AMIDEAST

What AMIDEAST does

AMIDEAST (legal name: Amideast, Inc.) is a U.S.-headquartered nonprofit organization founded in 1951 and headquartered in Washington, D.C., delivering education, training, and testing services across 12 MENA countries (Egypt, Iraq, Jordan, Kuwait, Lebanon, Libya, Morocco, Saudi Arabia, Tunisia, UAE, West Bank, Yemen) plus the USA. Its core offerings span six service lines: (1) English language training at all proficiency levels; (2) professional and workforce development programs including PCELT teacher certification and PMI exam preparation; (3) standardized test administration through 14 Prometric centers and ETS partnerships (TOEFL, GRE, TOEIC, and professional certifications); (4) EducationUSA advising for prospective U.S. university students; (5) institutional strengthening and community development (American Corners, BLADI, FBR@Work); and (6) scholarship and exchange program administration (Fulbright, YES, Professional Fellows, Onsi Sawiris, Hope Fund, MSSF, Sousou Graduate Fellows, J-1 BridgeUSA). The platform integrates virtual delivery (Amideast Online) with its physical field-office network.

AMIDEAST operates a hybrid revenue model combining fee-for-service income (course tuition, test registration fees, corporate training contracts) with managed program administration funded primarily by the U.S. Department of State Bureau of Educational and Cultural Affairs, USAID, and private foundations (notably Orascom Construction for the Onsi Sawiris program). Course fees are unit-priced (e.g., 550-650 TND per English course level in Tunisia) while test services operate on transaction-based pricing with ETS/Prometric economics. The organization administers as a designated J-1 BridgeUSA sponsor and operates as part of the global EducationUSA network of 425+ advising centers. Scale metrics include 140,000+ tests administered annually, 40,000+ English/skills trainees, 1,950 scholarship/exchange participants, and 100,000+ U.S. study guidance recipients (2022 data).

AMIDEAST's go-to-market combines direct field-office service delivery with community-based recruitment through EducationUSA advising centers, American Corners, and partnerships with NGOs and government agencies. Its customer base is highly diversified at the individual level (youth, women, underserved populations across MENA) but concentrated at the institutional funding level on U.S. government sources. Strategic priorities visible in 2025 include workforce development (FBR@Work), AI literacy education (Experience AI with Raspberry Pi Foundation and Google DeepMind), and expanded J-1 visa exchange programming in partnership with the Global Career Center.

Name

AMIDEAST

Legal name

Amideast, Inc.

Website

https://amideast.org

Company type

Private

Founded year

1951

Operating status

Operating

Headcount range

501–1,000 employees

Short description

AMIDEAST is a U.S.-headquartered nonprofit founded in 1951 delivering English language training, standardized test administration, U.S. study advising, and scholarship/exchange program administration across 12 MENA countries. It serves as a designated U.S. Department of State BridgeUSA (J-1) sponsor and EducationUSA advising partner, reaching 140,000+ test-takers and 40,000+ trainees annually.

Ownership category

akta.pro rank

Product category

International Education and Training Services

NAICS

Educational Services (611), Exam Preparation and Tutoring (611691)

SIC

Services-Educational Services (8200)

akta.pro primary industry

ESL for Specific Industries (Healthcare, Hospitality, Construction, etc.) (EDAAACAD)

akta.pro secondary industries

Language Proficiency Exam Prep (CEFR, TOEFL, IELTS, Duolingo English Test, PTE) (EDANACAD), Integrated Language + Academic Skills (EAP) Bridging Programs (EDAIAJAF), University/College Continuing Education (Extension) Programs (EDAAAEAA)

Keywords

• English language training
• Professional skills development
• Standardized test administration
• Scholarship program management
• International exchange programs

