Betterdays

What Betterdays does

Betterdays is a privately held, Los Angeles-based full-service production company and creative studio operating since 2011 across three product lines: Betterdays Studios (unscripted television, premium documentary, and branded content), Betterdays Production (BP, end-to-end production services from ideation through post), and the recently launched Betterdays Sports sub-brand under a Special Projects umbrella. Its technology stack is conventional for the production sector — there is no proprietary software platform; the offering is a creative and execution service built on the relationships, experience, and track record of founders Nat Prinzi and Alex Demyanenko, who together account for over 500+ hours of television credits and 30+ produced series.

The company targets four primary customer segments: major brands and Fortune 500 corporations (Nike, Adidas, Puma, Meta, Amazon, BMW, New Balance, Crocs, Converse, DeBeers, Under Armour, ANTA), agencies and networks (NFL Network, AdCouncil), record labels/artists/publishers, and studios (Tyler Perry Studios). Its revenue model is project-based professional services: production fees and creative service contracts for branded content, commercials, docu-series, and feature documentaries. Pricing is custom-quoted and not publicly disclosed. Notable in-production projects include Jimmie & Sanora, The Bastards Effect, Springtime in Wielzka, Remain Curious, The Field of Dreams, and Hands, alongside co-productions with Lawrence Bender, Pantheon, Boardwalk Pictures, and Alfred St.

Operationally, Betterdays runs a lean core team of approximately 5 people supplemented by project-based production staff, with a stated global footprint but concentrated revenue execution from its LA headquarters. The company has no disclosed institutional funding, no parent company, and no subsidiaries; ownership remains with the two founders. Its competitive positioning rests on cultural attunement to sports, streetwear, music, and social-justice storytelling, combined with the dual perspective of operators who have worked on both the network/studio side and the production company side.

Name

Betterdays

Legal name

Betterdays

Website

https://betterdays.tv

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Betterdays is a Los Angeles-based full-service production company and creative studio producing unscripted television, premium documentaries, and branded content for Fortune 500 brands, agencies, networks, and studios worldwide.

Ownership category

akta.pro rank

Product category

Film and Television Production Services

NAICS

Postproduction Services and Other Motion Picture and Video Industries (51219)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB)

Keywords

• Unscripted television production
• Documentary film production
• Branded content production
• Commercial production services
• Creative studio services

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Production Services: End-to-end production services from ideation, development, pre-production, production services, and post-production for TV, Film, Commercial, Branded, and Digital content. Revenue generated through project-based production fees and creative service contracts with brands, agencies, networks, and studios.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Betterdays is a full-service production company and creative studio that creates and produces TV, Film, Commercial, Branded, and Digital content for major brands, agencies, networks, studios, record labels, artists, and publishers worldwide. Operating through two main divisions—Betterdays Studios (development, packaging, and sale of unscripted television, premium documentary, and branded content) and Betterdays Production (end-to-end production services)—the company delivers storytelling across sports, culture, fashion, technology, and filmmaking.

Product overview

Betterdays operates as a dual-offering production company comprising Betterdays Studios and Betterdays Production (BP). Betterdays Studios is a Los Angeles-based entertainment company specializing in unscripted television, premium documentaries, and branded content, with 500+ hours of television and 30+ series credits. Betterdays Production provides end-to-end production services from ideation through post-production. The company also operates Special Projects divisions including Betterdays Sports and Branded Entertainment. The portfolio includes documentary projects such as 'Bastards of the Party,' 'The Machine,' 'Football Town: Calabasas,' and various branded content campaigns for clients including Puma, BMW, New Balance, Nike, Adidas, Meta, Amazon, and the AdCouncil.

Differentiator

Problem solved

Functional benefit

Products and services

• Betterdays Studios A Los Angeles-based production and entertainment company that finds, develops, packages, and sells stories spanning unscripted television, premium documentary, and branded content. The studio has produced 500+ hours of television and 30+ series, with credits alongside Nike, Adidas, Puma, Meta, Amazon, NFL Network, New Balance, BMW, and the AdCouncil across true crime, sports, documentaries, reality, culture, and social justice genres.
• Betterdays Production (BP) End-to-end production services from ideation, development, pre-production, production services, and post-production, delivering world-class storytelling focused on sports, culture, fashion, technology, and filmmaking for brands, agencies, networks, studios, and other clients.
• Betterdays Sports A specialized division under Betterdays Special Projects focused on sports-related content production, including sports documentary series, branded sports content, and related entertainment formats.
• Branded Entertainment Branded content production services under the Betterdays Special Projects umbrella, creating content that integrates brands into entertainment narratives for clients including Nike, Adidas, Puma, BMW, New Balance, and others.

