Pediatric Associates of the Northwest

What Pediatric Associates of the Northwest does

Pediatric Associates of the Northwest (PANW) is a private professional corporation operating a multi-location pediatric medical practice in the Portland, Oregon metropolitan area. Founded in 1957 and headquartered in Tigard, the practice runs three clinics in Portland, Beaverton, and Tigard, employing between 101 and 250 staff across clinical and administrative functions. PANW serves families with children from newborns through young adults, delivering primary pediatric care, illness and injury treatment, behavioral health services, lactation support, and complex care coordination under a "Medical Home" model.

The service portfolio spans core clinical offerings (newborn care, well child visits, illness and injury care, urgent care) and specialty offerings (behavioral health, lactation and feeding support, complex care management, specialty care referrals). Care delivery is supported by a HIPAA-compliant patient portal, virtual telehealth visits, a 24/7 nurse advice line, and a March 2026-launched in-house pharmacy that dispenses common pediatric medications to cash-paying patients. Underlying technology includes the PCC-hosted patient portal, Carequality-enabled health information exchange, and standard EHR workflows; the practice participates in the Children's Health Alliance and Children's Health Foundation regional networks.

Revenue is generated primarily from insurance-billed clinical services on a per-visit basis across the three clinic locations, supplemented by cash-pay in-house pharmacy revenue. Go-to-market is direct-to-consumer, with patient acquisition driven by the practice's 65-year local reputation, content marketing (blog, YouTube, Facebook, Instagram), and community engagement. Multilingual access (nondiscrimination notices in 16 languages) and dedicated services for LGBTQ+ youth and children with autism reflect efforts to broaden the served patient base within the Portland metro.

Name

Pediatric Associates of the Northwest

Legal name

Pediatric Associates of the Northwest, P.C.

Website

https://portlandpediatric.com

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

101–250 employees

Short description

Pediatric Associates of the Northwest is a private, multi-location pediatric medical practice founded in 1957, operating three Portland-metro clinics and serving families with children from newborns to young adults through primary care, behavioral health, lactation, complex care, telehealth, and a newly launched in-house pharmacy.

Ownership category

akta.pro rank

Product category

Pediatric Primary Care

NAICS

Ambulatory Health Care Services (621)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Pediatrics & Adolescent Medicine Practices (HLAFAJAF)

akta.pro secondary industries

Pediatric Urgent Care & After-Hours Clinics (HLAFAJAI), Pediatric Rehabilitation & Developmental Therapy Centers (PT/OT/SLP) (HLAFAJAL)

Keywords

• Pediatric primary care
• Well child visits
• Behavioral health services
• Lactation consulting
• Complex care management

Headquarters

HQ city

Tigard

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Healthcare Services Revenue: Revenue generated from providing pediatric healthcare services including well child visits, illness and injury care, behavioral health services, lactation support, and complex care management. Accepts insurance and offers in-house pharmacy for cash-paying patients.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Pediatric Associates of the Northwest is a multi-location private pediatric medical practice that provides comprehensive primary, specialty, and behavioral healthcare for children from newborns through young adults. Core services include well child care, illness and injury treatment, behavioral health, lactation consulting, and complex care management, delivered across three Portland-metro clinics with 24/7 nurse triage, weekend urgent care, virtual telehealth, and a newly launched in-house pharmacy.

Product overview

Pediatric Associates of the Northwest (PANW) operates as a multi-location pediatric practice offering a unified healthcare platform centered on primary pediatric care. The practice provides core clinical services including newborn care, well child care, and illness/injury treatment through three Oregon offices (Portland, Beaverton, Tigard), supplemented by specialty services such as behavioral health, lactation support, and complex care management. The product ecosystem includes virtual telehealth visits, a patient portal for electronic health record access and appointment scheduling, and a newly launched in-house pharmacy. Extended services encompass community resource coordination and 24/7 nurse advice line, all designed to function as an integrated 'Medical Home' for pediatric patients from newborns through young adults.