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Educational and Training Services Fees: Fees charged for English language courses, professional skills training, test preparation courses, and customized corporate training programs. Course fees vary by program type and location (e.g., 200 TND for Writer's Workshop in Tunisia, 550-650 TND per conversation course level).
2. Testing Services: Revenue from administering standardized tests including TOEFL, TOEIC, GRE, and other ETS and Prometric tests. Test registration fees and preparation course fees constitute a significant revenue stream.
3. U.S. Government Grants and Program Funding: Primary funding from U.S. Department of State Bureau of Educational and Cultural Affairs for exchange programs (Fulbright, YES, Professional Fellows) and other international development activities. Administered as a designated sponsor of BridgeUSA (J-1) Exchange Visitor Program.
4. Scholarship Program Administration: Manages scholarship programs including the Onsi Sawiris Scholarship Program (funded by Orascom Construction), Hope Fund for Palestinian youth, and MENA Scholarship Support Fund (MSSF) for underserved populations.
5. Donations and Philanthropic Support: Nonprofit funding through individual and institutional donations to support scholarship programs, workforce development initiatives, and operational costs.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels7 records

Core offering

AMIDEAST is a nonprofit that delivers English language instruction, professional and workforce skills training, standardized test administration (TOEFL, GRE, TOEIC), EducationUSA study-abroad advising, and administers U.S. government-funded scholarship and exchange programs (Fulbright, YES, BridgeUSA J-1) across 12 MENA countries through field offices and an online platform.

Product overview

AMIDEAST is a nonprofit organization engaged in international education, training, and development activities in the Middle East and North Africa. The organization operates a multi-service educational platform offering: (1) Learn English programs for all ages and proficiency levels using communicative approaches; (2) Develop a Skill professional and workforce development training including PCELT teacher certification and PMI certification prep; (3) Take a Test services through Prometric and ETS testing centers administering TOEFL, GRE, TOEIC, and professional certification exams; (4) Study in the USA advising through EducationUSA centers for university selection and applications; (5) Advancing Development Goals institutional strengthening programs including workforce development (FBR@Work), community development (BLADI), and cultural centers (American Corners); and (6) comprehensive scholarship and exchange programs including Fulbright, YES, MSSF, Hope Fund, Onsi Sawiris, and Sousou Graduate Fellows. The portfolio also includes specialized programs like Experience AI (AI education in partnership with Raspberry Pi Foundation and Google DeepMind), J-1 Visa Exchange Visitor Programs, and Education Abroad in the MENA for Arabic language and cultural study.

Differentiator

Problem solved

Functional benefit

Products and services

• Learn English

Quantifiable outcome

• 1,950 scholarship and exchange program participants annually
• +3 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

13 partnerships are on record, tiered core, strategic and minor.

