
- Policy Campaigns Advocacy campaign services supporting issue-based initiatives and statewide legislative and policy efforts.
- Issue Management Management of public affairs issues to help organizations navigate challenges, mitigate risk, and drive desired outcomes.
- Media Storytelling Media storytelling services that develop and place compelling narratives across media channels on behalf of clients.
- Internal Communications Internal communications services that ensure consistent, aligned messaging across an organization's workforce and leadership.
- Executive Positioning Executive positioning services that establish thought leadership, public presence, and spokesperson credibility for senior leaders.
- Innovation & Economic Development Consulting Public affairs and policy consulting supporting innovation ecosystem growth, outdoor recreation, and economic development initiatives in Alabama.
Companies that use PERITUS public relations
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles3 records
PERITUS public relations technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
PERITUS public relations partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Public Relations Global Network (PRGN)corePeritus PR is Alabama's exclusive member of PRGN, representing 50+ leading public relations firms across the world. Effective May 2021, this affiliation provides global reach through cultural training, economic insights, media relationships, and a trusted network of worldwide communications professionals. PRGN is one of the world's largest international public relations networks.
- Birmingham Ed FoundationminorPeritus partnered with Birmingham Ed Foundation to organize a virtual book club for local high school students featuring author Anthony Ray Hinton, donating 100 books to participating students.
- National Alliance on Mental Illness of AlabamaminorPeritus partnered with NAMI Alabama to build a unique brochure bringing essential mental health wellness services to life through creative messaging.
- Connect One ProgramminorPeritus created a statewide student outreach program called Connect One, focusing on how a single relationship can leave a lasting impact on local students, connecting them with PR professionals.
Scale indicators1 record
Recent moves7 records
Expansion highlights5 records
PERITUS public relations competitors and assessment
Company assessmentBroad incumbents
- Ketchum: Global communications consultancy with strong corporate, public affairs, and crisis practices. Comparable to Peritus as a large incumbent competitor for enterprise-level mandates involving crisis, policy, and reputation work.
- Weber Shandwick: Global public relations and communications agency. Comparable to Peritus as a broad incumbent operating dedicated crisis, public affairs, and corporate reputation practices that overlap with Peritus's core services at a national scale.
- Edelman: Global public relations firm and the world's largest independent PR agency. Comparable to Peritus as a higher-tier competitor in crisis communications, corporate communications, and public affairs — particularly when Fortune 500 clients in Peritus's book seek multi-region or international coverage.
- BCW (Burson Cohn & Wolfe): Global communications agency with deep public affairs and crisis expertise. Comparable to Peritus as a broad incumbent offering the same crisis, public affairs, and corporate communications capabilities at a national and international scale.
Direct peers
- Sachs Media: Florida-based public affairs and strategic communications firm with strong crisis, government relations, and policy campaign practices. Comparable to Peritus as a regional peer in the same 'public affairs + crisis communications' niche, with analogous enterprise and government client segments.
- Lewis Communications: Birmingham, Alabama-headquartered full-service marketing agency with public relations and communications offerings. Comparable to Peritus as a regional Southeast competitor targeting enterprise and consumer brands from the same metropolitan base.
- Luckie & Company: Birmingham, Alabama-headquartered marketing and public relations agency serving regional and national clients. Comparable to Peritus as a fellow Birmingham-based strategic communications firm operating in the same regional market with overlapping enterprise and consumer client prospects.
- Furia Rubel Communications: Mid-sized U.S. public relations and integrated marketing agency serving professional services, healthcare, and B2B clients. Comparable to Peritus as a similarly-sized regional-to-mid-market peer in strategic communications, crisis, and reputation management.
- Markstein: Birmingham, Alabama-based marketing and communications agency. Comparable to Peritus as a same-city strategic communications peer competing for the same regional enterprise and government-adjacent clients.
- Big Communications: Birmingham, Alabama-based advertising and PR agency. Comparable to Peritus as a same-city competitor offering brand communications, public relations, and creative services to enterprise and regional accounts.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
PERITUS public relations social profiles
Digital presencePERITUS public relations financial estimates
Financial estimateRevenue estimate
Valuation estimate
PERITUS public relations leadership team
Management profileNumber of profiles
Profiles3 records
PERITUS public relations funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PERITUS public relations M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PERITUS public relations
What does PERITUS public relations do?
Peritus Public Relations is an Alabama-based strategic communications firm providing crisis management, public affairs advocacy, media relations, executive positioning, communications training, and stakeholder engagement services to enterprise clients, government agencies, and nonprofits. The firm operates through three practice areas—ADVISE, ADVOCATE, and AMPLIFY—and additionally offers innovation and economic development consulting. Services are delivered via direct, retainer or project-based engagements.
Is PERITUS public relations a public or private company?
PERITUS public relations is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PERITUS public relations founded?
PERITUS public relations was founded in 2013. It employs 11 to 50 people.
Where is PERITUS public relations based?
PERITUS public relations is headquartered in Birmingham, United States, in the North America region.
How does PERITUS public relations make money?
One revenue line is on record: strategic Communications Services.
Who are PERITUS public relations's main competitors?
Broad incumbents on record are Ketchum, Weber Shandwick, Edelman and BCW (Burson Cohn & Wolfe). Direct peers are Sachs Media, Lewis Communications, Luckie & Company, Furia Rubel Communications, Markstein and Big Communications.
Does PERITUS public relations have an API?
No public API is recorded for PERITUS public relations.
What industry is PERITUS public relations in?
PERITUS public relations's product category is Public Relations Services. Its primary akta.pro industry code is BPAFAAAL, PR, Corporate Communications & Crisis Management, with a secondary code of BPAFADAB, Public Affairs, Government Relations & Lobbying. Its NAICS code is 54182 and its SIC code is 8742.