Quantifiable outcome

• 500+ hours of television produced
• +2 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core, flagship and minor.

• SMAC EntertainmentcoreStrategic or Co-development PartnerCo-production partnership for unscripted sports content including 'Autopsy of an Upset' documentary series
• PantheoncoreStrategic or Co-development PartnerCo-production partnership for true crime content including 'Miami Homicide' and 'Presumed Guilty' documentary series with Tyler Perry Studios
• Tyler Perry StudiosflagshipStrategic or Co-development PartnerCo-production partnership for 'Presumed Guilty' documentary series with Pantheon Media
• Alfred St. (Alfred Street Industries)coreStrategic or Co-development PartnerCo-production partnership for true crime documentary content 'The Onlyfans Murders'
• Lawrence BendercoreStrategic or Co-development PartnerCo-production partnership for 'Compton Confidential' limited documentary series
• Boardwalk PicturescoreStrategic or Co-development PartnerCo-production partnership for 'Bad Blood' limited documentary series
• RTG FeaturesminorStrategic or Co-development PartnerCo-production partnership for sports documentary 'Quarterback Keep'
• Leepson BoundscoreStrategic or Co-development PartnerCo-production partnership for limited documentary series 'Murder on His Mind' and true crime 'Predator in True Sight'
• Critical ContentminorStrategic or Co-development PartnerCo-production partnership for AI documentary series 'Aliens: AI'
• Good Medicine FilmscoreStrategic or Co-development PartnerProduction company partnership for 'Jimmie & Sanora' feature documentary about James Wong Howe and Sanora Babb
• Bow & ArrowcoreStrategic or Co-development PartnerProduction company partnership for 'The Bastards Effect' feature documentary follow-up
• Aktive MediaminorStrategic or Co-development PartnerProduction company partnership for 'The Bastards Effect' feature documentary
• LeBron James and Maverick CarterflagshipStrategic or Co-development PartnerExecutive producers for 'The Machine' documentary series about the Long Beach Poly Jackrabbits football team
• Dr. DreflagshipStrategic or Co-development PartnerExecutive producer for 'The Bastards Effect' feature documentary follow-up

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Boardwalk Pictures: A Los Angeles-based production company specializing in docuseries and documentary films. Direct co-production partner with Betterdays on 'Bad Blood' and shares the same true-crime/sports/nonfiction content niche and B2B project model.
• Critical Content: A Los Angeles-based production company focused on unscripted and documentary content. Co-production partner with Betterdays and competes in the same premium documentary space, including AI-themed projects.
• SMAC Entertainment: A sports and culture-focused production and management company co-founded by LeBron James' manager Maverick Carter. Direct co-production partner on 'Autopsy of an Upset' and competes in the same athlete-led sports documentary niche.
• Good Medicine Films: An independent production company working on feature documentaries. Co-production partner with Betterdays on 'Jimmie & Sanora,' placing it in the same premium feature documentary space with shared creative talent pools.
• Leepson Bounds Entertainment: A production company specializing in true crime and documentary content. Direct co-production partner with Betterdays on 'Murder on His Mind' and 'Predator in True Sight,' sharing the same genre focus and B2B project model.
• SpringHill Company: Founded by LeBron James and Maverick Carter, SpringHill produces premium content across film, TV, and digital with a focus on athlete-led storytelling. Direct competitor in the same sports-culture-content space Betterdays targets, with shared EP relationships.
• Pantheon Media: An independent production company developing unscripted TV and documentaries. Co-production partner with Betterdays on true crime series including 'Miami Homicide' and 'Presumed Guilty,' making it a direct competitor and collaborator in the same genre.
• Alfred Street Industries: A production company producing true crime documentaries and docuseries. Co-production partner on 'The Onlyfans Murders,' positioning it as a direct peer in the same true-crime genre with shared distribution channels.

Broad incumbents

• Propagate Content: A larger independent production company producing unscripted television, scripted content, and branded entertainment globally. A broader incumbent competing for the same premium unscripted commissions and brand partnerships that Betterdays pursues.
• Uninterrupted (founded by LeBron James): An athlete-owned media platform producing premium sports and culture content across digital, film, and TV. While larger and broader than Betterdays, it represents a structurally similar premium athlete-led content business model that Betterdays partners with on franchise projects like 'The Machine.'

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/betterdaystv
• Facebookfacebook.com/BetterdaysMedia
• LinkedInlinkedin.com/company/betterdays-media

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Betterdays