• U.S. Department of StatecoreStrategic or Co-development PartnerPrimary government partner for exchange programs including Fulbright Foreign Student Program, Kennedy-Lugar YES program, Professional Fellows Program, and BridgeUSA (J-1) Exchange Visitor Program. AMIDEAST serves as designated program administrator and visa sponsor for the MENA region.
• EducationUSAcoreStrategic or Co-development PartnerOperates as part of the global EducationUSA network of 425+ advising centers providing free information about U.S. higher education to prospective international students. Maintains ethical standards set by EducationUSA.
• ETS (Educational Testing Service)coreTechnology or IntegrationAuthorized ETS partner for TOEFL, TOEIC, and GRE test administration and preparation. Provides official test materials and certification for test-takers across MENA region.
• PrometriccoreTechnology or IntegrationOperates 14 Prometric test centers across 8 AMIDEAST regional offices for professional certification and other standardized testing services.
• Raspberry Pi FoundationstrategicStrategic or Co-development PartnerPartnership to deliver Experience AI program in Tunisia - an 8-hour teacher training program developed by Raspberry Pi Foundation and Google DeepMind to introduce students to artificial intelligence concepts.
• Global Career Center (GCC)strategicStrategic or Co-development PartnerPartnership for J-1 visa exchange visitor programs providing personalized placements with mentorship and career readiness support for interns and trainees from MENA region to U.S. host organizations.
• Shanti and JamaityminorStrategic or Co-development PartnerLocal Tunisian partner organizations for the BLADI (Building Local Associations for Development and Innovation) project working with 18 civil society organizations to build capacity in project design and implementation.
• Tunisian Ministry of Employment and Vocational TrainingstrategicStrategic or Co-development PartnerGovernment partner for FBR@Work workforce development program delivering employment training, job placement services, and employer matching for young Tunisians aged 18-35.
• Legacy InternationalstrategicStrategic or Co-development PartnerAdministers Professional Fellows Program in partnership with AMIDEAST Tunisia, providing exchange program management and fellowship placement services.
• American Councils for International EducationcoreStrategic or Co-development PartnerLeads the YES program consortium of which AMIDEAST is one of five organizations administering the Kennedy-Lugar Youth Exchange and Study program for the MENA region.
• SIT/World LearningstrategicStrategic or Co-development PartnerPartnership to provide PCELT (Professional Certificate in English Language Teaching) certification program across the MENA region with high-quality training and American accreditation.
• World LearningstrategicStrategic or Co-development PartnerPartner organization listed among AMIDEAST partners for international education and exchange programs in the MENA region.
• International Labour Organization (ILO)minorStrategic or Co-development PartnerPartner for workforce development and employment programs in support of youth employment initiatives across the MENA region.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Institute of International Education (IIE): U.S.-based nonprofit that co-administers the Fulbright Foreign Student Program and runs a global network of exchange and scholarship programs. Most direct functional peer to AMIDEAST given shared Fulbright administration and U.S. study advising mission.
• British Council: UK-government-affiliated nonprofit delivering English language training, testing (aptis, IELTS prep), and cultural/educational exchange programs worldwide — directly comparable to AMIDEAST's English, testing, and exchange portfolio, with a different sending-country sponsor.
• CIEE (Council on International Educational Exchange): U.S. nonprofit operating J-1 exchange visitor programs, study abroad, and international high school exchanges. Closely comparable to AMIDEAST's BridgeUSA/J-1 sponsorship and exchange administration model.
• American Councils for International Education: Leads the YES program consortium of which AMIDEAST is a member and runs flagship exchange programs (Flex, FLEX Abroad, language programs) across Eurasia and MENA — directly overlapping on Kennedy-Lugar YES administration and U.S.–MENA youth exchange.
• World Learning / SIT Graduate Institute: Operates the SIT PCELT English-language teacher certification that AMIDEAST delivers in MENA, plus exchange and experiential learning programs. Partner and functional peer on teacher training and academic exchange.
• IREX: International nonprofit running Fulbright administration, youth leadership exchanges, and workforce/education programs with significant MENA and broader emerging-market presence — closely comparable funding mix and program types.

Broad incumbents

• EF Education First: Global for-profit language training, academic exchange, and study abroad operator with far broader global footprint. Overlaps with AMIDEAST on English language courses and cultural exchange but is commercial and global rather than nonprofit and MENA-focused.
• Kaplan International: Operates English-language schools and test preparation (TOEFL/IELTS) globally — comparable to AMIDEAST's English and test prep offerings but as part of a larger diversified education group (Kaplan Inc.).

Emerging players

• AIESEC: Global youth-led nonprofit running international internships and cross-cultural exchanges. Partial overlap with AMIDEAST's youth exchange and workforce development (FBR@Work) programs but focused on student-led placements rather than government-sponsored programs.

Others

• NAFSA: Association of International Educators: Professional membership association for international educators and advisors. Adjacent ecosystem player — not a direct competitor but a coordinating body whose standards shape the international education space AMIDEAST operates in.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/amideasthq
• YouTubeyoutube.com/user/AMIDEASThq
• Facebookfacebook.com/amideast
• LinkedInlinkedin.com/company/amideast
• Instagraminstagram.com/amideasthq

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AMIDEAST