What Extend Comunicaciones does

Extend Comunicaciones SpA is a Chilean strategic communications consultancy founded in 1991 by Marilú Velasco, one of the pioneers of the corporate communications industry in Chile. The firm operates from its headquarters in Santiago (Las Condes) with regional offices in Antofagasta and Puerto Varas and extended operational capacity in La Serena, Valparaíso, and Concepción. It serves enterprise and institutional clients across mining, energy, financial services, healthcare, telecommunications, automotive, retail, and aquaculture, delivering services including corporate communications, crisis management, financial communication, organizational culture, political and legislative affairs, community relations, digital communications, strategic design, research and analytics, and audiovisual production. Its service portfolio is anchored by senior-partner-led client engagements, supported by the Extend Q executive training program and the Preludio AI agent ecosystem. The firm maintains a 15-year strategic affiliation with Weber Shandwick's global network and is certified as a B Corporation, operating under a triple-impact governance framework. Wholly-owned subsidiary Valor Estratégico SpA, integrated in 2014, provides community and socio-environmental management for mining, energy, infrastructure, and real estate projects.

The firm's revenue model is built on custom-quoted professional services delivered through project-based engagements and ongoing retainer relationships, with pricing determined by scope, complexity, and engagement type. Go-to-market is direct enterprise field sales led by senior partners and directors, augmented by thought-leadership publishing on LinkedIn and the company website, plus Extend Q workshops for boards, management, and guilds. The firm employs 120+ professionals across communications, digital, audiovisual, and strategic studies specialties, and has accumulated 24 SABRE Awards over the past decade including two Superior Achievement awards at the Latin American SABRE Awards 2025 for campaigns with Pfizer and Entel. Underlying technology comprises a portfolio of core services organized by practice area, with the Preludio generative AI platform enabling monitoring and response capabilities across political, social, and digital environments; the firm has no public APIs or SDKs and operates Extend as a service-led consulting business rather than a SaaS product.

Name

Extend Comunicaciones

Legal name

Extend Comunicaciones SpA

Website

https://extend.cl

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

51–100 employees

Short description

Extend Comunicaciones is a Chilean strategic communications consultancy founded in 1991, serving 200+ enterprise and institutional clients across mining, energy, financial services, healthcare, telecommunications, and other sectors with corporate communications, crisis management, financial communications, and political affairs services from offices in Santiago, Antofagasta, and Puerto Varas.

Ownership category

akta.pro rank

Product category

Strategic Communications Consulting

NAICS

Public Relations Agencies (54182)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Social Media & Community Management (PR-led) (BPAFADAM)

akta.pro secondary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Strategic communications consulting
• Crisis management services
• Corporate reputation management
• Public affairs lobbying
• Financial communications advisory

Headquarters

HQ city

Santiago

HQ country

Chile

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Strategic Communication Consulting: Professional consulting services for corporate communications, crisis management, public affairs, financial communication, organizational culture, and community relations. Services are delivered through project-based engagements and ongoing retainer relationships with enterprise clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Extend Comunicaciones is a strategic communications consultancy that provides corporate communication, crisis management, political and legislative affairs, financial communication, organizational culture, digital communication, strategic design, research and analytics, and audiovisual production services to large enterprises, corporations, government institutions, and industry associations in Chile. The firm delivers these services through project-based engagements and ongoing retainer relationships, complemented by an AI-First methodology via its Preludio agent ecosystem and Extend Q executive training workshops.

Product overview

Extend Comunicaciones is a strategic communication consultancy with over 30 years of experience in Chile. The company operates as a unified service portfolio organized into distinct practice areas rather than a single software product. Core services include Comunicación Corporativa (corporate communication), Gestión de Crisis (crisis management), Lobby y Asuntos Políticos y Legislativos (lobbying and political affairs), Comunicación Financiera (financial communication), and Valor Estratégico's Gestión Comunitaria y Socioambiental (community and environmental management). The offering extends to Cultura Organizacional (organizational culture), Área Digital (digital communications), Diseño Estratégico (strategic design), Área de Estudios (research and analytics), and Área Audiovisual (audiovisual production). Supporting programs include Extend Q (executive training workshops) and the AI-powered Preludio agent ecosystem for communications intelligence. All services are delivered through the company's B Corp-certified operations with national offices in Santiago, Antofagasta, and Puerto Varas.

Differentiator

Problem solved

Functional benefit

Brands

• Valor Estratégico: Community and socio-environmental management services for mining, energy, infrastructure and real estate projects, with more than 13 years of experience.