Differentiator

Problem solved

Functional benefit

Products and services

• Newborn Care Comprehensive newborn care services covering baby basics including feeding, sleeping, teething, and handling first illnesses for parents of newborns.
• Well Child Care Medical home approach for enhanced primary pediatric care including preventative behavioral healthcare, social and emotional development, immunizations, and annual visits.
• Illness, Injury, and Urgent Care Same-day urgent care for unexpected injuries and illnesses available every day of the year including evenings, weekends, and holidays across PANW clinic locations.
• Behavioral Health Mental and behavioral health services for children including autism evaluations, anxiety support, LGBTQ+ youth services, and counseling delivered by PsyD/PhD psychologists.
• Lactation and Feeding Support Professional lactation consulting and feeding support services for infants and young children provided by IBCLC-certified lactation consultants.
• Complex Care Management Care coordination services for children with complex medical needs, working with families, specialists, schools, and communities.
• Virtual Telehealth Visits Video visit capability allowing patients to access PANW providers remotely for illness concerns, follow-up, and behavioral health appointments.
• Specialty Care Specialty pediatric services including various pediatric subspecialties working together as a coordinated team within PANW.
• Meet & Greet Visits Complimentary new patient meet-and-greet visits allowing families to tour facilities and meet providers before establishing care as a PANW patient.
• PANW In-House Pharmacy Limited in-house pharmacy offering commonly prescribed pediatric medications for out-of-pocket payment, providing faster treatment and transparent pricing to families paying cash.
• Community Resource Coordination Assistance connecting families with community resources and support services as part of PANW's integrated care approach.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered minor and core.

• Friendly Water for the WorldminorStrategic or Co-development Partner · 1 January 2019Partnership to provide clean water solutions internationally. During Kenya medical trip in April 2019, PANW partnered with Friendly Water for the World to purchase and install 16 water filters for the Makhonge community.
• Children's Health AlliancecoreStrategic or Co-development PartnerPediatric Associates of the Northwest is a proud member of the Children's Health Alliance, an association of pediatricians working together to improve children's health across Oregon and SW Washington. Members collaborate on quality improvement, advocacy, and shared resources.
• Children's Health FoundationcoreStrategic or Co-development PartnerProud member of Children's Health Foundation, an organization dedicated to supporting pediatric healthcare in the region through advocacy, research, and community health initiatives.
• Boost OregonminorStrategic or Co-development PartnerDr. Jay Rosenbloom is a contributor for Boost Oregon, a group dedicated to vaccine education. Dr. Rosenbloom worked with the state on childhood immunization collaborative and helped pass immunization legislation.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Others

• Children's Health Alliance: Regional association of independent pediatricians (including PANW) collaborating on quality improvement, advocacy, and shared resources across Oregon and SW Washington. Comparable as an ecosystem partner rather than direct competitor, relevant for understanding PANW's network positioning.

Emerging players

• ZoomCare Pediatrics: Portland-based on-demand primary and pediatric care chain offering same-day visits and a digital scheduling experience. Comparable as a Portland-metro competitor targeting families who value convenience and digital access, though with less specialty depth.

Direct peers

• Metropolitan Pediatrics: Another independent multi-location pediatric group serving the Portland, Oregon metro area with primary care, behavioral health, and same-day sick visits. Directly comparable in geography, service mix, and target customer base.
• Children's Medical Group: Multi-location independent pediatric group offering primary care, behavioral health, and lactation support across multiple clinic sites. Directly comparable in operating model, integrated service mix, and target customer profile to PANW.
• PM Pediatrics: National pediatric urgent care chain specializing in after-hours illness and injury care for children. Directly comparable to PANW's weekend/holiday urgent care and same-day sick visit offering, though scaled to a national footprint.
• Pediatric Associates: Large multi-location pediatric group practice (Florida-based) operating dozens of offices offering primary care, specialty services, and after-hours access. Comparable as an independent, multi-site pediatrics platform with similar integrated service delivery.

Regional players

• Northwest Pediatric Specialists: Pediatric specialty practice in the Pacific Northwest offering subspecialty consultations. Comparable in pediatric focus and Northwest geography, though PANW offers primary care plus specialty while this peer focuses primarily on specialty referrals.

Broad incumbents

• OHSU Doernbecher Children's Hospital: Portland-based academic children's hospital within OHSU offering comprehensive pediatric specialty and inpatient care. Comparable as a regional pediatric provider competing for the same Portland-metro families, though operating at a much broader scale including inpatient services.
• Providence Children's Services: Pediatric service line within Providence Health & Services operating clinics and specialty care across Oregon. Comparable as a large regional pediatric provider with negotiating leverage and integrated delivery PANW must compete against.
• Randall Children's Hospital at Legacy Emanuel: Portland-area children's hospital operated by Legacy Health providing pediatric specialty and primary care across the metro. Comparable as a regional pediatric competitor with broader hospital-based capabilities and payer leverage PANW lacks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCpTY9USC0OEq8WkO8LZIBgg
• Facebookfacebook.com/portlandpediatric
• Instagraminstagram.com/pediatricassociatesnw
• Xx.com/pedsassocnw
• LinkedInlinkedin.com/company/pediatric-associates-of-the-northwest-p.c.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pediatric Associates of the Northwest