Products and services

• Comunicación Corporativa (Corporate Communications) Strategic corporate communication aligned with organizational purpose and values, including reputation diagnostics, stakeholder engagement, leadership positioning, multi-channel communication strategies, digital communication, branding, media relations, and social media listening for large enterprises and corporations.
• Gestión de Crisis (Crisis Management) Rapid, strategic, and human-centered crisis management combining multidisciplinary expertise with AI-First technology for monitoring and response in high-uncertainty scenarios, including community work, authority engagement, media management, and internal communication.
• Lobby, Asuntos Políticos y Legislativos (Lobbying and Political & Legislative Affairs) Political and legislative affairs including lobbying, legislative monitoring, regulatory analysis, stakeholder mapping, and strategic dialogue for sustainable and inclusive development, compliant with Chile's Lobby Law.
• Comunicación Financiera (Financial Communication) Financial communication services including investor relations, ESG communication, shareholder meeting execution, financial storytelling, market positioning, and annual reports/memoirs for capital market legitimacy.
• Valor Estratégico - Gestión Comunitaria y Socioambiental (Community and Socio-environmental Management) Community and socio-environmental management for complex territorial environments, specializing in mining, energy, infrastructure, and real estate projects with offices in Antofagasta, Santiago, and Puerto Varas.
• Cultura Organizacional (Organizational Culture) Organizational culture design, strengthening, and projection services including diagnostics, internal campaigns, belonging strengthening, and connection of daily operations with societal contribution.
• Área Digital (Digital Communications) Digital reputation and communication services including social media strategy, content creation, and digital presence management for online environments.
• Diseño Estratégico (Strategic Design) Strategic design aligning purpose, narrative, and operations including brand strategy, applied creativity, brand experience, brand activation, web development, and UX/UI design.
• Área de Estudios (Research and Analytics) Analytical research nucleus including reputation management, qualitative diagnostic research, participatory workshops, organizational culture instruments, and sectoral/gremial studies using quantitative and qualitative tools.
• Área Audiovisual (Audiovisual Production) Audiovisual production strengthening strategic narrative including corporate videos, interviews, voiceovers, music, aerial drone recording, motion graphics, animations, and professional photography services.
• Talleres y Capacitaciones (Workshops and Training) Preparation and training workshops for organizations to communicate with purpose and generate impact, including executive communication and spokesperson training.
• Extend Q (Executive Training Program) High-level strategic training workshops for boards, management, and industry associations requiring immediate results, featuring real case analysis, trends, and replicable frameworks for communication, reputation, and leadership.
• Preludio (AI Agent Ecosystem) AI agent ecosystem for expert communications using generative AI to enhance human capabilities, designed for monitoring, interpretation, and strategic response across crisis and corporate communications engagements.

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature1 record

Partnerships

One partnership is on record.

• Weber ShandwickcoreStrategic or Co-development Partner · 1 January 2010Global communication network partnership established approximately 15 years ago. Extend maintains ongoing dialogue and analysis with Weber Shandwick's top executives in the United States. This affiliation provides Extend with global reach and access to international best practices in strategic communications. Marilú Velasco, founder and principal partner, regularly coordinates with Weber Shandwick leadership.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• FleishmanHillard: International public relations and integrated marketing agency operating across Latin America with healthcare, financial, and corporate communications practices that overlap directly with Extend's service portfolio.
• Weber Shandwick: Global, IPG-owned strategic communications network and Extend's affiliate partner for 15 years; offers overlapping public relations, corporate communications and public affairs capabilities worldwide and competes in cross-border Chilean mandates.
• Ketchum: Omnicom-owned global PR network with corporate, healthcare, and technology communications practices; competes for many of the same Pfizer/Entel-style enterprise retainers as Extend.
• Hill+Knowlton: Global public affairs and corporate communications consultancy with deep mining, energy, and infrastructure practice — a particularly close comparable in Chilean extractive-sector community relations where Valor Estratégico also competes.
• FTI Consulting: Global advisory firm with a strong strategic communications and public affairs segment serving corporate and financial-services clients; competes for crisis, financial-communication and stakeholder mandates similar to Extend's Marily Lüders-led Capital Comms practice.
• Edelman: World's largest public relations firm with a Chilean office serving the same blue-chip enterprise clients (Pfizer, financial services, energy) for corporate, crisis and public affairs work across markets.
• Porter Novelli: Global public relations and communications consultancy with sustainability, corporate, and public affairs practices; serves extractive-sector and healthcare clients with a comparable strategic communications approach to Extend.
• Burson (formerly BCW / Burson-Marsteller): Top-tier global strategic communications and public affairs agency; Felipe del Solar previously worked at Burson-Marsteller Chile, evidencing direct overlap with Extend's corporate communications and political/legislative affairs practices.
• Ogilvy PR: WPP-owned global marketing and communications group with a substantial PR and public affairs practice; Ogilvy's Chilean operations overlap with Extend in corporate communications and integrated campaign work.

Direct peers

• LLYC (Llorente & Cuenca): Madrid-headquartered strategic communications and public affairs consultancy with deep LatAm presence across Mexico, Argentina, Colombia, Peru, Chile and more; competes directly with Extend for corporate, financial, and crisis communications mandates across Spanish-speaking markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/extend-comunicaciones
• Xx.com/comunicaextend

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Extend Comunicaciones